Region/place Wake Me Up – Avicci (House/Dance)By Beth Hitchen

Who/what is being represented? In this music video the sense of being lost and not belonging

is the subject matter which is represented. This is represented through the audience following the journey of two sisters, a young one and an older one throughout the music video.

The audience are first shown the girls as not belonging and being lost, the journey the girls go on is to find themselves and to find true happiness.

It could be said that this music video is using the young females to represent that the young generation don’t find it easy to fit into places and that they feel as though they are lost and don’t belong in the place that they are at that stage in their lives, it could also link in with society being judgemental.

In my opinion I think that the music video is also using the girls to represent the fact that the younger generation, especially females, find it hard to fit in and to be comfortable in their own skin.

How are they represented? The sisters in who are followed in this music video are firstly

represented as the odd ones out and as young people who don’t fit in as they don’t fit the ‘normal’ of this close community town which they are shown at in the start of the music video.

The fact that the two sisters are feeling alone and as though that they don’t fit in with any of the other people in the town is represented through the use of the dialogue that is shared between the sisters.

Another way that that the loneliness of the sisters is represented is by the fact the audience are shown a tattoo that both the sisters have on the tops of their arms, due to the fact that the none of the other people in the town at the start of the video are shown to the audience with this tattoo it can be assumed right from the start of the music video that the two sisters are different from the rest of the people, this highlights the difference between the sisters and the setting.

As the music video goes on we follow the sisters on a journey to find a place with more people like them, this happens to be a concert with Avicii playing and thousands of other teenagers like the sisters are seen at this music event, this represents to the audience that the sisters are no longer lost and have found the place where they fit in with everyone else. This was seen clearly though a location change.

Analysing the mise-en-scene The mise-en-scene which is used throughout this music

video is vital to the audience to know what is being represented…

Firstly the sisters are shown with the same tattoo at the start of the music video which allows the audience to know that they are different from the other people in the town

Also, the audience are shown through the use of the mise-en-scene the rural nature of the town that the sisters are first in.

At the end of the music video the mise-en-scene is also key as it is vital for the audience to see that the sisters find more people with the same tattoo allowing the audience to understand that the girls have found where they belong and fit in.

The sisters matching tattoos.

Analysing the camera work The camera work used in this music video is so important, this is

because of the nature of the music video as it is a mostly narrative based video which means that for the audience to understand it and make a connection with the storyline the camera angles need to reflect on what is being represented otherwise the audience wont understand what is happening and may turn it off due to this.

Close up shots are used often in this music video to show little details, for example, the sisters matching tattoos which were mentioned earlier but they are also used to show the audience the expressions on the young girls faces. This is important because it means the audience are able to tell what the sisters are representing and how they feel about their situation of not belonging and feeling lost.

A few establishing shots are also used throughout this music video, this is because the music video is following the sisters along their journey to find the place where they fit in with the other people and so as the video follows the sisters, establishing shots were needed to allow the audience to know what stage the girls are at along their journey to find themselves or perhaps, as I mentioned before, true happiness.

This is one of the establishing shots used.

Why does it conform to a stereotype? Some teenagers are stereotyped as thinking that

they’re alone and that everyone is against them so in this music video the older sister who feels as though everyone in the close community don’t see eye-to-eye with the two sisters would be a stereotype in which this music video conforms to.

It could be seen that this music video also conforms to a current stereotype which is that teenagers are seen to be ‘party animals’ and that all they want to do is party all day everyday, due to the fact the sisters end up at a music festival/Avicii concert this would possibly be seen as conforming with this stereotype.

Does it challenge or subvert stereotypes? Although it isn’t an obvious stereotype, in my

opinion, one way in which this music video challenges a stereotype is through the females (who are used in the video to represent the young generation) are shown along their journey to find themselves. This is different to how some people stereotypically see teenagers in the sense that it is said that all teenagers aren't independent and that they need everything handing to them on a plate so when the sisters make it their responsibility to find themselves happiness by fitting in this contradicts the stereotype.