Reducing Health Barriers:Reducing Health Barriers:The Spirit Campaign ofGreater Louisville YMCA

Presented by Kristina R. Dunham National AAHPERD Conference at San Diego, CASpring 2011

Healthy People 2010Healthy People 2010The two overarching goals of

Healthy People 2010 were:◦1. Increase quality and years of life;◦2. Eliminate health disparities.

Healthy People 2020Healthy People 2020Attain high-quality, longer lives free of

preventable disease, disability, injury and premature death.

Achieve health equity, eliminate disparities, and improve the health of all groups.

Create social and physical environments that promote good health for all.

Promote quality of life, healthy development, and healthy behaviors across all life stages.

The Mission of the YMCAThe Mission of the YMCA

Healthy ActionsThe YMCA will be a leader in the improvement

of health in our community.Anyone committed to improving health will seek

the YMCA as the destination for guidance and activity.

As a convener and catalyst, the YMCA will develop relationships for a healthier community.

The YMCA will take a leadership role in addressing disparities that impact community health.

(Taken from the website of the YMCA of Greater Louisville, ©YMCA.)

National InitiativesNational InitiativesThe National Physical Activity

Plan◦The Centers for Disease Control and

Prevention.◦The American Heart Association.◦The American College of Sports

Medicine.

Barriers and Enabling Barriers and Enabling FactorsFactorsTwo frequent barriers to

participation in fitness and health activities are cost and a lack of supportive facilities for physical fitness.

Removing these barriers enables individuals to engage more easily in health- and fitness-related activities.

The YMCA of Greater The YMCA of Greater LouisvilleLouisville

Founded in 1853.The 10th YMCA branch in the

nation.Approximately one out of every

five people within Greater Louisville are served throughout 10 membership and two service branches.

The Y’s Annual Giving Campaign

The YMCA is a 501 (c) (3) nonprofit, community building charity, that strives to make its programs widely affordable and accessible through the YMCA Spirit Program.

Contributions to the YMCA ensure access for all who wish to participate in Y programs and services.

Reducing Cost: An Incentive for Reducing Cost: An Incentive for ParticipationParticipation◦In 2010:

The campaign provided over $5 million dollars in financial assistance to over 10,000 unique individuals and families located throughout the city of Louisville.

The YMCA of the USA is designated as “A” rated by the American Institute of Philanthropy (AIP), one of only two national human services charities to receive this rating.

◦A “Spirit” Video:◦http://www.youtube.com/watch?

v=vCeJGiHJOFk&feature=channel

$41,685$44,872

$259,815

$464,664

$1,036,288

$69,165$488,790

$1,136,719$21,523

$966,405

$491,411

Swim Lessons/ Youth Sports

Camp Piomingo

Summer Day Camp

Adult Memberships

Family Memberships

Senior Memberships

Preschool Child Care

School Age Child Care

Misc. Other

Safe Place Shelter House

Community OutreachCommunity OutreachThrough the Spirit CampaignThrough the Spirit Campaign

In 2010, member gifts to the Campaign were used to fund childcare programs and YMCA day camps.

Other community collaborative programs include “Healthy Actions” and Black Achievers.

Community OutreachCommunity OutreachThrough the Spirit CampaignThrough the Spirit CampaignMember gifts to the

Campaign are also used to help fund Safe Place Teen and Family Services.

http://www.youtube.com/watch?v=9NNJXfxeRQ0&feature=player_embedded

Corner Corner Store Store InitiativeInitiative

Four retrofitted stores located in Louisville, with four more to come in 2011.

Store owners are provided with bins and refrigerators for storage of fresh produce.

Signs and containers are located in a store’s front area.

A Snapshot – The Shawnee A Snapshot – The Shawnee Market StoreMarket Store

Cost Sales Net

Oct-10 1553.08 1559.01 5.93

Nov-10 1189.97 1460.14 270.17

Dec-10 755.93 1085.27 329.34

Jan-11 500.35 1018.53 518.18

TOTAL 3999.33 5122.95 1123.62

““Y5210”Y5210” School Nutrition School Nutritionand Activity Programand Activity Program

Classroom-based, and targeted to elementary school students.◦“5” servings of fruits or

vegetables per day.◦“2” hours or less of

screen time per day.◦“1” hour per day of

active exercise.◦“0” sugar-sweetened

drinks each day.

Other ProgramsOther ProgramsYMCA Camp Piomingo is a fully-

accredited and supervised residential camp with programs suitable for children ages 6 – 16.

http://www.youtube.com/watch?v=Qm5ko5xGluA

The YMCA of Greater The YMCA of Greater LouisvilleLouisvilleTo close…

◦We are more than a “fitness organization.” We are an organization that promotes: 1. Youth Development 2. Healthy Living 3. Social Responsibility

Thankyou!

Select Bibliography and Select Bibliography and SourcesSources Adelman, L. (Executive Producer). (2008). Episode one: In

sickness and in wealth. Unnatural causes: Is inequality making us sick? (Television Series). California: California Newsreel.

Gee, G. C. & Payne-Sturges, D. C. (2004). Environmental health disparities: A framework integrating psychosocial and environmental concepts. Environmental Health Perspectives, 112(17), 1645 – 1653.

Gordon-Larsen, P., Nelson, M. C., Page, P. & Popkin, B. M. (2006). Inequality in the built environment underlies key health disparities in physical activity and obesity. Pediatrics, 117, 417 – 424.

Moore, L. V., Diez Roux, A. V., Evenson, K. R., McGinn, A. P. & Brines, S. J. (2008). Availability of recreational resources in minority and low socioeconomic status areas. American Journal of Preventive Medicine, 34(1), 16 – 22.

Select Bibliography and Select Bibliography and SourcesSources Healthy People.gov,

http://www.healthypeople.gov/2020/about/default.aspx. Powell, L. M., Slater, S. Chaloupka, F. J. & Harper, D. (2006).

Availability of physical activity-related facilities and neighborhood demographic and socioeconomic characteristics: A national study. American Journal of Public Health, 96(9), 1676 – 1680.

YMCA Safe Place Services, http://www.ymcasafeplaceservices.org/about-us/.

Website of the YMCA of Greater Louisville (2010). It’s My Y. Retrieved March 27, 2011 from http://www.ymcalouisville.org/.

YMCA of Greater Louisville (2010). The Spirit Campaign: Assuring participation for all. Volunteer opportunity guide.

YMCA of Greater Louisville (2010). It’s My Y: Guide to Camp Piomingo.

 YMCA of the USA (2010). “YMCA supports national physical activity plan.” (Press release, May 3, 2010). Retrieved May 20, 2010 from http://www.ymca.net/about_the_ymca/press_release_20100503_national_physical_activity_plan.html.