REGIONAL SPOTLIGHT: GREATER PHILADELPHIA Philanthropic ... · PHILADELPHIA PHILANTHROPIC LANDSCAPE...

REGIONAL SPOTLIGHT: GREATER PHILADELPHIA

Philanthropic Landscape1st Edition, 2017

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About CCS

CCS designs and implements successful, transformative development initiatives for leading nonprofits

across all sectors and throughout the world.

Founded in 1947

Provides Comprehensive Fundraising Services

Has Advised 40% of America’s Top 100 Performing Charities

$15 Billion in Campaign Goals Under Direct Management

300 Permanent, Professional Staff

Offices in Philadelphia, New York, Baltimore, Boston, Chicago, Dallas, Los Angeles, San Francisco, Seattle, St. Louis, Washington, D.C., Dublin, London, and Toronto

PHILADELPHIA PHILANTHROPIC LANDSCAPE REPORT 2017

22017 CCS Fundraising │

Contents

Regional Snapshot

The Nonprofit Sector

Foundation Giving

A Selection of $1M+ Gifts from Greater Philadelphia Foundations

Corporate Giving

Corporate Foundation Spotlights

Individual Giving

A Selection of $2M+ Gifts from Greater Philadelphia Individuals

High Net Worth Individuals

Recent CCS Partnerships

CCS Fundraising

Appendix: Philadelphia Business Journal Article

Data-Driven Fundraising Creates Nonprofit Impact From For-Profit Analytics

PHILADELPHIA-CAMDEN-WILMINGTON, PA-NJ-DE-MD, METROPOLITAN STATISTICAL AREA

This report defines the Philadelphia Metro Region/Greater Philadelphia as inclusive of the following counties, per the 2017 U.S. Bureau of Labor Statistics definition:

Bucks, Chester, Delaware, Montgomery, and Philadelphia Counties in Pennsylvania; Burlington, Camden, Gloucester, and Salem Counties in New Jersey; New Castle County in Delaware; and Cecil County in Maryland



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Regional Snapshot

Region Highlights

• 7th largest metropolitan area in the United States by population

• Largest cities by population in the region are Philadelphia (PA),Camden (NJ), and Wilmington (DE)

• 40% of the U.S. population is reachable within 2 hours

• Home of 104 colleges and universities

• Workforce of 3.1 million

• Top employers include the University of Pennsylvania, JeffersonHealth System, Temple University, MBNA, Merck and Company,and DuPont

• Median household income is $65,123

• 10 area billionaires

Greater Philadelphia is the 11th largest philanthropic market in the United States. The size of its

philanthropic market is $6,697 million. The population of Greater Philadelphia is 6 million.

Sources: U.S. Census Data, 2017; Charity Navigator Metro Market Study, 2017; Philadelphia Chamber of Commerce, 2017; Forbes, 2017; Philadelphia Business Journal, 2017;

Room40 Group Map of Opportunity, 2017; Philanthropy Network of Greater Philadelphia, 2017


“According to federal employment data, Philadelphia posted the fourth most improved economy of all large

metropolitan areas, from 2015 to 2016.”

−Philadelphia Business Journal, 2017


In Greater Philadelphia,

74%

of philanthropy comes from individuals. This aligns closely with

the national trend.

The Nonprofit Sector

There are over 15,000 nonprofits in Greater Philadelphia. 8% of these nonprofits have operating

budgets of $10 million or more. 10% of the largest nonprofits in Greater Philadelphia provided 85% of all

services. In Greater Philadelphia, nonprofits employ over 242,000 people.

Sources: GuideStar “The Financial Health of Philadelphia Area Nonprofits”, 2017; Room40 Group Map of Opportunity, 2017



$3

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NYC LA Chicago DC San Fran Seattle Dallas Houston Atlanta Boston Philly

Top Philanthropic Markets by Metro Region

$1,276M

$447M

Total Philanthropy

$4,974M

$6,697MTotal Foundation Philanthropy

Total Corporate Philanthropy

Total Individual Philanthropy

GREATER PHILADELPHIA: BY THE NUMBERS

Foundation Giving

Greater Philadelphia is home to some of the largest and most generous foundations in the nation.

Foundation giving accounts for $1,276 million of Greater Philadelphia’s philanthropic market.

*The foundations represented give the most in Greater Philadelphia but may not be based in Greater Philadelphia

Sources: Foundation Source, “Key Facts on US Foundations”, 2014, Room40 Group Map of Opportunity, 2017


HIGHER EDUCATION14%

EDUCATION13%


TYPES OF FOUNDATIONS

• INDEPENDENT: Includes most of the nation’s largest foundations. Generally established by individual donors or donor families.

• OPERATING: Primarily run their own programs, but some also make grants. Generally established by individual donors or donor families.

• CORPORATE: Established by businesses ranging from major corporations to family-owned shops, although legally separate entities.

• COMMUNITY: Raise funds from the public. Engage in grantmaking primarily within a defined geographic area.

In Greater Philadelphia,

of philanthropy comes from foundations.

19%

TOP 10 FOUNDATIONS BY PHILANTHROPY *

Foundation Total Giving Foundation Total Giving

1. Richard F. Aster Jr. Foundation $237M 6. Wyncote Foundation $31M

2. John Templeton Foundation $134M 7. Shelby Davis Charitable Fund $30M

3. William Penn Foundation $123M 8. Philadelphia Foundation $26M

4. Longwood Foundation Inc. $35M 9. Rhodes & Leona Carpenter Foundation $12M

5. Kendeda Fund $33M 10. Crystal Trust $11M

$8

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$1

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$1

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8M

$1

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$1

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4M

NYC Seattle LA Chicago San Fran Boston Philly DC San Jose Omaha

Top 10 Foundation Philanthropy Markets by Metro Region

A Selection of $1M+ Giftsfrom Greater Philadelphia Foundations

DONOR RECIPIENT GIFT AMOUNT YEAR

The William Penn Foundation Free Library of Philadelphia Foundation $13,000,000 2014

The Sidney Kimmel Foundation Thomas Jefferson University $10,200,000 2015

The Thomas R. Kline Foundation Drexel University $10,000,000 2014

The Wyncote Foundation Philadelphia Film Society $7,986,865 2015

Ross Family Fund National Museum of American Jewish History $7,500,000 2013

The Philadelphia Foundation Food Trust $5,000,000 2015

The McCausland Foundation Independence Seaport Museum $3,978,321 2015

The Aileen K. and Brian L. Roberts Foundation Philadelphia Theater Company $2,504,940 2015

W. W. Smith Charitable Trust Temple University $2,500,000 2013

The McCausland Foundation Museum of the American Revolution $2,017,284 2015

The Katherine & Keith L. Sachs Art Foundation Philadelphia Museum of Art $2,000,000 2014

The Lenfest Foundation, Inc. Teach for America $2,000,000 2013

Charles E Ellis Grant & Scholarship Fund Philadelphia Futures $1,542,925 2015

The Wyncote Foundation Opera Philadelphia $1,507,500 2014

Frances W. Sullivan Foundation Catholic Charities of Philadelphia $1,501,000 2014

The Neubauer Family Foundation Barnes Foundation $1,250,000 2015

Jane & Leonard Korman Family Foundation Philadelphia Museum of Art $1,250,000 2015

The Daniel B. and Florence E. Green Foundation Federation Housing $1,240,784 2015

Sources: Million Dollar List, 2017; The Chronicle of Philanthropy Fact File, 2017; Foundation Center, 2017; Inside Philanthropy, 2014



William Penn Foundation Gives $25 Million Library Grant-Inside Philanthropy, 2014

The three-year grant from the William Penn Foundation will help the Free Library of Philadelphia pay for renovations and innovations at the central library and its five other branches. It is the largest grant received by the library in its 120-year history.

Sources: United States Conference of Mayors US Metro Economies, 2016; Room40 Group Map of Opportunity, 2017; Bureau of Labor Statistic, 2017; Forbes, 2017;

Philanthropy News Digest, 2016



“Comcast, YMCA of the USA Launch Digital Literacy Partnership”-Philanthropy News Digest, 2016

The partnership combines the Y’s commitment to strengthening communities and improving the lives of children and families and the transformative potential of Comcast’s Internet Essentials, the nation’s largest and most comprehensive internet adoption program, to help prepare the next generation for the future.

Corporate Giving

Region Highlights

• 100,000+ for-profit businesses

• Gross Domestic Product is $431,038 million

• 14 Fortune 500 companies

• 7% of philanthropy comes from corporate giving

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$7

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$4

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$4

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$4

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$4

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$3

80

M

$3

69

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NYC LA Chicago Houston Dallas Boston Philly DC San Fran Atlanta

Top 10 Corporate Philanthropy Markets by Metro Region

FORTUNE 500 COMPANIES IN GREATER PHILADELPHIA

Company Rank

AmerisourceBergen 11Comcast 31DuPont 113Aramark 192Lincoln National 207Universal Health Services 276Crown Holdings 333Campbell Soup 339Genesis Healthcare 454UGI 457Burlington Stores 463Chemours 482Airgas 489Toll Brothers 497

Corporate giving accounts for $447 million of Greater Philadelphia’s philanthropic market.

7%

Corporate Foundation Spotlightsfrom Greater Philadelphia


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Lincoln Financial FoundationThe Lincoln Financial Foundation awards $10 million annually to six communities, including Philadelphia. In

2016, Lincoln Financial gave 88 grants totaling $2,061,900 to organizations in Greater Philadelphia in the areas

of youth education, economic/workforce development, and the arts.

GlaxoSmithKline U.S. Community PartnershipsGSK U.S. Community Partnerships charitable grants fall into four categories: education, health and human

services, arts and culture, and civic and community. In Philadelphia, GSK has funded its annual IMPACT Awards

for over 20 years. The awards are given to local nonprofits for making their communities healthier.

AmerisourceBergen FoundationThe AmerisourceBergen Foundation was founded in 2014 as the grantmaking arm of one of the nation’s largest

healthcare solutions organizations. Its very first grant recipient was Project HOME, which received a $250,000

grant to build a community pharmacy in the Stephen Klein Wellness Center in Philadelphia.

Comcast FoundationThe Comcast Foundation was established in 1999 and has committed more than $170 million to the

communities Comcast serves, including Philadelphia. It focuses on supporting digital literacy, community service,

and future leaders.

A Selection of Greater Philadelphia Corporate Giving Programs

Sources: Inside Philanthropy, 2017; Individual Organizations’ Websites, 2017; The Grantsmanship Center, 2017 2017 CCS Fundraising │

Individual GivingIndividual giving accounts for $4,974 million of Greater Philadelphia’s philanthropic market.

$4,466

$4,430

Pennsylvania

GreaterPhiladelphia

AVERAGE CONTRIBUTION *

PERCENTAGE OF INCOME GIVEN *

$2,020

$2,265

$2,894

$12,635

$50,000-$75,000

$75,000-$100,000

$100,000-$200,000

$200,000or more

AVERAGE CONTRIBUTIONS BYINCOME LEVEL*

*Data based on giving by taxpayers who make more than $50,000 a year in adjusted gross income and itemize deductions on their income-tax returns

Sources: The Chronicle of Philanthropy, How America Gives, 2017; Room40 Group Map of Opportunity, 2017; The Philadelphia Inquirer, 2017



2.6%

2.5%

Pennsylvania

GreaterPhiladelphia

$2

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$8

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$5

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$4

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NYC LA Chicago DC Dallas San Fran Houston Atlanta Boston Philly

Top 10 Individual Philanthropy Markets by Metro Region

“St. Joseph's University Receives $50 Million Maguire Gift”-The Philadelphia Inquirer, 2017

In July of 2017, St. Joseph’s University received its largest gift in its 166-year history from James J. Maguire and his wife, Frances. Maguire founded Philadelphia Insurance Co. and credits St. Joe’s as “the place where people first believed in [him]”.

A Selection of $2M+ Giftsfrom Greater Philadelphia Individuals

Sources: Million Dollar List, 2017; The Chronicle of Philanthropy Fact File, 2017; Room40 Group Map of Opportunity, 2017; CHOP News, 2016



DONOR RECIPIENT AMOUNT YEAR

Keith L. and Katherine Sachs Philadelphia Museum of Art $70,000,000 2014

James Maguire Sr. and Frances Maguire Saint Joseph’s University $50,000,000 2017

Raymond G. Perelman Children's Hospital of Philadelphia $50,000,000 2015

Thomas Kline Drexel University, Thomas R. Kline School of Law $50,000,000 2014

Buerger Family Children's Hospital of Philadelphia $50,000,000 2013

H.F. (Gerry) Lenfest Lenfest Institute for Journalism $40,000,000 2017

Brian L. and Aileen Roberts Children's Hospital of Philadelphia $25,000,000 2016

Charles Widger Villanova University School of Law $25,000,000 2016

H.F. (Gerry) Lenfest Museum of the American Revolution $10,000,000 2017

Daniel W. Dietrich II Philadelphia Museum of Art $10,000,000 2016

Helen Nicholson Palmer Lutheran Theological Seminary $7,250,000 2015

Leonard and Lynne Barrack Temple University $5,000,000 2016

Robert A. and Penny Fox University of Pennsylvania $5,000,000 2015

James V. and Charlotte O'Donnell Villanova University $5,000,000 2014

David Haas Lenfest Institute for Journalism $3,000,000 2017

Robert V. Nicoletti Jefferson University Hospital $2,500,000 2016

TOP 10 COUNTIES BY PHILANTHROPY

County Total Giving County Total Giving

1. Montgomery $1,638M 6. Delaware $592M

2. Philadelphia $1,178M 7. Burlington $374M

3. New Castle $946M 8. Camden $353M

4. Chester $734M 9. Gloucester $179M

5. Bucks $612M 10. Cecil $54M

“CHOP Announces Major $50 Million Pediatric Genetics Research and Patient Care Initiative”

-CHOP News, 2016The Roberts family (Brian and Aileen) were the principal source of external funding for this initiative, with a $25 million gift that will facilitate the integration of all clinical departments, divisions and centers for the care of pediatric patients, as well as advance a relentless pursuit of breakthrough cures for childhood disease.

High Net Worth Individuals

*Data based on giving by taxpayers who make more than $50,000 a year in adjusted gross income and itemize deductions on their income-tax returns

+HNW individual/millionaire defined as a person with $1M+ in liquid assets

Sources; Forbes, 2017; The Chronicle of Philanthropy How America Gives, 2017; The 2016 U.S. Trust Study of High Net Worth Philanthropy, 2016



Giving in Greater Philadelphia By Income Level*

Residents of Greater Philadelphia who make over $100,000 contribute 81% of charitable dollars.

GR EATER PHILADELPHIA’S H IGH N ET WOR TH IN DIVIDUALS +

- 110,400 high net worth individuals reside in Greater Philadelphia

- High net worth individuals make up 2.4% of the population- New millionaire growth year-over-year in Greater Philadelphia is 6%

54%

27%

10%9%

$200,000+

$100,000 to $200,000

$75,000 to $100,000

$50,000 to $75,000

91%In 2015, 91% of high

net worth households donated to charity

compared to 59% of the general population.

83%

74%83% of high net worth donors plan to give as

much or more in the next three years than

they did in 2015. 74% of high net worth donors

made unrestricted gifts in 2015.

HIGH NET WORTH INDIVIDUALS IN THE U.S.

Recent CCS PartnershipsIn Greater Philadelphia



For seven decades, CCS has empowered many of the world’s greatest organizations to advance some of the most important causes in history. We plan, manage, and implement programs that achieve fundraising goals and mission impact. Together with our clients, we’re delivering meaningful and measurable change for our communities and world.

We are excited to strengthen our commitment to the Philadelphia nonprofit community with the opening of a flagship CCS office in Center City.

We partner with nonprofits for transformational change.

2001 Market Street, Suite 2500 | Philadelphia, PA 19103 | (215) 567-6760 [email protected] | ccsfundraising.com


2017 CCS Fundraising │ 14

AppendixThe following article was published in the digital and print versions of

the Philadelphia Business Journal’s Philadelphia Giving Guide in the fall of 2017.


2017 CCS Fundraising │ 16

impact through personal stories. Yet with greater access to information, showing the return on a philanthropic “investment” using both personal stories and quantitative impact data is becoming the new expectation. Organizations must not only make data measurement a priority, but also understand the various ways that impact data can be effectively communicated.

While data-driven fundraising can make a significant impact on philanthropic success, it requires a dedicated emphasis on tracking and analysis. Organizations new to detailed analytics should carefully select and prioritize data for measurement and phase in metrics over time. More advanced organizations should consider the best opportunities for actionable data implementation.

Whether through hiring specialized staff or outsourcing data needs to vendor partners, organizations can utilize data to connect with their best prospects, improve staff performance, and strengthen donor relations. In a time where complex analytics have become more affordable and more accessible, the nonprofit community must make their usage more commonplace.

In today’s philanthropic landscape, donors are repeatedly pulled and prodded by different (and certainly worthy) causes. Philanthropic

competition is fierce and persistent. At the same time, donors are more mindful of their philanthropic contributions, consolidating their giving to fewer charities.

While the number of 501(c)(3) organizations and total charitable giving continue to climb, recent reports from the Chronicle of Philanthropy indicate that the percentage of Americans giving to charity is declining. Nonprofit organizations can no longer simply rely on a strong mission or a previous connection with a donor for sustainable fundraising success. Rather, nonprofits must ensure that their resources and strategies are properly tailored to target their needed slice of the philanthropic pie. Enter data analytics.

Complex data analysis has long been a currency of the for-profit world, used and collected from virtually all consumer and customer interactions to ultimately leverage business decisions, achieve revenue growth, decrease expenses, and curate innovation. Yet for the nonprofit fundraising world, where donors are understandably viewed as more than just a customer, data collection and analysis is often a challenge. For these nonprofits, the ability to effectively utilize data can potentially

Locate and appropriately engage the best donors.Motivate fundraising staff performance. Improve existing donor relationships.

Data can locate and appropriately engage the best donors

Nonprofits can use data to determine the best prospects to engage for a philanthropic contribution. Modeling can be used to examine donor demographics, giving data, and interactions with an organization to predict future giving behaviors of potential donors. Wealth screening can then be utilized to analyze publicly available data to identify those individuals who have significant financial capacity. Top prospects from modeling and wealth screening can be segmented and prioritized for comprehensive prospect research, resulting in a robust, yet focused portfolio of the strongest candidates for activation and engagement.

Used together these tools can help an organization narrow the scope of the prospect database and identify prospects for assignment to development staff, make more informed donation requests, and identify new prospects to fill the donor pipeline.

Data can motivate fundraising staff performances and efficiency

Nonprofits can also use data to support efficient fundraising practices and staff productivity through the implementation of data-driven performance benchmarks. Basic activity metrics including donor visits, solicitations, gifts received, and new prospects will provide the baseline health of the donor pipeline and enable revenue forecasting.

More complex metrics such as the number of prospects in each stage of the moves management cycle, the length of time between first contact and a gift, and the delta between a donation and the amount requested can promote outcome based productivity. Data-assisted performance assessment can help an organization track progress, set goals, build accountability, and foster professional growth opportunities.

Data can improve existing relationships

Using data can also strengthen the donor relationship by confirming that the donor made a sound investment. A study of more than 10,000 donor interviews conducted by fundraising consulting firm CCS indicated that the “impact of the gift” is the greatest motivation for a donor to give. Most organizations communicate

About the Authors

Greg Hagin is a Partner and Managing Director of CCS, a leading fundraising consulting and management firm. Greg leads the CCS Philadelphia office and teaches at The Wharton School of the University of Pennsylvania.

Ian Swedish is Vice President of Analytics & Client Strategy for CCS and oversees the firm’s internal data analysis.

Adam Miller is an Assistant Vice President with CCS and provides strategic guidance to the non-profit sector.

Greg Hagin, Ian Swedish, and Adam Miller

We partner with nonprofits for transformational change.

[email protected] | ccsfundraising.com

Data-driven fundraising creates nonprofit impact from for-profit analytics

CCS PUBLICATION STATEMENT

In creating this publication, CCS has made every effort to avoid the unauthorized use of copyrighted works. Facts and statistics presented in this publication have been taken from the public domain or taken from previously published works and attributed to the authors of those works in

citations. In its use of information gleaned from the cited works, CCS has attempted to adhere to the principles of fair use set out in the U.S. Copyright Act, 17 U.S.C. § 107. CCS encourages any author who is concerned about an unauthorized use of its work in this publication to contact

CCS to request the removal of the allegedly infringing material from this publication.

While every effort has been made to ensure the accuracy of the information contained herein, this publication is provided on an as-is basis with no warranties, either express or implied as to its accuracy or fitness for use for any particular purpose.

2001 Market St. Suite 2500Philadelphia, PA 19103

(215) 567-6760ccsphiladelphia@ccsfundraising

ccsfundraising.com

REGIONAL SPOTLIGHT: GREATER PHILADELPHIA Philanthropic ... · PHILADELPHIA PHILANTHROPIC LANDSCAPE...

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