The  Tools  of  the  Trade  Facebook

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Blane  Warrene,  @blano  SVP,  Customer  Communications  RegEd  (@reged)

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Webinar  Housekeeping

Tweet  =  During  (and  after)  the  webinar,  please  use  #regedqanda  for  live  discussion

Questions?  Please  use  Questions  box  in  the  webinar  panel

The  webinar  recording  will  be  emailed  to  all  attendees  and  registrants

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Today’s Agenda

1Webinar Series

2Facebook

3Resources

4Wrap & ReplayQuestions

Finding  the  Right  Platform   for  Your  Online  Voice

Webinars  will  be  held  on  Thursdays  from  4:00  PM  -­‐  4:45  PM  EDT:  !October  31,  2013  -­‐  The  Tools  of  Social  Media  Management  (recorded  for  replay)  !November  7,  2013  -­‐  Gaining  a  Competitive  Edge  through  Google+  (recorded  for  replay)  !November  14,  2013  -­‐  “The”  Social  Network:  The  Pros  and  Cons  of  Facebook  !November  21,  2013  -­‐  The  Business  Network:  Taking  Full  Advantage  of  LinkedIn  !December  5,  2013  -­‐  Not  Just  140  Characters:  Getting  to  Know  Pinterest,  Instagram,  Vine  !December  12,  2013  -­‐  Empowering  Your  Reach  through  Twitter  !December  19,  2013  -­‐  Creatively  Sharing  Content  with  YouTube  !January  9,  2014  -­‐  The  Key  to  Social  Media  Success  for  Advisors:  Compliance  

Facebook  Users  By  the  Numbers

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126mil

128mil

166mil

Daily

Engaged

Registered

sources:  Wikipedia,  Digital  Marketing  Ramblings,  Facebook

USA  -­‐  Facebook  Users  (12-­‐2012)

USA  -­‐  Active  Facebook  Users  (8-­‐2013)

USA  -­‐  Facebook  Daily  (4-­‐2013)

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Components  of  Facebook

Networks

Connect profiles, groups & pages by Likes, Interests

& more

Search Graph

Discovery, Network Cultivation & more

Advertising

Boost, Promote

Pages

Posts, sharing, comments and engagement

It’s is “the” global social network

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Why  Facebook?Where Personal & Commerce Converges !- Visual, richer formats !- More storytelling, an informal opportunity !- Easier & frequented on mobile !- Clear connectivity to web presence

„ Learn Social SEO Techniques. Duct Tape Marketing

http://bit . ly/17VGyvB

Image  copyright  AHMAD  FAIZAL  YAHYA  &  Shutterstock

Facebook  &  News  Consumption

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Power  of  Profiles

Public Posts Shared !

To non-friend followers & to Twitter

!Use Graph Search

!Find influencers at companies

you seek to reach !

“Follow function” a useful tool for

those who mix business & personal

*  Carefully  review  your  privacy  and  security  settings  to    better  manage  where  and  how  you  want  your  content  and  participation  seen.

66%

67%

46%

iPhone sharing

% of all US Internet Users

Growth in 45-54 year-olds

sources:  Business  Insider,  Facebook

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Facebook  Groups

Educational & marketing, Discussion-focused or Personal development

Open, Closed & Secret Three ways to leverage

groups on Facebook

*  Groups  can  be  a  niche  feature  if  you  interact  in  group  settings  online  (like  extending  webinar  sessions)

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Facebook  Pages

The social hub of your identity as a business

!Excellent analytics, advertising opportunities & allows multiple

administrators

Events, Images, Influencers & more

*  Also  integrated  into  Facebook  Open  Graph

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Covers Pages, Posts & Events

Targeted to Likes, Interests, etc.

Granular Controls

Mobile optimized automatic

Facebook  Advertising

Targeted Page Promotion

What We Like What Needs Work

Curation Sharing our own &

others content, engaging

Events Expanding who sees them

Networking Asking for participation

Publishing Tools

Privacy & Security

Facebook  Ups  and  Downs

ResourcesSeven  Things  You  Didn't  Know  You  Could  Do  on  Facebook  http://bit.ly/17VGNa2  !

Five  Tips  to  Maximize  Facebook  Ad  Campaigns  http://bit.ly/175xpOc  !

Briefing  on  Key  Facebook  Demographics  http://read.bi/175xsJT  !

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QUESTIONS &

ANSWERS

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Go ahead. Don‘t hesitate.