NOLA 2014 OVERVIEW:

• 2,006 attendees – all Les Mills instructors

• Held at New Orleans Ernest Morial Convention Center

• Friday June 20 & Saturday June 21

• 139 Reebok Les Mills Presenting Instructors

NOLA EVENT CONSISTED OF:

• Educational Classes

• Group Workouts

• Business Seminars

• A presentation from Les Mills

GOALS:

• Drive retail sales

• ReebokONE new member signups and data capture

• Consumer engagement with red carpet photo area

RETAIL SALES – Top Line:

• $104,212.34 Net Sales

• 3,472 Units sold

• 1,240 Transactions

• $84.04 Average Transaction Value

• 2.8 Units Per Transaction

NOLA 2014 OVERVIEW

REEBOK ACTIVATION:

Retail Booth

• Constant buzz, long lines of consumers waiting to rush in each day

• Friday open 8:00am – 8:00pm. Saturday 8:00am – 6:00pm

• By 8:35am on Friday, rung through the 100th customer

• DJ playing music creating fun atmosphere

ReebokONE Lounge/Charging Station

• MEMBERS ONLY VIP Lounge

• Couch seating with charging stations

• Engage with instructors to drive signups and educate on ReebokONE

• 185 new signups

• Interacted with 600 instructors already registered

• Giveaway items (ReebokONE towels, bracelets)

Red Carpet Area for photo opportunities

• Professional photographer on site

• Select Les Mills Instructors available for photo sessions

• 2,000 total photos taken over 2 days

• Photos free to download off of ReebokONE

Reebok Stage

• Les Mills presenting instructor mini fashion show prior to each class

• Instructors in Reebok head to toe