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Redefining Personalization Rapleaf Overview
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Rapleaf | Profile
Mommy blogger
I like NASCAR
I like cats
Influencer alert!
Rapleaf is a San Francisco-‐based startup with an ambi<ous vision: we want every person to have a meaningful experience both online or offline. To achieve this, we help companies personalize individual interac<ons through deeper customer insight.
Headquarters: San Francisco Satellite Offices: Chicago New York
Quick Facts • 400+ million people • Data on 1.1+ billion email addresses • 52+ billion friend connec<ons
RapLeaf | Data | Personaliza<on | Overview | Q&A
Confiden<al
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Company | Profile
Confiden<al
Consum
er Protec<on
Privacy Centric Transparency No<ce Choice
Consum
er Data Real-‐=me:
instant insight
Reach: 60% US Email Addresses
Results: Ac<onable Data
Raising the Bar
RapLeaf | Data | Personaliza<on | Overview | Q&A
Rapleaf | Who Are Your Customers?
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WHO? Demographics, occupa<on, lifestyle, and more
WHAT? Interests, affini<es, products, and more.
WHERE? Loca<on: City, State, Country
WORTH? Income, purchase intent, financial, and more
RapLeaf | Data | Personaliza<on | Overview | Q&A
Confiden<al
Basic ▪ Age ▪ Gender ▪ Loca<on
Consumer Data | Ac<onable Results
RapLeaf | Data | Personaliza<on | Overview | Q&A
Confiden<al
Basic ▪ Age ▪ Gender ▪ Loca<on
Premium ▪ Income ▪ Marital Status ▪ Presence of Children ▪ Homeowner Status ▪ Home Marke<ng Type ▪ And More
Consumer Data | Ac<onable Results
RapLeaf | Data | Personaliza<on | Overview | Q&A
Confiden<al
Premium
▪ Income ▪ Marital Status ▪ Presence of Children ▪ Homeowner Status ▪ Home Marke<ng Type ▪ And More
A La Carte
▪ Interests ▪ Lifestyle ▪ Financial ▪ Professional ▪ Purchase Intent ▪ And More
Basic ▪ Age ▪ Gender ▪ Loca<on
Consumer Data | Ac<onable Results
RapLeaf | Data | Personaliza<on | Overview | Q&A
Confiden<al
Customer Engagement on a Whole New Level
Premium
▪ Income ▪ Marital Status ▪ Presence of Children ▪ Homeowner Status ▪ Home Marke<ng Type ▪ And More
A La Carte
▪ Interests ▪ Lifestyle ▪ Financial ▪ Professional ▪ Purchase Intent ▪ And More
Basic ▪ Age ▪ Gender ▪ Loca<on
Consumer Data | Ac<onable Results
RapLeaf | Data | Personaliza<on | Overview | Q&A
Confiden<al
• Household Income, marital status, children’s age and gender, home ownership, home property type, and more • Professional Occupa<on, Educa<on, Business Owner, smart phone owner and more
• In-‐market Likeliness to buy a house, purchase luxury car, apply for a new credit card, re<re, move within the next few months
Available Data | Enriched Insight
• Demographics Age, gender, loca<on, educa<on, occupa<on and more
• Interests Shopping, sports, beauty care, travel, autos, entertainment, music, news, technology, and more • Online Behavior Influence, online ac<vity, site memberships, and more RapLeaf | Data | Personaliza<on | Overview | Q&A
Confiden<al
Boost Message Efficiency
Strengthen Customer Rela<onships
Increase Conversion and Drive Results
• 410% liS in email engagement • 20% increase in website ac<vity.
Personaliza<on | Real Results in Real Time
RapLeaf | Data | Personaliza=on | Overview | Q&A
Confiden<al
Customize Messaging Alter messaging for a single offer to deliver in a relevant and aerac<ve way to individuals across all audiences
Boost Loyalty, Word-‐of-‐Mouth, and Influencer Marke=ng Iden<fy influen<al customers and reward them with VIP service
Personalize Content Online deal sites adjust imagery and spotlight relevant content to foster direct and relevant engagement
Increase traffic Restaurant reserva<on websites recommend tailored supplementary deals
Boost ROI Customized landing pages and home pages on news sites for a enjoyable experience
Drive Results Travel sites use localiza<on to promote supplementary offers based on loca<on connec<ons
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Personaliza<on | Beeer Insight >> Beeer Results
RapLeaf | Data | Personaliza=on | Overview | Q&A
Confiden<al
Personaliza<on 101 | Overview
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OUTPUT • Age • Gender • Loca<on Data • Interests • Premium Data and more
INPUT • Emails • Name and postal address
RESULT • Real-‐<me API Data Append*
• Real-‐<me decisions
• CRM Segmenta<on
USE CASES • Personalize Offers & Communica<on
• Op<mize web content instantly upon user visit
• Enhance CRM databases
• Op<mize direct mailing resources
RapLeaf | Data | Personaliza<on | Overview | Q&A
Confiden<al
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Ques<ons?
Try It Today Email [email protected] to get set up with data
now
RapLeaf | Data | Personaliza<on | Overview | Q&A
Confiden<al