The Red Bull Z-Monster Challenge

IntroducingThe Red Bull Z-Monster Challenge

UsingMobile Augmented Reality (AR) Techonology

ToIncrease awareness, trial and adoption for Red Bull’s energy shots amongst the

college-aged youth.

AndEngage the target audience in their

space using a cutting edge medium that leverages their love for all things tech.

Because advertising should be a dialogue with the consumer, rather than a monologue

How it works

Bus-stop installation consisting of a clear glass panel, revealing the environment behind the bus-stop.

How it works

“Z-Monsters” are augmented onto the backdrop when viewed through mobile app. Players attempt to zap as many “Z-Monsters” as possible

within the 90-second time limit.

How it works

Players compete to beat the high score at each location (which is displayed using an LED display on the outside panel of the bus stop) in order to win a brand new Alienware Area 51® ALX.

How it works

Players reload their Energy Shots by pointing their phone to the inside panel of the bus stop during the game. This panel also features a Red Bull Energy Shot dispenser. After reaching 500 points,

players receive a QR code which could be scanned at this dispenser to receive a Red Bull Energy Shot.

How it works

Using the Red Bull Z-Monster Challenge Facebook Application, players could search for other Z-Monster spots near them. They can also check out their global ranking for each location, as well

as how they fare against their Facebook friends. They could also challenge their Facebook friends to beat their score at any location.

The Red Bull Z-Monster Challenge