Redcross
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![Page 1: Redcross](https://reader033.fdocuments.in/reader033/viewer/2022061217/54b3b0944a79596b5f8b45d6/html5/thumbnails/1.jpg)
Passion-based Marketing for Non-Profits
Engaging You and Your Volunteers
Susie Pryor, PhDSchool of Business
Washburn University
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Marketing is Pervasive
IdeasPeoplePlacesProductsServicesBrandsOrganizations
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Every Marketer Face Unique Challenges
PoliticiansCannot “target”
specific markets, in the way firms can
Industry leadersAlmost forced to
utilize significant financial resources as “ante” is continually upped by competitors
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Every Marketer Face Unique Challenges
Small businessesLack financial
resourcesRelatively
inexperienced
Not-for-profitsLack financial
resourcesRelatively
inexperiencedMay not control
“brand” at the local level
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Yet their remain commonalities . . . .
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Yet their remain commonalities . . . .
Marketing is always
about value
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Great marketing is always about . . . .
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Great marketing is always about . . . .
PASSION
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Great marketing is always about . . . .
PersistenceActionStrategySystematicIntrusiveOmnipresentNormative
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Thank you!