RED HAT ENTERPRISE LINUX SALES GUIDE
Transcript of RED HAT ENTERPRISE LINUX SALES GUIDE
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TABLE OF CONTENTS
1 RED HAT ENTERPRISE LINUX OPPORTUNITY ............................................................ 2Enterprise operating system market overview ..................................................................................... 2
Only two operating systems will remain .................................................................................................. 2
2 THE VALUE OF SUBSCRIPTION ..................................................................................... 6
3 RED HAT ENTERPRISE LINUX PLATFORM PORTFOLIO ............................................. 9The possibility of yes ..................................................................................................................................... 9
Red Hat Enterprise Linux Server ...............................................................................................................12
Red Hat Enterprise Linux Atomic Host ................................................................................................... 15
Red Hat Enterprise Linux for Real Time ..................................................................................................17
Red Hat Enterprise Linux for High-Performance Computing (HPC) ............................................... 18
Red Hat Enterprise Linux for IBM POWER ............................................................................................. 19
Red Hat Enterprise Linux for System z ...................................................................................................20
Red Hat Enterprise Linux Server for SAP Business Applications .................................................... 21
Red Hat Enterprise Linux for SAP HANA ................................................................................................23
Red Hat Enterprise Linux Desktop and Workstation ...........................................................................25
Red Hat Enterprise Linux Add-Ons ..........................................................................................................29
Add-On options for availability ..................................................................................................................29
Add-On options for scalabilty ....................................................................................................................36
Add-On options for minor release life cycle .......................................................................................... 37
Add-On option for management ...............................................................................................................38
4 RED HAT ENTERPRISE LINUX MANAGEMENT OPTIONS .......................................... 39
5 SPECIAL PURPOSE GLOBAL PROGRAMS ................................................................... 50Red Hat Enterprise Linux Developer Program ......................................................................................50
Embedded Program .....................................................................................................................................54
6 TARGETING OPPORTUNITIES ....................................................................................... 56
7 QUALIFYING OPPORTUNITIES ..................................................................................... 58Infrastructure modernization ....................................................................................................................59
Operation efficiency ..................................................................................................................................... 67
8 COMPETITIVE LANDSCAPE ........................................................................................... 69
9 OBJECTION HANDLING ..................................................................................................71
10 SOURCES ......................................................................................................................... 74
“Linux (server) continues to grow
faster than UNIX genres and substitutes
in the market; this is an indication of the trend of enterprises
embracing more open standards and technologies. Linux
has also proven to be agile and secure and
continues to penetrate the mission-critical
space.“1.1
– MATTHEW CHEUNG,
PRINCIPAL ANALYST,
GARTNER TECHNOLOGY
AND SERVICE PROVIDER
RESEARCH GROUP,
APRIL 2012.
SELLING GUIDE
RED HAT ENTERPRISE LINUXSALES GUIDE
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RED HAT ENTERPRISE LINUX OPPORTUNITY
ENTERPRISE OPERATING SYSTEM MARKET OVERVIEW
The operating system (OS) market is divided into two subsegments: client OS and server OS. The
June 2013 forecast by the market research firm International Data Corporation (IDC) shows that
the worldwide server market is increasing. The operating systems and subsystems market in 2012
reached $28.8 billion, a contraction from $28.9 billion the year before. This contraction was heavily
influenced by the weakness of the Windows client business in 2012. Expectations for 2013 called for
a slight growth, with the market forecast to grow to $29.1 billion.
ONLY TWO OPERATING SYSTEMS WILL REMAIN
From a platform perspective, the real growth winner is Linux, with a worldwide projection at a 2012–
2017 CAGR of 14.9%. Windows is projected at a 2012–2017 CAGR of 2.8%, and all other platforms are
expected to be in negative revenue growth throughout that period.
While Microsoft Windows leads the OS market in both client and server OS sub-segments, Gartner
also reports that Linux is the fastest growing in the server segment, with Red Hat dominating the
Linux market. The market has accepted Linux as a viable alternative to UNIX in mission-critical
environments, and industry experts agree that UNIX is dying as a server operating system.
IDC reports that the operating systems and subsystems market is showing the stress from the
changing market dynamics. The downward price pressures affecting this market include virtualiza-
tion, x86 consolidation and UNIX-to-x86 migration, Linux growth, and the availability of non-paid
operating systems. Virtualization and multicore technologies will enable customers to continue
to migrate higher-end enterprise workloads from UNIX and mainframes to x86 server platforms.
Moving forward, Windows and Linux will dominate as the two operating systems of choice in the
server market.
Red Hat has been growing exponentially over the years, even through the toughest market and
financial challenges. Red Hat continues to increase its revenue by more than 15% year-over-year
(Red Hat revenue increased 22% in FY2011 over FY2010, 25% in FY2012 over FY2011, and 17% in
FY2013 over FY20121.2). While the UNIX installed base continues to decline1.3, Linux is being deployed
on about 25% of new servers1.4. In fact, according to IDC estimates, there is about four times more
Linux being deployed than UNIX1.5.
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LINUX OVERVIEW
Linux is a UNIX-like computer operating system that is created under the open source software
development model. The defining component of Linux is the Linux kernel, first released in October
1991 by Linus Torvalds. While Linux was originally developed as a free operating system for Intel
x86-based personal computers, it has since been ported to more computer hardware platforms than
any other operating system. Linux also runs on embedded systems (devices where the operating
system is typically built into the firmware and highly tailored to the system) such as mobile phones,
tablet computers, network routers, televisions, and video game consoles. An example is the Android
OS, which is built on the Linux kernel.
Linux can be downloaded for free and “belongs” to an entire community of developers, not one
corporate entity. Anyone from professional software developers to computer hobbyists can access
and make changes to the Linux kernel — all the information about Linux is open and available to
everyone. That’s why Linux is known as “open source” or “free software,” because there is nothing
secret about this system. This freedom also allows companies to sell and distribute Linux, although
those companies must keep their code open to the public.
Linux not only gives users a choice of operating systems, it also proves its value with its power,
flexibility, and reliability. It is a leading operating system on servers and other big iron systems
such as mainframe computers and supercomputers: more than 90% of today’s 500 fastest super-
computers run a variant of Linux, including the 10 fastest1.7.
With more and more people looking for an alternative to Windows, Linux has recently grown in
popularity and is quickly becoming a favorite among major corporations and curious desktop users.
Figure 1. History and prediction of operating system marketshare1.6
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WHY LINUX ADOPTION IS INCREASING
Linux is the fastest-growing server-side operating system today, and it’s making inroads
on the desktop.
Many companies with UNIX-based servers and infrastructure are migrating to Linux as they shift
from legacy to commodity x86 hardware. Linux provides a cost-effective alternative to proprietary
operating systems. This makes it extremely attractive to those businesses that don’t have a high
budget but still want an enterprise-grade operating system.
But cost is not the only factor. Many companies, large and small, prefer Linux simply because of
its reliability. And because the source code is open, bugs can be fixed quickly and easily without
having to wait for proprietary vendors to issue fixes on a schedule that suits the vendor more than
its customers. Businesses also value open source software because it allows groups of companies
to collaborate on software without being concerned about anti-trust lawsuits. Linux programs can
be installed on practically any machine — including older, outdated computers — and offer business
owners a degree of flexibility they wouldn’t find with other operating systems.
Variations of free and paid Linux
COMMUNITY LINUX
RED HAT ENTERPRISE LINUX
RHEL-DERIVED LINUX
COMMERCIAL LINUX
Free Paid Free and paid Paid
Fast-moving, leading-
edge projects that can
be built and config-
ured for specific usage
models, workloads,
locales, and platforms.
Commercially packaged
and tested Linux
platform with multiple
levels of support
available
Projects and distribu-
tions based on Red Hat
Enterprise Linux
Commercial distribu-
tions based on other
Linux derivatives
• Fedora
• Ubuntu
• openSUSE
• Debian
• Mint
• Mandriva
• Stackware
• Red Hat Enterprise Linux
FREE:
• CentOS
• Scientific Linux
PAID:
• Oracle Linux
• Attachmate SUSE
• Canonical (commercial sponsor of Ubuntu Linux)
FREE LINUX
Many companies that either have their own support staff with technical Linux expertise or view
licensing as a challenge opt for self-support. They download the bug fixes and security patches,
and rely on in-house Linux experts to handle support. They can do this with less initial investment
than buying a subscription for the Linux systems in their datacenters, although research has shown
that “free” Linux can be significantly more expensive than a Red Hat Enterprise Linux subscription.
There are hundreds of non-paid or “free” distributions of Linux, including: Fedora, CentOS, Debian,
OpenSUSE and Ubuntu Server. CentOS is a derivative of Red Hat Enterprise Linux. Additional com-
petitive information on “free Linux” can be found on the PNT portal (internal Red Hat associates)
and Partner Center.
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PAID LINUX
Companies are more likely to run business-critical workloads, such as data warehousing, OLTP, ERP,
and CRM, on paid Linux subscriptions with 24x7 support and service-level agreements (SLAs) in
place, because outages would greatly disturb the operation of the business and its ability to service
others. Paid Linux generally offers better compatibility, interoperability, and application support
than non-paid distributions. Companies also consider paid Linux as systems become more complex,
because they are more likely to have issues that an in-house support staff cannot easily resolve.
Paid Linux includes Red Hat Enterprise Linux, Attachmate SUSE Linux Enterprise Server, Oracle
Linux, and Canonical Ubuntu Linux Server. Note that Oracle Linux is a derivative of Red Hat
Enterprise Linux.
Figure 3. Worldwide Linux Server Operating Environments Market Analysis1.8
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THE VALUE OF SUBSCRIPTION Companies depend on IT organizations to run critical systems and processes, ensure that tools and
applications are always available when they’re needed, and bring new projects and strategies to life.
While the business is depending on IT, who can IT rely on to support their Linux deployments?
Red Hat makes the rapid innovation of open source technology consumable and ready for mission-
critical, enterprise environments. Our partnerships, development model, resources, and market
strength allow us to provide customers with solutions they can rely on every day, 365 days a year.
Subscribing to enterprise open source software, such as Red Hat Enterprise Linux, has become
crucial for organizations wanting to increase their productivity, value, and control, while benefiting
from enterprise-class support service-level agreements (SLAs); guaranteed patches, updates and
hot-fixes; and legal assurance. Enterprise open source software combines the innovation and trans-
parency benefits of open source software, but mitigates the risks by delivering the benefits typically
found with traditional proprietary software solutions. These include long-term enterprise-class
stability, reference implementations, partner certifications, multi-year maintenance policies, and
SLA-based developer and production support.
COMPARED TO PROPRIETARY ALTERNATIVES
COMPARED TO COMMUNITY PROJECTS
Red Hat Enterprise Linux delivers enterprise-class
stability and performance with vendor indepen-
dence at significantly lower costs than UNIX.
Red Hat Enterprise Linux reduces business and
technical risks, increases IT productivity, and
speeds time-to-deployment.
Red Hat provides software subscriptions to Red Hat Enterprise Linux that deliver ongoing value
through the entire subscription term. Your customers will be able to deploy with the confidence
that they will meet their service-level agreements (SLAs) and maintain a stable, enterprise-class
application infrastructure at a very low total cost of ownership (TCO).
Red Hat subscription
KEY BENEFIT VALUE STATEMENT
An IT partner
that always has
your back
By working with Red Hat, the industry’s top Enterprise Linux vendor, customers
have a partner in the planning, deployment, and maintenance of their infrastructure.
Red Hat Global Support Services (GSS) is their connection to the knowledge of the
industry’s best Linux engineers. GSS can help to guide customers through all phases
of planning, testing, deploying, maintaining, and upgrading their IT infrastructure.
A customer’s collaborative relationship with Red Hat includes:
• Assistance any time they have a question, not just when there’s a problem.
• Ownership of multi-vendor support issues if another vendor’s product is involved.
• Award-winning technical support when they do have an issue with their Red Hat
software.
• Support programs and tools to meet customer needs: 24x7 support, self-support
options, and our award-winning Customer Portal.
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KEY BENEFIT VALUE STATEMENT
Freedom
through
platform
stability
Any platform deployed to run mission-critical applications needs to be tested and
predictable. Red Hat Enterprise Linux was designed accordingly, to ensure that
customers benefit from community innovation for necessary speed and stability.
• Red Hat integrates, tests, and tunes all releases of Red Hat Enterprise Linux to
ensure performance and stability.
• Through partnerships, Red Hat ensures that hardware platforms and software
applications are certified and optimized.
• Each version of Red Hat Enterprise Linux has a 10-year life cycle, with 100%
application binary interface (ABI) compatibility.
• New features, updates, and fixes are made available throughout the life cycle of
a Red Hat Enterprise Linux release, which customers have the flexibility to deploy
on their schedules.
An unprec-
edented
ecosystem of
support
Red Hat Enterprise Linux helps customers to move their business forward by
providing access to the industry’s most extensive community of partners, customers,
and experts, which will be there to support customer success, no matter what chal-
lenges they face.
Red Hat maintains relationships with thousands of software and hardware partners
to create innovative joint solutions. This enables Red Hat to help hardware vendors
showcase the reliability of their offerings, and to ensure the performance of the
applications a customer’s business relies on.
With one of the largest technology certification ecosystems in the world,
Red Hat offers:
• Thousands of certified applications and certified hardware platforms.
• Collaboration with those partners to quickly resolve issues between the application
or hardware and the operating system.
• Assurance that the applications customers rely on and hardware they deploy work
seamlessly and successfully with Red Hat Enterprise Linux.
• The ability for customers to shape Red Hat Enterprise Linux to meet future needs
by influencing technology and industry innovation upstream through Red Hat’s
unique community.
Industry leader-
ship and world-
class expertise
For over a decade, Red Hat has supplied organizations around the world with
the innovation, stability, and security of Red Hat Enterprise Linux. Red Hat
Enterprise Linux supports stock exchanges, government agencies, and enterprises
seeking to control costs and operate with flexibility and agility. Red Hat’s open source
commitment, resources, and reach make us the only true Enterprise Linux platform.
• Red Hat was the first $1B open source software company.
• Red Hat is the largest corporate contributor to Linux kernel features and fixes.
• More than 90% of the Fortune 500 run Red Hat Enterprise Linux.
• Red Hat is part of the S&P 500 and is the largest publicly traded technology
company fully committed to open source.
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A subscription model puts customers in control. With a current subscription, customers get the
newest versions as soon as they are released and can upgrade on their own schedules, not their
vendors’. No license fees, just an easy-to-understand, predictable yearly subscription through
which we earn their business, year after year.
For more information on the value of a Red Hat subscription, see “The Value of Your Red Hat
Subscription” at redhat.com/f/pdf/rhel4/RHValueSub_94086_web.pdf
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RED HAT ENTERPRISE LINUX PLATFORM PORTFOLIO
THE POSSIBILITIES OF YES
As markets demand more of every business, every business is demanding more of IT. That’s why
more than 90% of the Fortune 500 trust Red Hat Enterprise Linux to support their most pressing
initiatives now and in the future.
Red Hat Enterprise Linux is the world’s leading enterprise platform. It provides IT leaders the
stability that frees them to take on their biggest challenges now, the flexibility to do what’s most
important in the future, and an extensive community of partners, customers, and experts that
will be there to support their success no matter what they face.
Whether rolling out new applications, virtualizing environments, or creating a secure hybrid cloud,
Red Hat Enterprise Linux helps IT leaders scale their business and say yes to what’s most important.
Figure 4. Red Hat Solution Portfolio
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Red Hat Enterprise Linux
KEY BENEFIT VALUE STATEMENT
FREEDOM THROUGH STABILITY
Any platform a customer deploys to run their mission-critical applications needs
to be tested and predictable. Red Hat Enterprise Linux provides IT leaders with the
reliability, security, and support that frees them to deliver business benefits through
technology, instead of managing downtime and system updates.
Reliability Red Hat Enterprise Linux frees organizations to host more critical workloads on
x86 servers than ever before through its high availability, advanced redundancy,
and other hardware reliability, availability, and serviceability (RAS) features. A
recent Yankee Group reliability study found that Red Hat Enterprise Linux deploy-
ments averaged 99.99% up-time3.1 surpassing both Windows and traditional UNIX
systems in reliability.
Security With Red Hat Enterprise Linux, customers and partners can leverage military-
grade security technologies that prevent intrusions and protect their data. Red Hat
Enterprise Linux has achieved the security certifications required for deployment
in government agencies. The industry-leading Red Hat Product Security works with
customers, partners, and the global open source community to identify and resolve
security vulnerabilities to keep customers’ infrastructures safe.
Support Red Hat Global Support Services connects organizations to the knowledge of the
industry’s best Linux engineers. They are a valuable resource through all phases
of planning, testing, deploying, maintaining, and updating IT infrastructure, not just
when there is a problem.
CONFIDENCE THROUGH
FLEXIBILITY
Red Hat Enterprise Linux not only provides users with the ability to tune its capabili-
ties to fulfill their business needs now, but with the promise of continued relevance in
the future as well. As markets shift and businesses change, Red Hat Enterprise Linux
customers can be confident that they’ll have the agility, adaptability, and speed to do
what’s most important, even when faced with an uncertain future.
Agility Red Hat Enterprise Linux delivers the agility that frees IT leaders to act with confi-
dence no matter what challenges they face, with features like extensive scalability,
integrated virtualization, hardware roadmap alignment, and complete management
control.
Adaptability As the IT industry moves to virtualization and cloud computing, Red Hat
Enterprise Linux delivers support across the major hardware architectures,
hypervisors, and commercial cloud providers, allowing customers to adapt by
simplifying the transitions between physical, virtual, and cloud deployments.
Red Hat Enterprise Linux also offers interoperability of systems, from laptop to
datacenter to mainframe, including UNIX and Microsoft Windows deployments.
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KEY BENEFIT VALUE STATEMENT
Performance Through a combination of raw CPU power, multiple processors, RAM, and I/O
bandwidth, Red Hat Enterprise Linux can meet customers’ most demanding perfor-
mance requirements across multiple workloads, including databases, applications,
and web servers. For example, a Red Hat Enterprise Linux-based LAMP software
stack delivers as much as 231.6 % better performance for web applications than a
Windows-based stack3.2.
AN ECOSYSTEM
OF SOLUTIONS
AND SUPPORT
Red Hat Enterprise Linux helps IT leaders move their business forward by providing
access to the industry’s most extensive community of partners, customers, and
experts that will be there to support and accelerate their success no matter what
challenges they face.
Expertise No other vendor matches Red Hat’s experience and expertise in delivering Linux
solutions, and Red Hat Global Support Services is customers’ connection to the
knowledge of the industry’s best Linux engineers. They are a resource to customers
through all phases of planning, testing, deploying, maintaining, and upgrading an IT
infrastructure.
Partnership Red Hat maintains relationships with thousands of software and hardware partners
to create innovative joint solutions. This enables Red Hat to not only help hardware
vendors showcase the reliability of their offerings, but also to ensure that the appli-
cations customers rely on and hardware they deploy work successfully together with
Red Hat Enterprise Linux.
Ecosystem Red Hat’s world-class engineering organization works in collaboration with the open
source community, partners, and customers to create and test innovative tech-
nology that provides unmatched availability, security, and scalability. Red Hat is the
largest corporate contributor to Linux kernel features and fixes. Because Red Hat
is the world’s leading open source provider, a subscription allows organizations to
shape Red Hat Enterprise Linux to meet their future needs. Subscribers can leverage
Red Hat’s involvement with and influence on open source technologies and industry
innovation upstream through our unique community.
Visit redhat.com/en/technologies/linux-platforms/enterprise-linux/ for more information
on Red Hat Enterprise Linux.
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RED HAT ENTERPRISE LINUX SERVER
Red Hat Enterprise Linux Server is the world’s leading enterprise platform. It provides IT leaders the
kind of stability that frees them to take on their biggest challenges now, the flexibility to do what’s
most important in the future, and an extensive community of partners, customers, and experts that
will be there to support their success no matter what they face. Whether rolling out new applica-
tions, virtualizing environments, or creating a secure hybrid cloud, Red Hat Enterprise Linux helps IT
leaders say yes to what’s most important to scale the business.
Red Hat Enterprise Linux provides:
• The reliability, security, and support every business requires to address their critical
day-to-day needs.
• The agility, adaptability, and speed IT leaders need to do what’s most important today
and in the future.
• The confidence that comes from knowing an extensive community is there to support
their success no matter what challenges they face.
Red Hat Enterprise Linux Server
KEY BENEFIT VALUE STATEMENT
Achieve
mission-critical
reliability of an
IT platform
Any platform that customers deploy to run their mission-critical applications needs
to be tested and predictable. With Red Hat Enterprise Linux, customers have the reli-
ability, security, and support to deliver business benefits through technology, instead
of managing downtime and system updates. Red Hat Enterprise Linux achieves its
rock-solid reliability through advanced RAS features, and the open nature of the
collaborative development model.
Get built-in
layers of
protection
Customer IT environments may be vulnerable to the proliferating threats that face
IT stability today. With SELinux and other security technology built into Red Hat
Enterprise Linux, customers will have an advanced solution that lays a fully secure
foundation for applications such as cloud and virtualization. With this advanced
foundation, applications can be isolated from one another and their underlying data,
and thus compartmentalize components and avoid data loss. Finally, customers can
count on a rapid delivery of fixes — a key benefit from Red Hat’s central role in the
open source and collaborative development model.
Simplify
customer envi-
ronments with
open standards
It’s hard to eliminate complexity when you are introducing new systems that are
dependent on proprietary technologies. With Red Hat Enterprise Linux, customers
can stabilize operations by implementing inherently open standards that support
interoperability and work with a lot of different environments. They’ll have greater
predictability in the reliability of their operating system considering the demanding
workloads that rely on Linux today. Because this is all within a certified ecosystem,
customers have the assurance that their enterprise platform will work in a stable
fashion with a vast assortment of hardware, software, and hypervisors. Red Hat
customers won’t have to forfeit advanced capabilities for reliability and stability.
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KEY BENEFIT VALUE STATEMENT
Evolve to
standardization
Customers’ limited IT resources are often focused on maintaining existing legacy
infrastructure. But increasing complexity leaves them vulnerable to risk and
threatens system stability. With Red Hat Enterprise Linux, they can smoothly evolve
to a more standardized environment. Customers can draw on the expertise of
Red Hat and the greater Linux community to support their transition. They don’t
have to buy custom, one-off proprietary tools, and they won’t be locked in to a single
OS provider for future development.
Embrace the
post-UNIX
standard
Customers are seeking to escape the costs and constraints of legacy technology but
often can’t afford the costly disruptions of a risky migration process. With Red Hat
Enterprise Linux, they can embrace the de facto standard for organizations that have
previously relied on UNIX. They gain a migration path that is faster, easier, and less
expensive than a proprietary environment. Given the similarities between UNIX and
Red Hat Enterprise Linux, customers can even run their systems the way they did
before. They’ll make the transition with less disruption while leveraging the skill sets
of existing team members. In fact, they can consolidate multiple UNIX platforms into
a single Linux environment — further reducing complexity and its attendant costs.
What’s more, they’ll have migration support drawing on expert methods to ensure
the migration is smooth.
Maximize
hardware for
full efficiency
Legacy technology tends to use hardware inefficiently, which drains money from
customer budgets. Relying on the resource management technologies in Red Hat
Enterprise Linux, customers are able to run multiple workloads on the same
hardware. Because they can consolidate servers with no negative impact on perfor-
mance, they’ll get more from their hardware investment and, as a result, drive out
cost. Companies that migrated from RISC systems to Red Hat Enterprise Linux expe-
rienced a TCO savings of 61% over 3 years3.3.
SUBSCRIPTION OPTIONS
The family of subscription options for Red Hat Enterprise Linux Server is optimized for the open
hybrid cloud and complements the Red Hat Enterprise Linux OpenStack Platform as well as the
bundle that combines Red Hat Enterprise Linux with Red Hat Enterprise Virtualization.
Our customers need more flexibility around the ability to move subscriptions between physical
machines, virtualized environments, and the cloud. Today’s hybrid deployment models require
different approaches to purchasing infrastructure software. Now we are giving customers more
control over their deployment choices and the ability to select the counting method that aligns
with those choices — they can count virtual instances or physical socket pairs.
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As of 2014, Red Hat Enterprise Linux packaging options are:
RED HAT ENTERPRISE LINUX
SERVER
RED HAT ENTERPRISE LINUX
FOR VIRTUAL DATACENTERS
RED HAT ENTERPRISE LINUX
SERVER ENTRY LEVEL
Virtual Instances 2 or 0 Unlimited guests 1
Physical
Entitlements1 Socket-pair, or 0 0 1
Counting MethodInstance-based (2),
or Socket-pair (1)Socket-pair Socket-pair
Stackable Yes Yes No
Support Level Standard or Premium Standard or Premium Self-Support
Use Case
For physical, virtual,
and cloud deployments
with flexibility to move
subscriptions between
environments
For running on supported
hypervisors: VMware,
HyperV, Red Hat
Enterprise Virtualization.
No physical host included.
For non-critical workloads
such as test environments.
Supports only the Smart
Management Add-On.
PROOF POINTS
Red Hat Enterprise Linux
• Case studies: redhat.com/en/success-stories
Visit redhat.com/en/technologies/linux-platforms/enterprise-linux for datasheets,
whitepapers, videos, and webinars on Red Hat Enterprise Linux server.
RED HAT ENTERPRISE LINUX SERVER VARIANTS
Red Hat Enterprise Linux Server has been customized for specific use cases, including:
• High-Performance Computing
• IBM POWER
• IBM System z
• SAP Business Applications
• SAP HANA
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RED HAT ENTERPRISE LINUX ATOMIC HOST
A PLATFORM OPTIMIZED FOR LINUX CONTAINERS
Red Hat Enterprise Linux Atomic Host is a secure, lightweight, and minimal-footprint operating
system optimized to run Linux containers. A member of the Red Hat Enterprise Linux family,
Red Hat Enterprise Linux Atomic Host couples the flexible, modular capabilities of Linux containers
with the reliability and security of Red Hat Enterprise Linux in a reduced image size, to decrease
the attack surface and minimize dependency conflicts.
By offering an enterprise class, container-specific host along with a certification program for
containerized applications and an extensive ecosystem of support and services, Red Hat delivers
a comprehensive vision of containerized application delivery for the open hybrid cloud, including
portability across bare metal systems, virtual machines and private and public clouds.
Red Hat Enterprise Linux Atomic Host is available as an alternative deployment option to Red Hat
Enterprise Linux Server as part of the following existing Red Hat subscriptions:
• Red Hat Enterprise Linux Server – 2013 model (Standard and Premium only)
• Red Hat Enterprise Linux Academic Site Subscription (all support levels)
• Red Hat Enterprise Linux Developer Suite
• Red Hat Enterprise Linux Developer Support (all support levels)
• Red Hat Enterprise Linux Not-for-resale (NFR) subscriptions for qualifying Partners
• Red Hat Managed Infrastructure for CAUDIT
• Red Hat Enterprise Linux for PRIMEQUEST – 2013 model
Red Hat Enterprise Linux Atomic Host includes the components you need to effectively run application containers.
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Red Hat Enterprise Linux Atomic Host
KEY BENEFIT VALUE STATEMENT
Optimized for
containers
Red Hat Enterprise Linux Atomic Host provides a streamlined host platform
specifically for application containers. The software components included in
Red Hat Enterprise Linux Atomic Host, as well as the default system tunings
developed by Red Hat engineering - enhance the performance, scalability,
and security of containers. This gives you an optimal platform for deploying
and running application containers.
The confidence
of Red Hat
Enterprise
Linux
Red Hat Enterprise Linux Atomic Host is built from Red Hat Enterprise Linux 7. As
such, it inherits the stability and maturity of Red Hat Enterprise Linux, as well as its
hardware certifications. This gives you a vast choice of certified hardware partners.
Portability
across open
hybrid cloud
infrastructure
Red Hat Enterprise Linux Atomic Host can be deployed on physical hardware,
certified hypervisors, (including Red Hat Enterprise Virtualization, VMware vSphere,
and Microsoft Hyper-V), private clouds such as Red Hat Enterprise Linux OpenStack
Platform, and Amazon Web Services and Google Compute Platform public clouds.
Organizations can choose the best infrastructure for containerized application
deployments.
Atomic
updating and
rollback
Red Hat Enterprise Linux Atomic Host features a new update system for operating
systems, based on rpm-ostree. RPMs are composed on a server into an OSTree
repository, and client systems can replicate these in an image-like fashion. Updates
are composed into atomic trees, which can be downloaded from the customer
portal and deployed in a single step. The previous version of the operating system is
retained, so you can easily roll back to an earlier state. This simplified upgrade and
rollback capability reduces the time you spend updating and maintaining systems.
Orchestrating
containers at
scale
Through Red Hat’s collaboration with Google, Red Hat Enterprise Linux Atomic Host
includes Kubernetes, a framework for managing clusters of containers. Kubernetes
helps you manage connecting and scaling multi-container deployments across
multiple container hosts. This means you can orchestrate services running in
multiple hosts into unified, large-scale business applications.
Secure
by default
Applications are only run within containers, not directly on the host, creating a clear
security boundary. Each container is then confined using a combination of SELinux
in enforcing mode, control groups, and kernel namespaces. These are the same tech-
nologies that have been delivering military-grade security to Red Hat customers for
more than 10 years. You can more effectively isolate vulnerable containers with a
secure host that implements a secure environment by default. Integrated technolo-
gies prevent a compromised container from affecting other containers or the host.
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KEY BENEFIT VALUE STATEMENT
Support for
super privileged
containers
Some container-based applications, such as host management applications and
custom kernel models, need access to the host system or other containers to work
properly. With super privileged containers, processes run from the container have
the appropriate rights to manipulate the host file system and host processes as
well as processes in other containers. You can easily configure super privileged
containers through the command-line interface, granting trusted access to the host
system and other containers for the container-based applications that need it.
RED HAT ENTERPRISE LINUX FOR REAL TIME
A STABLE, MATURE PLATFORM FOR REAL-TIME COMPUTING
Red Hat Enterprise Linux for Real Time is a real-time computing platform for deadline-oriented
applications and time-sensitive workloads. Based on a specialized version of the stock Red Hat
Enterprise Linux 7 kernel, Red Hat Enterprise Linux for Real Time builds on the reliability,
scalability, and performance of the world’s leading enterprise Linux platform, ensuring the
highest levels of predictability for consistent, low-latency response times.
Red Hat Enterprise Linux for Real Time
KEY BENEFIT VALUE STATEMENT
Highly
deterministic
performance
Through scheduling and performance gains, as well as increased preemption
opportunities, Red Hat Enterprise Linux for Real Time minimizes the potential
for any deviations in application performance.
High-resolution
timers
Nanosecond timer resolution allows systems to process data with greater accuracy.
Full application
compatibility
with standard
Red Hat
Enterprise
Linux
The Red Hat Enterprise Linux for Real Time user space is derived from that of
Red Hat Enterprise Linux 7, so applications certified to run on Red Hat
Enterprise Linux 7 can run unmodified on Red Hat Enterprise Linux for Real Time.
Integrated
tuning tools
Red Hat Enterprise Linux for Real Time uses the same system tuning tools
available in Red Hat Enterprise Linux 7. It also includes additional tools to tune
real-time characteristics. As each real-time computing application is different,
Red Hat Enterprise Linux for Real Time allows for easy, on-premise adjustments
of priorities, interrupts, and more.
The confidence
of running
Red Hat
Enterprise
Linux 7
Red Hat Enterprise Linux for Real Time inherits the stability and maturity of Red Hat
Enterprise Linux and builds on the same platform for hardware certifications, giving
you a variety of certified hardware partner options.
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RED HAT ENTERPRISE LINUX SERVER FOR HIGH-PERFORMANCE COMPUTING (HPC)
A ROBUST PLATFORM DESIGNED FOR THE SCIENTIFIC USER
Red Hat offers packages specifically for the scientific high-performance computing (HPC) user
to deploy clusters of systems to tackle the most challenging workloads. Subscriptions for Red Hat
Enterprise Linux in clusters are affordable, easy to deploy, and support hardware scale out.
Red Hat Enterprise Linux for High-Performance Computing is deployed as an interactive Red Hat
Enterprise Linux for HPC Head Node and a homogeneous cluster of Red Hat Enterprise Linux for
HPC Compute Nodes.
When helping a customer work through deployment considerations, consider:
• Red Hat Enterprise Linux for HPC Head Node is a full-featured platform to be deployed as the
interactive system in an HPC cluster.
• Each Red Hat Enterprise Linux for HPC Compute Node subscription inherits the support level
of the Red Hat Enterprise Linux for HPC Head Node that’s deployed in the cluster.
Red Hat Enterprise Linux Server for HPC
KEY BENEFIT VALUE STATEMENT
Low acquisition
and support
costs
With Red Hat’s subscription pricing for customers’ high performance cluster nodes,
plus support costs tied to the cluster head node, Red Hat Enterprise Linux for High-
Performance Computing is cost-effective for grid-like deployments. If a customer
has an HPC cluster managed as a single scale-out system, we make it simple for
them to run Red Hat Enterprise Linux everywhere.
Streamlined,
lightweight
deployment
Red Hat Enterprise Linux for High-Performance Computing offers a slim component
set that can be customized for each environment to reduce the deployment footprint,
simplify management tasks and minimize points of failure and security vulnerabilities.
Multi-core
affinity and
enablement
With its precise ability to detect and optimize hardware configurations, Red Hat
Enterprise Linux quickly and easily gets the most from customer hardware. Red Hat’s
deep relationships across the industry translate into a platform optimized for the
latest capabilities.
Validation of
proper cluster
operation
Red Hat Enterprise Linux provides advanced monitoring capabilities to enhance
each cluster’s manageability, provide timely performance information for tuning,
and minimize the need for manual system checks.
Improved I/O
performance
Faster I/O performance allows customers to get data into and out of their HPC
cluster more quickly, maximizing the cluster’s processing performance.
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RED HAT ENTERPRISE LINUX SERVER FOR POWER
REDUCE OPERATIONS AND DEVELOPMENT COMPLEXITY WITHOUT COMPROMISING RELIABILITY
Customers can deploy applications with confidence using the advanced features in IBM Power
systems and the consistency and flexibility of the market-leading Red Hat Enterprise Linux
operating platform.
Red Hat Enterprise Linux Server for Power, big endian and little endian
KEY BENEFIT VALUE STATEMENT
POWER
architecture
Applications are responsive to business needs with both Red Hat Enterprise Linux
and support for the latest features in POWER8. Developed in collaboration with
IBM hardware and software engineering teams, Red Hat Enterprise Linux supports
LPAR hardware partitioning, multithreading, and intelligent threads that adapt the
hardware to the customer workload.
Virtualized
environments
When consolidating workloads or just increasing flexibility, Red Hat Enterprise Linux
for Power combined with Red Hat Enterprise Virtualization for Power is an ideal
choice for virtualized deployments. The low-overhead operating system improves
consolidation to maximize the benefits of virtualization.
More efficient
operations
and IT staff
productivity
Organizations that standardize on Red Hat Enterprise Linux across x86, Power, and
mainframe systems have more efficient IT staffs. They can manage more servers,
deploy projects in less time, and respond to changing business needs quickly. That
kind of productivity across systems and staff means lower costs and more capacity
for strategic projects.
Vast ecosystem
of Linux
applications
With POWER8 and Red Hat Enterprise Linux for Power, little endian, customers now
have access to the thousands of Linux applications written for little endian mode.
PROOF POINTS
See who relies on Red Hat Enterprise Linux and IBM
Visit redhat.com/en/success-stories to view this success story and more:
• Red Hat Powers $2.5 Million in Cost Savings for Santos3.4
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RED HAT ENTERPRISE LINUX SERVER FOR IBM SYSTEM z
FLEXIBILITY, PERFORMANCE, AND SCALABILITY FOR SERVER CONSOLIDATION OR MAINFRAME RELIABILITY
Built on more than a decade of industry collaboration, Red Hat Enterprise Linux for IBM System z
brings Linux applications to the mainframe and delivers efficient management for customers’ Linux
workloads. Combine the core strengths of the IBM mainframe and IBM software with the open flex-
ibility of Linux to reduce complexity and costs for today’s applications.
Red Hat Enterprise Linux Server for IBM System z
KEY BENEFIT VALUE STATEMENT
Reduce
complexity
and costs
for today’s
applications
IBM configurations extend zEC12 Enterprise Class or zBC12 Business Class servers
to run the industry-leading Red Hat Enterprise Linux. By taking advantage of IBM’s
Integrated Facility for Linux (IFL) processors, memory, and I/O connectivity, as well
as z/VM virtualization software, customers can consolidate more workloads, improve
system utilization, and bring efficiency to their datacenters.
Improve return
on investment
(ROI) through
server virtu-
alization and
workload
consolidation
on a single
mainframe
Red Hat Enterprise Linux on System z can help lower customer IT costs with support
for massive consolidation, running up to thousands of virtual Linux servers concur-
rently, and ensuring isolation and protection of each virtual server environment.
With its faster provisioning capabilities, customers can create and deploy virtual
Linux servers in minutes rather than days, accelerating time to market. And commu-
nication among applications is smoother and faster on a single server. Customers
can run multiple, heterogeneous workloads simultaneously and seamlessly, without
cross-application conflict, resulting in higher quality of service.
Access a broad
ecosystem of
applications
on a platform
backed by
the leaders
in enterprise
reliability and
scalability
Red Hat maintains relationships with thousands of software and hardware partners
to create innovative joint solutions. This enables Red Hat to not only help hardware
vendors showcase the reliability of their offerings, but also to ensure the perfor-
mance of the applications our customers’ businesses rely on.
With one of the largest technology certification ecosystems in the world, Red Hat
offers:
• Collaboration with those partners to quickly resolve issues between the application
or hardware and the operating system.
• Assurance that the applications customers rely on and hardware they deploy work
successfully together with Red Hat Enterprise Linux.
• The ability for customers to influence technology and industry innovation through
Red Hat’s unique community.
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PROOF POINTS
See who relies on Red Hat Enterprise Linux for IBM System z
Visit redhat.com/en/success-stories to view these success stories and more:
• Salt River Project Migrates to Red Hat Enterprise Linux on IBM Mainframes3.5
• Bank of New Zealand Reduces Carbon Footprint with Red Hat on the Mainframe3.6
RED HAT ENTERPRISE LINUX SERVER FOR SAP BUSINESS APPLICATIONS
A READY-TO-USE, FULLY SUPPORTED SAP ENVIRONMENT IN A SINGLE PACKAGE
Red Hat Enterprise Linux for SAP Business Applications allows customers to reduce the complex-
ity of their SAP application deployments. It includes the infrastructure software stack they need for
the best possible operation of SAP applications, plus enterprise-class service and support. Red Hat
customers can get a ready-to-use, fully supported SAP environment in one package for new installa-
tions and for migrations of existing Red Hat Enterprise Linux systems.
Red Hat Enterprise Linux Server for SAP Business Applications
KEY BENEFIT VALUE STATEMENT
Proven
platform
optimized for
SAP workloads
This proven platform was specifically developed by Red Hat in collaboration
with SAP and our partners who support SAP. Built on Red Hat Enterprise Linux
Server and supporting the Resilient Storage Add-On, this variant includes the
Java™ Development Kit (JDK), critical libraries, and high-availability agent scripts
developed specifically for running SAP.
Additional SAP-specific features include:
• Locales. This server variant includes a set of language locales needed by older
pre-Unicode SAP installations migrating to Linux, ensuring that the sort order
on Linux is the same as on existing UNIX systems. Red Hat can also add custom
locales on a customer-by-customer basis.
• Java support. SAP programs can be developed in Advanced Business Application
Programming (ABAP) or Java.
• Package to support virtualization. vhostmd provides the ability to monitor certain
elements of the host within a guest, allowing SAP customers to troubleshoot
performance issues in virtual environments.
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KEY BENEFIT VALUE STATEMENT
Two support
teams via a
single point
of contact for
faster resolu-
tion times
Not only have we packaged the technology environment required to run SAP
business applications, Red Hat and SAP have also linked our support organizations to
give customers a single point of contact for quick resolutions. At Red Hat, we provide
global 24x7 support services for our customers who run SAP business applications in
both physical and virtual deployments. To make sure our joint customers get the best
possible support, we’ve established a cooperative support agreement that speeds
issue resolution and streamlines customer communication. With two world-class
support teams backing them, customers can rest assured that they’re taken care
of — so they can focus on running their business.
Reduced
complexity
and costs
for today’s
applications
Red Hat Enterprise Linux excels in high-performance, transaction-based applica-
tions, like SAP Business Applications in both physical and virtual environments.
Using multicore commodity hardware, SAP customers who have migrated their SAP
applications from legacy UNIX systems have experienced many-fold performance
improvements, along with less cost and a smaller footprint.
Better products
through
collaborative
engineering
Red Hat’s partner engineering team works with SAP to ensure that SAP products
are optimized and certified on Red Hat Enterprise Linux. This results in additional
SAP-specific features for Red Hat Enterprise Linux and close collaboration on virtual-
ization. Red Hat maintains a full-time engineering presence on-site at SAP to bolster
the ongoing working relationship between the SAP Linux Lab and Red Hat product
development. SAP has access to pre-release versions of Red Hat software, and
Red Hat includes testing of SAP software against development versions of Red Hat
Enterprise Linux in a nightly test suite provided by SAP.
High avail-
ability (HA)
and resilient
storage
The Red Hat Enterprise Linux Resilient Storage Add-On enables a shared storage or
clustered file system to access the same storage device over a network. By providing
consistent storage across a cluster of servers, the Red Hat Enterprise Linux Resilient
Storage Add-On creates a pool of data that is available to each server in the group,
but which also is protected if any one server fails. The Red Hat Enterprise Linux High
Availability Add-On, which can be used to protect applications as well as storage, is
also included. When using the High Availability Add-On, highly available services can
fail over from one node to another with no apparent interruption to cluster clients.
The High Availability Add-On also ensures data integrity when one cluster node takes
over control of a service from another cluster node.
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* currently available only for
Red Hat Enterprise Linux 6.5
QUESTIONS TO ASK
• Do you have any plans to upgrade your SAP application landscape? If not, why not?
• Is there functionality you would like to leverage in the latest versions of SAP software?
• Are you paying extra uplift to maintain SAP support?
• How many separate SAP landscapes are in the organization (SAP R/3 Enterprise, mySAP ERP
2005, mySAP ERP 2004, CRM, BW, BO, Supply Chain Management (SCM), etc.)?
• Do you have plans to add more SAP components?
• Are you planning to upgrade your operating system, database, or hardware in the near future?
• Are you planning to implement virtualization in your SAP application landscape?
PROOF POINTS
See who relies on Red Hat Enterprise Linux for SAP Business Applications
Visit redhat.com/en/success-stories to view these success stories and more:
• Red Hat Provides CEPSA with a Scalable, Standardized, High-Availability SAP Platform3.7
• Bilcare research cost-effectively scales for Business Growth with Red Hat Enterprise Linux
with Integrated Virtualization3.8
RED HAT ENTERPRISE LINUX FOR SAP HANA®
A READY-TO-USE, FULLY SUPPORTED ENVIRONMENT OPTIMIZED FOR SAP HANA*
Red Hat Enterprise Linux for SAP HANA allows customers to choose the world’s leading
Enterprise Linux platform to provide an open, reliable, and scalable foundation for their most
demanding data solutions. It delivers a ready-to-use environment that comes pre-configured
for performance and high availability, and includes optimization features specific to SAP HANA
deployments. A subscription to this product includes Red Hat’s enterprise-class support services
and security practice.
Red Hat Enterprise Linux Server for SAP HANA
KEY BENEFIT VALUE STATEMENT
Proven
platform
optimized for
SAP HANA
Red Hat customers can get a ready-to-use, fully supported SAP environment in one
package for new installations and for migrations of existing SUSE systems. This
proven platform was specifically developed by Red Hat in collaboration with SAP and
our partners who support SAP. Built on Red Hat Enterprise Linux Server, this variant
includes critical libraries and the Scalable File System Add-On to streamline installa-
tion. This integrates with Red Hat Satellite to enable customers to quickly install and
provision Red Hat Enterprise Linux for SAP HANA with consistently.
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KEY BENEFIT VALUE STATEMENT
Two support
teams via a
single point
of contact for
faster resolu-
tion times
Not only have we packaged the technology environment required to run SAP HANA,
Red Hat and SAP have also linked our support organizations to give customers a
single point of contact for quick resolutions. At Red Hat, we provide global 24x7
support services for our customers who run SAP HANA in both physical and virtual
deployments. To make sure our joint customers get the best possible support, we’ve
established a cooperative support agreement that speeds issue resolution and
streamlines customer communication. With two world-class support teams backing
them, customers can rest assured that they are taken care of — so they can focus on
running their business.
Reduced
complexity
and costs
for today’s
applications
Red Hat Enterprise Linux excels in high-performance, memory-intensive applications,
like SAP HANA in both physical and virtual environments. OEMs will deliver appli-
ances based on Red Hat Enterprise Linux for SAP HANA to simplify running an SAP
HANA solution.
Better products
through
collaborative
engineering
Red Hat’s partner engineering team works with SAP to ensure that SAP products
are optimized and certified on Red Hat Enterprise Linux. This results in additional
SAP-specific features for Red Hat Enterprise Linux and close collaboration on virtu-
alization with our Red Hat Enterprise Linux for SAP offering. Red Hat maintains a
full-time engineers presence on-site at SAP to bolster the ongoing working relation-
ship between the SAP Linux Lab, HANA development team, and Red Hat product
development. SAP has access to pre-release versions of Red Hat software, and
Red Hat includes testing of SAP software against development versions of Red Hat
Enterprise Linux in a nightly test suite provided by SAP.
QUESTIONS TO ASK
• Are you running SAP HANA on SUSE today? Would you prefer to run it on Red Hat
Enterprise Linux to simplify your environment?
• Have you considered using SAP HANA but were held back because it was only available on SUSE?
• Do you run SAP business applications? Have you considered standardizing on Red Hat
Enterprise Linux to gain efficiencies across your infrastructure?
PROOF POINTS
• The world’s largest data warehouse (12 petabytes) was built using Red Hat Enterprise Linux.
“Software Company SAP Just Set A Guinness World Record For A Mind-Boggling Big Computer
System” March 5, 2014.
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RED HAT ENTERPRISE LINUX DESKTOP AND WORKSTATION
SECURE, EASY TO USE, AND EASY TO MANAGE
Red Hat Enterprise Linux Desktop options bring the power and innovation of the world’s leading
Linux enterprise platform to the desktop. Red Hat offers three editions — Red Hat Enterprise Linux
Desktop, Red Hat Enterprise Linux Workstation, and Red Hat Enterprise Linux Developer
Workstation — to deliver industry-leading performance, manageability, and security to the desktop
for a variety of users at a very attractive price.
RED HAT ENTERPRISE LINUX DESKTOP
Built with the powerful, open source Red Hat Enterprise Linux foundation, Red Hat Enterprise Linux
Desktop is a robust, highly secure, and cost-effective desktop environment. Red Hat Enterprise Linux
Desktop enables users to be productive with a complete set of leading end-user applications, includ-
ing LibreOffice, a full office productivity suite with word processing, spreadsheet, presentation,
drawing, and database applications.
RED HAT ENTERPRISE LINUX WORKSTATION
Red Hat Enterprise Linux Workstation is designed for advanced Linux users working on more power-
ful systems and is optimized for high-performance activities such as graphics, animation, and scien-
tific computing. Each Red Hat Enterprise Linux Workstation subscription supports systems with up
to two sockets, unlimited memory, and up to four virtual machines per instance. In addition to the
capabilities and applications included in Red Hat Enterprise Linux Desktop, Red Hat Enterprise Linux
Workstation delivers the deployment tools that make provisioning and administration of Red Hat
Enterprise Linux Desktops so efficient and cost-effective.
RED HAT ENTERPRISE LINUX DEVELOPER WORKSTATION
For software developers who need a flexible environment for code development and testing, Red Hat
Enterprise Linux Developer Workstation is designed to make creating Linux applications faster and
easier than ever. Red Hat Enterprise Linux Developer Workstation combines all of the capabilities of
Red Hat Enterprise Linux Workstation with the contents of the Red Hat Enterprise Linux Developer
Suite for development and testing purposes. The Red Hat Enterprise Linux Developer Suite includes
Red Hat Enterprise Linux, most Red Hat Enterprise Linux Add-Ons, Red Hat Software Collections,
and the Red Hat Developer Toolset.
In addition, Red Hat offers comprehensive developer support for Red Hat Enterprise Linux Developer
Workstation users. Response is available in four business hours (Enterprise Support) or two business
days (Professional Support).
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* Red Hat defines physical
CPUs equivalently to sockets,
so a multicore and/or hyper-
threading CPU is counted as a
single socket when determining
which subscription to purchase
** Using the virtualization
technology included with
Red Hat Enterprise Linux.
*** Available in 1 or 4 virtual
machine subscription options.
**** Red Hat Enterprise Linux
Add-Ons with the exception
of Smart Management are
included for development
and testing purposes only.
Red Hat Enterprise Linux comparison
RED HAT ENTERPRISE LINUX
DESKTOP
RED HAT ENTERPRISE LINUX
WORKSTATION
RED HAT ENTERPRISE LINUX
DEVELOPER WORKSTATION
Desktop architecture support
x86 Yes Yes Yes
x86–64 Yes Yes Yes
Desktop support limits as defined by Red Hat Enterprise Linux product subscription
Maximum physical
CPUs (sockets)*1 2 2
Maximum memory 8GB Unlimited Unlimited
Maximum virtualized
guests (instances)**1 1 or 4*** 1 or 4***
Desktop features in each Red Hat Enterprise Linux product subscription
Security features
Includes Cisco IPsec client compatibility, smart card support, encrypted disk
(Linux Unified Key Setup) and SELinux for securely locking down the desktop
application environment.
Included software
GNOME and KDE
desktops and single-
user productivity
applications.
GNOME and KDE
desktops and single-
user productivity
applications. Red Hat
Enterprise Linux server
applications for devel-
opment and testing only.
GNOME and KDE
desktops and single-
user productivity
applications. Red Hat
Enterprise Linux server
applications for devel-
opment and testing
only. Includes Red Hat
Enterprise Linux
developer products.
Red Hat
Enterprise Linux
Developer Toolset
No No Yes
Included Add-Ons
for Red Hat
Enterprise Linux
Smart Management Smart Management
High Availability,
Resilient Storage, Load
Balancer, Scalable
File System, High
Performance Network,
Extended Update
Support (EUS), and
Smart Management****
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RED HAT ENTERPRISE LINUX
DESKTOP
RED HAT ENTERPRISE LINUX
WORKSTATION
RED HAT ENTERPRISE LINUX
DEVELOPER WORKSTATION
Use case, and content
For single-user desktop
productivity usage only.
Not permitted for any
usage as a multi-use
server. Does NOT
include open source
server applications
For high-performance
single-user worksta-
tion usage by advanced
Linux users. Not
permitted for server
or multi-user purposes.
Includes open source
server applications (e.g.,
Apache, Samba, or NFS),
supported for use on
personal systems for
testing and develop-
ment purposes, or to
share data with peers.
For high-performance
single-user software
development worksta-
tion usage by advanced
Linux users. Not
permitted for server
or multi-user purposes.
Includes open source
server applications (e.g.,
Apache, Samba, or NFS),
supported for use on
personal systems for
testing and develop-
ment purposes, or to
share data with peers.
Includes Red Hat
Enterprise Linux
software development
stack
No Yes Yes
Red Hat Enterprise Linux Desktops
KEY BENEFIT VALUE STATEMENT
Stay productive
with a full office
productivity
suite
All versions of Red Hat Enterprise Linux for desktop computing include the most
popular desktop applications at no additional charge. Fully featured and with
intuitive interfaces, these applications help keep users productive with little need for
retraining. Unlike Windows, advanced configuration and virtualization do not require
a separate software stack with additional licensing fees.
Customize
desktops for
users
Red Hat Enterprise Linux Desktop can easily be configured to satisfy the specific
needs of the customer’s business and keep users focused on work-related tasks.
Administrators can customize how desktop and applications should be configured
for each user based on office suite settings, network access settings, desktop dialog
preferences, and more.
Get built-in
layers of
protection
Red Hat helps ensure that desktops are secure against external and internal threats.
Building on the foundation of Linux, a highly secure operating system, Red Hat’s
layered defense scheme offers the highest-grade protection against commonly
exploited security flaws and not-so-common ones. SELinux protects system services
from attacks while offering full transparency.
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KEY BENEFIT VALUE STATEMENT
Easily manage
and maintain
desktop
deployments
Red Hat Enterprise Linux Desktop includes a simple rapid-deployment tool that lets
IT staff manage a complex, geographically dispersed desktop infrastructure from
a single web-based console. The Red Hat Network, fully integrated with the award-
winning Red Hat Customer Portal, enables administrators to easily update, group,
deploy, and provision desktops remotely. Whether managing 10 or 10,000 systems,
the effort is the same, freeing IT personnel for other projects.
Address
security
concerns
Customers can address security concerns by assigning user access restrictions to
prevent unauthorized activity like installing and running rogue applications or writing
to removable media.
Minimize your
installation
footprint
Each desktop can be customized to minimize the installation footprint by removing
unneeded applications, secured to prevent unauthorized access, or granularly config-
ured — at the application, network, and user interface settings levels. Customers can
remove all unnecessary applications to minimize the installation footprint.
QUESTIONS TO ASK
• How do you prevent unauthorized activity (for example, installing and running rogue applications
or writing to removable media) by your users today?
• How do you keep your users from being distracted by non-work-related activities on their
desktops?
• How do you manage your desktop deployments today?
• What productivity applications do your users need?
• Are you concerned about the high costs for your Microsoft Windows desktops
and Microsoft Office licenses?
• Do you have advanced configuration needs for your Microsoft Windows desktops
(for example, do you have virtualization requirements)? How do you manage these today?
PROOF POINTS
See who relies on Red Hat Enterprise Linux Desktop
Visit redhat.com/en/success-stories to view these success stories and more:
• DreamWorks Animation Utilizes the Red Hat Portfolio to Build a Private Cloud
for Financial and Creative Applications3.9
• Red Hat Enterprise Linux Fuels Over $2 million in Cost Savings for Santos3.10
See the Red Hat Enterprise Linux Desktop datasheet3.11 to learn more.
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RED HAT ENTERPRISE LINUX ADD-ONS
TAILOR YOUR APPLICATION ENVIRONMENT TO SUIT YOUR COMPUTING REQUIREMENTS
Red Hat offers a portfolio of Add-Ons to extend the features of Red Hat Enterprise Linux. Add-Ons
allow customers to tailor their application environment with workload extensions that are available
to suit specific computing requirements.* With increased flexibility and choice, customers can deploy
what they need, when they need it.
The Scalable File System Add-On, Network Load Balancer Add-On, and High Performance Network
Add-On have been integrated into Red Hat Enterprise Linux beginning with the release of version 7.
These are still sold as Add-0ns to version 6. Visit redhat.com/rhel/Add-Ons for more details.
ADD-ON OPTIONS FOR AVAILABILITY
• High Availability Add-On
• Resilient Storage Add-On
• Network Load Balancer Add-On (Red Hat Enterprise Linux 5 and 6)
ADD-ON OPTIONS FOR SCALABILITY (RED HAT ENTERPRISE LINUX 6)
• Scalable File System Add-On
• High Performance Network Add-On
ADD-ON OPTIONS FOR LIFE CYCLE
• Extended Update Support Add-On**
ADD-ON OPTIONS FOR MANAGEMENT
• Smart Management Add-On
ADD-ON OPTIONS FOR AVAILABILITY
Add-On options for availability make applications highly available, enable shared storage,
and provide redundancy for web serving databases, networks, and storage.
HIGH AVAILABILITY ADD-ON
The High Availability Add-On for Red Hat Enterprise Linux provides the infrastructure to make
applications highly available. When using the High Availability Add-On, an application or service
can fail over from one node of the cluster to another with no apparent interruption to cluster clients.
The High Availability Add-On also ensures data integrity by safeguarding access to shared resources.
It achieves this by promptly evicting nodes from the cluster that are deemed to be faulty, which
prevents data corruption. The High Availability Add-On supports up to sixteen nodes and may be
configured for most applications, as well as for virtual guests.
Red Hat’s High Availability
Add-On works with the Load
Balancer Add-On to provide
continuous availability of
services within a cluster by elim-
inating single points of failure.
* Red Hat Enterprise Linux
Add-Ons require supported
versions of Red Hat
Enterprise Linux
and cannot be layered
onto Self-Support SKUs.
** Extended Update Support
Add-On is now offered as part
of Premium Support, but can
also be purchased separately
as an Add-On for Standard
Support customers.
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High Availability Add-On
KEY BENEFIT VALUE STATEMENT
Keep a business
running even
in the event
of hardware
failure
The High Availability Add-On, together with a well-designed hardware deployment,
reduces downtime by protecting all nodes and applications in the cluster from
single points of failure for every node and application in the cluster. It also isolates
unresponsive nodes and applications to protect critical enterprise data from being
corrupted. By isolating faulty nodes and applications, services will be restarted on
an alternate, healthy node.
Easily configure
and manage
high availability
(HA) of Red Hat
Enterprise
Linux servers
Customers centrally configure and manage HA in Red Hat Enterprise Linux through
a rich GUI-based cluster management and administration utility. System administra-
tors can enable, capture, and read cluster system logs via a single cluster configura-
tion command.
Ensure data
integrity
The High Availability Add-On isolates unresponsive applications and nodes so they
can’t corrupt critical enterprise data; it provides fencing capabilities, removing
access to resources from any cluster node that has lost contact with the cluster,
thereby protecting resources like shared storage from uncoordinated modification.
Figure 5. High-Availability Add-On
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EXAMPLE USE CASES
Some applications or deployments are mission-critical to the business and can tolerate zero or
very limited downtime/outage. These include but are not limited to workloads such as databases,
web servers, and file servers. Computing hardware or servers (individual nodes) can fail and cause
disruption in service without the help of HA functionality. Examples include:
• Capital markets. Exchanges, crossing networks, asset managers, and others need to be con-
tinuously available to provide a marketplace and ensure the routing of trades for clearance and
settlements.
• Online infrastructure. Another target market for the High Availability Add-On is online infra-
structure delivered by hosting providers, data processing, and related services.
• Healthcare and medical devices. Any critical applications where losing access to data might
endanger human safety would also be a candidate for the High Availability Add-On.
QUESTIONS TO ASK
• When your systems fail, how visible is it to the users? What amount of downtime is acceptable
to your users/customers?
• How much would five minutes of unexpected downtime cost your organization in terms
of revenue or reputation?
• Are there seasonal or other periodic peaks of high transaction volume?
• Will the system have scheduled downtime?
Visit https://engineering.redhat.com/pnt/b-61063/Add-Ons (login required)
for more information on the High Availability Add-On.
RESILIENT STORAGE ADD-ON
Red Hat’s Resilient Storage Add-On is a clustered file system which allows multiple systems to
simultaneously access the same storage device over a network. By coordinating file system access
across a cluster of servers, this Add-On provides a consistent and coherent shared file system,
with local-file-system-like behavior.
The Resilient Storage Add-On uses the GFS2 file system to create a pool of data that is available to
each server in the group, but which also is protected if any one server fails. Red Hat has done tuning
and verification of the Resilient Storage Add-On with industry-leading applications, particularly in
the area of messaging applications.
The Resilient Storage Add-On includes the High Availability Add-On, which provides the infra-
structure to make applications highly available. In addition, Red Hat provides a Resilient Storage
Architectural Review service which evaluates a customer’s proposed clustered file system design
and makes recommendations to improve its implementation.
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Resilient Storage Add-On
KEY BENEFIT VALUE STATEMENT
Gain improved
resiliency to
ensure data is
available when
customers
need it
Red Hat Enterprise Linux Resilient Storage Add-On offers improved resiliency to
ensure that data is available to meet the needs of the business by enabling a shared
storage or clustered file system to access the same storage device over a network.
By providing consistent storage across a cluster of servers, Red Hat’s Resilient
Storage Add-On creates a pool of data that is available to each server in the group
and protected if any one server fails.
Provide direct
access to
shared storage
as a consistent
pool of data
When using the Resilient Storage Add-On, a single version of all files in a cluster is
visible to all nodes within that cluster. Each server in a cluster has direct access to a
shared block device over a local storage area network (SAN) of up to 100 terabytes.
Ensure data
and cache
consistency
Data and cache consistency is ensured using a cluster-wide locking mechanism called
distributed lock manager (DLM) to arbitrate access to the storage. Each member of
the cluster thus has direct access to the same storage device, and all cluster nodes
access the same set of files.
Figure 6. Red Hat cluster nodes
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EXAMPLE USE CASES
If the business depends upon applications that require data and storage to be available
and accessible in a timely and coherent manner, then it is a candidate for Red Hat’s
Resilient Storage Add-On. Examples include:
• Mission-critical online data
• Business-critical information
• Healthcare systems
QUESTIONS TO ASK
• Are you finding that more data is being generated and you are required to store
that data for longer periods of time?
• Is your organization increasingly reliant upon data being available and preserved?
Are you impacted by regulatory compliance and data protection demands?
• Do you know how your resources are being used, by whom, and when?
• Do you know where performance bottlenecks exist in your environment related
to data storage access? What is their effect on the business?
Visit https://engineering.redhat.com/pnt/b-61063/Add-Ons for more information
on the Resilient Storage Add-On.
PROOF POINTS
See who relies on Red Hat Enterprise Linux Add-Ons for Availability
Visit redhat.com/resourcelibrary/case-studies/ to view these case studies and more:
• INFOnline Relies on Red Hat Enterprise Linux and Red Hat’s Partner Ecosystem for Scalable
and Secure Storage and Backup Architecture Solutions
• GE Money Bank Scales IT Infrastructure for Business Growth with Red Hat Enterprise Linux
and Virtualization
• Carnation Auto Reduces Costs and Scales with Business Growth Through a Combination
of Red Hat and SAP Solutions
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NETWORK LOAD BALANCER ADD-ON
(RED HAT ENTERPRISE LINUX 5 AND 6 ONLY – FUNCTIONALITY INCORPORATED INTO RED HAT ENTERPRISE LINUX 7)
Red Hat’s Network Load Balancer Add-On provides redundancy for web serving, databases, net-
working, and storage to maximize throughput, decrease response time, and increase reliability
and uptime. By creating a virtual address that can be directed to a real server for load balancing
or traffic shaping, the Red Hat Network Load Balancer Add-On allows organizations to quickly
add or remove servers or change balancing algorithms across physical, virtual, and cloud instances,
using a browser-based graphical user interface (GUI).
The Network Load Balancer Add-On provides support for transmission control protocol (TCP) and
user datagram protocol (UDP) load balancing, independent of applications. It is composed of two
major components: the Linux Virtual Server (LVS) and the Piranha Configuration Tool, a GUI-based
management tool. The Network Load Balancer Add-On can be configured across two nodes in an
active/passive configuration to provide redundant traffic management services.
Figure 7. Typical Load Balancer configuration
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Network Load Balancer Add-On
KEY BENEFIT VALUE STATEMENT
Maximize effi-
ciency and high
availability
By balancing the IP load and evenly distributing requests across a set of physical
servers based on a preordained algorithm, the Network Load Balancer Add-On
delivers maximum efficiency and high availability while ensuring data integrity.
Easily manage
and shape
network traffic
The Network Load Balancer Add-On allows system administrators to easily manage
and shape network traffic by quickly adding or removing servers or changing
balancing algorithms. This is done by creating a virtual address, making it opaque
to the accessing device. Behind the scenes, Network Load Balancer is able to apply
load-balancing manipulation among the servers, while the accessing device sees the
same stable virtual address.
Dynamically
reroute jobs
with built-in
monitoring
and GUI-based
management
Network Load Balancer offers a GUI for centralized management of both virtual
and physical servers, and for the services running on the physical servers. It also
provides both configuration and monitoring tools. The virtual servers monitor the
health of services running on the physical servers using send/expect scripts. If a
service on a physical server malfunctions, the active LVS router stops sending jobs
to that server until it returns to normal operation.
EXAMPLE USE CASES
Network Load Balancer is ideal for production environments that require flexible and superior load
balancing. It is particularly suitable when a customer requires a simple solution without having
to purchase separate software or hardware from another vendor. The Red Hat Enterprise Linux
Network Load Balancer Add-On can be used to build highly scalable and available network services
such as web, cache, mail, ftp, media and VoIP for:
• Telecommunications
• Web hosting
• Software-as-a-service (SaaS) providers
QUESTIONS TO ASK
• Do you need redundancy for web servers, databases, networking, and storage?
• Do you need to provide continuous availability of services within a cluster by eliminating
single points of failure?*
Visit redhat.com/products/enterprise-linux-add-ons/load-balancing/ for more information
on the Network Load Balancer Add-On.
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Note that the Scalable File
System Add-On (and XFS) is not
appropriate for single-threaded,
metadata-intensive workloads
(i.e. a workload that creates or
deletes large numbers of small
files in a single thread).
ADD-ON OPTIONS FOR SCALABILITY
The Add-On option for scalability provides a file system that is up to 100 terabytes in size.
SCALABLE FILE SYSTEM ADD-ON
(RED HAT ENTERPRISE LINUX 6 – FUNCTIONALITY INCORPORATED INTO RED HAT ENTERPRISE LINUX 7)
Red Hat’s Scalable File System Add-On, available for Red Hat Enterprise Linux 6 only, provides
support for file systems that are between 16 terabytes and 100 terabytes in size, making it one of
the highest-performing file systems on large systems with enterprise workloads. The Scalable File
System Add-On uses the XFS® file system, which, in addition to supporting very large files and file
systems on a single host, also performs well on smaller systems running multi-threaded parallel I/O
workloads. Organizations can manage these large data stores using advanced features such as
64-bit journaling and advanced locking algorithms.
QUESTIONS TO ASK
• Do you require high performance AND scalability?
• Do you have a large server and large storage (over 16TB) requirements? Do you need to access
massive amounts of data?
• Does your file system need to support a large number of concurrent operations?
• Do you have multi-threaded* (four or greater), metadata-intensive workloads?
Visit https://engineering.redhat.com/pnt/b-61063/Add-Ons for more information
on the Scalable File System Add-On for Red Hat Enterprise Linux 6 and earlier.
HIGH PERFORMANCE NETWORK ADD-ON
The High Performance Network Add-On is no longer available. Its functionality has been
incorporated into Red Hat Enterprise Linux 6.6 and Red Hat Enterprise Linux 7.
High Performance Network Add-On
KEY BENEFIT VALUE STATEMENT
Minimize
CPU-intensive
network
operations
The High Performance Network Add-On reduces CPU overhead by bypassing system
and kernel calls and placing data directly from the network adapter into remote
system memory.
Realize lower
network latency
with 10GbE
RoCE lets you maintain a consistent 10GbE environment in your datacenters while
providing low-latency transport for critical transactions.
Reduce costs by
using existing
Ethernet
infrastructure
Leverage converged 10GbE network designs (supporting IEEE Data Center Bridging
standards) to consolidate data and storage networks while reducing cabling infra-
structure, port counts, and associated costs.
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EXAMPLE USE CASES
The High Performance Network Add-On is optimal for applications deployed around low-latency,
high-performance scenarios, especially when large data sets are involved or where full bandwidth
is required for small messages. Examples include:
• High speed financial transactions.
• Oil and gas operations.
• Calculating genome sequences.
• High-performance clustered file systems.
QUESTIONS TO ASK
• Do you have a high-performance cluster running high-speed financial transactions, data
warehousing or data mining applications, or distributed file system storage services?
• Are you looking for a less-intensive, lower-cost (in terms of installation, training, and maintenance)
alternative to InfiniBand?
• Do you want to leverage existing 10G Ethernet technology and take advantage of future compat-
ibility with 40G and 100G Ethernet?
Visit https://engineering.redhat.com/pnt/b-61063/Add-Ons for more information
on the High Performance Network Add-On for Red Hat Enterprise Linux 6 and earlier.
ADD-ON OPTION FOR MINOR RELEASE LIFE CYCLE
The standard life cycle for Red Hat Enterprise Linux ensures application binary interface (ABI)
and application programming interface (API) stability throughout the support period for Red Hat
Enterprise Linux, with regular delivery of technology updates and security packages.
Figure 8. Minor release cycle
The Add-On options for life cycle allow customers to remain on a current version of Red Hat
Enterprise Linux and receive critical impact security fixes and urgent priority bug fixes, even
when a new minor version is introduced.
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EXTENDED UPDATE SUPPORT ADD-ON
Extended Update Support is now included as part of Premium Support, or can be purchased as an
Add-On by customers using Standard Support. Extended Update Support gives customers the flex-
ibility to decide when to take advantage of new features in Red Hat Enterprise Linux and new server
hardware by extending the support period of a specific Red Hat Enterprise Linux minor release for
up to 24 months. The longer support window for a minor release lets customers efficiently plan
resource and deployment cycles based on internal requirements while maintaining a secure system.
QUESTIONS TO ASK
• Are you running workloads on a minor release of Red Hat Enterprise Linux that you are unable
to upgrade to the current version?
• Do you need support on that minor release?
Visit https://engineering.redhat.com/pnt/b-61063/Add-Ons for more information
on the Extended Update Support Add-On.
ADD-ON OPTION FOR MANAGEMENT
The Add-On option for management makes it easy for administrators to manage the Linux
environment in an efficient and consistent manner.
SMART MANAGEMENT ADD-ON
The Smart Management Add-On works with Red Hat Satellite to allow easy provisioning and manage-
ment of systems. The Smart Management Add-On includes Red Hat Satellite management and pro-
visioning modules that allow customers to provision, patch, configure, and fully control their Red Hat
Enterprise Linux development, test, and production systems. An optional Monitoring module lets
customers track the performance of their Red Hat Enterprise Linux systems and receive alerts
regarding system performance — so they can take action before problems arise.
IT system administrators have to manage a growing number of systems per person. Manually
managing systems one by one can introduce errors and be laborious and unscalable. The Smart
Management solution provides ease of management and provisioning. Smart Management pur-
chased for each system entitles that system to be managed through Red Hat Satellite.
For more information on when to recommend the Smart Management Add-On, view the Red Hat
Enterprise Linux Management Options section of this guide, below.
Figure 9. Extended Update Support (EUS)
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RED HAT ENTERPRISE LINUX MANAGEMENT OPTIONS Red Hat continues to invest in applications and functionality that provide our customers more flex-
ibility and control in realizing the value of their subscription. Red Hat provides several options for
customers to manage their Red Hat Enterprise Linux subscriptions as well as the systems on which
they are installed. Management as a technology category covers many aspects, including subscrip-
tion management, asset management, and system management.
As Red Hat Enterprise Linux customers look to leverage their subscriptions on physical servers,
virtual servers, and across clouds — both public and private — management services reinforce the
value of our subscription for any deployment model. Red Hat is working with our partners and
customers to continue to deliver these services to meet today’s ever-changing requirements.
Red Hat offers several options to make it easier for administrators to manage Red Hat
Enterprise Linux deployments in an efficient and consistent manner.
RED HAT CUSTOMER PORTAL
By default, customers can manage their Red Hat Enterprise Linux subscriptions in the award-win-
ning Red Hat Customer Portal. Through a convenient web interface, the inventory of all purchased
subscriptions — including product description and subscription expiration date — can be managed,
as well as the inventory of all registered Red Hat Enterprise Linux systems with appropriate system
attributes and applied subscriptions. Software content is delivered through a high-performance,
regionally distributed, and secure content delivery network for improved performance and reliability.
CHANNEL-BASED VERSUS CERTIFICATE-BASED SUBSCRIPTION MANAGEMENT
With earlier versions of Red Hat Enterprise Linux, subscription management was delivered with
channel-based solutions, known today as Red Hat Network (RHN) Classic. Red Hat Network Classic
can also be extended with Red Hat Satellite, a platform for delivering enhanced systems manage-
ment capabilities in the customer environment. In 2011, Red Hat introduced Red Hat Subscription
Management, a new certificate-based subscription management solution using X.509 digital
certificates. This improves customers’ ability to track subscription usage, refines how software
is consumed, and makes it easy to move subscriptions between physical, virtual, and cloud-based
deployments.
Red Hat Subscription Management is the preferred platform for subscription management
and content access, with Red Hat Network Classic being retained for legacy releases. Red Hat
Subscription Management is an end-to-end subscription management solution with status,
inventory, organization, and reporting on Red Hat subscriptions via: a hosted web-interface
accessed from the Red Hat Customer Portal; an on-premise application (Subscription Asset
Manager [SAM]); system-level agent (Subscription Manager); and geographically dispersed
content delivery (Content Delivery Network).
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Red Hat Enterprise Linux management options
RED HAT NETWORK SATELLITE
RED HAT NETWORK CLASSIC
RED HAT SUBSCRIPTION
MANAGER (CUSTOMER
PORTAL)
RED HAT SUBSCRIPTION
ASSET MANAGER
(SAM)
Delivery Channel-based Channel-based Certificate-based Certificate-based
How purchasedRed Hat Satellite
subscription
Included with
Red Hat subscrip-
tions at no addi-
tional cost.
Included
with Red Hat
Enterprise Linux
subscriptions at no
additional cost.
Included
with Red Hat
Enterprise Linux
subscriptions at no
additional cost.
Deployment On-premise Hosted Hosted On-premise
When to
recommend
System, content,
and subscription
management
Subscription
management (with
limited system
and content
management)
Subscription
management
Subscription
management
Comparison of
management
options
Enterprises with 20
or more Red Hat
Enterprise Linux
systems to manage.
Customers who
prefer to manage
server updates
within their firewall,
and don’t want
systems receiving
updates across the
Internet. Logical
upgrade path for
those who need
provisioning,
configuration,
and other system
management
functionality.
Older deploy-
ments of Red Hat
Enterprise Linux.
Environments
that need detailed
view of system
packages but less
important to tie
specific entitle-
ments to specific
systems.
All-sized orga-
nizations that
need to manage
subscriptions.
No requirement
for more system or
content manage-
ment functionality.
All-sized organiza-
tions needing to
manage subscrip-
tions on-premise
for security
reasons or due to
low bandwidth/
network-impaired
environments.
No requirement
for more system or
content manage-
ment functionality.
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RED HAT NETWORK SATELLITE
RED HAT NETWORK CLASSIC
RED HAT SUBSCRIPTION
MANAGER (CUSTOMER
PORTAL)
RED HAT SUBSCRIPTION
ASSET MANAGER
(SAM)
Red Hat
Enterprise Linux
version support
Compatible with
all supported
versions of Red Hat
Enterprise Linux.
Requires Smart
Management
Add-On for every
managed system.
Compatible
with Red Hat
Enterprise Linux
4, 5, and 6, and
with the Smart
Management
Add-On for use
with Satellite.
Does not
support Red Hat
Enterprise Linux 7.
Will be phased
out by 2017,
and replaced
with Red Hat
Subscription
Management.
Compatible
with Red Hat
Enterprise Linux
5 (5.7 and newer)
and Red Hat
Enterprise Linux 6
(6.1 and newer).
Intended for future
versions of Red Hat
Enterprise Linux.
Can only be
installed
on systems
using Red Hat
Enterprise Linux
6.2 and later.
Can manage
systems
using Red Hat
Enterprise Linux
5.7 and later,
and Red Hat
Enterprise Linux
6.1 and later.
Intended for future
versions of Red Hat
Enterprise Linux.
RED HAT SATELLITE
Red Hat Satellite is a best-of-breed systems management platform that enables IT organizations to
efficiently manage the life cycle of Red Hat Enterprise Linux; it provides superior capabilities across
life cycle management, provisioning, configuration management and monitoring. These capabili-
ties ensure Red Hat Enterprise Linux systems are optimally managed, properly secured, operating
efficiently, and in compliance with various standards. Compared to other enterprise management
solutions, Satellite is less complex and less costly to implement. Compared to homegrown solutions,
Satellite follows best practices, and scales to manage Red Hat Enterprise Linux efficiently.
Red Hat Satellite allows Red Hat Enterprise Linux customers to:
• Decrease ongoing deployment, configuration, and management costs.
• Lower administration costs by easily standardizing machine configurations.
• Reduce errors and inconsistencies.
• Enable time savings and allow administrators to focus on higher value activities.
• Easily scale to thousands of managed systems.
• Improve security through a centralized on-premise management tool.
• Distribute custom content as well as Red Hat Enterprise Linux updates in batches.
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Red Hat Satellite
KEY BENEFIT VALUE STATEMENT
Significantly
reduce
total cost of
ownership
(TCO)
Less expensive than third-party systems management frameworks, Red Hat Satellite
allows customers to significantly reduce their high/growing administration and
management costs (high TCO). You can:
• Lower administration costs by easily standardizing machine configurations.
• Significantly improve system-to-admin ratios and decrease ongoing deployment,
configuration, and management costs through the automation of patch manage-
ment, configuration management, and provisioning systems.
• Allow junior-level administrators to perform the tasks of senior administrators.
Allocate more
time to high-
value activities
With Red Hat Satellite, customers can increase the number of their systems without
adding more administrators. Provisioning capabilities allow them to roll out new
systems in minutes, allowing their administrators to apply this time savings to
focusing on higher value activities. And they can allow junior-level administrators to
perform the tasks of senior administrators while reducing errors and inconsistencies
with tasks codified into an intuitive graphical user interface.
Figure 9. Red Hat Satellite
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KEY BENEFIT VALUE STATEMENT
Easily scale
to thousands
of managed
systems
Nobody knows Red Hat Enterprise Linux better — how to deploy, configure, update,
and manage it effectively. Red Hat Satellite allows customers to easily scale to
thousands of managed systems. They can distribute custom content as well as
Red Hat Enterprise Linux updates in batches more efficiently than do-it-yourself
scripting approaches.
Reduce system
downtime
Improve
security
Red Hat Satellite provides alerts on system performance so customers can quickly
re-provision systems to meet increasing performance needs.
With Red Hat Satellite, they can improve security through a centralized on-premise
management tool and instantly identify when systems need patching through the
web interface.
Questions to ask
QUESTION LESS QUALIFIED RESPONSE
MORE QUALIFIED RESPONSE
How many Red Hat
Enterprise Linux systems do
you have today? How do you
patch them? How many Linux
administrators do you have and
how much time do they spend
applying patches?
We only have a handful of
Red Hat Enterprise Linux
systems today and managing
them is not time-consuming.
We have many Red Hat
Enterprise Linux systems
today. Applying patches is time
consuming and our staff spends
too much time and resources
maintaining our infrastructure.
What internal applications or
third-party content do you
want to distribute to your Linux
systems? How do you know
what software is installed on
what systems today?
There are no applications or
third-party content that we
distribute to multiple systems
today. Individuals manage their
own systems here.
There are a few (or more)
internal applications we want
to distribute today. We manage
distributions to others one at a
time via root access. We have no
centralized way of collecting data
or reporting on what is installed
on what system today.
What tools do you use today
to help manage the configura-
tion of your various Red Hat
systems? Would it be helpful to
consistently apply patches and
configuration changes across
your Linux environment?
We have a home-grown or enter-
prise solution (IBM, HP, Windows,
etc.) in place to provision, update,
configure, and monitor Red Hat
Enterprise Linux systems (and
possibly others) from one
console.
We manage each system
manually today and do not have
a way to know what software is
installed on which system. We
have an enterprise solution
(IBM, HP, Windows, etc.) in
place to manage our Windows
environment.
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QUESTIONLESS QUALIFIED
RESPONSEMORE QUALIFIED
RESPONSE
How do you handle deploying
new systems?
Deploying new systems
is automated and fairly
straightforward.
We manage distributions to
others one at a time via root
access. The process is time
consuming.
Do your current methods for
patch management provide you
with an audit trail and reporting
of failed actions?
Yes. No.
OTHER QUESTIONS TO ASK
• Do you have test, development, QA, or other environments that flow into one another and need
to be managed?
• Do your systems, applications, and software move through a particular life cycle?
• Do you wish you had more control over which updates to apply and how you apply them?
• Do you wish you had more control over what administrators could do, instead of just having
to give everyone root access?
PROOF POINTS
Visit redhat.com/en/success-stories to view these success stories and more:
• ING-DiBa Future-proofs, Migrates from Solaris to Red Hat Enterprise Linux4.1
• ETH Zurich Chooses Red Hat Enterprise Linux and Red Hat Satellite4.2
• .ae Domain Administration Builds Stable and Highly Available IT Infrastructure
with Red Hat Solutions
• IDC Impact Study: Linux Management with Red Hat Satellite – Measuring Business Impact
and ROI (engage.redhat.com/forms/idc-rhn-satellite)
This ROI study, conducted by IDC, is based on data gathered from structured in-depth interviews
with representatives from over 10 IT organizations around the world using Red Hat Satellite
to manage Red Hat Enterprise Linux. Based on this study, these organizations on average
experienced a payback of less than 7 months on their initial investment, and yielded an average
of 398% ROI over a 3-year period.
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EXAMPLE USE CASES
Example use cases for Red Hat Subscription Management and Red Hat Satellite
USE CASE DESCRIPTION RECOMMENDATION
SMB that uses
RHN Hosted
Relatively few systems and usually one expert Linux
sysadmin with no budget for on-premise tools.
Systems may have been purchased through OEMs or
other source. RHN hosted seems to suit them today;
however, they may want to have the choice of SAM as
an on- premise option.
Inform them that Red Hat
Subscription Management
offers both hosted
(Customer Portal) and
on-premise (SAM) deploy-
ments included with their
subscriptions.
SMB or medium
enterprise
not using any
Red Hat entitle-
ment solution
A customer has a number of systems in multiple
data centers managed by different administrators.
Systems are often purchased through OEMs. Usually,
there is only a weak relationship with Red Hat, or
no relationship with Red Hat. They are NOT using
RHN Hosted since security network rules prohibit
connection between production servers to Internet. A
customer is not using Satellite due to cost and lack of
required infrastructure.
Adopt SAM. RHN Classic
is not a choice due to
security rules.
Medium or Large
enterprise with
VMware where
VMware is used
for server consol-
idation; some
have Satellite
The environment has a number of Red Hat
Enterprise Linux Server instances running on VMware
ESX hypervisor. A customer wants to take advantage
of Red Hat Enterprise Linux high-density pricing
instead of higher per-instance cost. Some customers
have Satellite for Red Hat Enterprise Linux virtual
guest content.
Adopt Customer Portal
or SAM for non-managed
systems. Use Satellite for
managed systems.
Medium or
Large enterprise
with Red Hat
Enterprise
Virtualization as
primary solution
Red Hat Enterprise Virtualization is used to perform
server consolidation and to manage all Linux servers.
A customer has an environment with many Red Hat
Enterprise Linux Server instances managed by
Satellite. Many acquire Red Hat Enterprise Linux +
unlimited subscriptions to reduce cost.
Use Satellite for registered
systems.
Large enterprises
(20+ systems
being managed)
with UNIX/Linux
system admin-
istration group
using Satellite
Customer runs mostly UNIX and Linux (they may
have other groups running Windows, but UNIX and
Windows groups do not intersect). Customer needs
complete system management including provisioning
and configuration management. Systems register
with Satellite with Smart Management Add-On.
Stay the course with
Satellite.
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USE CASE DESCRIPTION RECOMMENDATION
Large enterprises
(20+ systems
being managed)
with third-party
system manage-
ment, mixed
environment
UNIX/Linux and
Windows
Customer is heavily invested in a complete third-
party system management solution with complex
provisioning and patching configuration, and is not
interested in Satellite API integration capabilities
for managing Red Hat Enterprise Linux. Customer
needs an equivalent of “license management” which
customer deploys for proprietary software.
Adopt SAM for subscription
status and reporting only.
Large enter-
prises (20+
systems being
managed) with
customized tools,
very secure
Customer runs custom system management. A
customer has high level of knowledge in the area of
system management. Today, they customize/develop
their own tools using open source model.
Educate them on their
obligations when using
Red Hat subscriptions.
Explore API interfaces to
Red Hat Subscription Asset
Manager for subscription
status.
RED HAT SUBSCRIPTION MANAGEMENT
Red Hat Subscription Management is the primary subscription management service provided by
Red Hat that enables end-customers to leverage the full value of Red Hat subscriptions.
Red Hat Subscription Management provides hosted and on-premise tools for subscription status and
management, as well as integration with Red Hat’s system management tools. It is the replacement
for Red Hat Network Classic and is an end-to-end subscription management solution with status,
inventory, organization, and reporting on Red Hat subscriptions.
The solution offers a hosted service accessed through the web-interface from the Red Hat Customer
Portal Subscriptions tab, or the end-customer can choose an on-premise deployment of the service
using the Subscription Asset Manager application. Both deployments of the service rely upon
Subscription Manager running on each Red Hat Enterprise Linux system as a subscription agent
and uses a Red Hat hosted, geographically dispersed, content delivery network (CDN) for content
updates.
Red Hat Subscription Management leverages secure digital certificates to track subscriptions
assigned to specific systems. And the content for the loaded products are arranged in repository
fashion on the system for easy management.
Here are the basic things customers do with Subscription Management tools:
• Register. By registering each system, they attach that system to their Red Hat account.
This allows Subscription Management to uniquely inventory the system.
• Subscribe. By subscribing the system, they enable the use of selected Red Hat products. They can
either auto-subscribe (to consume any entitlement available with their account) or select a spe-
cific entitlement (in case they want one with a specific level of support, expiration date, and so on).
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• Enable repositories. Multiple repositories (formerly referred to as channels in RHN classic) are
enabled by default when they subscribe. They can enable or disable other repositories associated
with that product (such as update or source code repositories) as needed.
• Review and track. Customers can review their available entitlements, as well as those consumed,
by running commands from the client, or accessing hosted or on-premise services.
RED HAT CUSTOMER PORTAL AND RED HAT SUBSCRIPTION MANAGER
By default, customers can manage their Red Hat Enterprise Linux subscriptions in the award-win-
ning Red Hat Customer Portal. Through a convenient web interface, the inventory of all purchased
subscriptions with product description and subscription expiration date can be managed, as well as
the inventory of all registered Red Hat Enterprise Linux systems with appropriate system attributes
and applied subscriptions. Software content is delivered through a high-performance, regionally
distributed, and secure content delivery network for improved performance and reliability.
Red Hat Subscription Manager is a client tool that is included with and installed by default in current
versions of Red Hat Enterprise Linux 5, Red Hat Enterprise Linux 6, and Red Hat Enterprise Linux 7.
Red Hat Subscription Manager empowers a customer to manage subscriptions locally, by assigning
a subscription to an individual server, one at time, and having the capability to connect to the
appropriate subscription server. On each registered system, Red Hat Subscription Manager enables
customers to see which subscriptions are applied from which contract in existence with Red Hat
and when they will expire.
Figure 10. Red Hat Subscription Manager
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RED HAT SUBSCRIPTION ASSET MANAGER (SAM)
Customers who would benefit from the speed and security of having everything on site — such as
those with larger deployments or those working in low-bandwidth or network-impaired environ-
ments — should consider SAM. SAM is included with a Red Hat Enterprise Linux Server subscription
at no additional cost.
Subscription Asset Manager is an on-premise subscription management service running inside
the customer’s infrastructure. Entitlements from the customer’s account are exported to
Subscription Asset Manager via a manifest from the Customer Portal thus allowing the customer-
centralized control of the subscription assets. Subscription Asset Manager can define indepen-
dent groups — called organizations — to which systems and users can be granted access. Although
Subscription Asset Manager controls the entitlements locally, Red Hat content is still provided by
Red Hat’s hosted Content Delivery Network (CDN) with Subscription Asset Manager serving as
a gateway.
Figure 11. Red Hat Subscription Asset Manager
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Red Hat Subscription Management makes Red Hat offerings easy to use and consumption easy
to track/report.
Red Hat Subscription Management
KEY BENEFIT VALUE STATEMENT
Raising effec-
tiveness by
improving how
subscriptions
are applied
Red Hat Subscription Management maintains dual inventories of available subscrip-
tions and registered Red Hat systems, with clear associations between them. This
system-to-subscription mapping makes it easier for IT administrators to apply appro-
priate subscriptions to systems because they have a view of what is in the inventory
and what each system is currently subscribed to.
Lowering
costs and
streamlining
procurement
While under-subscribing systems increases risks of audits and issues with compli-
ance, over-subscribing systems can create a significant impact on IT budgets.
Red Hat Subscription Management helps customers to use subscriptions more
efficiently, leading to lower costs.
Maintaining
regulatory
compliance
Red Hat Subscription Management helps track subscription assignments and
contract expiration, which helps administrators manage both systems and software
inventories in accordance with their regulatory policies and requirements.
Simplifying IT
audit-readiness
Having a central and clear inventory of current subscriptions and current systems,
IT administrators can monitor and report on their infrastructure better.
For more information, view:
• What’s the difference between Red Hat Network Classic and Red Hat Subscription Management?
access.redhat.com/kb/docs/DOC-64463
• Red Hat Network - Which Subscription Management is Right for You?
Video: access.redhat.com/knowledge/videos/red-hat-network-which-subscription-
management-right-you (login required).
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NOTE: These programs are
intended for special purposes,
and availability varies from
region to region. Please ask
you regional Red Hat Platform
Business Unit manager for
availability in your country.
SPECIAL PURPOSE GLOBAL PROGRAMS
ACADEMIC PROGRAM
Red Hat has two programs dedicated to supporting institutions of higher learning and the academic community:
ACADEMIC EDITION ACADEMIC DISCOUNT
Description
Red Hat Enterprise Linux Academic Edition
is an unsupported subscription that is
intended for teaching and learning. Red Hat
Enterprise Linux Academic Edition can
be used by faculty, staff, or students for
personal or educational purposes. It can be
used in computer labs, classrooms, offices,
and residences for general educational
workloads.
Red Hat provides an academic discount
to educational institutions for production
subscriptions. These subscriptions carry
our general support-level agreements
(SLAs): Self-Support, Standard, or Premium.
Academic discounted subscriptions are
intended for the purpose of supporting
and running the business operations of
the university.
When to
use
The installation is used in support of
teaching, learning, or demonstrating, or
for student, faculty, or staff productivity.
The installation is used in support of the
required function of the administration
of the college or university.
Example
uses
• Faculty, staff, or student laptops or
desktops for personal and academic use.
• Computer labs available to faculty, staff,
and students for general educational use.
• Classroom desktops.
• Laboratories for technical and research
use.
• Laboratories for software development
use.
• Hosting applications required to run a
college or university.
• Operating database servers for the
institution.
• Operating servers in support of institu-
tion’s financial and accounting systems.
• Running a school’s class registration
systems.
• Running file, print, and/or web servers for
the institution.
RED HAT ENTERPRISE LINUX DEVELOPER PROGRAM
LEARN MORE. SHARE MORE. CODE MORE.
The developer tools as supplied with Red Hat Enterprise Linux are stable and supported for ten
years. This level of stability makes Red Hat Enterprise Linux a compelling platform for applications
with a long life cycle. For application development that requires the latest tools and technologies,
updated on a more frequent basis, Red Hat Software Collections and Red Hat Developer Toolset
bridge production stability and development agility.
For developers, having ready access to the right development tools is key to taking advantage of the
latest Linux advancements. The Red Hat Enterprise Linux Developer Program delivers industry-lead-
ing developer tools, instructional resources, and an ecosystem of experts to help Linux program-
mers maximize productivity in building great Linux applications.
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Red Hat Enterprise Linux Developer Program
KEY BENEFIT VALUE STATEMENT
Access a wealth
of resources
Access development tools, the Red Hat knowledge base, reference architectures,
guides, videos, training, and more to become more productive while developing great
Linux-based applications.
Collaborate
with experts
Ask questions, share ideas, and learn from Red Hat engineers and a passionate
community of developers who understand developing for Red Hat Enterprise Linux.
Augment existing resources through the developer forums in the Red Hat Customer
Portal.
Deploy with
confidence
Leverage best practices and tools that allow developers to compile for multiple
versions of Red Hat Enterprise Linux to accelerate time to deployment.
KEY DEVELOPER OFFERINGS
RED HAT SOFTWARE COLLECTIONS
Having easy access to advancements in runtime technologies is key to building innovative applica-
tions. Red Hat Software Collections accelerates the delivery of the latest stable versions of dynamic
languages and open source databases on a separate life cycle with a more frequent release cadence,
so users can take advantage of new innovations as they build and deploy modern applications.
Red Hat Software Collections
KEY BENEFIT VALUE STATEMENT
Choose the
runtime
versions best
suited for a
project
Red Hat Software Collections delivers the latest stable versions of popular dynamic
languages and databases provided with Red Hat Enterprise Linux. By adopting
Red Hat Software Collections, developers can choose to employ innovations in
the latest stable versions of Ruby, Perl, Python, PHP, node.js, MySQL, PostgreSQL,
MariaDB, MongoDB, Apache HTTP Server, Nginx, and more without the effort and
risk associated with installing and troubleshooting unsupported community versions.
Preserve appli-
cation stability
with side-by-
side versioning
Components in Red Hat Software Collections are packaged so that they can be
installed on both Red Hat Enterprise Linux 6 and 7, and run concurrently alongside
existing versions without overwriting system files. This means that customers can
confidently preserve stability as they deploy applications built on newer versions of
Ruby, Perl, and other runtime languages. The same is true of database instances.
Deploy with
confidence
With Red Hat Software Collections, subscribers can deploy resulting applications into
production with confidence, as Red Hat Software Collections releases are supported
for three years. Resulting applications can be natively developed and deployed on
Red Hat Enterprise Linux and/or OpenShift, offering customers valuable flexibility
and choice for development and deployment.
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RED HAT DEVELOPER TOOLSET
Having ready access to the right development tools is key to taking advantage of technology
innovations in next-generation applications. Red Hat Developer Toolset bridges development
agility and production stability by delivering the latest stable versions of essential development
tools to enhance developer productivity and improve deployment times.
Available through the Red Hat Enterprise Linux Developer Program and related subscriptions,
Red Hat Developer Toolset allows C and C++ developers to compile once and deploy to multiple
versions of Red Hat Enterprise Linux. Red Hat Developer Toolset is thus ideal for shorter
application life cycles.
Red Hat Developer Toolset
KEY BENEFIT VALUE STATEMENT
Speed
developer
productivity
Red Hat Developer Toolset speeds developer productivity by allowing C and
C++ developers to compile once and deploy to multiple versions of Red Hat
Enterprise Linux. Red Hat Developer Toolset also includes tooling to help developers
quickly create, diagnose, and debug applications in development.
Gain flexibility
to deploy with
confidence
Developers can create applications that run on two consecutive versions of Red Hat
Enterprise Linux without a re-write. This means that customers can confidently
preserve application compatibility as they deploy to newer versions of Red Hat
Enterprise Linux. Resulting applications can be natively deployed on Red Hat
Enterprise Linux or OpenShift. The Red Hat Enterprise Linux Developer Program
and related subscriptions offer developer support for Developer Toolset, and the
applications generated by it are intended for production use.
Choose the
tools best
suited for a
project
Red Hat Developer Toolset delivers a parallel set of the latest stable tools to the
default toolchain provided with Red Hat Enterprise Linux. By adopting Red Hat
Developer Toolset, developers can employ innovations in newer versions of Git,
GCC, Eclipse, Dyninst, and more without dedicating cycles to installing and trouble-
shooting unsupported community versions.
HOW TO PARTICIPATE
There are five ways to participate in the Red Hat Enterprise Linux Developer Program:
• Red Hat Enterprise Linux Developer Suite subscription. The Red Hat Enterprise Linux Developer
Suite subscription includes Red Hat Enterprise Linux Server (depending on subscription, may
include 4 or more virtual guests), Developer Toolset, Red Hat Software Collections, High
Availability, Load Balancer, Resilient Storage, Scalable File Systems, Extended Update Support,
Smart Management, and MRG Realtime. This subscription is offered only with self-support.
• Red Hat Developer Workstation subscription. This subscription includes the software contained
in the Red Hat Enterprise Linux Developer Suite and adds Developer Support service-level agree-
ments (SLAs) of either a four-hour response time during business hours, or a two-business-day
response time. Each subscriber is allowed an unlimited number of support incidents via email
or telephone.
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* Developer Suite
products include: Red Hat
Enterprise Linux Server
(depending on product, may
include 4 or more virtual
guests), High Availability, Load
Balancer, Resilient Storage,
Scalable File Systems, Extended
Update Support, Developer
Toolset, Smart Management,
MRG Realtime
** Details for Developer
Support can be found here:
access.redhat.com/support/
offerings/developer/soc.html
• Red Hat Enterprise Linux Developer Support subscription. With contents similar to Red Hat
Developer Workstation Subscriptions, Red Hat Developer Support Subscriptions are packaged
for teams of 25 developers with service-level agreements of either a four-hour response time
during business hours, or a two-business-day response time. Developers provide Red Hat with
a designated point of contact for support calls. An unlimited number of incidents is supported.
Each includes 25 of the Developer Suite Subscriptions.
• Red Hat Partner Program Membership. Red Hat Partner Program Subscriptions can include
free self-support software subscriptions for ISVs, VARs, system integrators, and solution provid-
ers who are developing Red Hat Enterprise Linux applications and solutions. Joining a Red Hat
Partner Program is easy. Potential partners should go to partner.redhat.com/connect/business,
select their desired partner type on the left, then select “Find Out More Information.” After they
are in their Partner Center account, they should follow the instructions for getting their Not-for-
Resale (NFR) Subscriptions.
Ways to participate in the Red Hat Enterprise Linux Developer Program
DEVELOPER SUITE*DEVELOPER
WORKSTATION
DEVELOPER SUPPORT
SUBSCRIPTION
Entitlements
Description
1 Developer Suite with
Self-Support for a single
user
1 set of Developer Suite
products with Developer
Support** for a single
user
25 sets of Developer
Suite products with
Developer Support**
for 25 users.
Subscriptions
Red Hat
Enterprise Linux
Developer Suite
Red Hat
Enterprise Linux
Developer Workstation,
Enterprise or
Professional
Red Hat
Enterprise Linux
Developer Support
Subscription, Enterprise
or Professional
Resource accessEach developer has access to software updates, Red Hat Knowledgebase, and
Developer Forums
Service levels
Hours of coverage N/A Standard business hours
Support channels N/A Web and phone
Number of support
requestsN/A Unlimited
Contacts for Red Hat
supportN/A 1 contact per subscription
Response time N/A4 business hours (Enterprise) or
2 business days (Professional)
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TARGET AUDIENCE
Prospects for the Red Hat Enterprise Linux Developer Program include:
• Web developers using Python, Ruby, PHP, Perl, Node.js, Nginx, and Apache.
• Users of open source databases such as MySQL, MariaDB, PostgreSQL, and MongoDB.
• End-user developers building custom applications. In particular, customers building custom
applications with C and C++ can usually be found in Wall Street types of firms, movie studios,
and communications.
• ISVs or VARs working on portable applications. All types of ISVs use more than one language.
C and C++ developers can be found in Computer-aided Design (CAD) firms, big data, and business
intelligence.
• System integrators (SIs) customizing applications for customers.
QUESTIONS TO ASK
• Do you build custom applications?
• Do you embrace DevOps for continuous delivery?
• Do you need to support multiple versions of Red Hat Enterprise Linux today?
• Are your developers interested in using the latest versions of compilers, programming languages,
open source databases, and other developer tools?
• What platform are your developers working on when they code applications? Why aren’t they
working on Red Hat Enterprise Linux?
LEARN MORE ABOUT THE RED HAT ENTERPRISE LINUX DEVELOPER PROGRAM:
• Product page: access.redhat.com/products/Red_Hat_Enterprise_Linux/Developer/
• Developer Blog: developerblog.redhat.com
EMBEDDED PROGRAM
As Linux continues to gain strength in the traditional PC arena, more organizations are evaluating it
for use in the revolution beyond the PC desktop: the post-PC revolution. Whereas the PC era created
a vast homogeneous platform for application development and deployment, the post-PC revolution
is creating numerous vertical application opportunities ranging from consumer electronics to digital
imaging to office automation to Internet appliances to automotive control and beyond. The post-PC
era will mean more microprocessors being more pervasive and doing more things than would be
possible in a PC-oriented world. This in turn means that new solutions are needed for application
development and application deployment.
Red Hat offers a continuum of partner benefits to assist software, hardware, and service providers
in building turnkey solutions based on innovative Red Hat technologies. For Embedded ISV partners,
Red Hat supplies partners with resources to integrate, certify, and bundle Red Hat’s industry-leading
open source Linux, virtualization, Java middleware, and storage platforms.
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Embedded Program
KEY BENEFIT VALUE STATEMENT
Cost-effective
embedded
pricing options
The Red Hat Embedded Program provides friendly subscription terms to manufac-
turers and software providers using restricted single-purpose revenue matching
and other models to align with partner revenue models.
Highly deter-
ministic
performance
For embedded applications that can’t tolerate significant deviations in perfor-
mance, Red Hat Enterprise MRG Realtime provides vastly enhanced determinism by
optimizing lengthy kernel code paths to ensure that the applications don’t become
bottlenecks. This allows for better application prioritization, resulting in consistent,
predictable response times for high-priority applications.
Security Red Hat Enterprise Linux provides sophisticated security mechanisms, like SELinux,
that protect subscriber products from hostile environments. Updates ensure that a
system stays up-to-date on security fixes, even after product has been deployed.
Flexible update
cycles
Red Hat Enterprise Linux has a number of support programs that allow manufac-
turers to ship product updates as frequently or as conservatively as they choose.
QUESTIONS TO ASK
• How are you managing your own Linux patches today?
• What are your latency requirements?
• What kind of hardware are you considering?
• What version of the Linux kernel will you be using? How often will you be updating the platform
once it’s shipped?
• Are you worried about security?
• What government or industry regulations must you comply with?
• How will you charge customers for your product?
• How many units do you anticipate shipping?
PROOF POINTS
Visit redhat.com/en/success-stories to view these success stories and more:
• Red Hat Enterprise Linux Helps Verimatrix Achieve Global Success in Content and Revenue
Security5.1
• Red Hat and Dell collaborate for embedded OEM solutions through Dell OEM Partner Program5.2
Visit redhat.com/promo/embedded/ to learn more about the Red Hat Embedded Program.
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TARGETING OPPORTUNITIES The target audience for Red Hat Enterprise Linux is IT leaders who see themselves as leaders among
their peers, in their organizations, and of their industries. This includes:
• Technical audience and their managers who want to be on top of the latest trends and proficient
in the newest platforms. This includes system administrators, developers, and their managers.
• Directors and VPs of IT, applications, and infrastructure who see themselves as the best at imple-
menting change and driving efficiencies. This group might also include architects.
• Executives responsible for technical strategy who are in charge of guiding the company in this
area and want to be perceived as making the smartest decisions to drive changes that positively
impact the business. This group includes CIOs (possibly CTOs) and architects responsible for
defining enterprise-wide information architectures.
TARGET INDUSTRIES
Red Hat Enterprise Linux is a horizontal solution that is especially strong in the following industries:
• Aerospace and Defense
• Banking
• Communications
• Computer Services
• Financial Markets
• Government Central/ Federal
• Government, State/Provincial/Local
• Healthcare
• Insurance
• Manufacturing
• Media and Entertainment
• Oil and Gas
• Retail
• Travel and Transportation
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TARGET BUYERS
Target buyers for Red Hat Enterprise Linux, and their pains:
ROLE TITLES INCLUDE PAINS
IT decision-
makers and
executives
IT managers
IT directors
Chief Technology Officers
• Rapidly increasing line-of-business demands
• Insecure data or systems that could endanger
business
• Decreasing efficiency and increasing costs
IT
operations
System administrators
Network administrators
Server administrators
IT specialists
• Too much time needed to identify and resolve
application performance problems
• Lack of centralized resource management
• Difficulty scaling to meet business needs
Architects
IT architects
Senior IT architects
Security officers
• Need to deliver next-generation applications quickly
• Difficulty adapting to changing business needs
• Difficulty building on existing infrastructure
environments
Developers
and DevOps
Engineers
Application developers
Consultants
IT professionals
• Need latest stable versions of technologies
• Development life cycle is too long
• Inconsistencies in development > test > production
systems
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QUALIFYING OPPORTUNITIES How does Red Hat Enterprise Linux allow IT to say “yes” to quickly meeting the needs of the
business? Customers choose Red Hat Enterprise Linux to modernize their datacenters and
to build a standard for their infrastructure.
INFRASTRUCTURE MODERNIZATION
The first reason that companies choose Red Hat Enterprise Linux is to modernize their infrastruc-
ture. Many customers started with Red Hat by migrating key workloads from RISC-based UNIX to
Red Hat Enterprise Linux on x86 hardware. By embracing an open, proven platform designed for
mission-critical workloads on industry-standard hardware, organizations can significantly lower
their total cost of ownership (TCO). Migrating to Red Hat Enterprise Linux from UNIX allows custom-
ers to free up budget and resources to focus on their biggest challenges instead of maintaining the
status quo.
A second opportunity to modernize accompanies a change to existing Microsoft-Windows-based
infrastructure. Deploying new applications or upgrading existing applications offers an opportunity
to deploy those applications on a more modern operating system. By choosing to deploy applica-
tions on Red Hat Enterprise Linux instead of Microsoft Windows, customers can reduce the opera-
tional costs by one-third, improve the efficiency of their existing IT staff, and incur less downtime7.1.
These benefits return money and time that you can use on more strategic projects that deliver value
to their business.
OPERATIONAL EFFICIENCY
Customers choose Red Hat Enterprise Linux to gain operational efficiency. Organizations that stan-
dardize on Red Hat Enterprise Linux experience more efficient operations, increased productivity,
and significantly reduced downtime than those with a mix of Linux infrastructure7.2. With more effi-
cient operations, customers can redeploy their resources to deliver more strategic projects that add
value to their business.
Red Hat has built a comprehensive portfolio designed for the future of IT — from core operating plat-
form and virtualization to cloud, storage, middleware, and management — that can span across on-
premise and public clouds. Red Hat facilitates innovation in the open source community and works
with an ecosystem of partners and customers to make it consumable for any organization. Nearly all
of today’s major public clouds were built on Linux, and most of them rely on Red Hat for the same
reasons 90% of Fortune 500 companies do.
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Identifying opportunity types
ENVIRONMENT / SCENARIO OPPORTUNITY TYPE
Using legacy UNIX on RISC hardware
(e.g. Oracle Solaris 8/9/10 on SPARC,
legacy POWER, HP-UX)
Infrastructure modernization
UNIX migration
Using Linux
(other Linux, or a mix of Red Hat
Enterprise Linux and other Linux)
Operational efficiency
Standardize and save
Deploying new applications,
or updating existing applications
Deploy on RHEL
Reduce operational costs
Reduce downtime
INFRASTRUCTURE MODERNIZATION
UNIX MIGRATION
While organizations must migrate from legacy systems to modernize workloads, the cost of a
poor transition could be even worse than that of maintaining the status quo. The perceived
impact of potential mistakes and disruptions keeps them hanging onto legacy infrastructure that
drag down efficiencies and keep operational expenses high. What if your customers could confi-
dently consolidate multiple UNIX platforms into a single, familiar Linux environment? With Red Hat
Enterprise Linux, organizations can confidently migrate from legacy technologies and modernize
workloads with minimal disruption, while maximizing cost savings. Further, they will be able to
consolidate workloads on fewer servers and maximize the return of hardware investments.
Infrastructure modernization
KEY BENEFIT VALUE STATEMENT
Significantly
lower costs
without
compromise
The cost of managing and maintaining RISC/UNIX based systems can add up quickly.
By migrating to Red Hat Enterprise Linux on x86 hardware, customers can gain an
average ROI of 350%7.3 with a more modern and open platform. System maintenance,
software licensing, staffing and energy usage costs can all be significantly reduced
by migrating from RISC/UNIX to Red Hat Enterprise Linux on industry-standard x86
hardware.
Embrace the
post-UNIX
standard
Customers are seeking to escape the costs and constraints of legacy technology
but can’t afford costly disruptions from a risky migration process. With Red Hat
Enterprise Linux, they can embrace the de facto standard for organizations that have
previously relied on UNIX. They gain a migration path that is faster, easier, and less
expensive than a proprietary environment.
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KEY BENEFIT VALUE STATEMENT
Maximize
hardware for
full efficiency
Legacy technology tends to use hardware inefficiently, which drains money
from a budget. Relying on the resource management technologies in Red Hat
Enterprise Linux, customers will be able to run multiple workloads on the same
hardware. They can consolidate multiple UNIX platforms into a single Linux
environment — further reducing complexity and its attendant costs. Because they
can consolidate servers with no negative impact on performance, they’ll get more
from their hardware investment, and reduce costs as a result.
Modernize
workloads
with minimal
disruption
By migrating to Red Hat Enterprise Linux, customers can increase flexibility and
scale to meet rapidly changing business requirements with support for rapid deploy-
ment to physical, virtual, and cloud computing environments. Red Hat provides
migration support using well-known methods to ensure the migration is smooth.
Customers can confidently migrate from legacy technologies and modernize
workloads with minimal disruption.
Smoothly tran-
sition with
familiar tooling
Given the similarities between UNIX and Red Hat Enterprise Linux, customers can
run their systems the way they did before. Many of the same tools used to manage
UNIX are similar to tools in Red Hat Enterprise Linux. This similarity makes Red Hat
Enterprise Linux a logical choice over Microsoft Windows Server because organiza-
tions can retain their current administrative staff and limit the amount of training
needed.
Leverage
existing skill
sets
Customers can transition with less disruption while leveraging the skill sets of their
existing team members. Administrator skill sets can be quickly transferred to Red Hat
Enterprise Linux from UNIX, making it an ideal companion or replacement for UNIX
environments. And since Red Hat Enterprise Linux runs on nearly any platform,
customers can leverage these skills across all server platforms in the company.
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EXAMPLE USE CASES
Organizations still running the business on proprietary UNIX systems are tied to less flexible,
more costly deployments and should consider migrating their operating system and hardware
when they need to:
• Reduce costly maintenance fees on older, legacy UNIX systems.
• Refresh or upgrade their hardware installations to improve application performance.
• Comply with corporate mandates to improve power and energy efficiency.
• Consolidate their infrastructure to reduce carbon footprint and TCO or as part
of a corporate merger.
• Implement virtualization to increase flexibility and lay the foundation for cloud computing.
• Increase their choice of hardware, applications, peripherals, and other components.
• Move to commodity platforms without retraining or replacing IT staff.
POTENTIAL TRIGGER EVENTS
• New application roll-outs that require system upgrade.
• Server consolidation initiatives.
• Virtualization or on-premise cloud adoption.
• Merger or acquisition.
• Hardware-lease expiration.
• Dissatisfaction or confusion associated with vendor support offerings and road map.
Qualifying UNIX migration opportunities
QUESTION LESS QUALIFIED RESPONSE
MORE QUALIFIED RESPONSE
Have you thought about
replacing your legacy systems
with commodity x86 platforms?
No.
If the answer is no, discuss
the ability of Red Hat
Enterprise Linux to run on larger
x86 systems and mainframes,
which provides a standard
operating environment. Highlight
the reliability and flexibility
available to them by opting
for a more open hardware and
operating system platform.
Yes.
Run their configuration through
the TCO tool to show the
economic benefits of migrating
from their legacy systems to
Red Hat Enterprise Linux:
roianalyst.alinean.com/
redhat/rhel_tco/
What applications are running
on these systems?
Custom or commercial appli-
cations with no Red Hat
Enterprise Linux equivalents..
Applications that are available
to run on Linux, and those that
are supported to run on Red Hat
Enterprise Linux.
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QUESTIONLESS QUALIFIED
RESPONSEMORE QUALIFIED
RESPONSE
How effectively are your
workloads being handled today?
Do you need more scalable
platforms? How are those
workloads expected to grow
over time?
Systems are performing to
expectations and are equipped
with sufficient memory. Running
a niche application well and that
application is not experiencing
growth.
System is not meeting expecta-
tions. The workload is growing
rapidly.
When do your systems come off
warranty? How much will main-
tenance be? When is your next
hardware refresh?
Systems are still under warranty
and will be for some time.
Maintenance costs are not a
concern.
Contracts are coming up for
renewal or hardware is due
for refreshing. (Use this info
to work up a TCO analysis of
new hardware and subscrip-
tion. It’s also easier to convince
customers to migrate OSes when
they upgrade hardware.)
Are the applications you run
today the same applications
that you will need tomorrow?
What are your plans for cloud
computing?
No plans to add or replace appli-
cations or extend datacenter
footprint to cloud.
Desire to deploy new capabili-
ties that they don’t have today,
including cloud computing.
ORACLE SOLARIS
IDC, in its 2011 report titled “UNIX Migration Accelerates in the Face of Rising Adoption of Windows
and Linux Solutions on x86 Servers,” states that customers who migrate from Solaris tend to
migrate to Red Hat Enterprise Linux rather than Windows. Customers running any old version of
Solaris, therefore, are good targets for your sales efforts.
Naturally, Oracle will want to get these customers to migrate to Solaris 10 and 11. However, moving
from Solaris 8 or 9 to Solaris 10 or 11 is a big change, as Solaris 10 and 11 are significantly different
from the older versions. Moreover, Solaris 11 will not be supported on older UltraSPARC systems, so
this would be a good time for you to suggest migrating to Linux instead. Red Hat Enterprise Linux
provides the same features as Solaris 10 and 11 but at a significantly lower cost.
Red Hat Enterprise Linux, combined with Add-Ons and Red Hat Satellite with its easy migration tools,
provides an easy and successful migration path for these customers.
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Qualifying UNIX migrations (Oracle Solaris)
QUESTION LESS QUALIFIED RESPONSE
MORE QUALIFIED RESPONSE
What kind of storage
are you using?We use Oracle storage.
Non-Oracle storage solution.
(Find out if Oracle has been
trying to replace their storage
and work with the storage
vendor to displace Oracle).
Is your system open enough to
support your business strate-
gies? Do you have access to
Oracle road maps?
Systems are performing to
expectations and are able to
support business strategies.
An answer of no opens the door
to Red Hat’s open, no-lock-
in, greater-choice value
propositions.
What is your strategy for
increasing flexibility?
Reducing cost?
Standardizing on Oracle gives us
the flexibility we need. Reducing
costs is not a priority.
Listen for words like standardiza-
tion, virtualization, consolidation,
cloud, streamline, automation,
predictable costs, etc. to help
you hone your message.
HP-UX
In light of recent acquisitions and vendor consolidation in the IT industry, many organizations are
concerned that they’re at risk of becoming too dependent on a single vendor. Faced with the reality
that decisions made today will limit future options, many of these organizations have chosen to
migrate from proprietary technologies, such as HP-UX, to alternatives based on open standards, like
Red Hat Enterprise Linux. For more than a decade, Red Hat Enterprise Linux has been successfully
replacing HP-UX and other UNIX workloads across enterprises — reducing operating costs and offer-
ing hardware vendor neutrality and increased flexibility for global customers large and small.
Qualifying UNIX migrations (HP-UX)
QUESTION LESS QUALIFIED RESPONSE
MORE QUALIFIED RESPONSE
Is your current hardware
meeting your needs?
Systems are performing to
expectations and are equipped
with sufficient memory.
Looking to replace older Itanium
servers to take advantage of
higher performance and power
savings.
Which applications are running
on the HP-UX systems today?
Are the applications you have
supported on your platform
moving forward?
Applications are not available
for Red Hat Enterprise Linux.
We need to obtain new licenses
for our applications. Custom or
homegrown applications need to
be ported.
ISVs are dropping support for
Itanium platforms. We need
new features in these appli-
cations. Current applications
are supported on Red Hat
Enterprise Linux on x86 or
another platform, or alternatives
are available.
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IBM AIX
Companies originally chose AIX platforms because of the strength of the IBM software portfolio and
the robust platform on which it could run. Just as IBM has represented a low-risk choice for many
customers, Red Hat Enterprise Linux now represents a natural and supported migration path from
AIX. New applications are often developed first for platforms other than AIX (particularly Linux),
resulting in an increasingly limited industry ecosystem of storage, networking, management, and
systems for AIX.
Migrating from IBM AIX to alternatives based on free, industry-wide standards will not only help
customers control IT costs, but also help scale their IT ecosystem. Red Hat offers the sensible low-
risk, high-value alternative that has been successfully replacing traditional UNIX workloads across
the enterprise, reducing operating costs and offering hardware vendor neutrality and increased
flexibility for customers large and small worldwide.
It is essential to remember that in order to sell the customer Red Hat Enterprise Linux on the x86
architecture, the customer has to be willing and able to move their workload off of their AIX/POWER
system to an x86 system.
Qualifying UNIX migrations (IBM AIX)
QUESTION LESS QUALIFIED RESPONSE
MORE QUALIFIED RESPONSE
Do you have more machine than
you need? Are your systems
under-utilized? What are your
maintenance costs?
Running a large multi-socket
system at 80% capacity.
Running an 8- or 16-socket
POWER system with average
utilization of less than 20%,
paying very high hardware and
OS maintenance costs every
year. Work with a hardware
vendor to suggest an alternative
system. Perform a TCO analysis
to downsize to a more efficient
x86 server.
How old is the target system?
What version (POWER5,
POWER6, POWER7) is it?
Newer POWER7 or POWER8
systems.
Older POWER5 or POWER6
systems.
Are key applications off-the-
shelf or custom/in-house?
What applications are critical
to operation? What applications
would be important to you for a
migration?
Custom or commercial appli-
cations with no Red Hat
Enterprise Linux equivalents.
Note that while custom appli-
cations are more difficult, they
can be targeted with POSIX
compatibility and Red Hat
Enterprise Linux operational
similarities to AIX.
Commercial off-the-shelf appli-
cations with similar Red Hat
Enterprise Linux versions.
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QUESTIONLESS QUALIFIED
RESPONSEMORE QUALIFIED
RESPONSE
Do you see yourself increasing,
decreasing, or maintaining
current levels of AIX deploy-
ment going forward?
Increasing. Decreasing or maintaining.
PROOF POINTS
Many Red Hat customers have migrated from UNIX to Linux.
Visit redhat.com/en/success-stories to view these success stories and more:
• Alpha Exchange Improves Performance, Reduces Cost by Migrating to Red Hat Enterprise Linux7.4
• Cox Enterprises migrates its critical PeopleSoft software from Sun Solaris to Red Hat
Enterprise Linux7.5
• Panthera Capital’s CFD Trading Platform Achieves Improved Reliability, Performance,
and Scalability After Migration to Red Hat Solutions7.6
• Healthplan Services Migrates from Solaris to Red Hat Enterprise Linux to Increase Performance
and Decrease Cost7.7
• NYSE Euronext Chooses Red Hat Solutions for Flexibility and Reliable, Fast-Paced Performance7.8
• Brazil’s Ministry Of Health Gains Greater Security And Reliability With Red Hat7.9
WINDOWS INTERCEPT
When organizations deploy new applications or upgrade existing applications, they have an opportu-
nity to replace the operating system that supports that application. While the status quo is often the
easiest choice for the company, it can end up costing them more in operational costs over the life-
time of the application. Customers who choose to deploy applications on Red Hat Enterprise Linux
can realize substantial cost savings over deploying the same application on Microsoft Windows.
These cost savings are a result of the improved performance, increased IT staff efficiency, and
reduced downtime that come from deploying on Red Hat Enterprise Linux.
Red Hat Enterprise Linux over Microsoft Windows
KEY BENEFIT VALUE STATEMENT
Reduce opera-
tional costs
According to a study commissioned by Red Hat and conducted by a premier global
market intelligence firm, Red Hat Enterprise Linux systems can save organiza-
tions 34% of the total costs of ownership of a system when compared to Microsoft
Windows7.10.
Deploy on a
maintream
platform
According to IDC, new shipments of Linux and Microsoft Windows are headed
towards a 50-50 split, with Linux growing at over 20% per year. This means that
Linux deployments will become the norm in most IT datacenters in the next 5 years7.11.
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KEY BENEFIT VALUE STATEMENT
Extract more
performance
from systems
For the same workloads, Red Hat Enterprise Linux supported more users per system
(an average of 304 users) than Microsoft Windows (an average of 219 users). This
difference means that customers need less hardware, and less hardware requires
less software. All this means that our customers can deliver the same service to their
customers while spending less of their budget on hardware and software7.10.
Improve the
efficiency of
IT staff
On a variety of IT management tasks, including setup, configuration, maintenance,
backup, management tasks, and training, administrators of Red Hat Enterprise Linux
systems were more efficient than administrators of Microsoft Windows systems.
Across all tasks, the Red Hat Enterprise Linux staff was 41% more efficient than
Microsoft Windows staff7.10.
Reduce applica-
tion downtime
Compared to Microsoft Windows, Red Hat Enterprise Linux systems experienced
64% less downtime. This means that customers don’t lose money or their customers
because their application can’t be accessed7.10.
POTENTIAL TRIGGER EVENTS
• Customer deploying a new application
• Customer updating an application that currently runs on Windows
• Customer expanding a deployment of an existing application,
perhaps in a new geography or department
• Customer developing an application to replace an existing legacy application
Qualifying Windows intercept
QUESTION LESS QUALIFIED RESPONSE
MORE QUALIFIED RESPONSE
Are there new applications or
workloads that you are looking
to deploy?
No, or yes but applications that
are only certified on Windows,
like Exchange, Sharepoint, Active
Directory or .NET applications.
Yes and the applications are
certified to run on Red Hat
Enterprise Linux.
Are you re-deploying any
existing Windows applications?
No, we are happy with the appli-
cations deployed as they are.
Yes and the applications are
certified to run on Red Hat
Enterprise Linux.
Are you expanding your deploy-
ments of existing Windows
applications?
No, our existing application
deployments are not growing.
Yes and the applications are
certified to run on Red Hat
Enterprise Linux.
Are you looking to develop any
new applications?
No, we have no new applications
in development.
Yes, we are looking to develop
a new application and are open
to the choice of development
platform.
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PROOF POINTS
Find more information at rhel.redhat.com, and here:
• Internal: https://engineering.redhat.com/pnt/b-5551/Competitive-Materials#/
microsoft-windows-server (login required)
• Partner: partner.redhat.com/connect/business (login required)
OPERATIONAL EFFICIENCY
STANDARDIZE AND SAVE
Organizations can standardize on Red Hat Enterprise Linux and reduce their total operating costs
by 40% through more efficient operations, increased productivity, and significantly reduced down-
time. Organizations that choose Red Hat Enterprise Linux realize dramatic improvements in TCO
and operational efficiency and they achieve the flexibility to quickly meet changing business require-
ments. From reduced downtime to being able to roll out applications and projects faster, Red Hat
Enterprise Linux makes IT more efficient, more agile, and more relevant to the business stake-
holders in the organization who rely on them.
Operational Efficiency
KEY BENEFIT VALUE STATEMENT
Increase the
efficiency of
your IT staff by
more than 50%
Red Hat Enterprise Linux allows IT staff to be productive and spend time on the
things that add value to their organization. Research shows that organizations that
standardize on Red Hat Enterprise Linux can manage more servers, deploy projects
in less time, and respond to changing business needs quickly. That kind of produc-
tivity across systems and staff means lower costs and more capacity for strategic
projects. On average, administrators in organizations that have standardized on
Red Hat Enterprise Linux manage 174 servers, while those with mixed Linux deploy-
ments manage 115 servers, and those with primarily non-paid Linux deployments
manage only 97 servers per administrator.
Cut IT labor
costs in half
The ability for administrators to manage more Red Hat Enterprise Linux servers,
combined with lower downtime and fewer help desk issues, means that IT organiza-
tions standardized on Red Hat Enterprise Linux incur less than half the annual IT
labor costs of primarily non-paid shops.
Reduce
hardware and
management
software tool
costs by as
much as 52%
Support for more end users per server combined with more standardized mainte-
nance operations results in lower hardware and third-party management tool costs.
EXAMPLE USE CASES
• Existing Red Hat Linux customers with mixed Linux environments.
• Organizations with one or more flavors of free or paid Linux.
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Qualifying standardization opportunities
QUESTION LESS QUALIFIED RESPONSE
MORE QUALIFIED RESPONSE
What does your Linux
environment look like today?
We’ve standardized on one
Linux vendor or distribution.
Mixed environment with multiple
Linux distributions, including
Red Hat Enterprise Linux.
Predominantly non-paid
community Linux distributions.
What percent of your staff
and budget is spent on imple-
menting new applications and
projects for the business?
We spend less than half of our
time and budget maintaining our
existing infrastructure.
IT staff is spending lots of time
managing, troubleshooting, and
maintaining systems instead of
adding business value.
What is your non-paid,
community Linux deployment
really costing you in staff
productivity?
Not much. We have the expertise
in-house to manage these
deployments and much of it is
automated.
I’m not sure as we haven’t
measured it.
Opportunity to use calculator to
illustrate the return on standard-
izing on Red Hat Enterprise Linux.
See Proof Points section below.
PROOF POINTS
• Visit rhel.redhat.com/standardize to see why customers and partners standardize
on Red Hat Enterprise Linux to make their organizations more operationally efficient.
• Simplified, web-based TCO Calculator: redhat.com/promo/standardize/calculator
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COMPETITIVE LANDSCAPE Below is a list of the competitors you are most likely to encounter and the key differentiators that
Red Hat Enterprise Linux presents. For details on what these competitors will say and what you
should say, view the sections dedicated to each competitor.
COMPETITIVE OVERVIEW
Competitors of Red Hat Enterprise Linux
PAID LINUX FREE LINUX UNIX OTHER OS
Oracle Linux
SUSE Linux
Ubuntu Linux
CentOS
Scientific Linux
Debian
Ubuntu
Oracle Solaris
HP-UX
IBM AIX
Microsoft Windows
Android
PAID LINUX
Paid Linux includes Red Hat Enterprise Linux, SUSE Linux Enterprise Server, Oracle Linux, and
Canonical’s Ubuntu Linux Server, as well as MontaVista Linux and Wind River Linux in the embed-
ded space. Companies are more likely to run business-critical workloads, such as data warehousing,
OLTP, ERP, and CRM, on paid Linux subscriptions with 24/7 support with service-level agreements
(SLAs) in place, because outages would greatly disturb the operation of the business and its ability
to service others. Paid Linux generally offers better compatibility, interoperability, and application
support than non-paid distributions. Companies are more likely to consider paid Linux as systems
become more complex, because they are more likely to have issues that an in-house support staff
cannot easily resolve.
FREE LINUX
There are hundreds of non-paid or “free” distributions of Linux, including Fedora, CentOS, Debian,
OpenSUSE, and Ubuntu Server. As budgets shrink and the demands put on IT infrastructures con-
tinue to grow, it is understandable that organizations would look at deploying non-paid community
Linux. Many companies that either have their own support staff with technical Linux expertise or
view licensing as a challenge opt for self-support. They download the bug fixes and security patches,
and rely on in-house Linux experts to handle support.
The idea that a company can deploy an enterprise-class Linux for free is compelling. But when the
risks, costs, and limitations of that “free” Linux are considered, organizations realize that the best
choice for their enterprise IT is Red Hat. Research has shown that “free” Linux can be significantly
more expensive than a Red Hat Enterprise Linux subscription.
UNIX
For years, the only way to get reliable high performance was to employ servers based on RISC
processors running the UNIX operating system. Red Hat Enterprise Linux offers a proven alternative
to UNIX, with increased flexibility to scale and meet rapidly changing business requirements — at a
significantly lower cost.
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OTHER OSes
The challenging reality that competitors to the Windows franchise face in the industry is that
close to $8 of every $10 spent on operating systems and subsystems (including desktops) goes to
Microsoft.8.1 As with the server operating environment (SOE) market, Windows continues to hold
a massive market share for the client operating environment (COE). While Mac OS increased its
market share — thanks to great products, a strong consumer following, and growing acceptance in
enterprises — the real uplift in Mac OS X originates from pull-through caused by iPhones and iPads,
and it remains largely a consumer-based phenomenon.
FOR MORE INFORMATION:
• Red Hat associates: engineering.redhat.com/pnt/b-5551/Competitive_Materials
• Partner Center: partner.redhat.com/connect/business (login required)
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OBJECTION HANDLING
RED HAT ENTERPRISE LINUX
Non-competitive objections you might encounter
OBJECTION RESPONSE
Why can’t I just
use a non-paid
version of
Linux?
While organizations that use non-paid community Linux do avoid an initial financial
investment, selecting a solution that is not commercially supported means these
organizations become less efficient and expose themselves to risks and operational
costs that quickly add up. Higher labor costs, increased downtime, and lower IT
staff productivity can significantly impact total cost of ownership (TCO). Read the
IDC report, “Understanding Linux Deployment Strategies: The Business Case for
Standardizing on Red Hat Enterprise Linux” to learn more.
Aren’t subscrip-
tions just
another form of
licensing?
Red Hat subscriptions offer access to the latest technology, but unlike software that
is licensed from a vendor, the subscription includes upgrades to newer releases at
no additional charge for as long as the subscription is active. The model is pay-as-
you-go, and the value is returned over the lifetime of the subscription in the form
of updated features, security enhancements, and additional hardware and software
support. Subscriptions can be transferred to upgraded hardware without penalty,
keeping customer environments up-to-date without prohibitive licensing fees. In
addition, companies can track subscription assignments and contract expiration,
facilitating management of systems and software inventories in accordance with
regulatory requirements.
I’ve heard that
Linux is less
secure than
my propri-
etary UNIX
environments.
Red Hat Enterprise Linux benefits from the contributions of a diverse open source
community around security, and the open source development model is frequently
credited with strengthening the security features of Red Hat Enterprise Linux by
virtue of its open review process. Receiving better code and encountering fewer
bugs as a consequence, Red Hat Enterprise Linux also gains a robust set of security
mechanisms, cryptographic libraries, and trusted utilities that are available for host,
network, and application security. Testimony to the exhaustive security measures
built into the software is the granting of Common Criteria EAL 4+ to the operating
system — the highest level of internationally recognized security certification for a
general-purpose OS.
Migrating
applications
and moving
to Red Hat
Enterprise
Linux sounds
disruptive and
expensive.
Whether you are migrating your existing environment or consolidating your infra-
structure, Red Hat can help you lower costs, reduce risk, and increase infrastructure
performance. Moving to new platforms does not have to be stressful. Red Hat can
help you assess, plan, and execute the best approach to improving and achieving the
efficiency and cost savings that come with deploying Red Hat Enterprise Linux.
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OBJECTION RESPONSE
Linux doesn’t
scale.
The number of enterprise companies using Red Hat Enterprise Linux has grown
enormously in the last few years, and Red Hat Enterprise Linux is now a mainstream
enterprise operating system. The scalability of Red Hat Enterprise Linux is evident
in the number of companies and organizations that rely on it to run their mission-
critical applications. Red Hat Enterprise Linux is deployed by more than 90% of the
Fortune 500. Customers include SalesForce.com, the New York Stock Exchange,
Dreamworks, Saber Holdings, and the U.S. Department of Defense (mention
customers in your prospect’s industry here). In addition, Red Hat continually collabo-
rates with processor and hardware vendors to further increase the scalability of indi-
vidual systems.
I have never
used or experi-
mented with
Linux.
Red Hat Enterprise Linux is easy to administer and manage (emphasize strengths
of Red Hat Satellite and automation, Yum*, and out-of-the-box management tools).
Linux is very similar to other UNIX operating systems. You can register for an online
training class or read some of Red Hat’s excellent resources in the Customer Portal.
Linux isn’t
reliable.
The number of enterprise companies using Red Hat Enterprise Linux has grown expo-
nentially in the last few years. The U.S. Department of Defense and NYSE Euronext
are both running on Red Hat Enterprise Linux and have stringent requirements for
reliability, scalability, and extreme security.
Red Hat
Enterprise
Linux has
too large a
footprint.
Red Hat Enterprise Linux can be made very “skinny”, as we’ve done with our RHEV-H
Hypervisor. We have resources to help you create a smaller footprint today and you
can further reduce Red Hat Enterprise Linux’s footprint with Red Hat Consulting
Services.
* Yum is an interactive,
automated update program
which can be used for
maintaining Red Hat
Enterprise Linux systems.
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RED HAT ENTERPRISE LINUX MANAGEMENT OPTIONS
Non-competitive objections you might encounter
OBJECTION RESPONSE
A homegrown
management
solution will
work for me.
Other customers told me the same thing until they realized the hidden costs of a
custom solution and saw the significant costs they could save and risks they could
avoid by not re-inventing a solution from scratch (labor costs, support and documen-
tation, risk if the author of custom systems management tooling leaves, etc.).
I want a cross-
platform
management
solution.
Red Hat Satellite is a best-of-breed solution for Linux systems. It is the only system
specifically tuned for Red Hat Enterprise Linux and easily integrates with other
management platforms.
I already have
an enterprise
(Big 4) manage-
ment solution.
Big 4 solutions (IBM, BMC, CA, HP) are expensive, complex, and often consist of
multiple products with focus primarily on monitoring. You will likely achieve better
performance at a lower cost by using Red Hat Satellite for a portion of your environ-
ment. Let Satellite handle the updating, managing, and provisioning — and allow the
Big 4 to handle the monitoring.
I’m not
convinced
Red Hat
Satellite is
enterprise-
ready.
Red Hat Satellite is widely deployed in mission-critical environments, including
investment banking systems and secure government networks. It comes with
unlimited 24x7 support and proven scalability, with many customers managing
over 5,000 servers and some as many as 17,000 servers.
I don’t think I
need Red Hat
Satellite.
Red Hat Satellite offers valuable security and control benefits. Security is enhanced
with the ability to store system details locally versus over the Internet, and many
customers save a lot of time and money with the ability to automate the distribution
of their own content via Red Hat Satellite.
Is Subscription
Asset Manager
an enforce-
ment tool for
Red Hat?
Red Hat Subscription Asset Manager does not enforce or restrict execution of
Red Hat products, but provides valuable information on subscription status that
enables you to manage and control your subscriptions and access to Red Hat content.
Is this a form of
Digital Rights
Management
(DRM)?
Red Hat Subscription Management tools use x.509 certificates to identify systems
and subscriptions to create an inventory that enables you to know exactly where and
how you are using your subscriptions. This inventory is critical to the effective use of
your investments.
I don’t think
that I need
Subscription
Asset Manager.
Subscription Asset Manager is provided with your Red Hat subscription and assists
you in determining your subscription status in an on-premise environment. This
control enables you to be self-monitoring, and self-managing, of your subscriptions
and compliance within your regulated environment and contracts. For customers
who have a need for compliance or control of their subscriptions, Subscription Asset
Manager can be invaluable.
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74redhat.com SELLING GUIDE Red Hat Enterprise Linux Sales Guide
SOURCES 1.1 Market Share Analysis: Operating System Software, Worldwide, 2011 , Matthew Cheung , Gartner, Inc., 25 April 2012
1.2 Red Hat Annual Report for Fiscal Year 2013
1.3 IDC Worldwide Server Installed Base Forecast 2009–2013 Update, March 2010, #221809
1.4 IDC Worldwide & Regional Server 2009–2013 Forecast Update, December 2009, #221439
1.5 IDC Software Market Forecaster, April 2009
1.6 Worldwide Linux Client and Server Operating Environments Market Analysis and 2013–2017 Forecast and 2012 and Vendor Shares: 3rd Platform Transitions Take Hold (IDC #242635, August 2013), and Worldwide Windows Server Operating Environments 2013–2017 Forecast: Windows Server Drives into Virtualization (IDC #242789, August 2013)
1.7 “Top500 OS chart”. Top500.org, 31 October 2010.
1.8 Worldwide Linux Client and Server Operating Environments Market Analysis and 2013–2017 Forecast and 2012 Vendor Shares: 3rd Platform Transitions Take Hold (IDC #242635, August 2013)
3.1 Yankee Group Server OS Reliability Survey, Yankee Group Research, Inc.
3.2 Red Hat Enterprise Linux 6: Performance Advantages with an Open Source Software Stack, Principled Technologies, Inc., April 2012
3.3 Migrate to Red Hat Enterprise Linux: Lower the Total Cost of Ownership, Alinean, December 2011
3.4 http://www.redhat.com/en/about/press-releases/Red%20Hat%20Powers%20$2.5%20Million%20in%20Cost%20Savings%20for%20Santos
3.5 http://www.redhat.com/en/about/press-releases/salt-river-project
3.6 http://www.redhat.com/en/about/press-releases/bnz
3.7 https://www.redhat.com/en/resources/red-hat-provides-cepsa-scalable-standardized-high-availability-sap-platform
3.8 https://www.redhat.com/en/resources/bilcare-research-cost-effectively-scales-for-business-growth-with-red-hat-enterprise-linux-with-integrated-virtualization
3.9 http://www.redhat.com/en/resources/dreamworks-animation-utilizes-the-red-hat-portfolio-to-build-a-private-cloud-for-financial-and-creative-applications
3.10 http://www.redhat.com/en/resources/red-hat-enterprise-linux-fuels-over-two-million-in-cost-savings-for-santos
3.11 http://www.redhat.com/en/resources/rhel-desktop-datasheet
4.1 http://www.redhat.com/en/resources/ing-diba-future-proofs-migrates-from-solaris-to-red-hat-enterprise-linux
4.2 https://www.redhat.com/en/resources/eth-zurich-chooses-red-hat-and-satellite
5.1 http://www.redhat.com/en/resources/red-hat-enterprise-linux-helps-verimatrix-achieve-global-success-in-content-and-revenue-security
5.2 http://www.redhat.com/en/about/press-releases/dell-and-red-hat-collaborate-for-embedded-solutions-through-dell-oem-partner-program
7.1 [Missing Source]
7.2 Understanding Linux Deployment Strategies: The Business Case for Standardizing on Red Hat Enterprise Linux (IDC, April 2011)
7.3 Migrate to Red Hat Enterprise Linux: Lower the Total Cost of Ownership, Alinean, December 2011.
7.4 https://www.redhat.com/en/resources/alpha-exchange-reduces-cost-by-migrating-to-red-hat
7.5 http://www.redhat.com/en/resources/cox-enterprises-migrates-its-critical-peoplesoft-software-from-sun-solaris-to-red-hat-enterprise-linux
7.6 http://www.redhat.com/f/pdf/jboss/panthera_capital_migration.pdf
7.7 http://www.redhat.com/f/pdf/customers/RH_CS_HealthPlan_web.pdf
7.8 https://www.redhat.com/en/about/videos/nyse-euronext-chooses-red-hat-solutions-flexibility-and-reliable-fast-paced-performance
7.9 http://www.redhat.com/en/resources/brazils-ministry-of-health-gains-greater-security-and-reliability-with-red-hat
7.10 DOING MORE WITH LESS: How Red Hat Enterprise Linux shrinks total cost of ownership (TCO) compared to Windows, Red Hat, 2013.
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Copyright © 2015 Red Hat, Inc. Red Hat, Red Hat Enterprise Linux, the Shadowman logo, and JBoss are trademarks of Red Hat, Inc., registered in the U.S. and other countries. Linux® is the registered trademark of Linus Torvalds in the U.S. and other countries.
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7.11 Worldwide Linux Client and Server Operating Environments Market Analysis and 2013–2017 Forecast and 2012 Vendor Shares: 3rd Platform Transitions Take Hold (IDC #242635, August 2013), and Worldwide Windows Server Operating Environments 2013–2017 Forecast: Windows Server Drives into Virtualization (IDC #242789, August 2013)
8.1 IDC: Worldwide Operating Systems and Subsystems 2011–2015 Forecast and 2010 Vendor Shares, Al Gillen, August 2011 #229441, Volume: 1
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