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2011 ANNUAL REPORT MAKING A REAL DIFFERENCE EVERYDAY 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 29 30 31 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 01 02 03 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 19 20 21 22 23 24 25 26 27 28 29 30 01 02 03 04 05 06 07 08 09 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 23 24 25 26 27 28 01 02 03 04 05 06 07 08 09 10 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 01 28 JUL 04 SEPT 18 NOV 10 22 FEB 11 MAR 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 DEC

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New Zealand Red Cross Annual Report 2011 First Aid Charity

Transcript of RED_AR_2[1]

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    26.7.10PAKISTAN

    HUMANITY IN A TIME OF ADVERSITY

    4.9.10CANTERBURY

    19.11.10PIKE RIVER

  • NEW ZEALAND RED CROSS ANNUAL REPORT 2011

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    These have been some of our darkest days. We have seen the forces of nature bend and at time break our environment, but through this adversity we have witnessed the power of humanity. From country to community to neighbourhood the human spirit has remained resilient. Our volunteers, members and staff are making a real difference every day. Its what we do, its human nature.

    HUMANITY IN A TIME OF ADVERSITY

    26.12.10QUEENSLAND

    22.2.11CHRISTCHURCH

    11.3.11JAPAN

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    50671,635

    HOT MEALS DELIVERED

    SHOPS

    COURSE PARTICIPANTS

    BREAKFAST IN SCHOOLSCOmmuNITy TRAININg pARTICIpANTSCOmmuNITy TRANSpORT

    2010: 696,875 2010: 46 2010: 67,583

    271,662BREAKFASTS SERVED

    15,774

    13,623KIDS TAUGHT FIRST AID

    2010: 285,429 2010: 10,059 2010: 10,973

    mEALS ON WHEELS FIRST AIDRED CROSS SHOpS

    63,080

    What weve achieved at home and overseas

    PATIENTS TRANSPORTED

  • NEW ZEALAND RED CROSS ANNUAL REPORT 2011

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    58DEPLOYED

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    EmERgENCy mANAgEmENT AID WORKERSSpECIAL AppEALS SuppORTED

    SpECIAL AppEALS REFugEES SuppORTEDDISASTER RELIEF AND DEvELOpmENT

    RAISED FOR EMERGENCIES

    $110.9m

    19TEAMS

    2010: 21 2010: 15 2010: 55

    For more information about what were doing at home and overseas go to www.redcross.org.nz/nz

    This year our organisations capabilities and resources have been stretched providing humanitarian support to those in need, yet usual community, national and international programmes continued.

    2010: $8.7 million 2010: $12.7m 2010: 529

    $71.2m

    1,058

    DOLLARS CONTRIBUTED

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    Red Cross is all about humanity the first of the Fundamental Principles of the International Red Cross and Red Crescent Movement is to have concern for all humanity. We are like a big family of people helping other people. Our strength lies in our ability to mobilise large numbers of members and volunteers to help those dealing with the frightening forces of nature. This power of humanity defines us and is what vulnerable people rely on. The expectations of the public of New Zealand have been enormous. However, I am indeed proud that once again our people have met those expectations, even when they themselves have had to make personal sacrifices. All have acted professionally and with compassion. I am so grateful to all of them.

    The September 2010 Canterbury earthquake, the Pike River Mine disaster and the catastrophic earthquake in Christchurch stretched our local resources dramatically in just one ten-month period. Even though those tragic events would have been difficult for any organisation to deal with, we managed to provide relief to numerous affected people and communities. This success was due to the amazing selfless actions of our own staff and members and all those who swelled our large body of volunteers on the ground. The worth of this human-to-human contact was demonstrated so clearly to me when I visited Christchurch soon after the quake and an elderly woman told me tearfully that she felt safe as soon as she realised Red Cross was there to help.

    The money donated to the Red Cross 2011 Earthquake Appeal is unprecedented. The generosity of donors from all over the country and overseas astounds us all. This fundraising doesnt happen without huge effort by a great many people. The careful distribution of the funds is another enormous task that will continue into the next financial year. The Red Cross 2011 Earthquake Commission provided their time and expertise with the same generosity we received from so many in our earthquake response.

    During the same period that we experienced these devastating events, the governance of New Zealand Red Cross underwent significant changes after 18 months of consultation. In August 2010, 16 area councils were established to replace the six regional boards. This transformed the organisations membership structure. The aim of the changes was to make sure a closer link to local communities exists and to enhance communication and understanding between the organisations grass roots and national governance. The National Board was also, for the first time since 1993, elected at the National Council by delegates from each area council. So, in November 2010, a new Board was elected.

    Still in its infancy, the new membership structure has been thoroughly tested by the events of nature that have changed our nation. The structure proved its worth when Red Cross was first required to respond to the September 2010 earthquake despite it being early days for the structures formation. I am pleased that the rejuvenated Red Cross was able to step-up with an enhanced ability to mobilise volunteers to help on the ground and raise funds. The area council structure has attracted new people with fresh ideas and expertise, which bodes well for the future of New Zealand Red Cross.

    The 2010/2011 financial year has been defining in the life of New Zealand Red Cross. Not since the devastating Hawkes Bay earthquake in 1931 has New Zealand had to face the sort of disasters the power of nature is capable of delivering. Never before has our organisation been called upon to respond with such magnitude.

    PENNY MASONNational President

    NATIONAL PRESIDENTS REPORT

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    Above: Penny Mason in Christchurch soon after Februarys earthquake.

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    Our ability to carry this out was tested by a multitude of natural disasters that took place this year. Earthquakes brought suffering and dislocation to thousands of Cantabrians. The forces of nature that took place on 4 September 2010, 22 February 2011 and again on 13 June 2011 were natural disasters on an unprecedented scale. These earthquakes and the continuous succession of further quakes and aftershocks over an extended period, required exceptional resilience from those affected. The response from Red Cross was swift and multi-faceted. It involved response teams assisting affected people at a community level from the establishment of a call centre, outreach into communities and water distribution, to assisting and registering displaced people and restoring family links. Our volunteers and staff displayed true humanitarian values and service to others and despite difficult personal circumstances for those based in Canterbury, they came out to help. We received assistance from many people including university students, customers of Genesis Energy, other service clubs and people who spontaneously volunteered and wanted to help.

    New Zealand Red Cross launched appeals immediately following the September and February earthquakes. The financial support from individuals, companies, communities, sporting and recreational clubs, and sister Red Cross national societies has been humbling and overwhelming. Thousands of donors put their trust in New Zealand Red Cross to make a difference with their money in a fair, timely and transparent way. We undertook to honour that trust and have so far assisted over 57,000 people with cash grants to meet identified needs. We did this through an independent commission made up of community leaders who volunteered their time to oversee the disbursement of donations.

    Sadly, other disasters, both here and overseas, required our involvement. In response to the mine disaster at Pike River, volunteer-manned welfare centres were established at the mine head and Greymouth. In the aftermath of the Queensland floods, New Zealand Red Cross teams assisted Australian Red Cross to manage this complex and devastating disaster.

    In responding to disasters we can draw on the capacity and knowledge of the International Red Cross and Red Crescent Movement. Red Cross is the largest international humanitarian organisation in the world and has 150 years experience responding to humanitarian needs caused by conflicts and natural disasters. We were grateful to receive assistance from other Red Cross societies in the AsiaPacific region in the aftermath of the Christchurch earthquake. We were able to reciprocate by assisting other societies and international communities in their time of need and we launched successful appeals in response to the Pakistan floods, the tsunami in Japan and the drought in the Horn of Africa.

    As well as our emergency management role, we are a provider and mobiliser of care and support to vulnerable individuals and communities. We do this by delivering practical community-based programmes targeted to meet identified needs. In New Zealand, we have continued to enhance a number of national community programmes, which are making real

    The role of Red Cross in communities includes saving lives, protecting livelihoods and strengthening recovery from disasters and crises. We do this at home and internationally by having a best practice, effective and integrated emergency response capacity.

    CHIEF EXECUTIVES REPORT

  • NEW ZEALAND RED CROSS ANNUAL REPORT 2011

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    JOHN WAREChief Executive

    differences to the lives of vulnerable people. A huge number of volunteers deliver Meals on Wheels daily and transport vulnerable people to medical appointments. We have recently introduced a drug and alcohol peer education programme entitled Save-a-Mate, which is being taught in schools and community groups.

    We continue to recruit talented, enthusiastic and committed New Zealanders to our pool of international aid workers. During the year, our aid workers carried out humanitarian activities in many countries, as well as being involved in our response to the Christchurch earthquake.

    I want to thank our many hardworking and dedicated volunteers, members and staff for making a difference to those who need our help. Our ability to carry out our work is dependent on our human and financial resources. Inevitably, our ambitions as an organisation exceed our resources and capability. We plan to increase our resources by attracting new members and volunteers and by diversifying and expanding our financial resources.

    Above: John Ware acknowledges Red Cross volunteers and staff during his visit to Christchurch after Februarys earthquake.

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    The National Council is the highest governing authority and may exercise all the powers conferred on New Zealand Red Cross. It meets once a year and from 2011 will comprise: the patron, the current Governor General; the National President and National Board; Counsellors of Honour; two youth representatives; two representatives from each area council; and a representative from the New Zealand Government who has speaking rights only.

    The National Board governs New Zealand Red Cross. The Board is mandated to implement the policies of the National Council to make sure New Zealand Red Cross operates efficiently and to carry out the organisations objectives within the parameters of these policies.

    In 2010, the National Council was made up of many members who were new to New Zealand Red Cross. The composition reflected a rejuvenated organisation and the enthusiastic council delegates brought a fresh approach to the annual meeting.

    In line with the new Constitution, the National Board was elected by the delegates at the National Council. Two nominees were elected from each of the three territories. These territories were designated to make sure there is geographical spread of representation on the Board.

    The youth representative was also elected at the National Council and the Vice President was elected by the Board from within its elected membership in line with the revised Constitution. The National President continues in her position until the end of her second term in 2012.

    The Constitution requires that the Chair of the Audit and Risk committee is someone with specialist financial expertise. In June 2011, the Board co-opted a new member. The recruitment for the position was a thorough process and attracted many high calibre applications.

    With a new Board elected in November 2010, we said farewell to several long- serving board members who had given committed leadership to New Zealand Red Cross, including helping to bring the organisation through the September Canterbury earthquake and the tragedy at Pike River. We extend our grateful thanks to Dame Margaret Millard, John Evans, Paul Hawke and Ralph La Salle.

    In 2009/2010, a board charter was developed for New Zealand Red Cross that outlined how the Board would govern the organisation. The charter formed an integral part

    OUR VOLUNTEERS, MEMBERS AND STAFF MAKE A REAL DIFFERENCE EVERYDAY

    GOVERNANCE

  • NEW ZEALAND RED CROSS ANNUAL REPORT 2011

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    of the induction for the new board members elected at last Novembers National Council meeting, outlining the Boards terms of reference, roles, conduct and tasks.

    CONSTITuTIONSixteen area councils, all receiving an induction in August and September last year, have now been in place for 11 months. Their establishment was aimed at facilitating an improved communication process between grass roots level and the National Board. While there are still some teething issues, as there often are with new innovations, we are determined to make sure the area councils are successful and to secure a stronger future for New Zealand Red Cross.

    The members handbook remained a useful tool for providing guidance and information for members. The National Board approved a number of amendments as the need arose during the year, while the code of conduct, implemented in 2010, was also slightly modified.

    mEmBERS AND vOLuNTEERSIn 2009/2010, as part of the transformation process, a new membership process was established such that members were no longer required to belong to a branch. This has seen an increase in membership in the last year. These individual members participate in the democratic process of nominating and voting for the National Board, and branch and area officers.

    STRATEgIC pLAN 2020Strategy 2020 the strategic aims of the International Red Cross and Red Crescent Movement will largely determine the future priorities of New Zealand Red Cross. In adopting these aims, New Zealand Red Cross formed a strategic planning group made up of four senior managers and four National Board members. An extensive consultation process is underway including a survey of members and external stakeholders, strategy discussions with Board and management and consultations with members.

    Left to right: Debby Butler, Paul Kiesanowski, Alan Webb, Brie Jessen (Youth Representative), Jenny McMahon, Penny Mason (President), Steve Osbourne, Ian McPherson, Paul Steere (Vice-President).

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    26 JULY 2010PAKISTAN

    4 SEPTEMBER 2010CANTERBURY

    11 MARCH 2011JAPAN

    IT WAS LIKE AN ARMY OF PEOPLE CAME FROM NOWHERE TO HELP... ROBYN, CHRISTCHURCH

    Pakistan, Queensland, Canterbury, Pike River, Christchurch and then Japan; a season of disasters that has tested the human spirit. But on their blackest days they saw Red. As part of the worlds largest humanitarian organisation New Zealand Red Cross responds to disasters by helping those in need; this year has proven to be no exception. The power of humanity was exemplified when volunteers, members and staff worked long hours under sometimes demanding circumstances to support those most in need, while other Red Cross programmes and services continued uninterrupted. This year has shown the world we can never relax and must always be prepared to respond when the forces of nature strike.

    26 DECEMBER 2010QUEENSLAND

    22 FEBRUARY 2011CHRISTCHURCH

    RESpONSE

    RELIEF

    RECOvERy

  • 7.1MAGNITUDE EARTHQUAKE670,000 TONNES OF EXPLOSIVES (FORCE)

    70 PERCENT OF COUNTRY AFFECTED4m PEOPLE MADE HOMELESS

    48012ANNA BLIGH QUEENSLAND PREMIER

    mOTHER NATuRE HAS uNLEASHED SOmETHINg SHOCKINg OuT OF THE TOOWOOmBA REgION. WHAT WE HAvE HERE IN QuEENSLAND IS A vERy gRIm AND DESpERATE SITuATION.

    9.0 MAGNITUDE EARTHQUAKE46,000 HOMES DESTROYED

    6.345

    MAGNITUDE EARTHQUAKE

    THOUSANDEVACUATED

    132,51057,000

    $882,0911m FOOD PARCELS DISTRIBUTED

    SHELTERSITUATION

  • IN TERmS OF TOTAL NumBERS OF pEOpLE AFFECTED, THE pAKISTAN EmERgENCy ECLIpSES OTHER DISASTERS OF RECENT TImES SuCH AS HAITI AND THE BOxINg DAy TSuNAmI

    480KM WIDE CYCLONE YASI HITS12 NZ EMERGENCY PERSONNEL SENT

    DEB, GRANT RECIPIENT

    THANKS FROm THE vERy BOTTOm OF my HEART. HONESTLy - I COuLD CRy WITH RELIEF.

    $84.4m FUNDS RAISED700 HRS OF RESCUE & CASUALTY CLEARING

    132,510 BLANKETS57,000 INSTANT NOODLES HARUE ISHIGAMISTAYED AT RED CROSS WELFARE CENTRE

    WHEN I FIRST CAmE HERE, I DIDNT KNOW ANyBODy, BuT NOW I FEEL THAT I KNOW THEm AND REALISE pEOpLES KINDNESS

    $882,091NZ FUNDSRAISEDFOOD PARCELS DISTRIBUTED

    PEOPLE MONEYFOOD TIME WARMTHSHELTER

    $23.1m FUNDS RAISED

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    $882,091 RAISED 12 EMERGENCY PERSONNEL289 VOLUNTEERS6800 HOURS132,510 BLANKETS11,200,000 INSTANT MEALS

    CHRISTCHURCH

    JAPAN

    QUEENSLAND

    PAKISTAN

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    $882,091 RAISED 12 EMERGENCY PERSONNEL289 VOLUNTEERS6800 HOURS132,510 BLANKETS11,200,000 INSTANT MEALS

    International operations

    As disasters around the world increase, our response to these emergencies and conflicts become a daily part of New Zealand Red Cross International operations.

    This year aid workers were sent to 23 countries often putting themselves in harms way and working in austere conditions to make a difference to those affected. The importance of recruiting, training and sending a high calibre of individuals around the world is paramount.

    The support from committed donors, both private and corporate, to New Zealand Red Cross ensures relief and financial contributions can be made to operations in Pakistan, Niger, Indonesia, Sri Lanka, Libya, and Japan.

    Closer to home first aid development, telecommunications training and core funding grants were made to Red Cross national societies in Samoa, Cook Islands Fiji, Tuvalu, Kiribati, Vanuatu, Tonga and the Solomon Islands.

    When the Australian Red Cross responded to bushfires, cyclones and floods that devastated Queensland, we were privileged and well-positioned to be able to assist.

    Twelve Red Cross staff from across the country were sent for over a month to relieve their counterparts in Queensland. They worked in co-ordination and welfare centres with the displaced and homeless. During our response to the Canterbury earthquakes this experience gained from Queensland proved invaluable.

    For many years New Zealand Red Cross and New Zealand emergency management authorities have been preparing to respond if a major disaster occurred at home. This planning involved the management and integration of international assistance into New Zealand.

    Lessons learnt abroad were able to be put to use when responding to the devastating earthquakes in our own backyard. New Zealand Red Cross staff and volunteers from across the globe came together to support those affected.

    Recovering from crises is just as important as responding to them. There is no short-term solution in recovering from a disaster and New Zealand Red Cross is committed to supporting those affected through this journey and will be there for the long-haul. This is true not only for Christchurch but also in our work in Laos, Afghanistan, Timor Leste and Vietnam.

    INTERNATIONAL

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    Above: Woman and child seek solace at Pakistan Red Crescent

    ENHANCED EFFICIENCY MEANS WE CAN SUPPORT A GREATER NUMBER OF STAFF IN THE FIELD AT ANY ONE TIME, WHILE IMPROVING THE SUPPORT FOR VULNERABLE COMMUNITIES AFFECTED ACROSS THE GLOBE.

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    RESTORINg FAmILy LINKSA distressing effect of natural disasters is misplaced and displaced people who are unable to communicate with family and friends. The surge in Restoring Family Links (RFL) cases as a result of the Christchurch earthquake had a significant impact this past year, with Red Cross helping 832 people reconnect with loved ones.

    We utilised social media to connect with hundreds of IT savvy volunteers, most of whom had no previous involvement with Red Cross. Capitalising on their innovative ideas and technological skills, we registered over 50,000 people in the Public Registration and Inquiry Registration Database for Emergencies (PRIDE database). Leading response agencies such as the police and the National Crisis Management Centre used the PRIDE database as a vital source of information.

    Melissa Cloaire, a 23 year-old hazard management student, volunteered to help on the afternoon of 23 February. She initially managed a team of 20 data entry volunteers. Within days she led a team of 200.

    One day we had 6,000 registrations the next thing we knew it was 12,000, Melissa said. It was incredibly busy, but everyone was willing to help. It was quite amazing really.

    With literally dozens of RFL cases resolved in the past 12 months, many families worldwide had their concerns eased.

    International operations

    INTERNATIONAL

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    Left and above: Rockhampton evacuation centre.

    QUEENSLAND

    480 KM WIDE CYCLONE YASI HITS200,000 PEOPLE AFFECTED

    $267,310

    OUR RESPONSE AppEALS

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    LIBYAJudy Owen NursingJoyce Hood Nursing

    GEORGIA Andrew Cameron HeathJoyce Hood Health

    JORDANJodye Tomalin Security

    GAZAGuru Dev Singh Nursing

    IRAQAndrew Cameron Hospital project managerLindah Jury HealthJanet Askew HealthGail Corbett NursingRachael Maunsell Health

    AFGHANISTANRachael Maunsell NursingBarbara Turnbull NursingJaquee Dixon-West NursingLouise Akavi Nursing

    TAJIKISTANGraham Zinsli Health

    RUSSIAJoyce Hood Health

    KRYGZSTANGrant Hargreaves Logistics

    SUDANGlenys Checchi-Ewans Community HealthJanet Askew Health

    TUNISIABill Olsen IT and Telecommunications Emergency Response unit

    YEMENDaniel Cowley Economic Security

    SOMALIA/KENYAFelicity Gapes Health

    KEY AREAS

    HEALTH WORKERS HealthHospital AdministratorNursingCommunity HealthFirst AidHospital Project ManagerPhysiotherapy

    Humanitarian aid workers The list below is made up of aid workers who were supported by New Zealand Red Cross between 1 July 2010 and 31 June 2011. This list includes aid workers who ended missions in 2010/2011, as well as those with start dates in 2010/2011.

    ECONOmIC SECuRITy

    SECuRITy

    LOgISTICSResource Mobilisation

    EmERgENCy RESpONSE uNIT

    COmmuNICATIONSIT and Telecommunications

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    PAKISTANBarbara Turnbull Nursing

    Hilary Cullen HealthGlenys Checchi-Ewans Hospital Administrator

    Judy Owen NursingGlenn Rose monitoring and Evaluation

    Rebecca Barrell NursingAmanda Scothern pakistan Branch Development

    Ana Zarkovic Water and Sanitation

    SRI LANKA/THAILANDCheryl Campbell physiotherapy

    Niall Shepherd Security

    ASIA / PACIFIC ZONEJane Edgar Water and Sanitation

    Melanie Ogle Resource mobilisationJeremy Francis Logistics

    Alan Bradbury Resource mobilisation/ monitoring and Evaluation

    TIMOR-LESTEAmanda Scothern Organisational DevelopmentSue Chamberlain Organisational Development

    PACIFIC REGIONRosemary Fenton Community Health

    Peter Winthrop First Aid

    TONGATerry Butt Organisational Development

    SAMOATerry Butt Head of Office

    PAPUA NEW GUINEAGraham Zinsli Health

    COOK ISLANDSJane Edgar Water and Sanitation

    SOLOMON ISLANDSSteve Davis IT and Telecommunications

    Emergency Response unit

    AID WORKERS SENT TO CHRISTCHURCH

    Dean Manderson ReliefJane Edgar Water and SanitationColleen Ruru general aid worker

    Michelle Dwight general aid workerMelanie Ogle Resource mobilisation

    Greg Johns ReliefKevin Duignan ReliefDouglas Clark Relief

    Janna Hamilton Communications

    HAITIKevin Duignan Shelter

    Denise Oakenfull Shelter

    KEY AREAS

    WATER AND SANITATION

    ORgANISATIONOrganisational developmentHead of OfficeMonitoring and evaluationBranch development

    gENERAL AID WORKER

    SHELTER

    RELIEF

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    Raising awareness and understanding of IHL and the Fundamental Principles is one of the key priorities of New Zealand Red Cross and is a crucial part of the unique mission of the International Red Cross and Red Crescent Movement. Monitoring the use of the protected emblems the red cross, the red crescent and the red crystal is also central to the IHL programme.

    New Zealand Red Cross has continued to build upon its reputation as a champion of IHL both at home and abroad and has engaged with government agencies and the general public on the promotion of IHL and protection of the Movements emblems. There have been a number of prominent activities undertaken within the IHL programme over the year.

    pROTECTINg THE pROTECTORSProtecting the Protectors, a forum hosted by New Zealand Red Cross, the New Zealand IHL Committee and the University of Otago, examined the reasons behind the increase in attacks over the past decade and considered the legal and operational frameworks that exist to protect such workers.

    Member of Parliament David Shearer, the New Zealand Defence Force and the New Zealand IHL committee gave keynote presentations. Three New Zealand Red Cross aid workers spoke about working in conflict zones where the risk of personal attack and injury was an everyday reality. Protecting the Protectors provided a valuable opportunity for participants to engage in discussions around the reasons for increased attacks, best practices and possibilities for better co-ordination.

    WAR LAWThe War Law programme, a one-day workshop on IHL for school aged students, continues to grow, with plans to roll out the programme nationally in the coming year. 2010 saw War Law run in Wellington for the second time, with 36 high school students from across the capital coming together to discuss issues that affect people in times of conflict. Hearing about the realities of working and living in conflict-ravaged countries came as a surprise to many. The conflict situation scenarios that were developed for the programme also gave students the chance to apply their IHL knowledge to real life situations.

    The idea expressed in international humanitarian law is simple: even wars have laws. International humanitarian law (IHL) is a set of international rules that seek to limit the effects of armed conflict on people and objects to reduce suffering and damage.

    International Humanitarian Law

    INTERNATIONAL

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    OuR WORLD AT WAROur World at War an International Committee of the Red Cross photo exhibition that had travelled to over 60 countries to celebrate 150 years of the Geneva Conventions made its way to New Zealand in October 2010. The exhibition featured the work of five award-winning photojournalists, who went back to the conflict zones they had reported from to capture images of the impact of the wars on the everyday lives of the people.

    We are committed to strengthening our IHL programme both within the organisation and across key stakeholder groups in New Zealand. Our commitment includes developing a comprehensive research function to better inform our training modules and to partner with other groups in promoting issues of IHL.

    Left: Selection of images as part of Our World at War photo exhibition.

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    After a vulnerability study in 2007, New Zealand Red Cross identified that many children were going to school without breakfast, so we introduced a ground-breaking programme which provided a nourishing and nutritious breakfast to decile one primary school children. In recent years other providers have established similar initiatives and we have taken the opportunity for our programme to be incorporated into the Kick Start breakfast programme which has a wider reach, with breakfast being served to children in decile one to four schools.

    An urgent need to teach young people how to cope with the challenges of life was highlighted this past year, with more and more stories of young peoples interactions with drugs and alcohol making headlines. In response to this changing need, Red Cross remodelled our Save-a-Mate course to a targeted New Zealand specific course. This will roll out over the coming year.

    A strength of New Zealand Red Cross is our ability to quickly respond to and provide support in emergencies, as was repeatedly the case last year.

    To address a growing demand we expanded several of our existing programmes, such as community transport into Dunedin, community gardens in Auckland and Wairarapa, and refugee support in Taranaki. We also ran No Limits, a fun, educational youth emergency preparedness programme in the Taranaki area.

    As part of our on-going strategy to better connect with younger people, we have established University and youth action groups. By tapping into the talents and skills of youth, we hope to enhance Red Cross functions through activities such as debates and engagement programmes.

    It has been an unprecedented year of natural disasters a time when the human spirit has certainly been tested. Providing humanitarian support to Australian Red Cross during the Queensland floods and the Canterbury community following the September, February and June earthquakes, while still maintaining our usual national and

    Above right: Meals on Wheels were delivered during Canterbury earthquake.

    community programmes such as Meals on Wheels and Community Transport, was a huge operational challenge that stretched our peoples capabilities and resources. But, by remaining focussed and working cohesively as a team, we remained committed to making sure that we gave the best possible delivery to vulnerable people who relied on us.

    The skills and knowledge gained in Australia were put to great use in our own communities during our response to the natural disasters this year. The scale of the response in Christchurch brought other challenges. Managing high volumes of spontaneous volunteers, harnessing them as on-going volunteers with Red Cross and providing a good induction and appropriate recognition was just one example.

    Our current members and volunteers remain key to our success. Working closely together, their involvement has enabled us to be there when communities need us and strengthen the organisation in these times of need.

    Over the next year, we will continue to provide national and community based programmes that align with Red Cross mission and the Fundamental Principles of the International Red Cross and Red Crescent Movement. We will make sure all our programmes are based on sound research and are sustainable. We want to work more closely with the community and Red Cross area councils to provide tailored services that are driven by local community needs.

    We will continue doing what we are doing no matter what. We are heading in the right direction, making a difference to the lives of those most in need.

    National operations

    NATIONAL

  • NEW ZEALAND RED CROSS ANNUAL REPORT 2011

    23

    MEALS ON WHEELS HOT MEALS DELIVERED

    2009759,532

    2010696,875

    2011671,635

    2012 (forecast)650,000

    2013 (forecast)650,000

    COMMUNITY TRANSPORT PATIENTS TRANSPORTED

    20099,766

    201010,059

    201115,774

    2012 (forecast)18,000

    2013 (forecast)18,000

    SAVE-A-MATE COURSES

    2009-

    20108

    201149

    2012 (forecast)50

    2013 (forecast)50

  • 24

    EVERY SINGLE INDIVIDUAL WHO IS INVOLVED IS IMPACTED AND THAT RICOCHETS AND GOES HOME WITH THEM. Kristen Proud Australian aid worker

  • NEW ZEALAND RED CROSS ANNUAL REPORT 2011

    25

    CHRISTCHURCH 22 FEB 2011

    6.3 MAGNITUDE EARTHQUAKE50,000 REGISTERED ON PRIDE DATABASE

    $84.4m FUNDSRAISEDRED CROSS RESpONSE

    VOLUNTEERS2896800275,00057,000

    HOURS

    LITRES OF WATER

    CASH GRANTS PAID

  • 26

    Making sure New Zealand Red Cross has the right people in the right roles both paid and unpaid doesnt just happen. Planning, robust decision-making, good training and development are fundamental to making sure we operate as a well-tuned team, both during business as usual and our immediate response to and recovery following a disaster.

    Developing leadership is important in every organisation. In a constantly changing environment, our leaders need to be prepared and equipped to meet the challenges of managing the organisation and responding to vulnerable people.

    At this time last year, a decision was made to put more resources into building leadership and capability within New Zealand Red Cross. We took a planned and targeted approach, focussing on three groups: our national management team; our front line managers, including all area managers; and the people who manage volunteers.

    This planned and targeted approach had to remain flexible and fluid to accommodate the Canterbury earthquake, the Pike River tragedy and Christchurch earthquake. Members of our national operations team also responded to the Queensland floods and we were able to gain from this experience by incorporating it into their learning and development.

    In April we commenced a series of workshops covering communication, decision-making, tough conversations and being business savvy.

    The aim of the workshops was to give our managers more skills and resources to do their jobs well. Using an innovative approach to the design of the training, we were able to build our managers knowledge of new policies and procedures around recruitment and performance management, while at the same time helping to enhance their decision-making and ability to have tough conversations.

    Twenty-four managers participated and gained a lot from this opportunity. It was particularly beneficial to have them all in the same room sharing information and learning from each other. By this stage they also had some very real and relevant experience gained from responding to emergencies in Australia and New Zealand. This unplanned experience combined with what we were able to provide in the classroom has been invaluable. It means our managers are now in the best position to help deliver the recovery programme for Christchurch.

    In late 2010, a group of our people who manage volunteers were offered specific development and training. We had the opportunity to pilot a six-week, online, tutor-supported programme that assisted these managers and co-ordinators, both paid and unpaid, to work with volunteers. We think it is important that we look after our volunteers and use best practice in recruiting and recognising them.

    So, it is equally important that we are skilled at managing them. Again, the worth of this training was showcased

    when both our long-serving and spontaneous volunteers responded in Canterbury, Greymouth and Christchurch.

    The national management team also focussed on leadership development this year. The team have met three times, exploring teamwork, leadership and working strategically. We also made an individual coach for each national management team member available to work on the strategic issues that New Zealand Red Cross face and to understand how the work we all do impacts the whole organisation.

    In the coming year, we will build on what we have achieved so far in leadership development with a succession-planning programme to manage talent.

    This talent management and succession planning are fundamental to leadership development. In 2012, we will begin a programme that will identify talent pools at New Zealand Red Cross. This process will give us direction and help us plan our succession strategy and identify further development needs. It will also enable us to enhance our recruitment processes as we will, for the first time, have a clear picture of the organisations skill and knowledge gaps.

    People and their capabilities are the back-bone of New Zealand Red Cross. Capable members, volunteers and staff were never more needed than over the last year.

    People and capability

    NATIONAL

  • NEW ZEALAND RED CROSS ANNUAL REPORT 2011

    27

    Right: New Zealand Red Cross checks on the Welfare of residents following the Christchurch earthquakes.

  • 28

    Before the launch of the new training courses, the lack of compliance in the delivery of first aid training throughout New Zealand had been a challenge. With NZQA training requirements not released until December 2010, a number of first aid training providers reduced course-teaching times to attract clients looking for shorter duration training. This had a serious impact on our business, but we were not prepared to offer courses of shorter duration than specified by the Department of Labour. In December 2010, NZQA released First Aid as a Life Skill that gave clear course duration times and assisted in re-establishing a national criteria. Once the training requirements were released, course participant numbers started to return to normal.

    The September 2010 and February 2011 earthquakes also had a major impact on our first aid business in Christchurch and to some extent in the other centres. Training facilities became Red Cross logistics and resource centres used by the emergency response teams to assist affected people. First aid instructors were assigned tasks directly relating to assisting people affected by the disaster.

    Red Cross continues to be the leading provider of first aid training in New Zealand, delivering quality training to meet the needs of clients. Know it before you need it is our training theme. Through regular feedback and revalidation courses, our training has proven invaluable with stories of people using their first aid training skills to provide assistance and save lives. This was certainly the case during the Christchurch earthquake when members of the public were called upon to use these skills on friends, colleagues and even strangers.

    A Tauranga man, Mark Walley, 47, just seconds from death after suffering a sudden cardiac arrest at a gym, was saved only by quick-thinking staff members and a newly purchased defibrillator from Red Cross.

    I am the luckiest man alive, obviously. The way that everything stacked up in my favour ... the fact the machine had been in the gym 10 days, the fact the staff had just been on a refresher course, it all means I am here today.

    New Zealand Red Cross first aid course structure has undergone a major change its first in ten years. Based on new unit standards and New Zealand Qualifications Authority (NZQA) training requirements, our educational and training team developed courses to provide a greater choice for our clients. These new training courses were launched on 18 April 2011. They included a teaching DVD and curriculum, with new look course material designed to deliver professional training.

    Left: Tauranga man Mark Walley holds the defibrillator trainers Fiona Norton (centre) and Lynley McBride used to save him at Papamoas Ocean Blue Gym.

    Education and training

    NATIONAL

  • NEW ZEALAND RED CROSS ANNUAL REPORT 2011

    29

    Stories like this and an increased public awareness of the benefit of early defibrillation for sudden cardiac arrest have meant that sales of the Powerheart AED G3 Plus exclusively sold by New Zealand Red Cross substantially increased this year.

    Another highlight this year was the opening of the Auckland City Training Centre at 175 Khyber Pass Road on 28 July 2010, which offers specifically designed facilities in a central location that can support and service clients from the north, east and west part of the city. We also have stand-alone training centres at Greymouth and Queenstown.

    In 2011/2012, we aim to improve our customer service by offering a wide variety of solutions to meet our clients first aid needs, including first aid kits and AEDs. XRM, our client-management system database, will be enhanced to improve website bookings.

    Subject to NZQA approval, we will be introducing opportunities for online learning supported by face-to-face training. This will give our clients more options to meet their training needs.

    New Zealand Red Cross aims to continue to be the leading provider of first aid training in New Zealand. New targets will make sure that the number of training courses and participants continue to grow.

    Our strategic aim is to save lives, protect livelihoods, and strengthen recovery from disasters and crises. With good workplace safety plans, livelihoods are well protected. Having being reviewed by NZQA and graded as highly confident in both Educational Performance and Self-Assessment, we know that our courses meet the needs of our learners and educational outcomes.

    COURSE PARTICIPANTS FIRST AID

    200968,668

    201067,583

    201163,080

    2012 (forecast)70,000

    2013 (forecast)77,000

    AED SALES

    2009114

    201075

    2011177

    2012 (forecast)200

    2013 (forecast)230

  • 30

    The response to the September and February earthquakes was unprecedented. The scale of fundraising activity tested our resources as queries and donations from individuals, groups running community events and companies came flooding in. It was a global response to a local disaster as New Zealanders across the world rallied together to raise money for the people of Christchurch; events were held in New York, in Tanzania a group of Kiwis climbed Mount Kilimanjaro and a fundraising rugby match was held at Twickenham. Right here in New Zealand, every caf, shop, restaurant, school and community group seemed to be raising money for Red Cross. Our profile soared and we now have thousands more individuals and companies who understand and have an affinity to the work of Red Cross.

    Companies such as the New Zealand Post Group, Datam and ASB offered their services and allowed us to develop our fundraising campaigns to become more efficient during our response to the earthquakes.

    The last six months of the year saw the fundraising team manage four simultaneous appeals: Australian Floods Fund, 2011 Earthquake Appeal, Middle East North Africa Appeal and the Japan Earthquake and Tsunami Appeal 2011, while continuing to raise money for general funds through our normal fundraising activities. In March we held our most successful annual appeal in memory. This had the theme See Red highlighted by huge billboards and striking posters and press adverts; with volunteers across the country collecting money we raised over $1.9m for the Earthquake appeal.

    It has been a year like we have never seen, with a record number of emergency appeals, yet New Zealanders continued to dig deep into their pockets to assist others. This generous support for domestic and international emergencies has seen more than $110 million donated to our general funds and the launch of six new emergency appeals.

    Fundraising, corporate partners

    NATIONAL

    Our Project Partners programme is now in its eleventh year and continues to grow. We work with an agency called Cornucopia to engage with members of the public at their homes, on the street or at a shopping centre asking them whether they can support us with a monthly gift. Over 9000 new partners signed up to support our work and we now have over 21,000 donors who are helping to fulfil our mission, raising nearly $5m this year. Regular giving is a key element of our fundraising strategy and is one of our most predictable and stable sources of income.

    Our direct mail campaigns have achieved continued success. Our Annual Appeal direct mail raised over $600,000 and our May direct mail over $400,000. Both exceeded expectations, attributable to a more sophisticated approach and the recent heightened engagement of our donors in the great work that Red Cross does here in New Zealand.

    The support that community groups provided us this year has been tremendous, with local and international fundraising activities contributing to the significant total Red Cross raised to assist vulnerable people.

    In 2011/2012, we plan to support the delivery of the strategic priorities of New Zealand Red Cross through a diverse portfolio of fundraising activities. We will focus on sustainable future funding and a commitment to long-term financial growth. Finally, we hope to be increasingly donor-focussed through dedicated supporter care and relationship management by implementing a new sophisticated database.

  • NEW ZEALAND RED CROSS ANNUAL REPORT 2011

    31

    KEy pARTNERSHIpSPUREXPurex is a proud community partner of New Zealand Red Cross and the official sponsor of the Red Cross Annual Appeal.

    With the support of Purex, New Zealand Red Cross cares for our local communities and rapidly responds to emergencies with welfare, programmes and a vast volunteer network.

    By simply choosing Purex you are supporting the work of New Zealand Red Cross. Together we can build stronger communities and care for vulnerable Kiwis wherever help is needed.

    NEW ZEALAND POST GROUPNew Zealand Red Cross has joined forces with the New Zealand Post Group. When a natural disaster affects areas in New Zealand and the Pacific, more than 300 PostShop Kiwibank stores will accept cash donations either into a dedicated New Zealand Post Disaster Relief Fund or donation boxes.

    New Zealand Post matched donations from staff dollar-for-dollar to donate $100,000 to the Red Cross 2011 Earthquake Appeal. As the official partner of New Zealand Red Cross for disaster relief, New Zealand Post did more than just wear red; among other things, they provided a Freepost address for donations, postage paid envelopes for receipts and handled all Red Cross inbound and outbound mail for the appeal.

    COUNTRY ROADFashion Trade is our exciting partnership with Country Road, which increases the quality and amount of pre-loved clothing being sold in our Red Cross shops around New Zealand.

    Celebrating its one-year anniversary, Fashion Trade has helped keep unsold clothing out of landfill and contributed over $22,000 to help New Zealand Red Cross assist vulnerable people in the community. Country Road customers have donated over 4500 garments weighing over 2000 kilos to Red Cross shops.

    JAPAN 11 mAR 2011

    9.0 MAGNITUDE EARTHQUAKE

    1.5 MILLION PEOPLE WITHOUT WATER

    $715,682 OUR RESPONSE AppEALS

  • 32

    Every dollar raised in our shops helps the community.

    This year we achieved a surplus $1.3m and opened four new Red Cross shops, which although less than the eight planned, it was a considerable achievement.

    At 12.51pm on 22 February in our High Street Shop, the co-ordinator Becky, four volunteers and three customers, with nowhere to hide, crouched on the floor in terror as the deadly February earthquake struck Christchurch. Becky, knowing there would be an aftershock, told the group to stay down, and then once the aftershock was over, urged them all to run.

    As they went out the door, Becky turned the alarm on and locked the door. I dont know why I did that. I didnt think. I was on autopilot; its what I did when I closed every day. She then took two of the volunteers home, in a nightmarish four-hour journey, ending when she ran out of petrol. Becky wasnt able to get home that night, or for several days.

    Less than a week later, Becky was back working for Red Cross, at Church Corner Shop. High Street is in the Red Zone, unable to be accessed since the earthquake and closed until at least February 2012. But, for Becky, the power of humanity won.

    Red Cross retail aims to maximise sales of quality donated goods by providing excellent customer service in a friendly, modern and professional environment that recognises voluntary service.

    Over the next year, seven additional Red Cross shops are planned to open, increasing the Red Cross footprint. We plan to add another six stores per year over the next two years, giving us 69 stores. Then we will begin a refurbishment programme on existing stores.

    Finding volunteers to work at our stores is always a challenge, as they are required to work every week, on a regular shift. We are constantly seeking to recruit new volunteers, offering a training programme through the New Zealand Retail Institute to attract people, who may use the qualification to gain employment.

    Of our 1000 strong workforce in retail, only two per cent are paid and the rest are volunteers. We will be embarking on a major training programme for all our volunteers, both in terms of Red Cross knowledge and retail knowledge. This will naturally take time to complete, as our seven new stores will be adding over 250 extra volunteers to the mix.

    Red Cross shops

    NATIONAL

    RED CROSS SHOPS

    200938

    201046

    201150

    2012 (forecast)57

  • NEW ZEALAND RED CROSS ANNUAL REPORT 2011

    33

    For New Zealand Red Cross communications and marketing team, which includes advocacy and policy, several milestones were achieved. These milestones included the development of new policies for advocacy, media, social media and a full review of current publications with an aim to create new ones for the 2011/2012 year.

    A new website was created in response to Februarys Christchurch earthquake, which provided information and support around 2011 appeal grants. Support was given to the New Zealand Red Cross Recovery Working Group. This group was established to develop the following: a recovery framework that aligns to the needs and capabilities of

    Four simultaneous appeals and six disasters tested us all this year. It truly has been a season of disasters: Pakistan, Canterbury earthquake, Pike River, Queensland Floods, Christchurch earthquake and then the Japanese earthquake and tsunami. Some of our teams had barely returned from one disaster before being thrust into another.

    the people of Canterbury, national and international planning and policy documents, and ways in which Red Cross will be involved in the medium to long-term recovery.

    The communications and marketing team also supported various core activities such as fundraising, international operations, corporate partnerships, first aid and retail, as well as undertaking media training with senior management and staff.

    Other key activities involved the expansion of social media, including developing a new Facebook page used to call to action spontaneous volunteers during the Christchurch earthquake. And a new interactive Red Cross Facebook page will also be launched soon.

    New Zealand Red Cross brand has never been so highly visible than it has been over the last year. The communications and marketing team will take advantage of this visibility by highlighting real people making a difference every day, despite the power of nature.

    Marketing and Communications

    NATIONAL

    Right: New Zealand Red Cross new Facebook page.

  • 34

    Statement of Service PerformanceActual planned Actual planned Actual planned Actual

    2011 2011 2010 2010 2009 2009 2008

    International ProgrammesAid worker deployments achieved 58 55 55 65 56 65 55

    Aid worker deployment months achieved 259 280 260 300 290 330 350Number of IT&T ERU Technician missions achieved. 5 11 20 16 11 10 n/a

    Number of International Special Appeals supported 1 11 - 15 - 8 - 11

    Contributions to International Special Appeals 1 $3.7M - $8.4M - $6M - $4.2M

    Development Programmes Supported 4 4 7 6 6 6 8Development Grants to Pacific National Societies

    8 8 8 8 8 8 7

    Restoring Family Links requests administered 1 66 - 75 - 99 - 72

    Disaster Relief Family Kits Stored 1,500 1,000 1,000 1,000 1,000 1,000 n/a

    Emergency ManagementNumber of Operational Red Cross Response Teams

    19 19 21 20 14 24 14

    Restoring Family Links requests administered (Christchurch) 1

    48,823 - - - - - -

    Community ProgrammesDevelop new National Programmes 1 1 1 1 2 1 -Community Training participants 13,623 15,202 10,973 12,809 9,766 10,200 14,699Meals on Wheels delivered 671,635 729,233 696,875 759,528 759,532 750,000 747,731Refugees supported 1058 822 529 265 1,072 750 938IHL seminar/training participants 19 25 1,080 855 865 650 4,962Breakfasts served in Decile 1 schools 271,662 310,484 285,429 213,938 213,939 190,000 70,540Patients transported in community transport programmes 15,774 11,133 10,059 7,889 7,874 7,500 -

    Education and TrainingMaintain registration as PTE Yes Yes Yes Yes Yes Yes YesCommercial Training Participants 63,080 70,313 67,583 73,033 68,668 70,907 64,357

    RetailNumber of shops (including Branch Shops) 50 47 46 50 38 42 38New shops opened 4 8 8 12 4 4 3

    FOR THE YEAR ENDED 30 JUNE 2011

    Notes

    1 Targets not set for these measures

  • NEW ZEALAND RED CROSS ANNUAL REPORT 2011

    35

    This last year has been an extremely busy time for our organisation with an extraordinary focus on delivering support to the people of Canterbury so critically affected by the consequences of two devastating earthquakes, while also continuing to deliver and support our complete range of community services and other international aid programs to the vulnerable.

    On reviewing the statement of financial performance it can be noted that New Zealand Red Cross consolidated recorded a surplus of $46.7 million as compared to a surplus of $2.9 million for the previous year. This surplus is substantially due to Canterbury earthquake donations which exceeded disbursements by $44.2 million and this sum has been transferred to the Christchurch Reserve as detailed in Note 12. All other activities including international programs reflected a surplus of $2.5 million. Future years are likely to reflect deficits as the balance of the Christchurch reserve is distributed.

    In addition to the operating surplus, Other Comprehensive Income of $2.0 million was recorded and is largely due to new property valuations. This compared favourably to last years negative property adjustment of $1.0 million.

    New Zealand Red Cross Foundation (the Foundation) has continued to be a successful investment arm of the Society and this is evident from the $1.6 million that it has added to the consolidated result in the current year. This is slightly up on last year and very satisfactory in the face of reduced interest rates from those enjoyed previously.

    CHRISTCHURCH RESERVE

    It can be observed from the detail in Note 12 that through the extraordinary generosity of the New Zealand public, corporate and government sectors together with other Red Cross national societies and international corporations that New Zealand Red Cross appeals for Christchurch were entrusted with donations totalling $107.5 million. As at 30 June 2011 New Zealand Red Cross had paid grants of $61.9 million and expended $1.4 million in initial response and recovery costs. It is anticipated that due to the complexities and scale of the disaster that it may take in excess of five years to responsibly deliver aid to the affected communities of Christchurch.

    OPERATING ACTIVITIES

    The net surplus from trading activities was $2.0 million. This represents a 24 per cent decrease from the previous year which was largely attributable to a decrease in training revenue and while offset by an increase in AED sales the lower margin resulted in reduced surplus. Increased returns from interest and dividends partially offset these costs.

    Net income from fundraising (before legacies and special appeals) totalled $8.6 million, which was 11 per cent above the previous year. This reflected a significant increase in the generous support of regular monthly donors and contributors to our direct mail campaigns which more than offset the cost of transferring our annual appeal collection to the Christchurch special appeal.

    CORE ACTIVITIES

    During the year we spent a total of $74.9 million on our core humanitarian activities. While the majority was for Canterbury $8.0 million was spent on other disaster relief activities and $3.2 million on community activities including Meals on Wheels, Community Transport, Breakfast in Schools and Community Training. $0.5 million was spent on domestic Emergency Management and International Humanitarian Law.

    Much of this work is achieved in New Zealand through the substantial efforts of our branch members and volunteers without the support of which our achievements would be significantly diminished. The branches also contribute financially through a broad range of revenue generating activities, including the annual appeal, special appeals, book sales, property rentals, lottery sales and Meals on Wheels. A direct contribution to the total surplus for the year from branches is a sum of $321,000. This does not however include all donations collected by branches as part of the annual appeal for the benefit of Christchurch residents.

    STATEMENT OF FINANCIAL POSITION

    Accumulated funds at 30th June 2011 were $52.8 million after consolidating funds from the Foundation, an increase of $2.6 million over the previous year. The total funds including restricted funds, the Christchurch reserve and the asset revaluation reserve, were $111.0 million, an increase of $48.6 million over the previous year.

    Our investments of $36.1 million are invested in accordance with an approved Statement of Investment Policy and Objectives, which established investment portfolio objectives and target asset allocations. Investment returns form part of the income available for our humanitarian activities and are managed by the Foundation.

    Consolidated Net Assets at 30th June 2011, were $111.0 million (2010, $62.3 million) which includes cash $53.8 million (2010, $9.1 million) property, plant and equipment of $23.3 million (2010, $21.6 million) and investments of $36.1 million (2010, $35.8 million).

    Financial Summary It is a pleasure to present the financial accounts for the year ended 30 June 2011.

  • 36

    Statement of Financial PerformanceNew Zealand Red Cross

    ConsolidatedNew Zealand Red Cross

    Excluding Foundation

    2011 2010 2011 2010 Note $'000 $'000 $'000 $'000

    TRADING ACTIVITIES 2

    Income from trading activities 10,652 10,064 10,652 10,064

    Expenditure on trading activities 8,634 7,397 8,634 7,397

    Surplus from Trading Activities 2,018 2,667 2,018 2,667

    ADMINISTRATION ACTIVITIES 2

    Income from administration activities 3,739 2,254 3,656 2,372

    Expenditure on administration activities 6,168 5,242 6,075 5,147

    Deficit from Administration Activities (2,429) (2,988) (2,419) (2,775)

    (Deficit) before Revenue Generation (411) (321) (401) (108)

    REVENUE GENERATION ACTIVITIES 3

    Income from revenue generation activities 123,233 19,818 123,233 19,694

    Expenditure on revenue generation activities 2,744 2,958 2,876 2,958

    Surplus from Revenue Generation Activities 120,489 16,860 120,357 16,736

    Surplus Available for Core Activities 120,078 16,539 119,956 16,628

    CORE ACTIVITIES 4

    Expenditure on core activities 74,888 15,506 74,888 15,506

    Surplus after Core Activities 45,190 1,033 45,068 1,122

    Net gain/(loss) on sale of assets 3 (20) 3 (20)

    Capital gain on sale of buildings - 235 - 235

    Changes in fair value through profit or loss for investments 1,491 1,676 - -

    TOTAL SURPLUS FOR THE YEAR 12 46,684 2,924 45,071 1,337

    FOR THE YEAR ENDED 30 JUNE 2011

    The notes on pages 42 to 56 are an important part of, and should be read in conjunction with these financial statements.

  • NEW ZEALAND RED CROSS ANNUAL REPORT 2011

    37

    New Zealand Red CrossConsolidated

    New Zealand Red CrossExcluding Foundation

    2011 2010 2011 2010Note $'000 $'000 $'000 $'000

    TOTAL SURPLUS FOR THE YEAR 46,684 2,924 45,071 1,337

    Other Comprehensive Income

    Revaluation of land and buildings 5 1,604 (1,000) 1,604 (1,000)

    Transfer of special appeals to restricted funds 361 - 361 -

    Other Comprehensive Income for the Year 1,965 (1,000) 1,965 (1,000)TOTAL COMPREHENSIVE INCOME FOR THE YEAR

    48,649 1,924 47,036 337

    Statement of Comprehensive IncomeFOR THE YEAR ENDED 30 JUNE 2011

    The notes on pages 42 to 56 are an important part of, and should be read in conjunction with these financial statements.

  • 38

    NEW ZEALAND RED CROSS CONSOLIDATED

    Accumulated Funds

    Restricted funds

    Christchurch Reserve

    Asset Revaluation

    Reserve

    Total funds

    $000 $000 $000 $000 $000

    Opening Funds 1 July 2009 47,284 2,183 - 11,244 60,711

    Total comprehensive income for the year 2,924 - - (1,000) 1,924

    Transfer to Profit and Loss - - - (307) (307)

    CLOSING FUNDS 30 JUNE 2010 50,208 2,183 - 9,937 62,328

    Opening Funds 1 July 2010 50,208 2,183 - 9,937 62,328

    Total comprehensive income for the year 46,684 361 - 1,604 48,649

    Transfer to Christchurch reserve (44,204) - 44,204 - -

    Transfer to restricted funds (146) 146 - - -

    Transfer from restricted funds 238 (238) - - -

    CLOSING FUNDS 30 JUNE 2011 52,780 2,452 44,204 11,541 110,977

    NEW ZEALAND RED CROSS EXCLUDING FOUNDATION

    Accumulated Funds

    Restricted funds

    Christchurch Reserve

    Asset Revaluation

    Reserve

    Total funds

    $000 $000 $000 $000 $000

    Opening Funds 1 July 2009 31,829 2,183 - 11,244 45,256

    Total comprehensive income for the year 1,337 - - (1,000) 337

    Transfer to Profit and Loss - - - (307) (307)

    CLOSING FUNDS 30 JUNE 2010 33,166 2,183 9,937 45,286

    Opening Funds 1 July 2010 33,166 2,183 - 9,937 45,286

    Total comprehensive income for the year 45,071 361 - 1,604 47,036

    Transfer to Christchurch Reserve (44,204) - 44,204 - -

    Transfer to restricted funds (146) 146 - - -

    Transfer from restricted funds 238 (238) - - -

    CLOSING FUNDS 30 JUNE 2011 34,125 2,452 44,204 11,541 92,322

    Statement of Changes in EquityFOR THE YEAR ENDED 30 JUNE 2011

    The notes on pages 42 to 56 are an important part of, and should be read in conjunction with these financial statements.

  • NEW ZEALAND RED CROSS ANNUAL REPORT 2011

    39

    New Zealand Red CrossConsolidated

    New Zealand Red CrossExcluding Foundation

    2011 2010 2011 2010Note $'000 $'000 $'000 $'000

    FUNDS

    Accumulated funds 52,780 50,208 34,125 33,166

    Restricted funds 11 2,452 2,183 2,452 2,183

    Christchurch reserve 12 44,204 - 44,204 -

    Asset revaluation reserve 11,541 9,937 11,541 9,937

    TOTAL FUNDS 110,977 62,328 92,322 45,286

    REPRESENTED BY:

    CURRENT ASSETS

    Cash and cash equivalents 13 53,809 9,107 49,467 5,811 Receivables 14 1,986 1,222 1,925 1,416 Inventory - finished goods 1,047 543 1,047 543 Investments - current 17 6,349 4,034 138 129

    Total Current Assets 63,191 14,906 52,577 7,899

    CURRENT LIABILITIES

    Payables 15 1,567 1,381 1,430 1,360 Provisions for employee entitlements 16 752 521 752 521 Provision for Samoa recovery project 3,296 3,640 3,296 3,640 Grants received in advance 276 273 276 273 Special appeals 9 - 861 - 861

    Total Current Liabilities 5,891 6,676 5,754 6,655

    NET CURRENT ASSETS 57,300 8,230 46,823 1,244

    NON CURRENT ASSETS

    Investments non current 17 29,792 31,751 21,614 21,695 Property, plant and equipment 5 23,275 21,600 23,275 21,600 Intangible assets (software) 6 634 771 634 771

    Total Non Current Assets 53,701 54,122 45,523 44,066

    NON CURRENT LIABILITIES

    Licences to occupy 18 24 24 24 24

    Total Non Current Liabilities 24 24 24 24

    NET ASSETS 110,977 62,328 92,322 45,286

    For and on behalf of the National Board who authorised the issue of these financial statements on 17 September 2011.

    PENNY MASON JOHN WARENational President Chief Executive

    Statement of Financial PositionAS AT 30 JUNE 2011

    The notes on pages 42 to 56 are an important part of, and should be read in conjunction with these financial statements.

  • 40

    New Zealand Red CrossConsolidated

    New Zealand Red CrossExcluding Foundation

    2011 2010 2011 2010$'000 $'000 $'000 $'000

    CASH FLOWS FROM OPERATING ACTIVITIES

    Cash was provided from:

    Trading activities 10,139 10,259 10,588 10,259

    Administration activities 1,160 122 2,315 872

    Revenue generation activities 15,628 20,028 15,628 19,871

    Christchurch appeals 107,477 - 107,477 -

    Interest income 2,050 1,605 1,427 1,401

    Dividend income 449 380 - -

    136,903 32,394 137,435 32,403

    Cash was applied to:

    Trading activities (8,797) (7,557) (8,797) (7,557)

    Administration activities (4,998) (4,681) (5,513) (4,591)

    Revenue generation activities (2,786) (3,021) (2,786) (3,021)

    Core activities (12,362) (11,919) (12,362) (11,919)

    Christchurch appeals (63,273) - (63,273) -

    (92,216) (27,178) (92,731) (27,088)

    Net Cash Inflow from Operating Activities 44,687 5,216 44,704 5,315

    CASH FLOWS FROM INVESTING ACTIVITIES

    Cash was provided from:

    Sale of investments 3,441 4,005 1,239 1,411

    Sale of property, plant and equipment 84 807 84 807

    3,525 4,812 1,323 2,218

    Cash was applied to:

    Purchase of investments (2,304) (4,050) (1,165) (2,067)

    Purchase of property, plant and equipment (1,206) (1,571) (1,206) (1,571)

    (3,510) (5,621) (2,371) (3,638)

    Net Cash flow from Investing Activities 15 (809) (1,048) (1,420)

    Net Increase in Cash Held 44,702 4,407 43,656 3,895

    Statement of Cash FlowsFOR THE YEAR ENDED 30 JUNE 2011

    The notes on pages 42 to 56 are an important part of, and should be read in conjunction with these financial statements.

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    New Zealand Red CrossConsolidated

    New Zealand Red Cross Excluding Foundation

    2011 2010 2011 2010$'000 $'000 $'000 $'000

    Net movement in cash held 44,702 4,407 43,656 3,895

    Add opening cash brought forward 9,107 4,700 5,811 1,916

    Ending Cash Carried Forward 53,809 9,107 49,467 5,811

    This is represented by:

    Cash and cash equivalents 53,809 9,107 49,467 5,811

    Ending Cash Carried Forward 53,809 9,107 49,467 5,811

    RECONCILIATION OF OPERATING CASH FLOW WITH TOTAL SURPLUS

    Reported Total Surplus for the Year 46,684 2,924 45,071 1,337

    Add Non Cash Items

    Depreciation on property, plant and equipment 1,038 787 1,038 787

    Amortisation (software) 176 69 176 69

    Transfer of special appeals to restricted funds (147) - (147) -

    1,067 856 1,067 856

    Add/(Less) Movements in Working Capital Items

    Movement in accounts payable and provisions 417 93 301 83

    Movement in grants in advance 3 11 3 11

    Movement in special appeals (697) 3,413 (697) 3,413

    Movement in accounts receivable (764) (44) (509) (24)

    Movement in inventories (505) (128) (505) (128)

    (1,546) 3,345 (1,407) 3,355

    Add/(Less) Items Classified as Investing Activities

    Net Loss on sale of property, plant and equipment (3) 20 (3) 20

    Capital gain on sale of buildings - (235) - (235)

    Movement in accounts payable - property, plant and equipment (24) (18) (24) (18)

    Changes in fair value through profit or loss for investments (1,491) (1,676) - -

    (1,518) (1,909) (27) (233)

    Net Cash Inflow from Operating Activities 44,687 5,216 44,704 5,315

    Statement of Cash FlowsFOR THE YEAR ENDED 30 JUNE 2011

    The notes on pages 42 to 56 are an important part of, and should be read in conjunction with these financial statements.

  • 42

    1. SUMMARY OF ACCOUNTING POLICIES

    These consolidated financial statements and the accompanying notes summarise the financial results of activities carried out by New Zealand Red Cross Incorporated (Red Cross). The reporting entity comprises the offices of New Zealand Red Cross and 96 branches of Red Cross. The consolidated financial statements additionally include the activities of the New Zealand Red Cross Foundation (the Foundation) which was established in 1978 to hold the investments of Red Cross and invest these funds on behalf of Red Cross to generate a source of sustainable income. The Foundation is controlled by Red Cross and is therefore consolidated in these financial statements.

    Red Cross is part of the largest humanitarian organisation in the world, helping people wherever they might be international or in our own communities.

    The mission of Red Cross is to improve the lives of vulnerable people by mobilising the power of humanity and enhancing community resilience.

    Our fundamental principles are:

    humanity impartiality neutrality independence voluntary service unity universality

    Red Cross shares our fundamental principles with 185 other National Red Cross and Red Crescent societies.

    Statement of Compliance

    Red Cross is a society incorporated under the Incorporated Societies Act 1908. The Foundation is a charitable trust registered under the Charitable Trusts Act 1957. Both Red Cross and the Foundation are registered as charities under the Charities Act 2005. The registration number for Red Cross is CC21860 while that for the Foundation is CC22820. Red Cross is a Public Benefit Entity.

    The financial statements have been prepared in accordance with Generally Accepted Accounting Practice in New Zealand (NZ GAAP). They comply with the New Zealand Equivalents to International Financial Reporting Standards (NZ IFRS) and other applicable financial reporting standards as appropriate for public benefit entities that qualify for and apply differential reporting concessions permissible under the NZ IFRS framework.

    The financial statements were authorised for issue by the National Board of Red Cross on 17 September 2011.

    Basis of Preparation

    The financial statements have been prepared on the basis of historical cost, except for:

    certain financial assets (investments) which are carried at fair value;

    the revaluation of certain non-current assets (land and buildings); and

    inventory, which is carried at the lower of cost or net realisable value.

    The functional currency and presentation currency is New Zealand Dollars (NZD), and the amounts presented in the financial statements are rounded to the nearest thousand (000s).

    Accounting policies are selected and applied in a manner which ensures that the resulting financial information satisfies the concepts of relevance and reliability, thereby ensuring that the substance of the underlying transactions or other events is reported.

    These financial statements have been prepared using the accrual basis of accounting except for the Statement of Cash Flows and donations. Refer note (n).

    Red Cross and the Foundation qualify for differential reporting under the framework for differential reporting issued by the New Zealand Institute of Chartered Accountants as Red Cross and the Foundation have no public accountability and there is no separation between the owners and the governing body.

    Red Cross has taken advantage of all differential reporting exemptions allowed under the framework for differential reporting, with the exception of NZ IAS-7 Statement of Cash Flows.

    Standard and Interpretations Effective in the Current Period

    There are no new standards or interpretations effective in the current period that had any impact on the financial statements.

    Significant Judgements, Estimates, and Assumptions

    The preparation of financial statements requires the use of accounting estimates and management to exercise their judgement in applying accounting policies. Estimates and assumptions are based on experience and other factors appropriate to the circumstances. Actual results may differ materially from the judgements, estimates, and assumptions.

    Notes to the Financial StatementsFOR THE YEAR ENDED 30 JUNE 2011

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    The key judgements, estimates and assumptions made in the process of applying Red Cross accounting policies in these financial statements are:

    (a) Judgement is used in determining if a commitment has been made by the National Board to fund a specific project and therefore to record a provision in the Statement of Financial Position, and

    (b) The fair values of land and buildings are subject to judgement as the fair values are determined by an independent valuer with reference to market evidence of transaction prices and market rental yields for similar properties.

    Significant Accounting Policies

    The following significant accounting policies have been adopted in the preparation and presentation of the financial statements:

    (a) Basis of consolidation

    The consolidated financial statements are prepared by combining the financial statements of Red Cross and the Foundation. Consistent accounting policies are employed in the preparation and presentation of the consolidated financial statements. In preparing the consolidated financial statements, all intra-group balances and transactions, and any unrealised profits arising within these transactions, are eliminated in full.

    (b) Comparative amounts

    Comparative information has been reclassified, where necessary, to achieve consistency in disclosure with the current year.

    (c) Employee benefits

    Provision is made for benefits accruing to employees in respect of wages and salaries, annual leave, long service leave, and sick leave when it is probable that settlement will be required and they are capable of being measured reliably.

    Provisions made in respect of employee benefits expected to be settled within 12 months, are measured at their nominal values using the remuneration rate expected to apply at the time of settlement.

    (d) Funds and Reserves

    Funds comprise Accumulated Funds, Restricted Funds (as detailed in Note 11), Christchurch Reserve (as detailed in Note 12) and the Asset Revaluation Reserve.

    Accumulated Funds are those received and used for those general purposes which are the responsibility of the National Board.

    Restricted Funds are funds that have been restricted by the donor or by the National Board as to their use.

    Christchurch Reserve represents the balance of funds held from the two earthquake appeals launched in September 2010 and February 2011.

    Asset Revaluation Reserve represents the balance of funds built up through the upward revaluation of land and buildings.

    (e) Financial instruments

    Financial Instruments

    Financial instruments include financial assets (cash, receivables and investments) and financial liabilities (payables, provision for employee entitlements, provision for Samoa recovery project, and special appeals). Red Cross does not have any derivative financial instruments.

    Financial instruments are initially recorded at fair value plus transaction costs except for those investments categorised as fair value through profit or loss which are initially recorded at fair value. Subsequent measurement of financial instruments is dependent upon the classification determined by Red Cross.

    Financial assets

    Financial assets are recognised and derecognised on trade date where purchase or sale of an investment is under a contract whose terms require delivery of the investment within the timeframe established by the market concerned, and are initially measured at fair value, net of transaction costs.

    Financial assets are classified into the following specified categories: financial assets at fair value through profit or loss, and loans and receivables. The classification depends on the nature and purpose of the financial assets and is determined at the time of initial recognition.

    Investment financial assets at fair value through profit or loss

    Investment financial assets are held for trading and therefore upon initial recognition are classified as fair value through profit or loss as these investments are managed and their performance is evaluated on a fair value basis in accordance with the Foundations Statement of Investment Policy and Objectives.

    Loans and receivables

    Receivables that have fixed or determinable payments that are not quoted in an active market are classified as loans and receivables. Subsequent to initial recognition, loans and receivables are measured at amortised cost, using the effective interest method less any impairment.

    Financial liabilities

    All financial liabilities are initially measured at fair value, net of transaction costs and then at amortised cost using the effective interest method.

    (f) Goods and Services Tax

    New Zealand Red Cross Incorporated

    All balances are presented net of goods and services tax (GST), except for receivables and payables which are presented inclusive of GST.

    New Zealand Red Cross Foundation

    The Foundation is not registered for GST and consequently all of its balances are stated inclusive of GST where appropriate.

  • 44

    (g) Impairment of Assets

    At each reporting date, Red Cross reviews the carrying amounts of its tangible and intangible assets to determine whether there is any indication that those assets have suffered an impairment loss. If any such indication exists, the recoverable amount of the asset is estimated in order to determine the extent of the impairment loss (if any).

    Recoverable amount is the higher of fair value less costs to sell and value in use. In assessing value in use, the estimated future cash flows are discounted to their present value using a pre-tax discount rate that reflects current market assessments of the time value of money and the risks specific to the asset for which the estimates of future cash flows have not been adjusted.

    If the recoverable amount of an asset is estimated to be less than its carrying amount, the carrying amount of the asset is reduced to its recoverable amount. An impairment loss is recognised in the Statement of Financial Performance immediately, unless the relevant asset is carried at fair value, in which case the impairment loss is treated as a revaluation decrease.

    Where an impairment loss subsequently reverses, the carrying amount of the asset is increased to the revised estimate of its recoverable amount, but only to the extent that the increased carrying amount does not exceed the carrying amount that would have been determined had no impairment loss been recognised for the asset in prior years. A reversal of an impairment loss is recognised in the Statement of Financial Performance immediately, unless the relevant asset is carried at fair value, in which case the reversal of the impairment loss is treated as a revaluation increase.

    (h) Income Tax

    The Inland Revenue has approved Red Cross and the Foundation for legal charitable and donee status. The organisation is exempt from income tax subject to the sections within the Income Tax Act 2007.

    (i) Intangible Assets

    Software

    Computer software is a finite life intangible asset and is recorded at cost less accumulated amortisation and accumulated impairment losses. Amortisation is charged on a straight line basis over the estimated useful life of 3 years.

    (j) Inventories

    Inventories are valued at the lower of cost, determined on a first-in first-out basis, and net realisable value.

    (k) Leased Assets

    All leases at Red Cross are classified as operating leases.

    Operating lease payments are recognised as an expense on a straight-line basis over the lease term, except where another systematic basis is more representative of the time pattern in which economic benefits from the leased asset are consumed.

    (l) Payables

    Trade payables and other accounts payable are recognised when Red Cross becomes obliged to make future payments resulting from the purchase of goods and services.

    (m) Property, Plant & Equipment

    Land and buildings are measured at fair value. Fair value is determined on a rolling cyclical basis of independent valuations prepared by independent registered valuers. Recent acquisitions and improvements are carried at cost less depreciation. The fair values are recognised in the consolidated financial statements and are reviewed by the National Board at the end of each reporting period to ensure that the carrying value of land and buildings is not materially different from their fair values.

    Any revaluation increase arising on the revaluation of land and buildings is credited to the asset revaluation reserve, except to the extent that it reverses a revaluation decrease for the same asset previously recognised as an expense in the Statement of Financial Performance, in which case the increase is credited to the Statement of Financial Performance to the extent of the decrease previously charged. A decrease in carrying amount arising on the revaluation of land and buildings is charged as an expense in the Statement of Comprehensive Income to the extent that it exceeds the balance, if any, held in the asset revaluation reserve relating to a previous revaluation of that class of asset.

    The legal title to all land and buildings is in the name of New Zealand Red Cross Incorporated.

    All other property, plant and equipment is recorded at cost less accumulated depreciation.

    Depreciation is provided on all property, plant and equipment excluding land. The following estimated rates are used in the calculation of depreciation on a straight line basis:

    Asset Class Annual Depreciation RateBuildings 2.0%

    Computer Hardware 33.3%

    Equipment 20.0%

    Furniture and Fittings 10.0%

    Motor Vehicles 10.0% to 20.0%

    (n) Revenue Recognition

    Sale of Goods

    Revenue from the sale of goods is recognised when Red Cross has transferred to the buyer the significant risks and rewards of ownership of the goods.

    First Aid Training

    First aid training courses completed during the year are recognised as income with reference to the percentage of completion method. Cash received in advance for courses completed after 30 June is carried forward as revenue in advance at 30 June.

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    Dividend & Interest Income

    Interest is recognised using the effective interest rate method and dividends from investments are recognised when the rights to receive payments have been established.

    Donations

    Public donations are recognised as received. Donations received for Special Appeals are transferred to a restricted fund within equity after being first recorded in the Statement of Financial Performance. This represents a change in policy from last year when Special Appeal revenue was reduced by the amount of unexpended revenue and then disclosed as a Special Appeal Current Liability in the Statement of Financial Position.

    Refer (r) for policy relating to special appeals.

    (o) Contributions in Kind - Volunteers, Members, and Organisations

    Red Cross has benefited from significant donations of services and goods by volunteers, members and by organisations. While these donations in kind are difficult to measure, they are a major contribution to Red Cross operations. If no reliable figures are available these are not recognised in the financial statements.

    (p) Grants

    Grants received are not recognised in the Statement of Financial Performance until the requirements of the grant agreement have been met. Grants received for which the requirements have not been met at balance date are shown as Grants received in advance under Current Liabilities. Government grants, where these are subject to restrictions but are not required to be returned to the grantor, are recognised as income when they are received.

    (q) Legacies

    Legacy income is received from people who bequeath part of their estate to Red Cross. This is recognised as received, and all legacy receipts are recognised as income in the period in which they are received. Unless recognised as a specific purpose legacy, the legacy is invested with the Foundation on a long term basis and the interest generated on the investment is used to fund the operating activities of Red Cross.

    (r) Special Appeals

    Donations received from the public for International Red Cross Appeals are transferred in full to the International Appeal Fund in Geneva or to the relevant Red Cross National Society.

    Those donations which have not been transferred at balance date are recorded as restricted funds in the Statement of Financial Position except to the extent the National Board has identified an actual or constructive obligation to incur expenditure in which case a provision is recognised. Refer note (v).

    (s) Expenses

    Expenses are recognised on an accruals basis.

    (t) Licences to Occupy

    The licences are interest free and are payable within a reasonable time after the unit is vacated. The Licences to Occupy funds are held in a term deposit by the Foundation.

    (u) Statement of Cash Flows

    For the purpose of the statement of cash flow, cash includes cash on hand and cash held with banking institutions and excludes any cash held with custodians. The following terms are used in the statement of cash flows:

    Operating Activities are the principal revenue producing activities of the Red Cross and other activities that are not investing or financing activities.

    Investing Activities are the acquisition and disposal of investments, property, plant and equipment and intangibles.

    Financing Activities are activities