1. San Antonio, TexasRedefining Employment:Career Services and Recruiting 2011for Traditional,Virtual and Self Employment in an era of careerJune 8 11, 2014National Association of Colleges and Employersoutcomes accountabilityMatt Berndt | Ralph Brigham | Tim Luzader | Myrna HooverJune 2014| NACE ConferenceSan Antonio, TX

2. San Antonio, TexasOur world has changedThe dejobbing wrought by the global economy hasproduced the insecure worker, including employees who arecalled temporary, contingent, 2011casual, contract, freelance, parttime, external, atypical, adjunct, consultant, and self-employed.June 8 11, 2014The transformation of the labor force from core workers withpermanent jobs to peripheral workers with temporaryassignments has already affected nearly half of workers in theUnited States.(Kalleberg, 2009)National Association of Colleges and Employers 3. How did we get to where we are?The History & Evolution of University Career ServicesSan Antonio, TexasPLACEMENT SERVICES CAREER SERVICES2011June 8 11, 2014Transaction-based Process-basedAdministrative Student DevelopmentReactive ProactiveStand Alone InvolvedNational Association of Colleges and EmployersTHEN NOW10/28/2014 4. RedefiningAccountabilitySan Antonio, Texas2011June 8 11, 2014Development& FundraisingLearning & Career Outcomes AccountabilityNational Association of Colleges and EmployersPre-Admission1stYear2ndYear3rdYear4thYearAlumni1-10 yearsAlumni10+ yearsRecruiting &AdmissionLearning OutcomesAccountabilityCareer OutcomesAccountabilityAccountabilityGapAdvancementGap 5. San Antonio, Texas2011June 8 11, 2014National Association of Colleges and EmployersWe are entering theCareer Outcomes EraMaking a DifferenceAdding value,not completing tasks ROI: Learning & CareerOutcomes accountabilitydrives services The career center is not incontrol Career center recommends; isvalue-added coach, connector Technology facilitates services,employer connections, andadvising/coaching 6. San Antonio, TexasThe College Students of 2020To serve the Students of 2020, Colleges & Universities need to bethinking about what value they are adding to a students learning:2011June 8 11, 2014 Colleges that attempt to cram their styles down studentsthroats on the basis that it is good for them mayquickly find themselves uncompetitive. The market is moving away from the traditional mode ofdisseminating education, but colleges are very slow tounderstand and adapt to that change.The College of 2020: Students: Chronicle Research Services. By Martin Van Der Werf and Grant Sabatier, June 2009.National Association of Colleges and Employers 7. San Antonio, TexasThe College Students of 2020 v. 2To serve the Students of 2020, college Career Centers need to be thinkingabout what value they are adding to a students learning:2011June 8 11, 2014 Career Centers that attempt to cram their style of servicedown students throats on the basis that it is good forthem may quickly find themselves uncompetitive. The market is moving away from the traditional mode ofcareer services, but college career centers are very slow tounderstand and adapt to that change.Adapted by Matt in 2014.Based on The College of 2020: Students: Chronicle Research Services. By Martin Van Der Werf and Grant Sabatier, June 2009.National Association of Colleges and Employers 8. The FutureSan Antonio, TexasPLACEMENT SERVICES CAREER SERVICES2011June 8 11, 2014Transaction-based Process-basedAdministrative Student DevelopmentReactive ProactiveStand Alone InvolvedNational Association of Colleges and EmployersTCHoEmN ing SNoOoWnCareer Outcomes ServicesAction Plan-orientedProactive and intentional explorationFacilitativeConnect the Dots between academic and experientialCollaborativeWork with students and others to assist, coach, connectIntegrated Learning & Career Outcomes AccountabilityHelping answer: What can I do when I graduate?Success measured through career outcomes data 9. San Antonio, TexasOur business has changedWe need to recognize that the most fundamentalchallenge that career 2011counselors confront is toassist their clients to develop the skills ofadaptation and resilience required to negotiateand use productively the fluctuating fortunes of theircareers.June 8 11, 2014(Pryor & Bright, 2011)National Association of Colleges and Employers 10. What students wantEMPLOYER REPUTATION & IMAGEThe attributes of the employer as an organization Attractive/exciting products and services Corporate Social Responsibility Environmental sustainability Ethical standards - 44% Fast-growing/entrepreneurial -15% Financial strength Innovation Inspiring management Market success PrestigeJOB CHARACTERISTICSThe contents and demands of the job, including the learningopportunities provided by the job Challenging work Client interaction Control over my number of working hours 14% Flexible working conditions 29% High level of responsibility Opportunities for international travel/relocation Professional training and development Secure employment 49% Team oriented work Variety of assignmentsREMUNERATION & ADVANCEMENT OPPORTUNITIESThe monetary compensation and other benefits, now and in the future Clear path for advancement Competitive base salary Competitive benefits Good reference for future career High future earnings 37% Leadership opportunities 42% Overtime pay/compensation Performance-related bonus Rapid promotion Sponsorship of future educationPEOPLE & CULTUREThe social environment and attributes of the work place A creative and dynamic work environment 46% A friendly work environment Acceptance towards minorities Enabling me to integrate personal interests in myschedule 22% Interaction with international clients andcolleagues Leaders who will support my development Recognizing performance (meritocracy) Recruiting only the best talent Respect for its people 50% Support for gender equalityUniversum Student Study 2012 11. San Antonio, TexasThe job market has changed Larger companies still showing up on some campuses But Its not just about corporate employment2011 Lots of small and mid-sized company jobs Alternative Work vs. Traditional EmploymentJune 8 11, 2014 Part-Time, Flextime, Compressed Workweeks, or Comp Time Job-Sharing, Telecommuting Self-Employment - 15.3% and Independent Contracting -7%National Association of Colleges and Employers(freelancing & consulting) Temporary Services, 0Internships 12. San Antonio, Texas Half of university presidents say it is2011June 8 11, 2014appropriate for U.S. government toreport data on career and otheroutcomes of graduates. Just 13% are confident data will be accuratelyhttp://www.insidehighered.com/news/survey/federalaccountability-and-financial-pressure-survey-presidentsNational Association of Colleges and Employers12collected. Many more CEOs say institutions shouldreport various student outcomes thansay they actually do. 13. San Antonio, TexasWhat Data Are Available and Should Be2011June 8 11, 2014National Association of Colleges and Employers13http://www.insidehighered.com/news/survey/federalaccountability-and-financial-pressure-survey-presidents 14. San Antonio, TexasCareer Outcomes - A National Priority!2011June 8 11, 2014Along with: The Student Right to KnowBefore You Go Act of 2013(Rubio-Wyden) US Department of Ed: Title IVFederal Student Aid Program Gainful Employment in aRecognized Occupation NACE First DestinationSurvey Standards andProtocolsNational Association of Colleges and Employers 15. San Antonio, TexasWork for the Degreed Professional2011June 8 11, 2014National Association of Colleges and Employers20th Century (Historical) Corporate/Institutional Salaried with Benefits Consistent with the socialcontract for lifetimeemployment21st Century (Contemporary) Traditional Virtual Self-Employment Independence Skills Job Security 16. San Antonio, TexasWork v. Employment2011June 8 11, 2014National Association of Colleges and Employers Two Kinds of Workers Independence ofWorkers NACE Definitions ofEmployment 17. San Antonio, TexasThe New Normal World of Work Fortune 500 Traditional Employment Government | Public Sector Employment2011 Mid-size and Small Business Employment Business Start-ups | Entrepreneurs Start your own business Commission-driven Careers Virtual Workplaces Career SlashersJune 8 11, 2014National Association of Colleges and Employers 18. San Antonio, TexasAt Graduation: Possible Work Statuses2011June 8 11, 2014National Association of Colleges and Employers Working full-time (employed/self-employed/entrepreneurship/fellowship/internship) Working part-time (employed/self-employed/entrepreneurship/fellowship/internship) Enrolling in additional education (accepted to a program) Seeking additional education (not yet accepted) Engaged in military service Engaged in volunteer service Unemployed and seeking employment Unemployed and not seeking employmentSource: http://TheOutcomesSurvey.com 19. Career (Outcomes) Services is oneveryones radar screenUniversityFunctionsTarget ConstituentsProspectiveStudentsCurrentStudentsAlumni Parents Employers Community DonorsAcademic UnitsAdmissionsAlumni RelationsCareer ServicesCorporate RelationsDevelopmentFundraisingStudent AffairsStudent Life 20. San Antonio, Texas2011June 8 11, 2014National Association of Colleges and Employers 21. San Antonio, TexasOur Focus Must Changefrom Employment to Work How effectively does your office currently2011June 8 11, 2014serve all of your students? How effectively does your office currentlyserve all the types of employers ANDcareer opportunity providers who wish toconnect with your students? What do you need to do to adapt to theNational Association of Colleges and Employerscurrent marketplace? 22. San Antonio, TexasHow will a career outcomes focus impact your office2011June 8 11, 2014National Association of Colleges and Employersand campus? Student Advising Employer Relationship Development Your Recruiter Policies and Guidelines Employer Access to Your Services Delivery of On-Campus Recruiting Services Delivery of Other Recruiting Services Faculty Engagement Activities Staff Professional Development Alumni Relations Outcomes Research (First Destinations Surveys) 23. San Antonio, Texas2011June 8 11, 2014National Association of Colleges and EmployersTheres no turning back(so learn, adapt, buckle up and enjoy the ride!)