Reduce, Reuse and Recycle

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Bringing Birmingham together to reduce, reuse and recycle

Join the Cleaner, Greener Streets campaign to share resources and promote your services to the local community

Stay up-to-date atbirmingham.gov.uk/cleanerbrum

Birmingham has some fantastic community facilities centred around the ethos of reduce, reuse and recycle, but residents, schools and businesses don’t always know how to access them, so the partnering scheme acts as a hub of knowledge. The more organisations that partner with the campaign, the better key messages and resources can be shared. Birmingham is serious about aiming for a zero waste future, and everyone who lives or works in the city needs to be empowered to help make that future a reality.

Why partner the Cleaner, Greener Streets campaign? Brum is brimming with potential Zero Heroes, people who can incorporate the principles of reduce, reuse and recycle into their everyday home and working lives. However, often people don’t know how to make the simple changes in their life that will make a big difference to Birmingham’s waste – which is where the Cleaner, Greener Streets Zero Hero campaign comes in. The concept of Zero Heroes is that everyone can contribute some part, no matter how small, to combat excess waste.

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All partnering organisations will benefit from having their logo featured on our partner page on the Birmingham City Council website, being named on the ‘Partner Honour Reel’, promotion of relevant events, and free directory listing, as well as opportunities to share resources with other partners. Those involved will all be experts in areas such as recycling, refurbishing unwanted electrical items, rehoming old furniture, or encouraging a less wasteful attitude to food – so the potential for positive exposure of your organisation is huge.

For schools and residents

There is so much available for partnering organisations, with reduce, reuse and recycle tips to suit people from all walks of life and of all ages. Helping Birmingham’s residents to change their daily habits is key to working towards a zero waste future. Partnering organisations will benefit from material such as ‘how to’ guides, which will explain the easily accessible options residents have to engage with the campaign, such as making the most of kerbside recycling.

To target Birmingham’s youngest residents – the decision-makers of the future – there will be

specialist material. These include downloadable lesson plans for

schools, so children of all ages will be able to understand the importance of reducing waste, with recycling facts presented in a fun, child-friendly way.

Partnering businesses

By working together, organisations across Birmingham have an opportunity to create a dramatic change in people’s attitudes to waste, something with long-lasting positive consequences for the city as a whole. By partnering the Cleaner, Greener Streets campaign businesses can motivate both their staff and clients to change their behaviour and become Zero Heroes.

There will be a carefully curated collection of webinars available, as well as opportunities to share best practice and resources. By joining together, businesses can plug gaps in their services by signposting to another organisation that can help. This mutually beneficial process will ensure that the common goals of reduce, reuse and recycle are strengthened across all sectors.

What else is the campaign offering?

Available resources

One of the major benefits of being involved with the campaign is the predesigned marketing material that’s available, with space for partnering organisations to add their own logos. The focus is on promoting the Zero Hero reduce, reuse and recycle message, all with the future aim of Birmingham becoming a zero waste city.

Material for partnering organisations includes:

• Zero Hero posters and flyers, featuring real Birmingham residents

• Recycle Now posters and flyers, focusing on household waste

• Easy to follow guides to recycling for both residents and businesses

• Social media content

• Press release templates

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Reduce, Reuse and Recycle

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JOINING FORCES for a cleaner, greener BIRMINGHAM

Birmingham students, James, Moustapha, Joanne and Jenny

are everyday heroes when it comes to recycling.

You can be an everyday hero, download your

hero pack at birmingham.gov.uk/cleanerbrum

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* NO SUPERPOWERS REQUIRED.

Save money and reduce waste – start today!

Partner the Zero Hero Cleaner, Greener Streets campaign today by filling in this simple form and reap the benefits of joining Birmingham’s grime fighting community. Partnering organisations are encouraged to include details of their services and any relevant current or ongoing projects or events.

Once joined, you will benefit from shared resources, extra exposure and free marketing material. Visit birmingham.gov.uk/cleanerbrum for more information, or email partners@cleanerbrum.org or call 0121 303 1112 if you have any questions.

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