Refresh Belfast - Be Where People Are 18-05-09

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Be Where People Are Paul McKeever, Director @paulmckeever #refreshbelfast www.designbyfront.c om

description

Paul talked at Refresh Belfast about how to design experiences that go beyond a destination site.Topics included how to use the social web strategically (using balanced scorecard, strategy maps and an elevator pitch), the use of social objects and ideas on how to build community.

Transcript of Refresh Belfast - Be Where People Are 18-05-09

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Be Where People Are

Paul McKeever, Director@paulmckeever

#refreshbelfast

www.designbyfront.com

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About Front

FRONT design and build great looking websites that people really, really like:Strategy & PlanningUser Experience DesignWeb Application Development

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Quickly set the context

Designing Experiences, Not

Pages

Building a Community

Relevant & Interesting

Content

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Social Technographics

Designing Social Interfaces

Content Strategy

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Using the Web for Competitive Advantage

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Team Meeting

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Team Meeting

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Team Meeting

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Strategy

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Be Authentic

Strategy Maps &

Scorecards

Conceptual Model

Elevator Pitch

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People

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Audiences are People Too

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Like Being There

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Be Authentic

Strategy Maps &

Scorecards

Conceptual Model

Elevator Pitch

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Be Authentic

Strategy Maps &

Scorecards

Conceptual Model

Elevator Pitch

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Be Authentic

Strategy Maps &

Scorecards

Conceptual Model

Elevator Pitch

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offer rich and unprecedented

insight into Ireland’s National

theatre

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facilitating an ongoing conversation between the theatre and

its diverse audience, and amongst the

audience themselves

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Be Authentic

Strategy Maps &

Scorecards

Conceptual Model

Elevator Pitch

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Social Interfaces

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Building a Community

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Get People Interested

Easy to Start

Encourage Participation

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Get People Interested

Easy to Start

Encourage Participation

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Get People Interested

Easy to Start

Encourage Participation

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Building a Community

Get People Interested

Easy to Start

Encourage Participation

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Talk Like a Person

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Relevant & Interesting Content

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flickr.com’s welcome text

Greetings

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feedburner.com’s welcome text

Greetings

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designbyfront.com work in progress notice

Personality

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flickr.com help text

Personality

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Wufoo.com – Logout

Personality

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Wufoo.com – Login/creat account page

Encouragement

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Flickr.com – Explore

Encouragement

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flickr.com – delete account

Service

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Summary & Conclusions

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Thanks for Listening

@paulmckeever#refreshbelfast

www.speakerrate.com/paulmckeever

www.designbyfront.com