NEW CERAFILL THINNING HAIR SOLUTIONSBLONDE IDOL BBB SPRAY SPECIAL OFFER!

NEW COOL CONTROL SHADES FROM COLOR FUSION & COLOR GELS

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COOL CONTROL SHADESYou asked and we listened! Redken brings back cool control shades in Color Gels and Color Fusion. Now you can create even more cool results from sultry, smoky blondes to cool brunettes while controlling warmth.

BACK BY POPULAR DEMAND!

COLOR GELS WELCOMES BACK:· Corrective Ash Blue shades, perfect for controling orange undertones· Green Natural shades to control unwanted brassiness and warmth on both lighter and darker bases

FROM COLOR FUSION AND COLOR GELS

OVER 20,000 PRIZESTOTALING $160,000!THE SCRATCH & WIN CARDS IN YOUR KITS GIVE YOU THE CHANCE TO WIN:

· $100 off at The Redken Exchange or Gallerie

· FREE Ticket to the Redken Symposium

· 1 on 1 call with Redken Haircolor Consultant David Stanko

· Set of 2 Color Applicator Bottles

7ABMoonstone

8ABStardust

5ABTwilight

8GNIvy

4GNForest

COLOR FUSION WELCOMES BACK:· Titanium shades to add cool metallic reflect and dimension to pigmented hair· Ash Green shades to neutralize unwanted undertones and control unwanted warmth at any level· Hi-Fusion Chrome to neutralize orange undertones

9Ag 7T CH65Ag 6T

AG = ASH/GREEN T = TITANIUM HI-FUSION CHROME

AB=ASH BLUE GN=GREEN NATURAL

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permanentconditioninghaircolor

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permanentconditioninghaircolor

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$132.00$137.50 salon value ($5.50/4% savings)

SALON PRICE

COLOR GELS SALON OFFERPURCHASE24 Color Gels shades or more (4 must be new) $5.50 each*

RECEIVE FREE:1 NEW Color Gels 7Ab Moonstone1 Set of Color Gels Swatch Cards1 Color Gels Shade Chart 1 Color Gels Sticker Sheet1 Cool Control Technique Guide3 Scratch & Win Cards

SCRATCH & WIN

OVER 20,000 PRIZES TOTALING $160,000!

*Limited to one per deal

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$156.00$162.50 salon value ($6.50/4% savings)

SALON PRICE

COLOR FUSION SALON OFFERPURCHASE24 Color Fusion shades or more (4 must be new) $6.50 each*

RECEIVE FREE:1 NEW Color Fusion 7T Titanium1 Set of Color Fusion Swatch Cards1 Color Fusion Shade Chart 1 Color Fusion Sticker Sheet1 Cool Control Technique Guide3 Scratch & Win Cards

SCRATCH & WIN

OVER 20,000 PRIZES TOTALING $160,000!

*Limited to one per deal

COLOR GELS STYLIST OFFERPURCHASE9 Color Gels shades or more (2 must be new) $5.50 eachRECEIVE FREE:1 Color Gels Mini Shade Chart1 Color Gels Sticker Sheet1 Cool Control Technique Guide1 Scratch & Win Card

$49.50

STYLIST PRICE

COLOR FUSION STYLIST OFFERPURCHASE9 Color Fusion shades or more (2 must be new) $6.50 each

RECEIVE FREE:1 Color Fusion Mini Shade Chart 1 Color Fusion Sticker Sheet1 Cool Control Technique Guide1 Scratch & Win Card

STYLIST PRICE

$58.50

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the cerafill difference

Now you can offer one comprehensive line that provides both instant hair thickening* and hair regrowth over time** for men and women in two simple systems.

dermatologist endorsed

safe for color-treated hair

2 Dual expertise› Dermatologist endorsed› Stylist expertise

3Easy to navigate› Universal systems

1 Proven results › Instant thickening* › Hair regrowth over time**

defy scalp and follicle energizing kit*

Purchase Cerafill Scalp and Follicle Energizing Kits at a discount:

INCLUDES:

Defy Shampoo 9.8 oz.Defy Conditioner 8.3 oz. Defy Energizing Scalp Treatment 3.2 oz.

2 month supply

$26.00$32.50 value ($6.50/20% savings)

*Limited time offer

$35.00$42.50 value ($7.50/18% savings)

instant thickening kits (ongoing)

Purchase Cerafill ongoing Stylist/Client Kits at a discount:

defy kit normal to thin hair

INCLUDES:Defy Shampoo 9.8 oz.Defy Conditioner 8.3 oz.Dense Fx 4.2 oz.

2 month supply

retaliate kit advanced thinning hair

INCLUDES:Retaliate Shampoo 9.8 oz. Retaliate Conditioner 8.3 oz. Dense Fx 4.2 oz.

or

dermatologist endorsed

*Instant thickening with Cerafill Shampoos, Conditioners and Dense Fx treatment**Hair regrowth over time with Minoxidil topical solution. For men and women with hereditary hair loss. It takes time to regrow hair,

results may be visible for men after using Minoxidil regularly for 2-4 months. Results may be visible for women after using Minoxidil regularly for 4 months. The amount of hair regrowth is different for each person. Minoxidil will not work for everyone. Stop using product if you do not see hair regrowth after 4 months and see your doctor.

†Redken sent free samples of Cerafill powered by Redken to 100 women from Vibrant Nation, an online women's network, complying with FTC and all other applicable laws and regulations. Products include Defy Shampoo, Conditioner and Dense Fx. These testimonials are the opinion of their experience

94% of users saw results†

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$180.00 $241.50 value ($61.50/25% savings)

defyintroductory offer

STYLIST/CLIENT KITS: 2 Defy Instant Thickening Kits EACH INCLUDES· Defy Shampoo 9.8 oz.· Defy Conditioner 8.3 oz.· Dense Fx 4.2 oz.

1 Defy Scalp and Follicle Energizing Kit INCLUDES:· Defy Shampoo 9.8 oz.· Defy Conditioner 8.3 oz.· Defy Energizing Scalp Treatment 3.2 oz.

PRODUCT:2 Defy Energizing Scalp Treatment 3.2 oz.2 Dense Fx 4.2 oz.2 Texture Effect 3.4 oz.1 Defy Shampoo Liter1 Defy Conditioner Liter

MERCHANDISING:1 Diagnostic Tool1 Stylist Guide1 Self Talker Set3 Easel Cards20 Consumer Pamphlets1 Consumer Pamphlet Holder

$180.00 $244.00 value ($64.00/26% savings)

retaliate introductory offer

STYLIST/CLIENT KITS: 2 Retaliate Instant Thickening Kits EACH INCLUDES:· Retaliate Shampoo 9.8 oz.· Retaliate Conditioner 8.3 oz.· Dense Fx 4.2 oz.

PRODUCT:2 Dense Fx 4.2 oz.2 Texture Effect 3.4 oz.2 Minoxidil Topical Solution,

USP hair regrowth treatment 2% for women 2 oz.2 Minoxidil Topical Solution,

USP hair regrowth treatment 5% for men 2 oz.1 Retaliate Shampoo Liter1 Retaliate Conditioner Liter

MERCHANDISING:1 Diagnostic Tool1 Stylist Guide1 Shelf Talker Set3 Easel Cards20 Consumer Pamphlets1 Consumer Pamphlet Holder

dermatologist endorsed

GUIDE TO ANTI-THINNING *See brochure for details

Instant hair thickening.*

Hair regrowthover time.*

dermatologist endorsed

GUIDE TO ANTI-THINNING *See brochure for details

Instant hair thickening.*

Hair regrowthover time.*

PRODUCT CASE RETAIL SALON CASE ORDER QTY PRICE PRICE PRICE QTY

DIAMOND OIL Diamond Oil Shampoo1.7 oz.** 50 6.00 3.00 150.00 _10.1 oz. 12 18.00 9.00 108.00 _Liter 12 30.00 15.00 180.00 _Diamond Oil Conditioner1 oz.** 100 6.00 3.00 300.00 _8.5 oz. 12 19.00 9.50 114.00 _Liter 12 34.00 17.00 204.00 _Diamond Oil Deep Facets intensive treatment1 oz.** 100 6.00 3.00 300.00 _8.5 oz. 12 20.00 10.00 120.00 _Diamond Oil Shatterproof Shine3.4 oz. 12 40.00 20.00 240.00 _Diamond Oil Shatterproof Shine intense3.4 oz. 12 40.00 20.00 240.00 _

COLOR EXTEND MAGNETICS Color Extend Magnetics Shampoo*1.7 oz. 50 6.00 3.00 150.00 _10.1 oz. 12 18.00 9.00 108.00 _Liter 12 30.00 15.00 180.00 _Color Extend Magnetics Conditioner*1 oz. 100 6.00 3.00 300.00 _8.5 oz. 12 19.00 9.50 114.00 _Liter 12 34.00 17.00 204.00 _Color Extend Magnetics Deep Attraction Mask*1 oz. 100 6.00 3.00 300.00 _8.5 oz. 12 20.00 10.00 120.00 _

CURVACEOUS HAIRCARECurvaceous Cream Shampoo1.7 oz. 50 6.00 3.00 150.00 _10.1 oz. 12 18.00 9.00 108.00 _Liter 12 30.00 15.00 180.00 _Curvaceous Conditioner1 oz. 100 6.00 3.00 300.00 _8.5 oz. 12 19.00 9.50 114.00 _Liter 12 34.00 17.00 204.00 _Curvaceous Curl Dive nourishing mask.68 oz. 120 6.00 3.00 360.00 _6.1 oz. 6 20.00 10.00 60.00 _STYLINGCurvaceous Wind Up reactivating spray1.0 oz. 70 6.00 3.00 210.00 _5 oz. 6 18.00 9.00 54.00 _Curvaceous Ringlet perfecting lotion1.0 oz. 100 6.00 3.00 300.00 _6 oz. 6 18.00 9.00 54.00 _Curvaceous Wave Ahead texturizing mousse2.3 oz. 24 6.00 3.00 72.00 _4.7 oz. 12 18.00 9.00 108.00 _Curvaceous Full Swirl cream serum1.0 oz. 48 6.00 3.00 144.00 _5 oz. 12 19.00 9.50 114.00 _

CERAFILL DEFY SYSTEMShampoo*1.7 oz. 50 6.00 3.00 150.00 _9.8 oz. 12 20.00 10.00 120.00 _Liter 12 36.00 18.00 216.00 _Conditioner*1.0 oz. 100 6.00 3.00 300.00 _ 8.3 oz. 12 20.00 10.00 120.00 _Liter 12 36.00 18.00 216.00 _Energizing Scalp Treatment*3.2 oz. 12 25.00 12.50 150.00 _Defy Instant Thickening Kit* 4 70.00 35.00 140.00 _RETALIATE SYSTEMShampoo*1.7 oz. 50 6.00 3.00 150.00 _9.8 oz. 12 20.00 10.00 120.00 _Liter 12 36.00 18.00 216.00 _Conditioner*1.0 oz. 100 6.00 3.00 300.00 _8.3 oz. 12 20.00 10.00 120.00 _Liter 12 36.00 18.00 216.00 _Minoxidil Tropical Solution, USP hair regrowth treatment 2% for Women*2.0 oz. 12 30.00 15.00 180.00 _Minoxidil Tropical Solution, USP hair regrowth treatment 5% for Men*2.0 oz. 12 30.00 15.00 180.00 _Retaliate Instant Thickening Kit* 4 70.00 35.00 140.00 _MAXIMIZEDense FX Instant Thickening Treatment*4.2 oz. 12 45.00 22.50 270.00 _1.0 oz. 50 15.00 7.50 375.00 _Texture Effect hair and scalp refresher*3.4 oz. 12 18.00 9.00 108.00 _

PRICE LISTPRODUCT CASE RETAIL SALON CASE ORDER QTY PRICE PRICE PRICE QTY

HAIRCARE SHAMPOOS (+)All Soft, Body Full, Clear Moisture, Color Extend, Extreme, Real Control, Smooth Lock10.1 oz.** 12 15.00 7.50 90.00 _Liters** 12 25.50 12.75 153.00 _Gallon 4 N.A. 26.50 106.00 _

CONDITIONERS (+)All Soft, Body Full, Clear Moisture, Color Extend, Extreme, Real Control, Smooth Lock8.5 oz.** 12 16.00 8.00 96.00 _Liter** 12 30.50 15.25 183.00 _Gallon 4 N.A. 41.50 166.00 _

SAMPLING SHAMPOO (+)All Soft, Body Full, Color Extend, Extreme, Real Control1.7 oz.** 50 5.00 2.50 125.00 _

CONDITIONERS (+)All Soft, Body Full, Color Extend, Extreme, Real Control1 oz.** 100 5.00 2.50 250.00 _

HAIRCARE DUO PACKETTES (BAGS OF 18)All Soft, Color Extend, Real Control0.7 oz. 14 N.A. 10.00 140.00 _

TREATMENTS All Soft Heavy Cream softening rinse-out mask1 oz.** 100 5.00 2.50 250.00 _8.5 oz.** 12 17.00 8.50 102.00 _All Soft Argan-6 multi-care oil3 oz. 12 30.00 15.00 180.00 _All Soft Supple Touch softening cream-spray5 oz.** 12 17.00 8.50 102.00 _Body Full Instant Bodifier volumizing foam5 oz.** 12 17.00 8.50 102.00 _Body Full Volume Amplifier thickening lift spray5 oz.** 12 17.00 8.50 102.00 _Clear Moisture Instant Polishing Prep leave-in cutting and detangling lotion 4.2 oz. 12 13.50 6.75 81.00 _Color Extend Rich Recovery protective treatment8.5 oz.** 12 17.00 8.50 102.00 _Extreme Anti-Snap leave-in treatment1.7 oz.** 50 5.00 2.50 125.00 _8.5 oz. 12 17.50 8.75 105.00 _Extreme CAT Treatment protein reconstructing treatment5 oz.** 12 17.00 8.50 102.00 _Extreme Strength Builder8.5 oz.** 12 17.00 8.50 102.00 _Extreme Strength Builder Plus8.5 oz. 12 17.00 8.50 102.00 _Real Control Intense Renewal super moisturizing mask1 oz.** 100 5.00 2.50 250.00 _8.5 oz.** 12 17.00 8.50 102.00 _Real Control Crema Care daily nourishing styling treatment8.5 oz.** 12 17.00 8.50 102.00 _Smooth Lock Butter Silk intensive rinse-out treatment8.5 oz.** 12 17.00 8.50 102.00 _Smooth Lock Heat Glide protective smoother5 oz.** 12 17.00 8.50 102.00 _Smooth Lock Stay Sleek leave-in cream5 oz.** 12 17.00 8.50 102.00 _Smooth Lock Step 1 Smooth Activator3 x 2 oz. 12 N.A. 14.85 178.20 _Smooth Lock Step 2 Smooth Sealer8.5 oz. 12 N.A. 12.00 144.00 _Pre ArtLiter 12 N.A. 25.00 300.00 _

BLONDE IDOL Blonde Idol Shampoo*1.7 oz. 50 6.00 3.00 150.00 _10.1 oz. 12 18.00 9.00 108.00 _Liter 12 30.00 15.00 180.00 _Blonde Idol Custom-Tone Conditioner/Violet*6.6 oz. 12 32.00 16.00 192.00 _Blonde Idol Custom-Tone Conditioner/Gold*6.6 oz. 12 32.00 16.00 192.00 _Blonde Idol Mask*1 oz. 100 6.00 3.00 300.00 _8.5 oz. 12 20.00 10.00 120.00 _Blonde Idol BBB Spray*1 oz. 80 10.00 5.00 400.00 _5 oz. 12 19.00 9.50 114.00 _

Blonde Idol BBB Spray is the first BBB hair treatment that balances, beautifies and brightens blondes. Introduce your blonde clients to BBB Spray today!

BLONDE IDOL BBB SPRAY2 FOR $15

SALON/STYLIST OFFERPURCHASE2 Blonde Idol BBB Spray 5 oz. for $15

WHAT WILL BBB SPRAY DO FOR MY BLONDE?BALANCE· Strengthens** root to tip· Uniformly moisturizes· Fills porosity gaps

BEAUTIFY· Provides heat protection from styling tools+

· Instantly detangles· Controls frizz

BRIGHTEN· Boosts shine+

· Feels smooth and silky

SALON PRICE

2 for $15.00

$19.00 salon value ($4.00/21% savings)

**When used with system of Shampoo and BBB Spray+When used as a leave-in

As featured on:

PRODUCT CASE RETAIL SALON CASE ORDER QTY PRICE PRICE PRICE QTY

FLEXMove Ability 05 lightweight defining cream-paste0.68 oz.* 120 6.00 3.00 360.00 _1.7 oz.* 12 19.00 9.50 114.00 _Mess Around 10 disrupting cream-paste0.68 oz.* 120 6.00 3.00 360.00 _1.7 oz.* 12 19.00 9.50 114.00 _Shape Factor 22 sculpting cream-paste0.68 oz.* 120 6.00 3.00 360.00 _1.7 oz.* 12 19.00 9.50 114.00 _

BLOW DRYPillow Proof Blow Dry express primer1 oz.* 80 10.00 5.00 400.00 _5.7 oz.* 12 22.00 11.00 132.00 _Pillow Proof Blow Dry two day extender1.2 oz.* 24 8.50 4.25 102.00 _3.4 oz.* 12 18.00 9.00 108.00 _

REDKEN FOR MEN HAIRCAREClean Brew extra cleansing shampoo8.5 oz. 12 12.50 6.25 75.00 _Liter 12 22.50 11.25 135.50 _Clean Spice 2-in-1 conditioning shampoo10 oz. 6 12.50 6.25 37.50 _Liter 12 22.50 11.25 135.00 _Mint Clean invigorating shampoo10 oz. 6 12.00 6.00 36.00 _Liter 12 21.50 10.75 129.00 _Cool Finish invigorating conditioner10 oz. 6 12.50 6.25 37.50 _Full Impact bodifying shampoo10 oz. 6 12.00 6.00 36.00 _Go Clean daily care shampoo10 oz. 6 12.00 6.00 36.00 _Liter 12 20.50 10.25 123.50 _Finish Up daily weightless conditioner10 oz. 6 12.50 6.25 37.50 _Liter 12 22.50 11.25 135.00 _

STYLINGHigh Up spiking cream wax3.4 oz. 24 15.00 7.50 180.00 _Stand Tough extreme gel5 oz. 12 13.00 6.50 78.00 _Grip Tight holding gel5 oz. 12 13.00 6.50 78.00 _Dishevel fiber cream3.4 oz. 12 17.00 8.50 102.00 _Get Groomed finishing cream5 oz. 12 13.00 6.50 78.00 _Work Hard molding paste3.4 oz. 12 15.00 7.50 90.00 _Outplay texture putty3.4 oz. 24 15.00 7.50 180.00 _Maneuver working wax3.4 oz. 24 15.00 7.50 180.00 _Polish Up pomade3.4 oz. 24 15.00 7.50 180.00 _Firm Grasp Texturizing clay3.4 oz. 24 19.00 9.50 228.00 _

SKIN/BODY CARECleanse acid balanced cleansing bar5.3 oz. 36 10.00 5.00 180.00 _

HAIRCOLORColor Camo2 oz. 36 N.A. 4.50 162.00 _Pro-oxide Cream Developer 10vLiter 6 N.A. 6.25 37.50 _

PROFESSIONAL TOOLS Steam Infusion Professional Iron(includes two filters) 1 N.A. 295.00 N.A. _Steam Infusion Retail Iron(does not require filter) 1 200.00 160.00 160.00 _Steam Infusion Cartridges 1 N.A. 20.00 N.A. _

PRODUCT CASE RETAIL SALON CASE ORDER QTY PRICE PRICE PRICE QTY

TEXTURE Acid WavesCreative Curl 24 N.A. 6.00 144.00 _Creative Curl Fine Limp 24 N.A. 6.00 144.00 _Inner Secret 24 N.A. 6.00 144.00 _Alkaline WavesVector Plus 24 N.A. 5.00 120.00 _Vector Plus Extra Body 24 N.A. 5.00 120.00 _

SALON GEAR COLOR GEARSalon BasicsTint Bowl N.A. N.A. 5.00 N.A. _Chromatics Tint Bowl N.A. N.A. 5.00 N.A. _Wide Brush/Long Bristles N.A. N.A. 3.00 N.A. _Wide Brush/Short Bristles N.A. N.A. 3.00 N.A. _Narrow Brush/Long Bristles N.A. N.A. 3.00 N.A. _Narrow Brush/Short Bristles N.A. N.A. 3.00 N.A. _Chromatics Double Row Tint Brush N.A. N.A. 3.00 N.A. _Chromatics Double Row Wide Tint Brush* N.A. N.A. 3.00 N.A. _Applicator Bottle N.A. N.A. 3.50 N.A _Measuring Cup N.A. N.A. 2.50 N.A. _Organizer Tray Cream N.A. N.A. 20.00 N.A. _ (Regular–holds 42) Organizer Tray Cream (Mini–holds 21) N.A. N.A. 15.00 N.A. _Organizer Tray Liquid (Regular–holds 36) N.A. N.A. 20.00 N.A. _Tube Key N.A. N.A. 2.50 N.A. _

SpecialtyDetailing Freehand Brush N.A. N.A. 5.00 N.A. _ (Angled Brush) Detailing Etching Wand N.A. N.A. 5.00 N.A. _ (Mascara Wand) Technique Board N.A. N.A. 15.00 N.A. _Spray Water Bottle N.A. N.A. 6.00 N.A. _Mini-Spatula N.A. N.A. 5.00 N.A. _Mini-Whisk N.A. N.A. 5.00 N.A. _Clips (set of 8) N.A. N.A. 7.00 N.A. _Magnetic Clip Wristband N.A. N.A. 20.00 N.A. _Blonde Icing Scoop N.A. N.A. 5.00 N.A. _ApparelRedken Favorite Cape N.A. N.A. 25.00 N.A. _DuraSilk™ All Purpose Cape N.A. N.A. 25.00 N.A. _Chromatics Cape N.A. N.A. 25.00 N.A. _DuraSilk™ All Purpose Apron N.A. N.A. 25.00 N.A. _Chromatics Apron N.A. N.A. 25.00 N.A. _DuraSilk™ Client Wrap N.A. N.A. 30.00 N.A. _Swatches & MoreShades EQ Gloss Swatch Book N.A. N.A. 30.00 N.A. _Shades EQ Cream & Cover Plus Swatch Book N.A. N.A. 30.00 N.A. _Color Fusion/Cover Fusion Swatch Book N.A. N.A. 50.00 N.A. _Color Gels Swatch Book N.A. N.A. 30.00 N.A. _Chromatics Swatch Book N.A. N.A. 50.00 N.A. _Color Camo Swatch Box N.A. N.A. 14.00 N.A. _Swatch Cards N.A. N.A. N.A. N.A. _Shade Charts N.A. N.A. N.A. N.A. _Shade Stickers N.A. N.A. N.A. N.A. _

HAIRCARE/STYLING GEARRedken Chemistry N.A. N.A. 2.25 N.A. _Shot ShakerPumpsLiter (White) N.A. N.A. 2.25 N.A. _Gallon (White) N.A. N.A. 4.25 N.A. _

All retail prices are suggested only. * new product ** new price *** only offered in stores + not all sizes available for every productN.A. = Not Applicable.

PRODUCT CASE RETAIL SALON CASE ORDER QTY PRICE PRICE PRICE QTY

REDKEN CHEMISTRY All Soft Shot Phase16.9 oz. 12 N.A. 18.50 222.00 _Clear Moisture Shot Phase16.9 oz. 12 N.A. 18.50 222.00 _Color Extend Shot Phase16.9 oz. 12 N.A. 18.50 222.00 _Extreme Shot Phase16.9 oz. 12 N.A. 18.50 222.00 _Real Control Shot Phase16.9 oz. 12 N.A. 18.50 222.00 _Smooth Lock Shot Phase16.9 oz. 12 N.A. 18.50 222.00 _Shot Phix 3.5 pHix pHase sealer8.5 oz. 12 N.A. 9.00 108.00 _Shot Phix 5.5 pHix pHase sealer8.5 oz. 12 N.A. 9.00 108.00 _

STYLING SMOOTHVelvet Gelatine 07 cushioning blow-dry gel3.4 oz. 12 18.00 9.00 108.00 _Align 12 protective smoothing lotion1 oz. 100 6.00 3.00 300.00 _5 oz 12 18.00 9.00 108.00 _

SHINEOutshine 01 anti-frizz polishing milk1 oz. 100 6.00 3.00 300.00 _3.4 oz. 12 19.00 9.50 114.00 _Shine Flash 02 glistening mist4.4 oz. 12 18.00 9.00 108.00 _

VOLUMIZEThickening Lotion 06 all-over body builder5 oz. 12 17.00 8.50 102.00 _1/2 Liter 12 N.A. 12.50 150.00 _Full Frame 07 all-over volumizing mousse2.2 oz. 24 6.00 3.00 72.00 _8.5 oz. 12 17.00 8.50 102.00 _Aerate 08 all-over bodifying cream-mousse2.3 oz. 12 17.00 8.50 102.00 _Guts 10 volume spray foam2 oz. 24 6.00 3.00 72.00 _10.58 oz. 12 17.00 8.50 102.00 _

TEXTURIZEWater Wax 03 shine defining pomade1.7 oz. 12 19.00 9.50 114.00 _Powder Grip 03 mattifying hair powder0.245 oz. 24 15.00 7.50 180.00 _Rewind 06 pliable styling paste.75 oz. 120 6.00 3.00 360.00 _5 oz. 12 19.00 9.50 114.00 _Fashion Waves 07 texturizing sea spray8.5 oz. 12 19.00 9.50 114.00 _Rough Paste 12 working material.75 oz. 120 6.00 3.00 360.00 _2.5 oz. 12 19.00 9.50 114.00 _Hardwear 16 super-strong sculpting gel8.5 oz. 6 16.00 8.00 48.00 _

HEAT STYLINGSatinwear 02 prepping blow-dry lotion1 oz. 100 6.00 3.00 300.00 _5.4 oz. 12 19.00 9.50 114.00 _Duo Shield 07 color protecting gel cream5 oz. 12 19.00 9.50 114.00 _Iron Shape 11 finishing thermal spray1.7 oz. 72 6.00 3.00 216.00 _8.5 oz. 12 16.00 8.00 86.00 _Hot Sets 22 thermal setting mist5 oz. 12 16.00 8.00 96.00 _1/2 Liter 12 N.A. 13.00 156.00 _

HAIRSPRAYSWax Blast 10 high impact finishing spray-wax2 oz. 24 8.50 4.25 102.00 _4.4 oz. 12 18.00 9.00 108.00 _Fashion Work 12 versatile hairspray2.1 oz. 24 6.00 3.00 72.00 _11 oz. 12 17.00 8.50 102.00 _Quick Tease 15 backcombing finishing spray1.3 oz. 24 8.50 4.25 102.00 _5.3 oz. 12 18.00 9.00 108.00 _Quick Dry 18 instant finishing hairspray2 oz. 24 6.00 3.00 72.00 _11 oz. 12 17.00 8.50 102.00 _Forceful 23 super strength hairspray2.1 oz. 24 6.00 3.00 72.00 _11 oz. 12 17.00 8.50 102.00 _Control Addict 28 extra high-hold hairspray2.1 oz. 24 8.50 4.25 102.00 _11 oz. 12 20.00 10.00 120.00 _

PRODUCT CASE RETAIL SALON CASE ORDER QTY PRICE PRICE PRICE QTY

HAIRCOLOR Shades EQ Gloss Equalizing Conditioning Color & Color Kickers2 oz. 36 N.A. 4.95 178.20 _Shades EQ Cream Equalizing Conditioning Color2.1 oz. 36 N.A. 5.40 194.40 _Shades EQ Cover Plus Brightening Conditioning Color Cream2.1 oz. 36 N.A. 5.40 194.40 _Shades EQ Crystal Clear16 oz. 12 N.A. 21.00 252.00 _Liter 6 N.A. 31.00 186.00 _Color Fusion Advanced Performance Color Cream& Hi-Fusion 2.1 oz. 36 N.A. 6.50 234.00 _Cover Fusion Low Ammonia 100% Coverage Color Cream2.1 oz. 36 N.A. 6.50 234.00 _Color Gels Permanent Conditioning Haircolor & Fashion Gels**2 oz. 36 N.A. 5.50 198.00 _Chromatics Prismatic Permanent Color**2 oz. 36 N.A. 7.50 270.00 _Chromatics Beyond Cover Age-Defying Permanent Color**2 oz. 36 N.A. 7.50 270.00 _

HAIRCOLOR COLLECTION KITSShades EQ GlossSalon Intro Kit 1 N.A. 198.00 N.A. _Stylist Trial Kit 4 N.A. 59.40 237 .60 _Shades EQ Cream/Cover PlusSalon Intro Kit 1 N.A. 216.00 N.A. _Stylist Trial Kit 4 N.A. 64.80 259.20 _Color Fusion Salon Intro Kit 1 N.A. 325.00 N.A. _Stylist Trial Kit 4 N.A. 78.00 312.00 _Color Gels Salon Intro Kit 1 N.A. 220.00 N.A. _Stylist Trial Kit 4 N.A. 66.00 264.00 _Chromatics Salon Intro Kit 1 N.A. 375.00 N.A. _Stylist Trial Kit 4 N.A. 90.00 360.00 _

DEVELOPERSColor Gels Developer 10v, 20v, 30v, 40vLiter 6 N.A. 6.25 37.50 _Pro-oxide Cream Developer 10v, 20v, 30v, 40v16 oz. (20v only) 12 N.A. 3.60 43.20 _Liter 6 N.A. 6.25 37.50 _Shades EQ Processing SolutionLiter 6 N.A. 6.25 37.50 _Chromatics Oil in Cream Developer 10v, 20v, 30v 945 ml 6 N.A. 10.00 60.00 _

LIGHTENERSBlonde Icing Conditioning Cream Developer 20v, 30v, 40vLiter 6 N.A. 10.00 60.00 _Blonde Icing Power Lift Conditioning Cream Lightener — Ammonia***17.6 oz. 6 N.A. 28.50 171.00 _Blonde Icing Conditioning Cream Lightener — Ammonia-Free17.6 oz. 6 N.A. 28.50 171.00 _Blonde Dimensions Dust-Free Conditioning Lightener17.6 oz. 12 N.A. 12.00 144.00 _32 oz. 6 N.A. 30.00 180.00 _Lift 5/15 Highlifting Cream1 oz. 72 N.A. 3.80 273.60 _Lift 5/15 Highlifting Booster21.1 oz. 12 N.A. 21.00 252.00 _Up To 7 De-Dusted Lightener17.6 oz. 12 N.A. 18.00 216.00 _32 oz. 6 N.A. 30.00 180.00 _Flash Lift Lightening Powder17.6 oz. 12 N.A. 16.50 198.00 _32 oz. 6 N.A. 27.50 165.00 _

OTHER HAIRCOLOR PRODUCTSColor Thickener4 oz. 12 N.A. 7.95 95.40 _Color Stain Remover80 pads 12 N.A. 6.50 78.00 _

AUGUST 2014 \ Promotions 7

8

PUREOLOGY EXCLUSIVE PRICE L IST

AUGUST 2014/Promotions

Product Case Qty.

Retail* Price

SalonPrice

Salon Case Price

HYDRATEHydrate Shampoo1.7 oz.8.5 oz.33.8 oz.64.0 oz.Hydrate Condition1.7 oz.8.5 oz.33.8 oz.64.0 oz.Hydrate Light Condition1.7 oz.8.5 oz.33.8 oz.Hydrate Hydra Whip5.2 oz.Hydrate Hydra Cure5.2 oz.Hydrate Shine Max4.2 oz.

241266

241266

24126

12

12

12

$7.50$27.00$62.00$75.00

$7.50$29.00$64.00$85.00

$7.50$29.00$64.00

$50.00

$50.00

$26.00

$3.75$13.50$31.00$37.50

$3.75$14.50$32.00$42.50

$3.75$14.50$32.00

$25.00

$25.00

$13.00

$90.00$162.00$186.00$225.00

$90.00$174.00$192.00$255.00

$90.00$174.00$192.00

$300.00

$300.00

$156.00

PURE VOLUMEPure Volume Shampoo1.7 oz.8.5 oz.33.8 oz.64.0 oz.Pure Volume Extra Care Shampoo1.7 oz.8.5 oz.33.8 oz.Pure Volume Condition1.7 oz.8.5 oz.33.8 oz.64.0 oz.Pure Volume Blow Dry Amplifier1.0 oz.8.5 oz.Pure Volume Instant Levitation Mist1.0 oz.4.9 oz.

241266

24126

241266

2412

7512

$7.50$27.00$62.00$75.00

$7.50$27.00$62.00

$7.50$29.00$64.00$85.00

$7.00$22.00

$9.00$26.00

$3.75$13.50$31.00$37.50

$3.75$13.50$31.00

$3.75$14.50$32.00$42.50

$3.50$11.00

$4.50$13.00

$90.00$162.00$186.00$225.00

$90.00$162.00$186.00

$90.00$174.00$192.00$255.00

$84.00$132.00

$337.50$156.00

SUPER SMOOTHSuper Smooth Shampoo1.7 oz.8.5 oz.33.8 oz.Super Smooth Condition1.7 oz.8.5 oz.33.8 oz.Super Smooth Relaxing Hair Masque5.2 oz.Super Smooth Relaxing Serum5 oz.Super Smooth Smoothing Cream6.8 oz.

24126

24126

12

12

12

$7.50$27.00$62.00

$7.50$29.00$64.00

$50.00

$24.00

$24.00

$3.75$13.50$31.00

$3.75$14.50$32.00

$25.00

$12.00

$12.00

$90.00$162.00$186.00

$90.00$174.00$192.00

$300.00

$144.00

$144.00

REVIVING REDReviving Red Shamp’oil1.7 oz. 8.5 oz. 33.8 oz.Reviving Red Reflective Condition1.7 oz. 8.5 oz. 33.8 oz. Reviving Red Illuminating Caring Oil4.2 oz. 1.0 oz.Reviving Red Red Reflect Enhancer Set of 4 .34 oz. tubesReviving Red Copper Reflect Enhancer Set of 4 .34 oz. tubes

24126

24126

1280

12

12

$7.50

$29.00$64.00

$7.50$29.00$64.00

$32.00$10.00

$40.00

$40.00

$3.75$14.50$32.00

$3.75$14.50$32.00

$16.00$5.00

$20.00

$20.00

$90.00$174.00$192.00

$90.00$174.00$192.00

$192.00$375.00

$240.00

$240.00

Product Case Qty.

Retail* Price

SalonPrice

Salon Case Price

COLOUR STYLISTColour Stylist Silk Bodifier2.2 oz.8.4 oz.Colour Stylist Nourishing Nectar5.1 oz.Colour Stylist Anti Split Blow Dry6.5 oz.Colour Stylist Cuticle Polisher3.4 oz.Colour Stylist Illuminating Curl5.1 oz.Colour Stylist Anti Breakage Twist2.5 oz.Colour Stylist Root Lift2.0 oz.10 oz.Colour Stylist Strengthening Control2.1 oz11.0 oz.Colour Stylist Supreme Control2.1 oz.11.0 oz.Colour Stylist Control Twist Wax1.0 oz.3.4 oz.Colour Stylist Lustrous Volumizer5.2 oz.Colour Stylist Density Definer Wax1.7 oz.Colour Stylist Piecing Sculpt Wax3.4 oz.

2412

12

12

12

12

12

2412

2412

2412

8012

12

12

24

$9.00$26.00

$28.00

$30.00

$28.00

$26.00

$26.00

$9.00$24.00

$9.00$26.00

$9.00$26.00

$9.00$26.00

$24.00

$24.00

$24.00

$4.50$13.00

$14.00

$15.00

$14.00

$13.00

$13.00

$4.50$12.00

$4.50$13.00

$4.50$13.00

$4.50$13.00

$12.00

$12.00

$12.00

$108.00$156.00

$168.00

$180.00

$168.00

$156.00

$156.00

$108.00$144.00

$108.00$156.00

$108.00$156.00

$360.00$156.00

$144.00

$144.00

$288.00

FRESH APPROACHFresh Approach Dry Shampoo4.2 oz.Fresh Approach Dry Condition1.3 oz.4.3 oz.

6

2412

$24.00

$9.00$24.00

$12.00

$4.50$12.00

$72.00

$108.00$144.00

HIGHLIGHT STYLISTHighlight Stylist Gold Definer 1.0 oz.5.1 oz.Highlight Stylist Bodifying Luminator 1.5 oz.5.0 oz.Highlight Stylist Sea-Kissed Texturizer1.0 oz.4.2 oz.

4812

2412

8012

$11.00$28.00

$11.00$28.00

$11.00$28.00

$5.50$14.00

$5.50$14.00

$5.50$14.00

$264.00$168.00

$132.00$168.00

$440.00$168.00

ACCESSORIES & MERCHANDISINGPureology Cutting CapePureology ApronPureology Purple Client CapeAcrylic BlockAcrylic Permanent Shelf Talkers (set of 4)Pureology Reusable Large BagPureology Reusable Small BagPureology BowlPureology BrushPureology SpoonPureology CombColour Stylist Combs SetPureology Liter PumpPureology BannerPureology Table Top DisplayPureology Client BagsPureology Paper Shelf TalkersPureology Prescription Tear Pad

111111111112111111

N/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/A

$21.50$21.50$20.00$20.00$12.00$2.50$1.50$6.00$6.00$6.00$6.00$8.00$2.00

$30.00$20.00$1.00$3.00$5.00

N/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/A

Product Case Qty.

Retail* Price

SalonPrice

Salon Case Price

STRENGTH CUREStrength Cure Shampoo1.7 oz.8.5 oz.33.8 oz.Strength Cure Condition1.7 oz.8.5 oz.33.8 oz.Strength Cure Split End Salve0.5 oz.1.7 oz.Strength Cure Fabulous Lengths1.0 oz.3.4 oz.Strength Cure Masque5.2 oz.

24126

24126

4812

8012

12

$7.50$27.00$62.00

$7.50$29.00$64.00

$10.00$28.00

$10.00$28.00

$50.00

$3.75$13.50$31.00

$3.75$14.50$32.00

$5.00$14.00

$5.00$14.00

$25.00

$90.00$162.00$186.00

$90.00$174.00$192.00

$240.00$168.00

$400.00$168.00

$300.00

PERFECT 4 PLATINUMPerfect 4 Platinum Shampoo1.7 oz.8.5 oz.33.8 oz.Perfect 4 Platinum Condition1.7 oz.8.5 oz.33.8 oz.Perfect 4 Platinum Reconstruct Repair Masque6.8 oz.Perfect 4 Platinum Miracle Filler Treatment0.5 oz.4.9 oz.

24126

24126

12

4812

$7.50$27.00$62.00

$7.50$29.00$64.00

$35.00

$5.00$26.00

$3.75$13.50$31.00

$3.75$14.50$32.00

$17.50

$2.50$13.00

$90.00$162.00$186.00

$90.00$174.00$192.00

$210.00

$120.00$156.00

NANO WORKSNano Works Shampoo1.7 oz.8.5 oz.33.8 oz. (w/pump) Nano Works Condition1.7 oz.8.5 oz.33.8 oz. (w/pump)

24126

24126

$15.00$54.00$124.00

$15.00$58.00$128.00

$7.50$27.00$62.00

$7.50$29.00$64.00

$180.00$324.00$372.00

$180.00$348.00$384.00

PRECIOUS OILPrecious Oil Shamp’oil1.7 oz.8.5 oz33.8 oz.Precious Oil Condition1.7 oz.8.5 oz33.8 oz.Precious Oil Softening Hair Masque5.2 oz.Precious Oil Versatile Caring Oil1.0 oz.4.2 oz.

24126

24126

12

7512

$7.50$29.00$64.00

$7.50$29.00$64.00

$50.00

$12.00$40.00

$3.75$14.50$32.00

$3.75$14.50$32.00

$25.00

$6.00$20.00

$90.00$174.00$192.00

$90.00$174.00$192.00

$300.00

$450.00$240.00

PURIFYPurify Shampoo 8.5 oz.33.8 oz.

126

$27.00$62.00

$13.50$31.00

$162.00$186.00

COLOR FANATICColour Fanatic 1.0 oz.6.7 oz.13.5 oz.

801212

$6.00$24.00$36.00

$3.00$12.00$18.00

$240.00$144.00$216.00

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STYLIST OFFERPURCHASE:Any 3 Pureology Styling Products

CHOOSE FROM:Colour Stylist, Highlight Stylist and Fresh Approach products* (At least one product must be new to your salon)

RECEIVE FREE:1 Colour Fanatic 6.7 oz. products

SALON PRICE

$36.00-$45.00$48.00-$57.00 stylist value ($12.00/21-25% savings)

SALON OFFERWITH FREE MERCHANDISING SUPPORT KITPURCHASE:Any 9 Pureology Styling Products

CHOOSE FROM:Colour Stylist, Highlight Stylist and Fresh Approach products* (5 products must be new to salon)

RECEIVE FREE STYLING ICONS KIT:

1 Expressions & Expertise Lookbook1 Expressions & Expertise Tip Cards1 Expressions & Expertise DVD3 Expressions & Expertise Easel Cards3 Expressions & Expertise Posters3 Colour Fanatic Retails 6.7 oz.1 Colour Fanatic Station Size 13.5 oz.1 Styling Icons Reference Guide

AVERAGE SALON PRICE

$117.50$171.50 salon value ($54.00/31% savings)*NOTE: Buy-in excludes Colour Fanatic

*NOTE: Buy-in excludes Colour Fanatic

LEARN HOW TO CREATE

THE EXPRESSIONS & EXPERTISE LOOKS

For more information or to register, call 800-545-8157 or ask your sales consultant.

Dates: Nov 30—Dec 2, 2014

Tuition: $800

Class starts with an evening of inspiration followed by two days of learning at our state-of-the-art facility in the heart of NYC:

Take your finishing skills to the next level

Learn new techniques, tips and tricks especially for colour-treated hair

Master blow-dry fundamentals and how to achieve flawless finishes

Create a range of beautiful special-occasion styles, from soft and sophisticated to edgy and sleek

ENHANCE YOUR SKILLS WITH PURE FINISH

10

CREATED WITH PUREOLOGY STYLING ICONS

EXPRESS IONS & EXPERTISEHair is to a stylist like fabric is to a clothing designer. Inspired by fabric, patterns and fashion silhouettes, Pureology introduces the 2014 Expressions & Expertise style collection.

crafted with pureology styling icons

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RECREATE THESE ICONIC STYLES IN YOUR SALON

Expressions & Expertise Tip CardsLearn how to craft these styles for your clients

Expressions & Expertise DVDPlay in your waiting area to inspire clients

Expressions & Expertise Easel CardsDisplay so clients know what products they need to get the look

Expressions & Expertise PostersExpressions & Expertise LookbookDiscover 6 fabric-inspired styles for colour-treated hair

12

PUREOLOGYEXCLUSIVE

AUGUST 2014 • PROMOTIONS

All

right

s re

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1216

800

4/14

BOOST SALES WITH PUREOLOGY STYLING ICONS

DISCOVER EXPRESSIONS

& EXPERTISE