History

• In 1987 Red Bull was only available in 1 country.

• Today Red Bull is present in over 160 countries.

• Since 1987, 30 billion cans have been consumed

Company Figures

• As of the end of 2011, Red Bull employed 8,294 people in 164 countries.

• A total of 4.631 billion cans of Red Bull were sold worldwide in 2011, representing an increase of 11.4% against 2010. Company turnover increased by 12.4% from EUR 3.785 billion to EUR 4.253 billion.

Campaign Goals

• Show a drastic increase of Facebook fans.

• Build a more advanced blogging community.

• Greatly increase Twitter followers.

• Enhance the Red Bull YouTube channel.– Increase views of Red Bull

sponsored events and athletes around the globe.

• Raise overall brand awareness via online platforms

More with Social Media

• Facebook Fan Page– Enhance SEO– Promotions/Coupons/Contests– Customer Surveys

• Twitter– Enhance SEO– Have sponsored athletes linked

to Red Bull page– Provide helpful brand

information

Sponsored Athletes

• Get the sponsored Red Bull athletes more involved with the Red Bull following.

• Make links readily available on Red Bull’s social media platforms.

• Get the athletes to connect more with the fans.

• Show the fans how awesome it is to be sponsored by Red Bull

~ My BIG Idea ~

• Red Bull sponsored parties across college campuses in the USA or worldwide.

• Have the brand everywhere.• Free drink and merch give-aways• Allow entrance upon following conditions:– Must show some form of college ID– Must show receipt of a Red Bull product

purchase $5 or more (only allowed to be 2 weeks old)

The Budget

• Free Mediums to Utilize– Facebook, YouTube,

Twitter..etc

• Cost of Labor– We will need to pay

employees to monitor and update the social media platforms, also for the concert/party idea, pay artists, pay for the merch handouts.

Evaluating Campaign Success

• Google Analytics• Twitter followers• Facebook fans• Blog followers• YouTube

subscribers/views

It Gives You Wings

Red Bull will continue to be the youthful energetic brand that so many people love.

It gives you wïngs