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s Steve Hall

s George

s Karen Foley

s

Jim Wohlander

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s Introduction

s SWOT

s FinancialssTOWS Matrix

s Space Matrix

s BCG Matrix

s QSPM Matrix

s Strategies/Conclusions

Outline

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IntroductionIntroduction

s

Consistent Declining Saless Reebok to be Sold?

s Fireman to Resign

s Diversify (ConcentricDiversification)

s Correct Inefficiencies

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s Research and

developments Marketing

s Outsourcing

s Namerecognition

sY2K Readiness

s Financials

s Outsourcing

s Financial Alert

s Inefficiencieswithin

Managements Price

Strengths/Weaknesses

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Opportunities/ThreatsOpportunities/Threatss Asia

s College/ProSports

s Europe

s

WomensMarketplace

s Low End Joint-Ventures

s Competition

s Sweat ShopIssues

s ManufacturingCapacity

s Global/Domestic Economics

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TOWS ConclusionsTOWS Conclusionss Market/promote in Asia and Europe

s Involve College/Pro Teams in R&D

s Low End Joint Venture Overseas

s Spend down Cash on Growth

s Reduce Management/Consolidate

s Diversify Outsourcing

s

Sell or Seek new Management

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FinancialsFinancialss Net Sales/Working Capital=3.9

over 5 yearss Sales/Total Assets over 5 year

avg.= 2.04

s Profit/Total Assets Ratio = .267(1993)to.09(1997)

s ROE = .267(5 year average)

Nike=.224

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SPACE MatrixSPACE MatrixConclusionsConclusions

s Competitive in an UnstableEnvironment

s Broad Image Campaign

s Market Development Overseass Seek Horizontal Integration

Opportunities

s Reeboks Unclear Future needs to

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BCG Matrix ConclusionsBCG Matrix Conclusions

s

Greg Norman/Reebok Apparel =Stars

s Rockports = Cash Cows

s

Athletic Footwear = ?s DMX2000 & 3D Ultralite = ?

s Ralph Lauren Apparel Line = ?

s Avia/India = Dogs

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QSPM MatrixQSPM MatrixConclusionsConclusions

s

Growth/DevelopmentInternationally

s New Management

s

Product Liness Athletic Pro/College Sponsorships

s Use Brand Recognition/Reputation

to Sell to a Company Outside the

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Strategies/ConclusionsStrategies/Conclusionsss New Company Direction

s Replace Executive ManagementTeam

s Divest of Inefficiencies

s Seek Merger Possibilities/StrategicAlliance

s Sell