SDL Proprietary and Confidential

Redefine YourGlobal Video StrategyVideo Localization

Jeffrey Constantin Business Consultant, SDL

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Agenda

○ State of video

○ Hurdles impacting your video strategy

○ A new way to think about your global video strategy

○ Case study

○ How SDL can help

○ Q&A

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The need for global video strategy

50%

69%89 Million people are expected to watch online videos today

(Comscore)

Globally, online video traffic will be 69% of all consumer

Internet traffic in 2017(Cisco)

Online video now accounts for 50% of

all mobile traffic(Bytemobile Mobile

Analytics Report) 2 billion video views per week are mobilized on YouTube70% of traffic comes from

outside the US(YouTube)

4

Canadian digital media trends

87%…of

Canadians are

connected99.5%

…of Canadians access the

internet everyday

41Hours/MoSpent Online

Canada ranks #2 globally for time spent on the web

32Hours/Mo

More and more Canadians prefer the internet for video streamingvs. network cable

Canadians spend more time on YouTube than anyone else in the world with the average user watching

CABLE

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“Online Video Ads Outperform TV Ads on All Measured Effectiveness Metrics”

–

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30%

Who needs video? Marketing

…of visitors who view product videos are more likely to buy than visitors who don’t

Source: StretfordDigitalMedia infographic “Why Use Video?

…retail sites with video increased conversions by 40% and boosted average ticket by 13%

With proper optimization, video increases the chance of a front-page Google result by 53 times

Email click-through rates increaseby 96% when video is used in email marketing

Zappos reported a 6% to 30% increase in sales for products with video

Forbes Insight found that 59% of senior execs prefer to watch video instead of reading text, if both are available on the same page

85% 53 Times

96%

40%

59%

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Who needs video? Training

Ukraine

Colombia

Indoneia

Brazi l

Czech Repub l ic

Po land

Romania

Malaysia

China

Ind ia

20%

20%

25%

26%

27%

28%

38%

41%

52%

55%Top 10 Growth Rates by Country

…of USA companies offer online corporate training to improve the professional

development of their employees.

77% Companies usingeLearning &on-the-job

training generate26% more revenue

per employee.

Source: New Ambient Insight Report

8.2%

o Middle East $560.7M expected by 2016

14.6%

o Western Europe $8.1B expected by 2015

5.8%

o Latin America $2.29B expected by 2016

30-35%

o Asia $11.5Bexpected by 2016

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Top 100 Global Brands have:

o YouTube video publishing rates are growing at an annual clip of 73% with 8,000 NEW videos per month

o Seasonal patterns have emerged, signaling the integration of YouTube into brand marketing activities

13.8 YouTube

Channels Each

187 Videos in

Each Channel

37,000 Views per

Video (Average)

Source: http://www.pixability.com/offers/assets/PixabilityTop100BrandsYouTube2013.pdf

73%

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Opportunities from a global video strategyEngage your audiences in an ongoing dialog Increase internal

& external engagement

Repurpose videos across new avenues

“Pictorial Superiority Effect”

Distribute shareable, short-form video to expand reach via Social channels

Develop video portals & improve online presence

Lengthen on-site experience & boost your SEO

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Hurdles to realizing your global video strategy

○ Building a global video strategy takes too long

○ Struggle to maintain brand control while empowering localization

○ Limited budget for localization does not allow for high-end video services

○ Complexity of localization processes hinders focus on video localization

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Animatedtext canbe problematicto recreate

Multiplespeakerswill increaseaudio recording costs

US-centriccontent willnot work for a global audience

Missingscriptsadd tasks tothe process

Avoiding global video strategy “headaches”

Subtitles canoverlay withtext displayedat the bottom

SUBTITLES

Text

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How to approach video localization

End-to-end media

solution

Brand voice to all markets

Global strategy

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SDL’s Network offices: Global footprint & language coverage

THE NETHERLANDS

BELGIUM

UKIRELAND

FRANCE

SPAIN

ITALY

SLOVENIACROATIA

HUNGARY GREECE

TURKEY

LEBANON

ROMANIA

CZECH REPGERMANY

POLAND

DENMARK

NORWAY

SWEDEN FINLAND

RUSSIA

PR CHINA

INDIA

THAILAND

SINGAPORE

TAIWAN

SOUTHKOREA

JAPAN

BRAZIL

CHILE

UNITED STATES

CANADA

Americas Europe Asiao 350 employees in 9 offices o 1,100 employees in 23 offices o 670 employees in 12 offices

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SDL’s Network offices: Global footprint & language coverage

THE NETHERLANDS

BELGIUM

UKIRELAND

FRANCE

SPAIN

ITALY

SLOVENIACROATIA

HUNGARY GREECE

TURKEY

LEBANON

ROMANIA

CZECH REPGERMANY

POLAND

DENMARK

NORWAY

SWEDEN FINLAND

RUSSIA

PR CHINA

INDIA

THAILAND

SINGAPORE

TAIWAN

SOUTHKOREA

JAPAN

BRAZIL

CHILE

UNITED STATES

CANADA

Americas Europe Asiao 350 employees in 9 offices o 1,100 employees in 23 offices o 670 employees in 12 offices

SDL resources also include:

In-HouseTranslators

1,100In-house

Professional Studios

4

VoiceTalents

300+

Audio/VideoEngineers

60

PartnerStudios

50

15

Sh

elf

life

SubtitlingEntry-level voiceoverProfessional voiceover

Media services to support your every need

TV Shows

Video Games

Feature Films

Product Videos

eLearning

Social Media

Video Case Studies

Just-in-timeTraining

HR Training

ExecutiveInterviewsInterviews

& Focus Groups

Webinars

Visibility

Commercial & Ads

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Budgeting for video localization

SDL provides bundled rates to evaluate bottom-line cost

Rapid-to-Market Subtitling

Rapid-to-Market Voice-Over

ProfessionalStudio Services

ObjectivesTranslate media

at low cost

Make a greater impactwith translated media

without all the cost

Professional media production for high-profile projects

TypeInternal communications,

TutorialsYouTube, Podcast,Product overview

Web campaign,Broadcast

Turnaround 2-3 days 3-5 days 5-10 days

Cost $65/min. $115/min. $190/min.

Services:

(Starting rates – 5 minutes minumum)

Cost includes: File preparation, Transcription, Translation, Audio editing and/or Video editing,Quality Assurance and Project Management.

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Increasing ROI of existing video content

Project brief $360.00

Script creation $720.00

Voice over $1,250.00

Sound effects $200.00

Sound track $500.00

Illustration/Animation $780.00

Video editing $840.00

Video rendering $240.00

Total: $4,890.00

Creation of a 5-minute video:

1

2

3

4

5

6

7

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Rapid-to-MarketSubtitling

$325.00 per language

Rapid-to-MarketVoice-Over

$575.00 per language

Professional Studio Services

$950.00 per language

Opportunity to deploy

into:

14Additional

Markets

8Additional

Markets

5Additional

Markets

Localization of a 5-minute video:

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SDL’s key differentiators

SDL Media Services utilizes some of the best linguistic and audio resources to produce high-end multimedia products via its professional sound production hubs

Our Media Services unit provides consulting services to implement a strategic approach to multimedia localization, while supporting customers with industry best-practices.

SDL uses 100% human voices to capture the tone, style & feel of your content

SDL technology maps out a range of multimedia optionsto fulfill all content types and needs

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Global Customer Experience Management