Red bull on social media
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RED BULL SOCIAL MEDIA ANALYSIS PRATIK KRISHNAN AARTI RANA
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A study on the social media strategy of Red Bull on social media platforms and also of their biggest social media case study i.e Red Bull Stratos
Transcript of Red bull on social media
RED BULL SOCIAL MEDIA ANALYSIS
PRATIK KRISHNANAARTI RANA
Objective To Simplify And Understand The Social Media Strategy Of Red Bull, Give Inputs On What Else Should Be Done.
IntroductionAll marketing promotions of Red Bull is handled by Red Bull Media House.
They have more than 50 million followers across all mediums.
Red Bull has dedicated channels on all platforms.
Social Media Presence
Strategy One of the fastest movers on any new social platform.
Integration of all platforms to give a magnified effect to any campaign.
Promotion of brand is secondary, more inclined towards promoting content and activities that the energy drink consuming target audience of the brand connects with. E.g. Adventure Sports, Non-Sport Adrenalin Pumping Activities.
Content is minimal, simple worded and image centric.
Stratos- The Bull Of All Campaigns
On Sunday, October 14, Austrian skydiver Felix Baumgartner from the Red Bull Stratos Project earned their places in the history books. Felix managed to descend 128,000 feet in a stratospheric balloon and made a breath-taking free fall jump with speed of 1,342 km/h. This made him the first man to break the speed of sound in free fall before parachuting to the ground. In addition, he set several other records. The mission claims to provide valuable medical and scientific research data for future space pioneers.
The Stratos Social Media Impact on 14th Oct, 2012
22,000 Instagram
Photo shares
8 Million Views On YouTube
3.2 Million Certified Hashtag Tweets
9 Million Facebook
Interactions
87,000 YouTube Channel
Subscriptions
1,00,000 Likes On A
Single Photo
What They Are Doing Right They are a big brand and they know it, thus, very minimal self promotion on their pages.
Creating a connect with the kind of people who consume their products through promotion of activities they would be interested in.
Scope For Improvement Red bull also indulges in a lot of local BTL activities which are large scale.
These should be highlighted on their social media pages through creation of a build up for the activity.
For e.g. The Red Bull Air Drop, in this activity crates of Red Bull were dropped off in many prominent colleges in India and it was made to look like they were dropped off in actual Choppers. However, apart from a Youtube video, there was no noise online about this activity.
Thank You
