1. 1. Client Presentation By Delroy N Souden
2. 2. Our Rich History
3. 3. United Airlines Background Founded in 1929 Over 87,000 employees Serves North America, Latin America, Asia, Europe & The Caribbean
4. 4. Our Goal To improve the reputation of United Airlines with its customers by paying attention to and addressing their concerns.
5. 5. Objective To increase the amount of repeated customers by 20%. Increase positive feedbacks by 30% in 30 days.
6. 6. Strategy Cap on number of passengers per flight. Handling refunds in timely manner
7. 7. Tatics Discounts for a second trip during a 3-month period. Free Giveaways and other perks
8. 8. Target Audience Males & Females 30 - 55 years old who are Regular Business Flyers.
9. 9. Press Release United Airlines Launch We Are Listening Initiative Move Aims At Strengthening Airline-Customer Relationships
10. 10. PSA Radio Campaign
11. 11. Granted international route when it started flying to several national and international routes. Historic merger took place with United Airlines and Continental Airlines. Research & Situation Analysis
12. 12. Guerrilla Marketing Campaign
13. 13. White Paper Executive Summary Problem Solution Benefit A Call-To-Action
14. 14. Crisis Management
15. 15. Crisis Communication Mr. Jair made up several stories and even lied about his academic achievement. Boston Paragons long history of honest and quality journalistic practices, and has always lived up to out code of ethics.
16. 16. Code Of Ethics Conduct toward passenger Baggage Examination Use of company Assets Confidentiality Conflict of Interest Acknowledge of receipt and compliance with the Code
17. 17. Client Branding Overview Our Goal Target Audience Main Objective Key message
18. 18. Regulated
19. 19. Rebranding New Logo Rebranding United Airlines We have decided to rebrand United as an airline that is more friendly, reliable and on time, thus the new slogan Friendly, Reliable, On time.
20. 20. Going Public Benefits and Results