Redesigning your publication

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May 4, 2012 Redesigning Your Publication Jim Streisel, MJE • Carmel (IN) High School • @CarmelJim PAGE 8 | ACUMEN | HILITE | HILITE.ORG | DEC. 12, 2011 EXTREME COUPONING: HOLIDAY EDITION Couponing by the numbers Couponing Tips CONNIE CHU AND CLAUDIA HUANG / GRAPHIC CNN MONEY, REDPLUM.COM, EXPERIAN HITWISE / SOURCE 96% of couponers would continue to use coupons even if they won the lottery. This year, coupons are most used for: 1. Grocery 2. Dining out 3. Clothing 4. Cosmetics 56% of 13 to 17 year olds used coupons or coupon codes in 2011. Last year, there were 3.3 billion coupons redeemed, with 2.1 billion of those for food. Coupons use increased by 27% from 2008 to 2009. Searches for coupon-related terms online are up 119% in 2011, compared to 2010. “I coupon because it is an easy way to save money. It only takes me 20 minutes on Sunday to cut coupons.” Junior Amanda Merk $$$ 12/18 2011 coupons! $$ Sunday Star Couponing Warnings 12/20 2011 TODAY Use coupons when buying in bulk. Don’t be caught with expired coupons. Don’t buy too much! Statistics show that extreme couponing leads to increased waste. Kroger has restrictions on their coupons. Each coupon may only be used once per transaction and cannot be combined with any other coupons. x $$$ 12/20 + = $$$ 12/20 x 2011 2011 Have patience while looking for the specific items on sale in the store. x AMANDA MERK, KROGER, PENN STATE / SOURCE Find coupons in the Sunday edition of newspapers or online on websites, such as coupons.com. Coupon Coupon Coupon Coupon Coupon Coupon Receipt Percent Saved Thank you for shopping with HiLite! 49.0% Chapstick Chapstick Chapstick HALLS Cherry ALTOIDS mint Coupon Dove You Pay $0.59 Total Savings Amount Paid $16.51 $8.15 $8.36 Original $2.29 You Pay $1.29 Original $2.29 $0.99 Original $0.99 You Pay Original $0.99 You Pay $0.50 You Pay Original $2.00 $1.00 You Pay Original $1.98 $0.99 Original $5.97 You Pay $3.00 Many Americans are catching on to the extreme couponing craze due to TLC’s “Extreme Couponing” show. Here’s a look at this growing trend with Amanda Merk, extreme-couponer-in- training and junior. PAGE 8 | ACUMEN | HILITE | HILITE.ORG | DEC. 12, 2011 27% Coupon use increased by from 2008 to 2009. 3.3 billion 2.1 billion Last year, there were coupons redeemed, with of those for food. 96% of couponers would continue to use coupons even if they won the lottery. 56% of 13- to 17-year-olds used coupons or coupon codes in 2011. Searches for online coupon-related terms are up 119% in 2011 compared to 2010. Extreme Couponing: Holiday Edition MaZgdl mh lahpl ebd^ ME<l “Extreme Couponing,” Many Americans have caught on to extreme \hnihgbg`' A^k^l Z ehhd' x coupons! $$ Sunday Star Couponing Tips Use coupons when buying in bulk. Have patience while ehhdbg` _hk li^\bÛ\ lZe^ items in the store. Find coupons in the Sunday edition of newspapers or websites, such as coupons.com. I coupon because it is an easy way to save money. It only takes me 20 minutes on Sunday to cut coupons. Amanda Merk Couponer and junior CONNIE CHU AND CLAUDIA HUANG / GRAPHIC CNN MONEY, REDPLUM.COM, EXPERIAN HITWISE, AMANDA MERK, KROGER, PENN STATE / SOURCES versus Monday, April 30, 12

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Redesigning your publication revolves around rethinking what you want to do, not just a desire to make your publication look prettier.

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  • 1. PAGE 8 | ACUMEN | HILITE | HILITE.ORG | DEC. 12, 2011 PAGE 8 | ACUMEN | HILITE | HILITE.ORG | DEC. 12, 2011 EXTREME COUPONING: HOLIDAY EDITION Many Americans are Coupon Coupon Coupon Receipt Extreme Couponing: Holiday Edition catching on to the extreme couponing craze due to TLCs HALLS ALTOIDS Total $16.51 CONNIE CHU AND CLAUDIA HUANG / GRAPHIC CNN MONEY, REDPLUM.COM, EXPERIAN HITWISE, Extreme Couponing mint Dove AMANDA MERK, KROGER, PENN STATE / SOURCES show. Heres a look Savings $8.15 Cherry at this growing trend with Amanda Merk, extreme-couponer-in- Original $2.29 Original $2.29 Original $0.99 Amount $8.36 96% You Pay $1.29 You Pay $0.99 You Pay $0.59 Paid training and junior. Coupon Coupon Coupon Coupon Percent 49.0% I coupon because Saved Extreme Couponing, it is an easy way Many Americans have to save money. Chapstick Chapstick Chapstick Thank you for caught on to extreme It only takes me Original $0.99 You Pay $0.50 Original $2.00 You Pay $1.00 Original $1.98 You Pay $0.99 Original $5.97 You Pay $3.00 versus shopping with HiLite! Couponing Tips 20 minutes on Sunday to cut coupons. Amanda Merk Couponing by the numbers Couponing Tips Couponer and junior of couponers would continue 96% Use coupons when buying in bulk. Use coupons Coupons use increased by to use coupons even when buying in bulk. 27% if they won the lottery. of couponers would continue to use coupons even if they won the lottery. from 2008 to 2009. This year, coupons are most used for: Have patience while looking for the specific items on sale in the store. x 56% Searches for online coupon-related terms Last year, there were 1. Grocery Find coupons in the Sunday edition of newspapers or online on websites, such as coupons.com. Have patience while of 13- to 17-year-olds are up 2. Dining out 3.3 billion 119% Star Sunday $$ coupons! items in the store. used coupons 3. Clothing or coupon x coupons redeemed, with Couponing Warnings codes in 2011. 2.1 billion in 2011 compared to 2010. 4. Cosmetics Dont be caught with expired coupons. 56% TODAY of those for food. $$$ 12/20 12/18 Find coupons in the Last year, there were 2011 2011 Coupon use I coupon because Sunday edition of 3.3 billion Dont buy too much! Statistics show that extreme increased by newspapers or websites, 27% of 13 to 17 year olds used it is an easy way coupons or coupon codes in couponing leads to increased waste. such as coupons.com. to save money. It 2011. x coupons redeemed, with only takes me 20 Searches for coupon-related 2.1 billion terms online are up Kroger has restrictions on their coupons. Each coupon Star Sunday 119% minutes on Sunday may only be used once per transaction and cannot be $$ coupons! from combined with any other coupons. to cut coupons. 2008 Junior Amanda Merk in 2011, compared to 2010. $$$ 12/20 2011 + $$$ 12/20 2011 2011 = x of those for food. to 2009. CNN MONEY, REDPLUM.COM, EXPERIAN HITWISE / SOURCE AMANDA MERK, KROGER, PENN STATE / SOURCE CONNIE CHU AND CLAUDIA HUANG / GRAPHIC Redesigning Your Publication Jim Streisel, MJE Carmel (IN) High School @CarmelJim May 4, 2012Monday, April 30, 12
  • 2. Why redesign? What do your readers think about your publication? How would they describe it? What do you want your publication to be? How do you want your readers to describe it? Describe your readers. How do they read? How do you merge these lists?Monday, April 30, 12
  • 3. Redesign means rethinking your content & design strategies.Monday, April 30, 12
  • 4. It doesnt just mean making your publication look pretty.Monday, April 30, 12
  • 5. So Start with why youre redesigning Thenthink about how to redesign.Monday, April 30, 12
  • 6. Start with content How are you telling stories now? How can that be better based on how your readers read? visuals (photos, graphics, reader entry points) chunking shorter stories/broken-up storiesMonday, April 30, 12
  • 7. Move to visuals (Alternative structure questions presentation)Monday, April 30, 12
  • 8. Create a plan/palette Color DNSTYLE GUIDE 2009 THE DAILY NEWS is a paper full of rsts. Ball State is the rst university to have a program to teach journalists how to tell stories visually. It is the rst (and only) college paper to be named Worlds Style Best Designed by the Society for News Design. Yet, the Daily News is in need of a change. Newspapers are becoming increasingly more visual, and as one of the leaders in collegiate news design, the Daily News must keep up. With a smaller Libraries news hole, a new era of visual journalism and a young audience that is quickly going to the Web for information, the Daily News needs a change. This redesign hopes to breathe new life into the Daily News, both in print and online. Well do this by telling stories differently, layering information in smaller, faster chunks and using more art, both photos and illustrations. To shed the boring, outdated image, you, as the designer, need to be driven. Driven to make every page portfolio-worthy, no matter how small it is. This redesign takes each story and makes it into a package within itself. Every story needs to be nely tuned and tweaked with words and visuals to make it powerful. Each package design should be powerful and contribute to a cohesive page design that keeps readers interested and engaged. Watch, listen, learn and experiment. The worst someone can tell you is no.Monday, April 30, 12
  • 9. CARMEL HIGH SCHOOL INSIDE THE ISSUE ACUMEN Page 2 B1 SECTION C . . . B2 WWW.HILITE.ORG 520 E. Main Street Carmel, IN 46032 Volume 54, Issue 9 February 6, 2009 Lenten traditions observed not only by Catholics Check us out online @ www.hilite.org for the latest news, scores, video, polls and multimedia content Inside SHIREEN KORKZAN this issue Carmel High School 520 E. Main St., Carmel, IN 46032 On Feb. 25, Ash Wednesday, freshman Julie Gaylor wont receive ashes on her forehead, but she will soon NEWS>> begin her 40 days and 40 nights of fasting. During this time, she will abstain from any junk food and soda and not eat meat on all Fridays. She will continue following this ritual until April 12, Easter Sunday. This is because Gaylor celebrates Lent, a Christian holiday based on the liturgical calendar that has lasted for Lost in over 2000 years. This holiday is mandatory for the Roman Catholic Church while some other Christian denominations still choose to participate. But Gaylor is not Catholic. She is part of a group of FEB. 6, 2009 VOL. 54 ISSUE 9 only 5 percent of people who attend Lenten services and 20 to 30 percent of non-Catholics who attend mass on Easter Sunday, according to Father Mel Translation Bennett, Senior Associate at St. Elizabeth Seton Catholic Church on Haverstick Road. Bennett said most of these non-Catholics who attend services during the Lenten season come mainly because of the historical and traditional rituals, such as the prayers that have been spoken for centuries. According to Bennett, the 40 days and 40 nights of Lent represent the 40 days and 40 nights of the 05 Dance Marathon fasting and abstinence of Christ before He was resurrected. During this time, the Christians who organizers undeterred participate in the holiday also reect on the life and passion of Christ while abstaining from something, by economic troubles such as candy, during the season. All followers have to abstain from meat on all Fridays during this period of LOST IN SPORTS>> time. Lent is ofcially over on Holy Thursday, the day of the Last Supper where Jesus claimed he would be betrayed and killed the following day (Good Friday). TRANSITION Lent always begins on Ash Wednesday, the day worshippers receive ashes of the burning crosses from 09 Swimmers look to earn the previous years Palm Sunday, the Sunday before Easter, in the shape of a cross on their foreheads. 23rd consecutive State While Lent is mandatory in the Roman Catholic victory Government mandates switch to digital by Feb. 17 Church, some churches believe in following this routine all year round as opposed to just 40 days and 40 nights. Northview Christian Life Church on 131st BY MICHELLE HU AND LAUREN BURDICK Constantine Linos, customer assistant street is one such church with this belief, according 10 Football begins title run of the home theater department at to Pastor of Assimilation Douglas Starkey. However, Northview, a non-denominational church, believes Move to digital TV E Best Buy in West Carmel, said, (The very night, while he completes school government is) basically buying up all there is no right way or wrong way, just as long assignments, senior Tom Chen multitasks and watches a couple of his favorite the analog signals, and theyre going to sell them off to the cell phone as the faithful experience the concept of denying themselves for the sake of others, according to Starkey. Because of this, there is not a lot of emphasis on Lent on Feb. 17 leaves some students television shows. He said he typically companies. In addition, dtv.gov says watches large broadcasting networks with programs such as The Office, Two-and-a-half Men, some of the analog signals will go toward police, reghter and rescue during services this time of year. Instead, Northview emphasizes denying thyself and reecting every day instead of just 40 days and 40 nights in the year. in the lurch Page 8 Chuck and other comedic shows. On average, squad communication networks. Chen said he watches television for about 14 hours There is a win-win situation in However, Starkey said Northview is not opposed to a week. this transition for almost everyone. others celebrating Lent and is supportive. Though Chen usually watches his familys high Consumers will receive a much better There is no right way or wrong way, Starkey, definition television (HDTV), the rest of the signal quality, according to Linos; who has personally celebrated Lent in the past, said. televisions in his house will soon be antiquated. the government can raise profits The value of denying ourselves and thinking of Without making necessary changes, those analog through the sale of analog signals others is something to embrace. It is good for anyone sets will soon receive nothing but static. and have a wider range of channels to get that experience. This is due to an impor tant change the to communicate on; and wireless Bennett said the Roman Catholic Church is much government will enforce come this month. Ofcially, companies can expand their services more traditional in the practice of Lent because, he Feb. 17 will be the last date any television station by purchasing analog signals. said, we are obligated to follow the tradition of the can send out analog broadcasts, and the last date any CHTV adviser Hal Espey said, I Church as it was given by Christ to the Apostles, but analog television can receive them. think some of this (idea) came out at the same time (the Roman Catholic Church) is Chen, like many others in this community, of 9/11. The re crews that I think respectful to other denominations. said the switch to digital television will affect him were in some of those towers couldnt Both Bennett and Starkey agreed every Christian should at least experience Lent and its practice once FEATURE>> minimally, since he prefers the better quality of his hear their base commanders. HDTV. I was already watching (television) in HD The only people who may not in their life, but to Gaylor, it doesnt matter. anyway, he said. benefit are the television stations It depends on what you believe in, Gaylor said. But, while people like Chen may make the switch themselves. As far as broadcasters Its not like Im forced to do it. I just feel its the DONT WALK ON THE RAMPS with minimal disruption, it may not be the case go, theyve had to spend a lot of right thing to do. for the rest of America. Recently, this seemingly money for these new transmitters, faultless transition has come under direct fire which is mandated by the government. That does not AND ACTION: LENT AT A GLANCE from congressional Democrats. Many feared that Americans would not have the resources to make the transition. According to Time magazine, the necessarily mean that their revenues are going to go up because of this digital transformation, Espey said. However, in order for people like Chen and his family Theme: Disabled student works to help those who are in need Nielsen Media Research group estimates that 6.5 to receive digital signals, they must have purchased million Americans will not be prepared. On Jan. 28, a new television after March 1, 2007 or buy a digital though the bill to delay the transition to June 12 converter box. Dates: passed in the Senate, House Republicans defeated it. This converter box is one of the reasons impeding Color: Their argument was that the delay would needlessly 6.5 million Americans from receiving television signals confuse the general public. Thus, the transition date after Feb. 17. In order to reduce the costs of purchasing Special Days: > culture for around 4,700 years. Chinese New Year is probably Ambitious, the biggest Chinese holiday, Tang said. There are a lot of festivals and successful, thrifty parades in China. Patient, quiet and Elaborate performances, vibrant colors and reworks are all FEB. 6, 2009 VOL. 54 ISSUE 9 inspiring distinguishing factors of Chinese New Year, a 15-day festival filled Sensitive, with traditions. This year the New Year begins on Monday. sympathetic, The exact day on which the New respected Year starts varies from year to year. The celebration, also known as the Spring Festival, begins on the rst day Articulate, talented, of the rst month of the year. The date ambitious, virtuous changes every year because we use an old Chinese lunar calendar, Tang said. The lunar cycle, from a new moon to 02 Dance Marathon a full moon, determines the length of a month, either 29 or 30 days. While each organizers undeterred excitable, brave, year begins on a different day, each year also trust-worthy correlates with one of the 12 animals of the by economic troubles Chinese Zodiac. This is the year of the ox, Financially also known as Yi Chou. SPORTS>> fortunate, vain, Many traditions go along with Chinese New Year. People make selsh, intense, d u m p l i n g s f o r t h e N e w Ye a r, deep Tang said. Theres always a lot of dumplings. Then parents give their 09 Swimmers look to earn Popular, cheerful, children money in a red envelope. perceptive, wise, The red envelope, called hong bao 23rd consecutive State in Mandarin, indicates good luck and talented good fortune as well as happiness and victory Elegant, timid, abundance for the recipient. People also tend to wear red during the creative, holiday to symbolize happiness. pessimistic, deeply According to History.com, 10 Football begins title run religious various other foods are also symbolic during the New Year. Clever, skillful, Long noodles symbolize a exible, inventive, long life. A sticky rice cake, original also known as nian gao, made with glutinous rice represents a rich life. Candy trays are also popular during the New NO BULL