reddit advertising how-to: everything but the kitchen sink.
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14-Sep-2014 -
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Transcript of reddit advertising how-to: everything but the kitchen sink.
reddit advertisingPromoted posts
key demographics How it works Ad Products
Research tips Let’s get started
best practices
Join the reddit community!Reach the114 MM people browsing reddit by Placing your brand at the top of the frontage or relevant subreddits with a promoted post.
$5 min spend per
campaign (no timeline)
.2% Avg. CTR
$.75 per 1,000 imps
(CPM)
Subreddit and
frontpage targeting
Featured: Live Promoted post on reddit.com Homepage
“…one of the most trafficked websites with some of the most consistent and highly-valued advertising real estate on the
web.” Omnia Agency
(Feb. 2014)
Demographics
Community
Source: Pew Research Center, Google Analytics 2014, Nielsen @plan 2014 Q1
Every month, reddit generates over !
5.6 billion pageviews !
from over !
114 MM unique users !visitng from over !
190 countries !
that stay on reddit for over !
14 min. avg. time on site !
powering over
!7k active communities
!casting over !
22.3 MM votes
63.7% Male
92% Made online purchases in the last 6 months
36.3% Female
62% come to reddit looking
for News
35.2 Median Age
78% College Education
Users Interests
85 % Registered to Vote
$67,973.30 Median HHI
41% Deleted internet cookies in the last 30 days
Geography
64% US traffic
10.6% Canadian traffic
6.9% UK traffic
3.3% Australian traffic
7.6% Other
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KeyA destination site to millennials, reddit invites users from around the globe to share and discuss new and interesting content.
81.1% Returning Users
Returning visitors spend
16:16 min avg. time on site
Howdoes it work?
What do reddit ads look like?
See that orange border? That’s highlighting what a
reddit ad looks like when it’s live on reddit.com. You can identify a reddit ad by its light blue background, and
“sponsored link” label on the bottom- right of the ad.
Where will my ad appear on a reddit page?
reddit ads rotate at the top of any reddit page above the #1 post, regardless of the up-votes and down-votes it receives. This premium
location allows for guaranteed
ad awareness.
Featured: Homepage rotating reddit ad
How will someone come across my ad?
During ad creation, you choose what page your ad will show up in. You can
target your ad to the reddit frontage and/or subreddit pages. A visitor of these selected target pages will
see your ad.
How many times will my reddit ad show up?
This is up to you! You control the appearances (“impressions”) of your ad on reddit with your desired
budget. The reddit ad platform delivers this
impression amount at an even pace from your start
to end date,
What’s your main advertising goal?
what’s the right Ad Product for you?
Drive Traffic to a Website Drive conversation and product awareness
Text Ad “The conversation starter”
• Lives above the #1 post in any reddit page • Clicks-through to any URL of your choice • Includes: 100 characters in text, click-through URL,
70x70 thumbnail image
• Lives above the #1 post in any reddit page • Includes an expandable text box • Clicks-through to the reddit “comments page”
which displays the text box and promotes conversation
• Includes: 100 characters in text, click-through URL, 70x70 thumbnail image, text box
Link Ad “The traffic-driver”
Before you create
an ad…
do your
research
Use the “search reddit” tool located on the top right-hand side of any reddit page to find the subreddits
most relevant to your promotional content. By searching for campaign
keywords, you’ll be able to find the best subreddits for your reddit ad campaign.
Check your domain page! This page shows all the organic posts
on reddit that link to your website. It’s a great tool to see what redditors
think of your brand prior to advertising:
reddit.com/Domain/YourWebsite.com
STARTED!Let’s get
Click the “register” link located at the
upper right corner of reddit.com
Visit reddit.com/advertising
to create your ad using a headline title, thumbnail image, and URL or text
message.
Access your reddit traffic page that displays hourly
reporting, and join conversations in the
“comments” thread of your promotion.
CREATE A USERNAME BUILD YOUR AD MONITOR THE CAMPAIGN
Featured: reddit.com Homepage Featured: Create a promotion” page Featured: reddit Traffic page
For a step-by-step breakdown, check out our reddit Advertising Manual
• Craft a great headline. Keep it casual! Personalize the headline (Ex. “Hi, /r/Funny” or “Greetings, /r/Cooking!”). !
• Use a relevant, easy-to-see thumbnail image. This makes the ad more interesting, which can lead to a higher CTR. !• Offer a promo code! It’s hard to pass up a deal, and gives you another point of data to track. !• Create a custom landing page for redditors. Adds a personal touch to your ad, that can lead to more site interest. !• Join the conversation in the comments thread. People like seeing the human behind the ad. !• Change the headline copy and thumbnail every few weeks for long campaigns. Keeps the ad fresh and interesting. !• Use the “search reddit” tool to search for your brand on reddit. Great way to prepare for questions about your brand. !• Have fun with your campaign! If you’re not enjoying it, chances are redditors won’t either.
best Practices
“ Ads aren't bad in themselves. It's just the attitude. We all have to go to the store, we all have to have groceries, but there's a way to sell you things to make the exchange more of a
human one. “ - Bill Murray AMA (Jan. 2014)
Contact [email protected] !Website www.reddit.com/advertising www.reddit.com/r/selfserve !twitter @reddit_Ads