Riza Atiq Abdullah Bin RahmatUniversiti Kebangsaan Malaysia(The National University of Malaysia)

Reducing Road Accident through Multi Sectoral PartnershipTraffic Safety: National Partnership and Corporate

Social Responsibility

1-3 Muharram 1435 H- 4-6 November 2013 Damman, KSA

More people and more who can effort to own a car or more cars

Increase in Road Accident:8.09 in 1995 to

14.33 accidents per 1000 population in 2010

Road Safety Audit(introduced in 1998)

• Stage 1: planning stage, • Stage 2: preliminary design stage, • Stage 3: detail design stage• Stage 4: pre-opening stage• Stage 5: post-opening stage (including existing

road)

21 Aug 13

Source: Astro

Source: Astro

37 died16 survive

Immediate actionBlack listed

Source: Astro

Haddon MatrixPhase Human Factors Vehicles and

Equipment Factors

Environmental Factors

Pre-crash (Crash Prevention)

InformationAttitudesImpairmentPolice enforcement

RoadworthinessLightingBreakingSpeed management

Road design and layoutSpeed limitsPedestrian facilities

Crash (Injury prevention during crash)

Use of restraintsimpairments

Occupant restraintsOther safety devicesCrash-protection design

Crash-protective roadside objects

Post-crash (Life sustaining)

First-aid skillsAccess to medics

Ease to accessFire risk

Rescue facilitiesCongestion

Example based on an Express bus accident in 2007 at Bukit Gantang

Actions Reasons By

Guard rail design to be improved

All guardrail posts were uprooted

PWD, Highway Concessioners (Toll operator)

Bus design to be improved Bus roof and seats were totally dismantled

Bus builder

Driver was too tired. Management of bus companies to be improved

No brake mark. Most likely the driver fell asleep

Licensing Department and bus operators

Development of Safety & Health Environment code of practice

Only oil companies have internal code of practice for their fleet

MIROS, all fleet operators

Improve speed enforcement

Most likely the bus was travelling more than 90 km/h

Traffic Police

Example based on an Express bus accident in 2007 at Bukit Gantang

• SHE Code of Practice (Safety, health environment or safe heaven environmnet) – Developed togeher with oil companies and fleet operators

• Upgrading of guard rail standard by Tol Highway Operators from TL2 to TL3

Express Bus accident in 2007 at Jelapang Toll

Adoption of Regulation 80 UN-ECE for seat design – after discussion with bus builders

7 killed on the spot and 28 injured

UNECE = United Nations Economic Commission for Europe

Multi Sectoral Partnership Model

Road Accidents

EnforcementResearch

organizations Road

authorities

Transport Authorities

Automobile association Paramedic

and hospital

Emergency teams

Fleet operatorsInsurance

Companies

Road Safety Council

Ministries(Laws and policies)

Government Departments(Standards, code of practices,

specification)

NGOs(Advocacies)

Private companies(Campaign and education)

Working in silos

Cartoon originally copyrighted by the authors; G. Renee Guzlas, artisthttp://www.nature.com/ki/journal/v62/n5/fig_tab/4493262f1.html

Outcomes

John Godfrey Saxe's ( 1816-1887) version of the famous Indian legendhttp://www.noogenesis.com/pineapple/blind_men_elephant.html

Interactions

Road Safety Department

Malaysian Institute of Road Safety Research (MIROS)

Private Companies

• Insurance companies

Oil Companies

Car and motorcycle companies

Tires companies

Advertising Companies

Road safety intervention and

activities

Government Agencies

Ministry of Public Works

Malaysian Highway Authorities

Public Work Department

Ministry of Transport

Road Transport Department

Land Public Transport Commission

Local Authorities

Ministry of Education

Universities and Schools

Royal Malaysian Police

NGO

Friend of Road Safety

Friend of Traffic Club

Automobile Association of Malaysia (AAM)

Driver’s Association

Planning Stage

Implementation Stage

Road Safety Council

Communities

Government: Road Authorities• Road safety audit• Improving road conditions• Specification of road and its’ furniture

Transport Authorities• Vehicle Road worthiness• Licensing conditions• Automatic Enforcement System

NGO

• Road Safety Council – Coordinating road safety activities at state level.

• Train and give allowances to traffic warden

Potential Private Sector Interventions Enabling Framework On the Ground Delivery

Safety Culture, rules & Standard

Management Funding Awareness Raising Training and capacity building

Product Development & Distribution

Infrastructure Adaptation

Core Business Company policies requiring personnel to practice safe driving (SHE)

Identify leaders within the company to drive safety culture

Part of core business

Training company personnel on importance of safety as part of corporate culture.

Fleet driver training;Educate business partners along the supply chain

Safety futures embedded in vehicle

Road markers, safety signage

Community investment

Community safe driving campaigns seatbelt and child seat

Encourage managers to engage with organization to share business skills

Donation for training and awareness campaign

Engage in safe driving campaign, engage in schools

Donating expertise and products

Donate materials (reflective materials) to schools and high impact areas

Enable technical employees to donate time to engage with other expert to create infrastructure adaptation solution

Policy dialog and Rule making

Encourage vehicle and road worthiness standards, encourage anti-corruption campaigns and law enforcement

Identify relevant legal and policy bodies related to road safety and engage in local capacity building

- Policy maker education on health and economic impact

Encouragement of anti-corruption and law enforcement

Engage in policy dialog on safe technologies

Encourage rigorous assessment of current state of roads

Insurance Companies

• Giving away – safety helmet– Reflective sticker– Child safety seat

• Employees become trained safety ambassadors

• Road safety awareness campaigns in schools and universities

• Sponsoring research in road safety

Giving away Helmet

Source: Allianz

Road safety and awareness campaign

Source: Allianz

Source: Allianz

Car Manufacturer• Free inspection• Giving away back seat belt• Save Drive Training• Road safety campaign at schools• Sponsoring road safety research (car design) • Voluntarily send their car for crash test

Car Manufacturer

Free Inspection during festive seasons

Car Manufacturer

Proton former MD giving away goodies

In 2011, Proton and Produa gave 225,930 and 289,842 back seat belts

Safe drive training for young drivers

Car Manufacturer

Road safety campaign at Bukit Beruntung School

Source: Produa

Winners of the Perodua Junior Safety Squad Contest

 The contest challenges school children aged between 10 and 12 years old to come up with a scrap book of road safety ideas. For each idea, each team must come up with a hazard scenario as well as the solution for that scenario. These ideas can be in the form of pictures, artwork and short essays.  Source: Produa

Motorcycle Manufacturer

http://ohartis.com/2013/12/gambar-kemalangan-maut-di-senawang-melibatkan-enam-kenderaan/

Motorcycle Accident

(Source: MIROS)

http://www.harianblogger.com/6-gambar-kemalangan-ngeri-superbike-ducati-monster-terputus-dua-di-ulu-yam/

http://duniaitu.blogspot.com/2014/01/penunggang-motosikal-maut-cuba-elak.html

http://suarabawahtanah.com/2012/04/18/remaja-nyaris-maut-motosikal-dirempuh-kereta/

Free Inspection during festive seasons

Discounted parts and tyres

Oil Company Petronas Coffee Break Campaign – keeping you awake

Oil Company fuelling 50 St John Ambulance Malaysia’s vehicles for their 24-

hour highway emergency service during this festive season

Advertising Companies• Design and construct Pedestrian Bridge in

return of exclusive right to put advertisement panel

Community based

• Community in a school neighborhood• Main concept: from the people for the people• MIROS has developed framework, code of

practice and guideline • Started from Putrajaya

MIROS Crash Lab(Launched : 12 May 2012)

Not compulsory but people talk about it in social media

Ops Selamat(Safe Operation – 2 weeks)

Police

NGOs

RTD

Oil Companies Licensing

Board

Car Manufactures

Motorcycle Manufactures

Tires Manufactures

Insurance Companies

Work together during festive seasons Reduced death from 350 to 200

Army medic corp

Accident rate

خير جزاك اللهشكرا

TerimakasihThank you