Refinder – Things come · PDF fileWhere your things come together ... Leverage virality...
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Transcript of Refinder – Things come · PDF fileWhere your things come together ... Leverage virality...
![Page 1: Refinder – Things come · PDF fileWhere your things come together ... Leverage virality of the sharing feature Community connect ... Refinder SaaS Marketing and Sales](https://reader031.fdocuments.in/reader031/viewer/2022030509/5ab943827f8b9aa6018da0f0/html5/thumbnails/1.jpg)
RefinderWhere things come togetherRefinder is the intelligent online collaboration tool for teams to collect and share information. Work together with colleagues, partners and customers.
www.getrefinder.com
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Situation for Social Software
Refinder and Use Cases
Market Trends and Questions
9.11.2011
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9.11.20113
100% of people use email as social software
Alex, [email protected], [email protected], … .. … ….
Re: Re: Re: Re: Re: Re: Re: Re: Re: Project CID Kick-Off
To
Subject
Dear Team members,
Attached is the latest version (including Mike‘s second changes afterClaudia‘s comments) of the minutes from the third project meeting.
Claudia, did you have this question on Clean Energy in Finland? I found www.reegle.info, its ….
so, 45% of work is information work.
DearDear Team Team membersmembers,,
AttachedAttached isis thethe latestlatest versionversion ((includingincluding Mike‘sMike‘s second second changeschanges afterafterClaudia‘sClaudia‘s commentscomments) of ) of thethe minutesminutes fromfrom thethe thirdthird projectproject meetingmeeting..
Claudia, Claudia, diddid youyou havehave thisthis questionquestion on Clean Energy in on Clean Energy in FinlandFinland? I ? I foundfound www.reegle.infowww.reegle.info, , itsits ….….
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Next Stop: Upgrade to Social Software
9.11.20114
Knowledge Workers have multiple applications, growing data, and productivity suffers
http://www.pretzellogic.org/blog/2011/08/28/pwc-quarterly-forecast-brings-more-legitimacy-to-21st-century-collaboration/
PWCforecast
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Situation for Social Software
Refinder and Use Cases
Market Trends and Questions
9.11.2011
![Page 6: Refinder – Things come · PDF fileWhere your things come together ... Leverage virality of the sharing feature Community connect ... Refinder SaaS Marketing and Sales](https://reader031.fdocuments.in/reader031/viewer/2022030509/5ab943827f8b9aa6018da0f0/html5/thumbnails/6.jpg)
The Refinder Vision
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Intelligent online collaboration to collect and share information
Take Existing SoftwareExisting ProcessesInformation Silos
Collaborative ProcessesIndividual Needs
Relevant Information
www.getrefinder.com
9.11.2011
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• Registration• Trial use• Subscription
Sign up
• collect fromexternal apps
• Create newdata
Import• Put in
collections• Tag & link
information• Experience
recommen-dations
Organize
• Share withothers
• Comment• Like
Collaborate• Export• Push back
into apps
Publish
How Refinder solves the problem
9.11.20117
The social-semantic approach lifts productivity
Data integration & information collection
Semantic processing & information curation
Actionable socialworkspace
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Refinder is an online tool
Go to www.getrefinder.com
Accessible from desktopand mobile devices.
For coworkers and external partners
• Register
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To start with Refinder, create an account
1 2
9.11.2011
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Create a collection to invite teams
Create a collectionFor a project, topic, meeting….
Invite Team membersCan read/write into a collection
Receive notifications on updates
Internal coworkers or external partners
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Collections are the collaborative workspaces in Refinder
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9.11.2011
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Collect Things With Refinder
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Sharing information must be intuitive, easy, and beneficial.
1 Collect bookmarksCollect websites from your browser
Connectors delicious.com orsciencedirect.com, more to come…
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Collect Things With Refinder
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Sharing information must be intuitive, easy, and beneficial.
1 Collect desktop dataMicrosoft® Office Outlook®Import contacts, events, emails, …
Other desktop connectors available on request.
Support existing workprocesses, integrateexisting data easily.
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3
9.11.2011
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Comment, Relate, Like, Export
• Rateattention and feedback
• Commentsdescribe context
• Recommendationscreate relations
• Sourceconnects to linked data
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Simple semantic annotations let you add the relevant data
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9.11.2011
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Where your things come togetherCollect information from different sources in one place. Connect people with data.
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Where people work together
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Use Refinder to ask questions and get answers
9.11.2011
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Use Case: Collaborative Research
Consulting Agencies
Teams: 11people, 17people
Task: stay on top on energy-saving technologies, publicgrants, .
• File-Share, Emails, Web
• External Freelancers
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Distribute knowledge work in a team
Topic: buidlingsolar
9.11.2011
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Use Case: Partners and Projects
Collecting information fora project in a collection.
Meeting: Slides, hotel, participants, openquestions, minutes.
Share it with the projectparticipants.
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Document decisions wtih external contractors, cooperation projects with partners
9.11.2011
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1100 Refinder users like it
Effects
• Ask questions and getfeedback quicker
• Cross-Organisational
• Recommendations retrievelost documents
Organizations can use Refinder to support a task-oriented work culture in flexible teams
“Refinder is great to track the status of projects. We see what was decided when and who said what -
and whom I have told what."”Senior Consultant, 37 years
“it is organized how I really think”Junior Researcher, 30 years
17 9.11.2011
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Status of the Refinder Business
2 Founders based on an idea
• Research Projects before NEPOMUK 16M €
• Income through consultingand research
Today team of
• 4 Technology people
• 2 BusDev&Sales people
• Network! Marketing, …
9.11.201118
Refinder is created by Gnowsis, a Vienna Startup founded in 2009
CEO CTOLeo.Sauermann [email protected] @gnowsis.com
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Situation for Social Software
Refinder and Use Cases
Market Trends and Questions
9.11.2011
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Global Market
• 25-50% of the total labor force in advanced economies are knowledge workersDavenport, Thinking for a Living, 2005
• The Work Foundation, UK, estimates:30% in jobs with high knowledge content,30% in jobs with some knowledge content, 40% in jobs with less knowledge content.
Knowledge Worker - one who works primarily with information
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Refinder Marketing Challenges
Test Market & Sales Channel
• Price? Features? Contracts?
• Ask in your network…
Large potential market!small real market…
• We are a startup … small but agile and open to new ideas
9.11.201121
Social Software and Collaboration do Overlap
?
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9.11.201122
… we have a plan…
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Social Software Market Classification
9.11.201123
Vendors and Offer
http://www.pretzellogic.org/blog/2011/08/28/pwc-quarterly-forecast-brings-more-legitimacy-to-21st-century-collaboration/
Refinder is here
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Commercial rolloutGrowing the business in a staged approach
2011 2012 2013
Beta
CommercialLaunch
Direct SMB & Enterprise sales
ProsumerMarket
EnterpriseMarket
1100+ Beta Usersas of now
Google AppMarketplace
OtherMarketplaces& Appstores
Indirect sales through Channel Partners
Leverage virality ofthe sharing feature
Community connect& online buzz
3rd party ecosystem
Addressing the individualknowledge worker
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„Crossing the Chasm!“
• Market adoption in D.A.CH.
• obvious KPI or ROI
TAM - Technologie-akzeptanzmessung
Refinder Marketing Challenges
Test Market & Sales Channel
• Price? Features? Contracts?
• Ask in your network…
Large potential market!small real market…
• We are a startup … small but agile and open to new ideas
9.11.201125
Social Software and Collaboration do Overlap
??
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Refinder Sales in Enterprise MarketB2B Sales, Project Business. Pilot Projects with Trials.
Use CasesBenefitIntegrationIn-House hostingSLA, LicenseTCO Calculation
EnterpriseRequirements
Buying Center:Business Group & IT
…first step: Pilot Project
Photo: Monty Python‘s Meaning of Life
RoadmapPartner SalesVARs, System IntegratorsWhite Label
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Google numbers from Marketplace representativeSalesforce is planning to reduce the current fee of 2500 USD/year to the range of $350
http://www.mobilecrunch.com/2010/10/18/apple-sold-14-1-million-iphones-last-quarter-over-70-million-since-launch/
~30
%sh
are
~30
%sh
are
Refinder SaaS Marketing and SalesSell on large and open marketplaces with low entry barriers
15 EUR/month
getrefinder.com
4.000.0000 paying customers
15.000.0000 usersAcademic Vertical
2.000.0000 customersSales
1.000.000.000 downloads73.500.000 devices
revenue
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Refinder Marketing Challenges
Test Market & Sales Channel
• Price? Features? Contracts?
• Ask in your network…
Large potential market!small real market…
• We are a startup … small but agile and open to new ideas
9.11.201128
Social Software and Collaboration do Overlap
??
„Crossing the Chasm!“
• Market adoption in D.A.CH.
• obvious KPI or ROI
TAM - Technologie-akzeptanzmessung
?
![Page 29: Refinder – Things come · PDF fileWhere your things come together ... Leverage virality of the sharing feature Community connect ... Refinder SaaS Marketing and Sales](https://reader031.fdocuments.in/reader031/viewer/2022030509/5ab943827f8b9aa6018da0f0/html5/thumbnails/29.jpg)
9.11.201129
… so …
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3 Refinder Marketing Challenges
„Crossing the Chasm!“
• Market adoption in D.A.CH.
• obvious KPI or ROI
TAM - Technologie-akzeptanzmessung
Test Market & Sales Channel
• Price? Features? Contracts?
• Ask in your network…
Large potential market!small real market…
• We are a startup … small but agile and open to new ideas
9.11.201130
Social Software and Collaboration do Overlap
???
![Page 31: Refinder – Things come · PDF fileWhere your things come together ... Leverage virality of the sharing feature Community connect ... Refinder SaaS Marketing and Sales](https://reader031.fdocuments.in/reader031/viewer/2022030509/5ab943827f8b9aa6018da0f0/html5/thumbnails/31.jpg)
9.11.201131 © some icons istockphoto.com
Thanks,questions!
@Refinderwww.getrefinder.com