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    07-Apr-2017
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  • MISSION: To intercept clientele within 1-3 miles of the Red Door via lifestyle events, beauty fitness initiatives, and intimate brand-based promotions.

    VISION: The primary goal of the RED DOOR RADIUS is to provide a haven of wellness for patrons that LIVE, WORK AND PLAY in the Biltmore area.

    INTRODUCING THE RED DOOR RADIUS:

  • BILTMORE DEMOGRAPHICS:2013 ESTIMATE PRIMARY TRADE AREA: 424,451 2018 PROJECTION: 431,505 5 YEAR MARKET GROWTH: 1.7%

    AVERAGE HOUSEHOLD INCOME $56,427 MEDIAN HOUSEHOLD INCOME $35,735

    HOUSEHOLD INCOME RANGES $50,000 + 62,300 35.6% $75,000 + 37,103 21.2%$100,000 + 22,588 12.9%$150,000 + 10,097 5.8%

    AGE BY POPULATION AVERAGE AGE: 36.7 MEDIAN AGE: 35.5

    EDUCATION / OCCUPATION LEVELS BACHELORS DEGREE PLUS 81,685 29.3%

    WHITE COLLAR 124,401 60.9%

    RACE / ETHNICITY WHITE 292,317 68.9% BLACK 24,460 5.8% ASIAN / PACIFIC ISLANDER 14,239 3.4% OTHER 93,435 22.0%HISPANIC OR LATINO 154,689 36.4%NOT HISPANIC OR LATINO 269,762 63.6%

    DAYTIME EMPLOYMENT FOR THE AREATOTAL BUSINESSES 26,402TOTAL EMPLOYEES 264,071

  • RED DOOR ALLIANCE

    Merging with physicians

    -Sell gift cards $10-25 off of face value, to participating healthcare providers.-We win by engaging an existing client base. *They win by making a profit and providing a tiered wellness service by aligning with a notable brand.

    THE RED DOOR PROFESSIONAL

    Merging with public school systems

    -Provide a card for teaching professionals on a yearly basis-$10 off any service of $50 or more; $20 off any service of $100 or more-Deliver a detailed presentation to schools

    *We win by converting a local population to new clients. Must maintain a database of teaching staff for accuracy*They win by having a new place to congregate and call home, off hours

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    PROMOTIONS:

  • BODY BUTTER PACKAGE

    COOL OFF THIS SUMMER AT THE RED DOOR: THE BODY BUTTER PACKAGE

    $40 MANICURE $40 BODY GLOW$5 POLISH$10 LIPSTICK$5 ICE CREAM OR SHERBERT + BODY BUTTER SAMPLE$100 VALUE*RECEIVE 25% OFF OF PURCHASE OF BODY BUTTER

    CELLULITE FIGHTER SERIES

    Merging with AMENZONE FITNESS

    -Kickboxing classes during the day.. cellulite treatment mid-day, smoothies and fruit juice provided by JUICED.-Special pricing

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    PROMOTIONS:

  • RED DOOR MEDITATION

    Merging with yoga instructors and meditation gurus in the area

    -Hold a meditation class in the evenings. Provide light tea and refreshments. Small classes in the relaxation area

    GIRLS NIGHT OUT

    Merge with nightlife establishments in the area

    -Mani / Pedi specials + a glass of wine at participating lounge, night club or bar, and or free admission

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    PROMOTIONS:

  • SPA ON CAMPUS

    Merge with ASU, to enhance the student body experience

    MUST SIGN UP AND FOLLOW OUR INSTAGRAM PAGE FOR UPDATES-Discount on Massage Mon-Wed all summer-Promotions done on campus. Table set-up.

    THE RED DOOR LEASE PARTNERSHIP PROGRAM:

    Merge with select property management corporations.

    Offer $25 coupons / gift cards. . for signed leases at high end properties.

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    PROMOTIONS:

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