Redefine Your Digital Asset Strategy for 2017

Welcome

Dom Nicastro Staff Reporter at CMSWire

Speakers

Moderator

Presenter James Goldman Senior Manager of Content Marketing at Equinix

Presenter Melinda Cormier Senior Director of Digital Marketing & Brand Strategy at Nuxeo

3

Content Strategy Thought Leader •  Content Marketing •  Structured Content + Enterprise Authoring •  Omni-Channel Experience

James Goldman

Senior Manager of Content Marketing at Equinix

Winner of the DX Summit People’s Choice Awards in 2015

Regular Contributor to CMSWire •  A Lean Process Cuts DX Platform Selection

Down to Size

4

> Let’s Be clear about what DAM is… KEY ITEMS

> Findability + Governance > Product or service that grows and adjusts with the needs of the organization > Not just the usability of the content assets but the usability of the data provided

•  Assets rather than publishable assets

•  It is related to, informed by and connected with Content Management

DAM v CMS

R E D E F I N E Y O U R D I G I T A L A S S E T S T R A T E G Y F O R 2 0 1 7

HYPERSCALE DIGITAL ASSET PLATFORM We help organizations unlock the full value of their digital assets to grow revenue, improve performance, and maximize investments. ENTERPRISE SOLUTIONS •  Digital Asset Management •  Media Asset Management •  Document Management PRODUCTS •  Nuxeo Platform •  Nuxeo Studio

2008 year founded

6 global offices

200+ customers

$30M 2016 funding

•  Knowledge Management •  Case Management •  Content Repository

N U X E O C U S T O M E R S F U N D I N G

STATE OF THE CONTENT MANAGEMENT MARKET Organizations need to support the continuous creation and management of digital assets within their business processes and across the enterprise. Traditional and departmental content management technologies can no longer keep up. Digital transformation is the driving force behind innovation, creativity, new products, and new revenue streams.

LEGACY ECM born in another era

HYPERSCALE DIGITAL ASSET

PLATFORM

DEPARTMENTAL DAM

unable to scale into the enterprise

CHOICES:

TODAY’S GOAL: Redefine your digital asset strategy to unlock

the full value of your digital assets and drive digital transformation

WHAT IS A DIGITAL ASSET? Anything tangible or intangible that can be… •  owned or controlled •  found •  used to produce value Metadata

licensing info, keywords

Security permissions,

access controls

Workflows approvals, publishing

Insights campaigns,

performance

Terabytes of data in many formats

Stuck in silos and scattered across the org

Limited capabilities to describe and manage content

Growing number of content types and delivery channels

Difficult to integrate into business process

Unable to evolve and scale over time as needs change

D I G I T A L A S S E T S A C R O S S T H E E N T E R P R I S E

C R E A T I V E movies, pictures,

licensing information

S A L E S brochures, contracts,

proposals

L E G A L licensing, contracts,

templates

H R employee documents,

onboarding assets

E N G I N E E R I N G technical docs, product specs,

build information

P R O D U C T specifications, documentation

O P E R A T I O N S analytics, reporting, customer accounts

S U P P O R T knowledge articles, causes

relationships, documentation

M A R K E T I N G brand assets,

images, videos

F I N A N C E vendor agreements,

applications

D I G I T A L A S S E T S A C R O S S I N D U S T R I E S

M E D I A & A D V E R T I S I N G movies, pictures, licensing

information, campaigns

F I N A N C I A L S E R V I C E S customer content, knowledge

base, brand assets

D E F E N S E intelligence content,

knowledge base

H E A L T H C A R E drug information, insurance

plans, customer profiles

T E C H N O L O G Y licensed assets,

intellectual property

B U S I N E S S S E R V I C E S contracts, project details,

OEM applications

T E L E C O M customer portals, contracts,

invoices, brand assets

T R A N S P O R T A T I O N maintenance documentation,

navigation data, operation manuals

E N E R G Y engineering docs, training videos, IP

Transform their business

AND GENERATE 73% NEW REVENUE

Unlocked digital assets to...

Create a new revenue model

AND PROVIDE DYNAMIC ADVERTISING OPPORTUNITIES

Unlocked digital assets to...

S H I F T T O A N E W D I G I T A L A S S E T S T R A T E G Y

•  Used across the entire organization

•  All digital assets including metadata

•  Continuous utilization

•  Complex business processes

•  Work with assets from any application

NEW STRATEGY OLD STRATEGY

•  Departmental focus

•  Limited to media, image files

•  Periodic use

•  Simple workflows

•  Silos of information

TO

Evolve and scale as needs change

Continuously innovate ahead of the market

Embed into the fabric of your business

Unlock the value of your digital assets

D I G I T A L T R A N S F O R M A T I O N S U C C E S S :

H Y P E R S C A L E D I G I T A L A S S E T P L A T F O R M

Realize the full potential of every asset

Experience the multiplier effect

Focus on innovation for the business

Quickly respond to the market

On-Premise Hybrid Cloud

DATA AND FILE STORAGE OPTIONS SQL DB NoSQL DB Cloud Storage EFSS

NUXEO PLATFORM & NUXEO STUDIO Content Models &

Lifecycles Search, Views &

Insights Workflow & Automation

Services & Connectors

Digital Asset Management

Document Management

Content Repository

Knowledge & Case Management

BUSINESS APPLICATIONS

S O L U T I O N : H Y P E R S C A L E D I G I T A L A S S E T P L A T F O R M

F O R M O R E I N F O R M A T I O N , P L E A S E V I S I T :

W W W . N U X E O . C O M