Regal Sleep Solutions - Your Health Professionals First Choice in Mattresses
Regal Sleep Solutions - A Healthy Business Oppertunity
Transcript of Regal Sleep Solutions - A Healthy Business Oppertunity
THE REGAL SLEEP SOLUTIONS VISION
Currently we have 12 stores in Melbourne and 4 bespoke fitting centres in Greater Victoria and Adelaide.
stores21across Asia
30-50referrals currently received per week
Regal will become the top mattress brand in Australia
stores65across Australia1,000
Health Care Professionalsare now involved with Regal at different levels
18,000Health Care Professionals referring their clients
No.1
YOUR SUCCESS IS OUR SUCCESS
Manufacturing is our game and we are your
EXCLUSIVE mattress supplier
We make our money when you sell
LOTS & LOTS OF MATTRESSES
We are here to support you with selling as many mattresses as possible -SO WE ALL MAKE $$$
OUR STORY
THE REGAL SLEEP SOLUTIONS STORY
OUR STORY
• 30 years of mattress experience
• Founded Regal in 2008
• Oversees all operations and sales
Rob is an innovator, creator and dynamic leader.
• Creator of the Healthy Life Program
• Corporate sales strategy background
• 8 years in sports advertising
Tim will ensure all sales process in store is adhered to and work with area managers to drive and convert Health Professional referrals.
• Training history with Coles/Myer
• Operations Manager for Fletcher Jones 80 stores
Peter will ensure the stores process and paperwork are adhered to. He will oversee all marketing initiatives and local foot traffic into your store.
• 18 years Manufacturing Manager for SleepMaker
• 4 years Factory Manager for Regal
Simon loves to innovate and create leading and award winning mattress designs. He will ensure that your clients receive the highest quality mattress every time.
THE FACES OF REGAL SLEEP SOLUTIONS
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OUR STORY
1980 Rob Simon started his first retail bedding store in Melbourne
1983 The success of the initial store led to rapid expansion and opening of another 14 stores in Victoria
1986 The first bedding manufacturing commenced with a focus on Futons, soon becoming the largest Futon manufacturer in Australia
1993 Manufacturing also kept growing with Rob Simon opening a large, state of the art factory in Victoria
1998 Regal Sleep Solutions factory opens in Victoria
Rob Simon meets Dr Michael Haworth and combines his Australian mattress expertise with Dr Haworth’s science to develop a sleep system, a first in world bedding manufacturing
2012 Healthy Life Professional and Healthy Life Mattresses quickly become the number one Health Professional Mattress brand in Australia
2013 Regal Sleep Solutions goes international and launches in China, Healthy Life Professional and Healthy Life Mattresses destined to become the number one brand in China
A HEALTHY BEGINNING
2010
OUR STORY
Dr Michael Haworth graduated from Palmer Chiropractic University in 1994 and opened one Seattle’s largest chiropractic clinics. Dr Haworth was very heavily involved in sleep and mattress referrals in the United States.
In 2003 Dr Haworth and his wife Dr Navine Haworth moved to Melbourne, Australia where their services and expertise were keenly sought after.
In 2010 Dr Haworth met with Rob Simon and conceived to develop the best possible spring mattress for the absolute ultimate in skeletal support for the body.
The Healthy Life Mattress was created after enormous amounts of research and development.
DR MICHAEL HAWORTH
TECHNOLOGY
“The position where there is the least stress on the body, from the top of the head to the base of the coccyx is in the standing position. Therefore the best sleeping position when lying down, is the one that most closely resembles the position one has when one is standing.” Dr Michael Haworth
The perfect mattress will therefore accommodate the shoulders and hips, and support the lumbar area with the least amount of pressure possible. The Healthy Life Professional Range of mattresses have been scientifically designed to achieve this.
SCIENCE MEETS MATTRESS
TECHNOLOGY
INSIDE A HEALTHY LIFE
At the heart of the mattress is the innovative and patented Healthy Life Professional Spring Systems. With three times more springs than the previous top of the range pocket spring mattress the Healthy Life Professional Mattress Spring System provides never before achieved support and skeletal alignment.
This is why 1000’s of Australian Health Professionals only refer Regal to their patients.
3x MORE SPRINGS = GREATER SUPPORT
20% LONGER SPRINGS = PRESSURE RELIEF
PERIMETER ZONING = RELIVES STRESS GETTING IN & OUT OF BED
TGA APPROVED – CLASS 1 MEDICAL DEVICE
PERFECT ZONING TO CREATE NEUTRAL SPINE = CORRECT POSTURE IN BED
This is why the Healthy Life Mattress is “Your Health Professionals First Choice in Mattress”
TECHNOLOGY
All Healthy Life Professional mattresses are handmade in the Regal mattress factory in Melbourne. All machinery in the Regal factory is constantly replaced with the latest innovations in mattress manufacturing technology.
The components used, where possible are Australian made and are of the highest quality available. All of the comfort layers are treated for anti-allergy, are eco-friendly, fire retardant and totally odourless.
The Healthy Life Professional mattress and the Healthy Life mattresses are regarded and have been given the status of a class one medical device and proudly display its Australian Register of Therapeutic Goods registration number.
STATE OF THE ART MELBOURNE FACTORY
SALES & MARKETING
Upon entering a Regal store you will be taken on a journey to understand spring technology and be fitted professionally for a mattress that fits your back.
There are 10 ranges of mattresses with prices ranging between $200 -$3000.
Regal’s mattresses are the highest quality guaranteed and at a price point that is not elitist.
We believe that everybody deserves a terrific night’s sleep for a fair price.
REGAL SLEEP SOLUTIONS RETAIL STORES
SALES & MARKETING
Our team has great experience in advertising and marketing and we engage with 4 different advertising agency’s that all have experience in key pillars for growth.
Radio, TV, press, mail drop catalogues, online catalogues, YouTube advertising commercials, video stream content, Regal has a targeted strategy to boost your stores sales results.
We also set up demonstration stations inside Health Professional clinics to get your immediate network referring business to you!
MARKETING COLLATERAL & ADVERTISING
SWEET DREAMS! xx
Regal Sleep Solutions are the only mattresses in Australia to be endorsed
by over 1000 Health Care Professionals.
We are so confident in our product that we are proud to be the only mattress company
in Australia to offer you a 30 Day Swap Over and Money Back Guarantee* if you are not
on ‘cloud nine’ with your new mattress.
Not only will you have a restful night sleep, you can sleep tight knowing that you are
buying an Australian made product. All Regal Sleep Solutions mattresses are handmade in our factory in Melbourne.
*Conditions Apply:
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REGAL SLEEP SOLUTIONS
ORTHO SAPPHIRE• 9zonedpocketspringmattress
• 10yearwarranty
• Fullspringcountof256springspersquaremetre
• Zonedforperfecthead,shoulder,lumbarandhipalignment
• Nopartnerdisturbance
SINGLE: WAS$649NOW $399 K/ SINGLE:WAS$749NOW $499
DOUBLE: WAS$799NOW $549QUEEN: WAS$899NOW $599
KING: WAS$1099NOW $699
TRIPLE 8• 9zonedpocketspringmattress
• 10yearwarranty
• Fullspringcountof256springspersquaremetre
• Zonedforperfecthead,shoulder,lumbarandhipalignment
• Nopartnerdisturbance
SINGLE: WAS$1799NOW $1049 K/ SINGLE: WAS$1999NOW $1199
DOUBLE:WAS$2299NOW $1349QUEEN: WAS$2499NOW $1499
KING:WAS$2999NOW $1799
EXTRA HERE• 9zonedpocketspringmattress
• 10yearwarranty
• Fullspringcountof256springspersquaremetre
• Zonedforperfecthead,shoulder,lumbarandhipalignment
• Nopartnerdisturbance
SINGLE:WAS$2799NOW $1119K/ SINGLE: WAS$3099NOW $1239
DOUBLE:WAS$3499NOW $1399QUEEN: WAS$3899NOW $1559
KING:WAS$4699NOW $1879
40% OFF!
40% OFF!
40% OFF!
ORTHO LATEX
• 9zonedpocketspringmattress
• 15yearwarranty
• Fullspringcountof256springspersquaremetre
• Zonedforperfecthead,shoulder,lumbarandhipalignment
• Nopartnerdisturbance
SINGLE:WAS$949NOW $599 K/ SINGLE:WAS$1099 NOW $699
DOUBLE: WAS$1299NOW: $749QUEEN:WAS$1499NOW $849
OUR BIGGEST EVER MATTRESS SALE!
MULTI COILMATTRESSES
Youwon’tbelievethecomfortandvaluethatcomeswithourpocketspring
collection.Yourbodyisperfectlysupportedwithourexclusive9zone
system,plusyouhavetheaddedbenefitofminimalpartnerdisturbance.If
you’reafterthebestinmattresstechnologyatpricestheotherscan’tmatch,
youhavetotryoneofourpocketspringmattresses!
40% OFF!
BACK SUPPORT PLUS
• 9zonedpocketspringmattress
• 15yearwarranty
• Fullspringcountof256springspersquaremetre
• Zonedforperfecthead,shoulder,lumbarandhipalignment
SINGLE:WAS$699NOW $399 K/ SINGLE:WAS$899 NOW $499
DOUBLE: WAS$999NOW: $599QUEEN:WAS$1149NOW $699
40% OFF!
KING: WAS$1399NOW: $799
KING: WAS$1799NOW: $999
OUR BIGGEST
EVER MATTRESS
SALE...
HURRY, ENDS 20 JANUARY!
Social Media
YouTube
Advertising
Catalogues
SALES & MARKETING
PROFESSIONAL SALES STRATEGY
At the core of your success is a proven mattress sales strategy.
We guarantee that at the end of the process each client that walks in your store will:
KNOW WHO YOU ARE
LIKE YOU
TRUST YOU
This will break down the resistance barrier and make conversion of your sale easy and ensure your store is profitable.
There is no other mattress store in the world where you don’t wait for customers to walk in the door. We generate our own leads and monitor through a state of the art CRM system (client report management system) and close business to generate $$$.
Our Health Professionals are our most powerful asset and key to growth and we have a proven system to partner with them.
SALES & MARKETING
TRAINING & MONITORING
To ensure the highest quality in your store we put each staff member through an intensive 2 week training program. They will leave being confident to close business and run your store efficiently.
We monitor all sales phone calls and can provide on the spot feedback when required.
We also monitor all instore activity with high tech online cameras to ensure the Regal sales process is being followed with all clients.
We will send you daily store reports, weekly store reports and monthly profitability reports.
We have a systemised sales reporting system called WAN to see daily how your store is performing against all other stores.
On the launch of your store we will implement a $5000 ‘SLAM’ campaign:
S STRATEGIC
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A AREA
M MARKETING
SALES & MARKETING
In 3 years of working with our Chinese partners we are up to 21 stores based on working with Health Professionals and the Healthy Life Program.
Health and sleep break down global boundaries as Regal is set to continue mattress domination in Asia and other strategic global areas.
EXPANDING INTO CHINA
PARTNERSHIPS
SEEKING BUSINESS PARTNERS
Regal Sleep Solutions are seeking business partners who:
WANT TO GIVE A REWARDING EXPERIENCE & VALUE TO THEIR CLIENTS
WANT TO GROW & EXPAND IN BUSINESS
CAN NETWORK & DRIVE LEADS TO THEIR STORE
HAVE ACCESS TO $100,000 TO INVEST IN BUSINESS
ARE COMMITTED TO MAKING THEIR PROJECTS SUCCEED
INVESTMENT
REFERRALS = $$$ Increase your turnover by networking your store with Health Professionals that will refer their patients
FINDING A PREMIUM HEALTH PROFESSIONAL REFERRER
$2,,000
successful mattress referral is valued at
turnover to your store
INVESTMENT
FINANCIAL FORECAST - SCENARIO A
* Forecast can alternate depending on level of referrals and commitment.
9 Committed Health Professionals referring one patient per fortnight to purchase a mattress is equal to $9,000 in referral sales
$148,500
$742,500
Projected return Year 1
Projected return Year 5$21,000*
per week in turnover
Combined with $12,000 in conservative retail sales is equal to
$9,000in referred sales
Your base salary is
$70,000
INVESTMENT
FINANCIAL FORECAST - SCENARIO B
Uncommitted Health Professionals referring one patient per month to purchase a mattress is equal to $2,250 in referral sales
Projected return Year 1
Projected return Year 5$14,250*
per week in turnover
Combined with $12,000 in conservative retail sales is equal to
$2,250in referred sales
* Forecast can alternate depending on level of referrals and commitment.
9Your base salary is
$70,000
$36,180
$180,900
INVESTMENT
HEALTHY NETWORKING
$240,000turnover per annum
$2,160,000turnover per annum
If all 9 Health Professionals were to get 10 of their Health Professionals friends to refer one patient per month it would generate the business a further $2,160,000 which you will receive approximately a further $972,000 per year.
$972,000
Will make each Health Professional
profit per year over and above each previous scenario
$108,000
Will make each Health Professional
profit per year over and above each previous scenario
B grade refers – 1 referral per month
Get a further 90 referrals per month from 90 B grade refers
As a store owner if you can recruit 10 of your Health Professional friends in your area to refer a further one patient per month, the business will generate a further $240,000 turnover per year which you will generate approximately $108,000 extra per year.
INVESTMENT
Invest $100,000 for 10% ownership of a Regal Sleep Solutions centre.
A commitment to send as many qualified clients to purchase mattresses from your store.
You don’t have to do anything else.
We will support you with:
RUNNING YOUR STORE & OPERATIONS
REPORTING MONTHLY ON RESULTS
HIRING, MANAGING & MAINTAINING TRAINING OF ALL STAFF
MARKETING THE REGAL BRAND IN YOUR AREA
SUPPORT IN ALL LEVELS OF MANAGEMENT & ACCOUNTS
A HEALTHY INVESTMENT
INVESTMENT
When you sign on we will ask you to deposit $20,000 into a trust account for which you receive market rate interest until the launch of the store.
When we have decided on a new location you will be notified in writing.
YOUR HEALTHY INVESTMENT
We thank you for your time & look forward to partnering with you.
Welcome to the Regal family.