Refresher Content Writers


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a brief refresher course to boost the productivity of my company's content writers.


  • 1. OUTLINE Part 1: Time Management & Productivity Part 2: Creative & Critical Thinking Part 3: Best Practices
  • 2. "Time is a created thing. To say "I don't have time" is to say "I don't want to." - Lao Tzu Time Management & Productivity
  • 3. I have to stay late at the office all the time to meet my quota I try to write as fast as I can but there is too much distractions at work! I have so much to do, yet so little time! I cant keep my attention on one thing for long enough Theres always something urgent preventing me from doing any meaningful work! Time Management & Productivity
  • 4. 1-3-5 RULE The 1-3-5 Rule is the next step from the To-Do List Cooperate with procrastination: Admit that some tasks are much more pressing than others. Assume that on any given day you can accomplish one (1) big mission, (3) three medium tasks, and five (5) small things Focus strongly on getting your 1-3-5 done as best you can. As your workday concludes, make the next day's 1-3-5. Time Management & Productivity
  • 5. 1-3-5 RULE Time Management & Productivity
  • 6. URGENT/ IMPORTANT GRID Managing time effectively, and achieving the things that you want to achieve, means spending your time on things that are important and not just urgent. Important activities have an outcome that leads to the achievement of your goals, whether these are professional or personal. Urgent activities demand immediate attention, and are often associated with the achievement of someone else's needs or goals. The Urgent/Important Grid helps you identify between important and urgent things; it helps you think about your Priorities. Time Management & Productivity
  • 7. URGENT/ IMPORTANT GRID Time Management & Productivity
  • 8. POMODORO TECHNIQUE A simple technique that involves breaking down activities into 25-minutes focused work with breaks in-between. Improves your concentration to accomplish tasks. Boost motivation to achieve your goals. Relieves anxiety / stress related to deadlines. Track your activities to be able to refine your workflow and productivity. Time Management & Productivity
  • 9. POMODORO TECHNIQUE 1.Choose a task to be accomplished 2.Set the Pomodoro to 25 minutes (the Pomodoro is the timer) 3.Work on the task until the Pomodoro rings, then put a check on your list. 4.Take a short break (5 minutes is OK) 5.Every 4 Pomodoros take a longer break Time Management & Productivity
  • 10. IF-THEN PLANNING 1.Always Have a Plan B 2.If X happens, then I will do Y. 3.IF-Then Planning enables you to seize the critical moment, even when you are busy doing other things. 4.Lessen stress and frustrations caused by unexpected or undesired outcomes. Time Management & Productivity
  • 11. RECOMMENDED READING 1-3-5 Rule the-1-3-5-rule/ The Urgent/Important Grid The Pomodoro Technique - eBook How To Use If-Then Planning to Achieve Any Goal to-achieve-any-goal What Successful People Do With The First Hour of Their Work Day people-do-first-hour-their-work-day Time Management & Productivity
  • 12. Creative & Critical Thinking
  • 13. Quality is never an accident; it is always the result of high intention, sincere effort, intelligent direction, And skillful execution; it represents the wise choice out of many alternatives - William A. Foster Creative & Critical Thinking
  • 14. My content keeps getting returned! I cant seem to nail the right topic for an article Its so hard to write about the same thing day in and day out How do I come up with better titles / topics / articles? Creative & Critical Thinking
  • 15. CRITICAL THINKING Critical thinking means taking control of your conscious thought processes. If you dont take control of those processes, you risk being controlled by the ideas of others. The essence of critical thinking is thinking beyond the obvious. To engage in CRITICAL THINKING, you become fully aware of an idea or an action, reflect on it, and ultimately react to it. Creative & Critical Thinking
  • 16. 4 STEPS IN THE CRITICAL THINKING PROCESS 1. Summarize. Extract and restate the materials main message or central point. Use only what you see or have researched. Add nothing. 2. Analyze. Examine the material by breaking it into its component parts. By seeing each part of the whole as a distinct unit, you discover how the parts interrelate. 3. Synthesize. Pull together what youve summarized and analyzed by connecting it to your own experiences. Create something new by combining old knowledge and experiences with newly-gained insights. 4. Evaluate. Judge the quality of the material now that youve become informed through the activities of SUMMARY, ANALYSIS, and SYNTHESIS. Creative & Critical Thinking
  • 17. THE READING PROCESS Reading is an active processa dynamic, meaning-making interaction between the page and your brain. Understanding the reading process helps people become critical thinkers. Steps in the reading process: 1. Reading for literal meaning: Read on the lines to see whats stated. 2. Reading to draw inferences: Read between the lines to see whats not stated but implied. 3. Reading to evaluate: Read beyond the lines to form your own opinion about the researched material. Creative & Critical Thinking
  • 18. WAYS TO IMPROVE READING COMPREHENSION 1. Make associations. Link new material to what you already know, especially when youre reading about an unfamiliar subject. 2. Make it easy for you to focus .If your mind wanders, be fiercely determined to concentrate. 3. Allot the time you need. To comprehend new material, you must allow sufficient time to read, reflect, reread, and study.. 4. Master the vocabulary. If you dont understand the key terms in your reading, you cant fully understand the concepts. As you encounter new words, first try to figure out their meanings from context clues Creative & Critical Thinking
  • 19. RECOMMENDED READING Critical Thinking, Reading, and Writing download.php? url=L0NyaXRpY2FsX1RoaW5raW5nX1JlYWRpbmdfYW5kX1dya XRpbmcucGRm&cidReset=true&cidReq=RW3_005 Guidelines for Critical Thinking and Writing Critical Thinking Perfectionism (Overcoming All-or-Nothing Thinking) Creative & Critical Thinking
  • 20. TIPS ON CREATIVE WRITING Tips on Creative writing from some of the best authors of our time Creative & Critical Thinking
  • 21. Neil Gaiman (Author: Coraline, The Graveyard Book and The Sandman series) Put one word after another. Find the right word, put it down. Fix it. Remember that, sooner or later, before it ever reaches perfection, you will have to let it go and move on and start to write the next thing. Perfection is like chasing the horizon. Keep moving. Creative & Critical Thinking
  • 22. Zadie Smith (Author: White Teeth) Dont romanticise your vocation. You can either write good sentences or you cant. There is no writer's lifestyle. All that matters is what you leave on the page. Protect the time and space in which you write. Keep everybody away from it, even the people who are most important to you. Dont confuse honours with achievement. Creative & Critical Thinking
  • 23. Andrew Motion (Knight and Post of Poet Laureate of the UK ) Write for tomorrow, not for today. Creative & Critical Thinking
  • 24. Joyce Carol Oates (Author: Them, National Book Awardee, Three-Time Pulitzer Price Nominee) The first sentence can be written only after the last sentence has been