8/3/2019 Reg. No. - 10jqcma064

1/12

ORGANIZATIONAL STUDY

CONDUCTED AT RELIANCE

COMMUNICATION LTD. VARANASI

STUDENT : PRAVEEN KUMAR SINGH

REG. NO. : 10JQCMA064GUIDE : Ms. IMPA B J

8/3/2019 Reg. No. - 10jqcma064

2/12

INDEX

Introduction

Industry profile

Company profile Shared values (Vision, Mission)

Functional departments

SWOT analysis

Findings and suggestions

Conclusion

8/3/2019 Reg. No. - 10jqcma064

3/12

INTRODUCTION

OBJECTIVE

To know and understand marketing process,

department functioning, climate culture, value

system and business environment.

LIMITATIONS

Study was conducted under several limitationswhich include concealing sensitive information,

limited interaction, period of study being 4 weeks.

8/3/2019 Reg. No. - 10jqcma064

4/12

INDUSTRY PROFILE

Indian telecommunication industry is fifthelargest and one of the fastest growing industrywith introduction of 3G, Broadband wireless

access and other value added services.

5.6% of GDP is provided by this industry.

Wireless subscriber growth is projected that Indiawill have 1.159 billion mobile subscribers by2013.

8/3/2019 Reg. No. - 10jqcma064

5/12

COMPANY PROFILE

Reliance communication was founded by Dhirubhai HAmbani.

Reliance communication is one of the Indias largest

private sector information and communicationcompany with over 100 million subscribers.

Reliance mobile services now cover over 24000 towns,6lakh villages and still counting.

8/3/2019 Reg. No. - 10jqcma064

6/12

SHARED VALUES (Vision and Mission)

VISION

By 2015, be amongst the top three most valued Indiancompanies

Providing information, communication andentertainment service

MISSION

Meeting and exceeding customer expectation

Establishing and Re-engineering and automatingprocesses to make the customer centric

Providing best network experience

8/3/2019 Reg. No. - 10jqcma064

7/12

FUNCTIONAL DEPARTMENTS

Research & Development

Finding requirement, analyzing, innovating, designing strategy and testing.

MARKETING

Buyer behavior, channel distribution, promotion, pricing and order collection.

FINANCE AND COSTING

Costing, cash management, credit management and accounting.

HUMAN RESOURSES

Staffing, T&D, performance appraisal, organization development and welfare.

INFORMATION TECHNOLOGY

Assist the customers feedback, and complaints

8/3/2019 Reg. No. - 10jqcma064

8/12

SWOT ANALYSIS

8/3/2019 Reg. No. - 10jqcma064

9/12

FINDINGS

8/3/2019 Reg. No. - 10jqcma064

10/12

SUGGESTIONS

8/3/2019 Reg. No. - 10jqcma064

11/12

CONCLUSION

Rapid change is required to keep up with domesticcompetition

Application of rapid technology may help in increasing

communication quality

Company doing well in terms of overall service operations

When compared with several other companies in the samefield, this company is having a competitive edge due tomagnificent brand recognition.

8/3/2019 Reg. No. - 10jqcma064

12/12

THANK YOU