red dor spa
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MISSION: To intercept clientele within 1-3 miles of the Red Door via lifestyle events, beauty fitness initiatives, and intimate brand-based promotions.
VISION: The primary goal of the RED DOOR RADIUS is to provide a haven of wellness for patrons that LIVE, WORK AND PLAY in the Biltmore area.
INTRODUCING THE RED DOOR RADIUS:
BILTMORE DEMOGRAPHICS:2013 ESTIMATE PRIMARY TRADE AREA: 424,451 2018 PROJECTION: 431,505 5 YEAR MARKET GROWTH: 1.7%
AVERAGE HOUSEHOLD INCOME $56,427 MEDIAN HOUSEHOLD INCOME $35,735
HOUSEHOLD INCOME RANGES $50,000 + 62,300 35.6% $75,000 + 37,103 21.2%$100,000 + 22,588 12.9%$150,000 + 10,097 5.8%
AGE BY POPULATION AVERAGE AGE: 36.7 MEDIAN AGE: 35.5
EDUCATION / OCCUPATION LEVELS BACHELORS DEGREE PLUS 81,685 29.3%
WHITE COLLAR 124,401 60.9%
RACE / ETHNICITY WHITE 292,317 68.9% BLACK 24,460 5.8% ASIAN / PACIFIC ISLANDER 14,239 3.4% OTHER 93,435 22.0%HISPANIC OR LATINO 154,689 36.4%NOT HISPANIC OR LATINO 269,762 63.6%
DAYTIME EMPLOYMENT FOR THE AREATOTAL BUSINESSES 26,402TOTAL EMPLOYEES 264,071
RED DOOR ALLIANCE
Merging with physicians
-Sell gift cards $10-25 off of face value, to participating healthcare providers.-We win by engaging an existing client base. *They win by making a profit and providing a tiered wellness service by aligning with a notable brand.
THE RED DOOR PROFESSIONAL
Merging with public school systems
-Provide a card for teaching professionals on a yearly basis-$10 off any service of $50 or more; $20 off any service of $100 or more-Deliver a detailed presentation to schools
*We win by converting a local population to new clients. Must maintain a database of teaching staff for accuracy*They win by having a new place to congregate and call home, off hours
BODY BUTTER PACKAGE
COOL OFF THIS SUMMER AT THE RED DOOR: THE BODY BUTTER PACKAGE
$40 MANICURE $40 BODY GLOW$5 POLISH$10 LIPSTICK$5 ICE CREAM OR SHERBERT + BODY BUTTER SAMPLE$100 VALUE*RECEIVE 25% OFF OF PURCHASE OF BODY BUTTER
CELLULITE FIGHTER SERIES
Merging with AMENZONE FITNESS
-Kickboxing classes during the day.. cellulite treatment mid-day, smoothies and fruit juice provided by JUICED.-Special pricing
RED DOOR MEDITATION
Merging with yoga instructors and meditation gurus in the area
-Hold a meditation class in the evenings. Provide light tea and refreshments. Small classes in the relaxation area
GIRLS NIGHT OUT
Merge with nightlife establishments in the area
-Mani / Pedi specials + a glass of wine at participating lounge, night club or bar, and or free admission
SPA ON CAMPUS
Merge with ASU, to enhance the student body experience
MUST SIGN UP AND FOLLOW OUR INSTAGRAM PAGE FOR UPDATES-Discount on Massage Mon-Wed all summer-Promotions done on campus. Table set-up.
THE RED DOOR LEASE PARTNERSHIP PROGRAM:
Merge with select property management corporations.
Offer $25 coupons / gift cards. . for signed leases at high end properties.