Refresh '13 - Developing a Vision For Web Ministry - Church SEO
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Transcript of Refresh '13 - Developing a Vision For Web Ministry - Church SEO
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Developing a Vision for Web Ministry
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Web Ministry
Understanding the Vision Why Should We Care?
1
Developing the VisionGoals & Strategic
Planning2
Executing the VisionGetting Down to Business
3
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UNDERSTANDING THE VISION
Part
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The Church absolutely has to stop looking at their website as an online
version of a Church Bulletin, and must start using it as a tool for
evangelism and ministry.
“
”
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one Why Should we care about web ministry
The People You Want to Reach & Minister to Are Spending Time
Online
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one Why Should we care about web ministry
Churches need to start thinking about web traffic the same way they think about a person that sits in
a chair in the Church on a Sunday morning.
As a real person, with real needs.
“”
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one Why Should we care about web ministry
We make large investments to minister to the Church goer, but often Churches barely consider
their online audience, which frankly is much larger, easier to access, and often times easier to
communicate with.
“
”
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Internet Penetrationone
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The Internet is taking over our lives
72% Use Social Media
Average Time Online Per Day!
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Mobile Stats
140 Million Smart Phone Users in the
U.S.
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63% Use their phone to access
the internet regularly
MOBILE STATS
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Search stats
59% of Americans use a search engine Every Day
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5 Billion Searches on Google Per Day (67% Share)
one SEARCH STATS
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+ Mobile Search Is Increasing by 200%
Y.O.Y.
• Will Outpace Desktop Search in 2014
• 55% of Mobile Search Converts Within 1 Hour
one SEARCH STATS
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Castle Rock
50k People
2,000+ Church Searches Per Month
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Colorado Springs
450k People
27,000+ Church Searches Per Month
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Scary...one
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It’s an uphill battle but...
3 MILLION Decisions since May
2011
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DEVELOPING THE VISION
twoPart
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CHURCH BODY
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(Jerusalem)
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CHURCH BODY
Why: Minister to the Local Church Body Communicate, Administer, Bless
Goals:
Communicate Effectively- Email List, Facebook, Website
Administration- Online donations- Online forms (signups, prayer, etc)
• Bless & Encourage- Basic audio sermons
two
(Jerusalem)
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CHURCH BODY
Budget: Up front: $0 - $1,000 Monthly: $5 - $100
Resources: Volunteers
Tools & Skills Needed: Good Website Platform Good Email Platform Facebook Basic Design Basic Web Technology
two
(Jerusalem)
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LOCAL COMMUNITY
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(Judea & Samaria)
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LOCAL COMMUNITY
twoWhy:
Reach the Local Community for Christ Bless the Body on a Regional Level
Goals:
Get Non-Church Member Traffic- Search (Organic/Paid), Social, etc- Service Times & Directions
• Effective Outreach- Event Promotion- Gospel Message w/Calls to Action
• Bless & Encourage the Regional Body- More Advanced Sermon Distribution
(Judea & Samaria)
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two
Budget: Up front: $500 - $2,500 Monthly: $100 - $750
Resources: Volunteers, Staff
Tools & Skills Needed: Google Adwords, Facebook Ads Basic SEO Knowledge Media Creation/Editing Design
LOCAL COMMUNITY
(Judea & Samaria)
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GLOBAL REACH
two
(Ends of the Earth)
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GLOBAL REACH
two Why: Reach the World for Christ! Bless the Body Globally Kingdom ROI!
Goals:
Drive Large Volume of Traffic (Goal?)- Search (Organic/Paid), Social, etc
• Develop Multiple Content Streams - Sermons, Devos, Newsletters, Blog Posts
• Optimize Content & Media- Increase Visibility in Search Engines- Content Distributed in Many Forms
(Ends of the Earth)
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twoBudget:
Up front: $2,500 - $A LOT Monthly: $1,000 - $10,000+
Resources: Volunteers, Staff, Agency
Tools & Skills Needed: Google Adwords, Facebook Ads Basic-Advanced SEO Knowledge Media Creation/Editing Design Project Management
• Content Marketing/Optimization Medium - Advanced Web Technology
GLOBAL REACH
(Ends of the Earth)
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three
EXECUTING THE VISION
Part
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three Analytics
Measure Everything! # of Visitors New vs. Returning Time Spent on the Site Geographic Area Search Terms Used to Find the Website
Resources: Google Analytics
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BasicsBasic SEO Unique Keyword-Rich Meta Title Tags for
Each Page Build as Many Quality Links as Possible Develop New Content in Text Form
Regularly Make Sure Your Site is Not Blocking
Search Engines Optimize Homepage for “Church in
mycity”
Things to Avoid Multiple Domain Names (all with same
content) Duplicate Content (On & Offsite)
• Proprietary Website Platforms
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Local seothree
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Local seoGoogle Local Listing
Claim Your Church Listing (G+) or Set One Up
Make Sure The Title/Address/Phone Match EXACTLY
Eliminate Duplicate Listings Add Service Times, Pictures, Video,
Description Get Listed on Church Directories (NAP) Reviews When Necessary
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Content SEOContent Must Exist For SEO to Work
Sermons MUST have individual pages Your Content is Invisible!
TEXT Based Content! Transcription of Each Sermon Sermon Notes in Text Investment in Text Before Video Endless Possibilities
three
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Content SEO
Challenge:
Turn 10 Sermons Into Text
In 30 Days...You Should See a 50-100% Increase in
Traffic
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More Resources: - ChurchSEO.org
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THANK YOU!Get a Recording of This
Presentation at:
ChurchSEO.org/refresh
Get in touch with me if you need a site review!