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Red bullEvent.Reportppt
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Transcript of Red bullEvent.Reportppt
ACTIVITY EVALUATION EVENT Small Fire (Outlet Event)
• Event description: High Impact Event• Location: King’s College Annex, V/I• Type: Small fire (DJ and Product support)• Date: 20th April, 2012• Core Target: 25 - 35year• STRATEGIC FOCUS: Using event as a platform
announce re-entry for the Brand ( Red Bull)
PICTURE IT
OBJECTIVES
CROWD: 8,000
SAMPLES: 720 cans
CAN SALES: 2400cans
BUDGET: Cans – 720 , DJ - 500,000 naira
PHOTOS: Still images showing consumption and Cans on table
ATL: Multi media display of the can within and outside the venue
COMMS: Radio hypes, WOM
TOOLS: Gastro Bar, Fushr Bar, Small cooler, Baby cooler, Mega cooler, Mini coopers
RESULTS - Event KEY LEARNINGS
CROWD: 5,000
SAMPLES: 720 cans
CAN SOLD: 0
SPEND: DJ - 500,000 Naira
PHOTOS: Still images showing consumption . Cans in hand and on table images
ATL: Multi media display of the Red Bull can within and outside the venue
COMMS: Radio hypes , WOM
TOOLS: Gastro Bar, Fushr Bar, Small cooler, Baby cooler, Mega cooler, Acrylic panel stand mini coopers
A) PRE-PROMOTION:
B) ACTIVATION:
C) SAMPLING:
D) OTHER: Red Bull available for sale was not enough, a drink vendor came in with 240 cans as against 2,400 cans we wanted to consume
RESULTS – Consumption & CA
PURE: 720
MIXED:
CA:
TOOLS:
OVERALL COMMENT : It was a good event A list Artist, Top DJS and a large audience. It was a good platform to announce the re-entry of Red Bull
CANS IN HAND SHOTS
DJ Jimmy Jatt Jafextra
MI CEO ChocBoys and Whyte of NOUN FM Freeze of Cool FM
ACTIVATION
Sales Point Fushr Bar and cooler @ VVIP
DJ Jimmy Jatt Baby cooler on-stage
ACTIVATION
Wiings member refilling a cooler on stage