Refining Success - The New Data Driven Method
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Transcript of Refining Success - The New Data Driven Method
Refining Success: The New Data Driven Model
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Andrew Pearlman, UA & Analytics
How do you Define Success?
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Define Refine Success
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What a great launch! Now, let’s get started...
Becoming Data Driven
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Don’t write reports, answer questionsProvide actionable data to allEmpower analysts to exploreMeasure success against benchmarks
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Analytics Providers
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Marketing Analytics
Know your questionsPick the right partersIntegrate on day 1Set goals & share winsRefine Success!
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Implementing a Plan
Questions?
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Available
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Marketing Development Design
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