1. By:
Severn Bailey - Daniel Berzen - Marlee Baxter - Michelle Alexander - Kevin Bennie

2. Introduction
Product Line
Target Market
Segmenting the Market
Advertising
Competitors
Consumer Behaviour Theory
Conclusion
Introduction

• First energy Drink to market 1987
• 3. Differentiation through marketing, packaging, and distribution
• 4. Allowed for birth of energy drink market
• 5. Increasing revenues on a yearly basis