Maximize Your Traffic and Conversions Using Enterprise-Level Best Practice SEO Methodologies

Paul J. BruemmerPrinciple Business Analyst

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Early Days

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A living room, also known as sitting room, lounge room or lounge (in the United

Kingdom, Australia, Ireland and New Zealand), is a room for entertaining adult guests, reading, or

other activities. The term front room can also be used to describe a living room, because in many

homes the living room is at the very front.

In modern homes and apartments, the living room has replaced the old-fashioned front parlour. In the

19th century, the front parlour was the room in the house used for formal social events, including

where the recently deceased were laid out before their funeral. The term living room is found initially

in the decorating literature of the 1890s, where a living room is understood to be a reflection of the

personality of the designer, rather than the Victorian conventions of the day. 

Cloaking

Overstock.com the Least Imperfect

The Deep Web

Deep Web Stats

• Public information on the Deep Web is currently 400 to 550 times larger than the commonly defined World Wide Web.

• The Deep Web contains 7,500 terabytes of information, compared to 19 terabytes of information in the surface Web.

• The Deep Web contains nearly 550 billion individual documents compared to the 1 billion of the surface Web.– More than an estimated 200,000 Deep Web sites presently exist.

Sixty of the largest Deep Web sites collectively contain about 750 terabytes of information – sufficient by themselves to exceed the size of the surface Web by 40 times.

Much Deeper Deep Web Stats

Linked Open Data (LOD) Cloud 2007

LOD Cloud – 6 Months Later 2008

LOD Cloud – 1 Year Later 2009

LOD Cloud – 2 1/2 Years Later 2011

Google Algorithm Changes

Dutch Case Study - microdata

Semantic Web Case Study - microdata

“Tests have shown a 30% increase in organic search-engine traffic to websites using Microdata or

similar technologies.”

“Tests have shown a 30% increase in organic search-engine traffic to websites using Microdata or

similar technologies.”

GoodRelations Case Study - RDFa

“There is preliminary

evidence that search results with respective extensions get a

30% higher click-through rate (CTR).

“There is preliminary

evidence that search results with respective extensions get a

30% higher click-through rate (CTR).

Example of Microdata in SERPs

Semantic Web Resources

• Lotigo San Diego Semantic Web Meetup

• Spring 2012 SMWCon• Rich Snippets for Wordpress Blogs• Schema.org – microdata• GoodRelations – RDFa• Rich Snippets Testing Tool• The History of Information

Bill Connard, CEO Top Local Search (TLS)

• TLS clients average 99% coverage in Google Yahoo! and Bing for all cities they are located in.

• TLS clients average three Page 1 positions in the Organic SERPs.

SEO Process Wheel

Google – SEO Starter Guide

Maximize Your Traffic and Conversions Using Enterprise-Level Best Practice SEO Methodologies

Paul J. Bruemmer619-517-5127Paul.Bruemmer@gmail.com