ReelBook

26
FIVE FOOT FOURTEEN REEL

description

reel ive foot fourteen CAMPAIGN DIRECTOR PRODUCTION COMPANY LOCATION BUILD TYPE ELECTROLUX-NIMBLE GREG RAMSEY CURIOUS PICTURES NEW YORK STAGE BUILD watch reeL REEL

Transcript of ReelBook

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These boards inspired by “big beauty” car spots needed creative solutions. I designed a set in which we created a matte painting for the wide shot. Due to the challenging budget, we used an architectural renderer I had hired for many non-film projects. The solution: mini sets were built and propped. A 3 wall set was built with stair element for the living room, and a 2 wall set was created for the “highway” run on a stripped roadway carpet.

CAMPAIGN

DIRECTOR

PRODUCTION COMPANY

LOCATION

BUILD TYPE

ELECTROLUX-NIMBLE

GREG RAMSEY

CURIOUS PICTURES

NEW YORK

STAGE BUILD

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REEL

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4 a.m. Shoot Day. I awoke to 5” of snow covering Park Avenue. Made it to the location to find the Lever house freight elevator was out of order. The sets had to be cut into several pieces on 53rD Street and reassembled. The backstory makes me especially appreciate this spot.

CAMPAIGN

DIRECTOR

PRODUCTION COMPANY

LOCATION

BUILD TYPE

RICOh

JUAN DELCAN

SPONTANEOUS COMBUSTION

NEW YORK

SET BUILD

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erThis is an homage to the “Think Pink” set from the glamourous 1957 movie Funny Face starring Audrey Hepburn and Fred Astaire. It was a great opportunity to reinterpret a set I love for Showtime.

CAMPAIGN

DIRECTOR

PRODUCTION COMPANY

LOCATION

BUILD TYPE

ShOWTIME ShOW OPENER “A SWELL GIRLS GUIDE TO ThE MOvIES”

JUAN DELCAN

SPONTANEOUS COMBUSTION

NEW YORK

STAGE BUILD

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Home

Good

sCAMPAIGN

DIRECTOR

PRODUCTION COMPANY

LOCATION

BUILD TYPE

hOMEGOODS-NOW YOU CAN

EDUARDO NAMMOUR

FREEMARKET FILMS

MIAMI

SET BUILD

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This is Ed’s cut. These spots were shot on location and propped sourcing an indescribable amount of HomeGoods product gathered over 8 weeks from every HomeGoods store in Florida. The final vignette design required a 10,000 sq. ft. warehouse for storage management.

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Four states and the Bahamas. Plus, David’s 50th birthday celebration.“Cinematic Immunity” is the only way to describe a Cornell shoot and it’s full on.

CAMPAIGN

DIRECTOR

PRODUCTION COMPANY

LOCATION

LEXUS

DAvID CORNELL

hEADqUARTERS

NEW YORK, CONNECTICUT, RhODE & LONG ISLAND & ThE BAhAMAS

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Each spot required computer graphics.Inspired by the film The Cell, Channel I.D.(s) were created resulting in 6 strange surreal/identities. Despite the challenging budget, we decided on a set build solution to deliver the creative vision.

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CAMPAIGN

DIRECTOR

PRODUCTION COMPANY

LOCATION

BUILD TYPE

SCI-FI

ROhITASh RAO

CURIOUS PICTURES

NEW YORK

SET BUILD

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War Zone alla junkyard with a lot of tractors moving heavy metal around. We started with an empty lot with a good view of downtown Chicago. Good, but “not so clean” fun, for a good cause.

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CAMPAIGN

DIRECTOR

PRODUCTION COMPANY

LOCATION

BUILD TYPE

PSA-ChICAGO PUBLIC SChOOLS

JOAO DANIEL

SELF MADE ShADE

ChICAGO

LOCATION BUILD

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CAMPAIGN

DIRECTOR

PRODUCTION COMPANY

LOCATION

BUILD TYPE

JOhNSON’S BABY ShAMPOO

BRETT FROOMER

RADICAL MEDIA

NEW YORK

STAGE BUILD

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I was inspired by 1930’s architecture for this family bathroom. Beveled tiles gave the walls a textural depth to set the scene for this tender moment with a child.

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The White House interior: built and dressed in 3 days. recreating the Oval Office involved heavy research, with an eye to TV’s The West Wing and films like The American President.

CAMPAIGN

DIRECTOR

DIRECTOR OF PhOTOGRAPhY

PRODUCTION COMPANY

LOCATION

BUILD TYPE

MORGAN STANLEY - ELECTION NIGhT

SAM CIARAMITARO

ANDRzEJ SEKULA

KABOOM

ChICAGO

STAGE BUILD

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12+ locations were used for this visual tour around Chicago.

CAMPAIGN

DIRECTOR

PRODUCTION COMPANY

LOCATION

BUILD TYPE

ChICAGO TRIBUNE

BOB PURMAN

MOXIE PICTURES

ChICAGO

LOCATION SET BUILT

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CAMPAIGN

DIRECTOR

PRODUCTION COMPANY

LOCATION

BUILD TYPE

The assignment: build 6 authentic looking American bathrooms in Prague. American shower heads in the newly established Czech republic ? My Chicago decorator caught a flight and brought in a bag full. Beautiful tile: flown in from Italy. The hero/primary shower wall was designed to emulate the lines of a new Schick razor.

SChICK - INTUITION

MARK TIEDEMANN

GRANDE LARGE, INC.

PRAGUE

STAGE BUILD

REEL

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DIRECTOR

PRODUCTION COMPANY

LOCATION

BUILD TYPE

Goal: A Test Kitchen with a heart. Solution: a touch of an authentic french bakery with painted brick walls and well worn props combined with industrial kitchen supplies.

PEPPERIDGE FARMS

RAYMOND BARK

GARTNER FILM

NEW YORK

STAGE LOCATION

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nANGELA hOWARD

ART DIRECTION

PRODUCTION DESIGN