Red AuerbachRed Auerbach1917-20061917-2006

LEADERSHIP FALL 2006 GROUP 6LEADERSHIP FALL 2006 GROUP 6

AgendaAgenda Biography (Regina)Biography (Regina)

PersonalPersonal Coaching ExperienceCoaching Experience

Accomplishments (Altin)Accomplishments (Altin) True Colors Exercise (Tom)True Colors Exercise (Tom) Emotional Intelligence (Tom)Emotional Intelligence (Tom) Did you know? (Jack)Did you know? (Jack) Leadership Style (Ahmed)Leadership Style (Ahmed)

Leadership vs. ManagementLeadership vs. Management Level 5 LeadershipLevel 5 Leadership

Strengths and Weaknesses as a Leader (Alex)Strengths and Weaknesses as a Leader (Alex) Conclusion (Regina)Conclusion (Regina)

LEADERSHIP FALL 2006 GROUP 6LEADERSHIP FALL 2006 GROUP 6

1910 1920 1930 1940 1950 1960 1970 1980 1990 2000 2010 2020

Attended Seth Low

J unior College (New

York) (1936-1937)

Attended George

Washington University

(Washington, DC)

(1937-40)

Red Auerbach's Personal Life

Born on Sept.

20th, 1917 in

Brooklyn, NY

Attended Eastern District

High School (Brooklyn, NY)

(1932-35)

Enlisted in

the U.S.

Navy

(1943-44)

Died at age 89 on

Oct. 28, 2006Married Dorothy Lewis

(J une 6, 1941)

1910 1920 1930 1940 1950 1960 1970 1980 1990 2000 2010 2020

Team

President

(2001-2006)

Team President (1970-1997)

Celtics General

Manager (1966-1984)

Red Auerbach's Coaching Experience

Coached

St. Albans

Prep (1940)Coached

Roosevelt High

School (1941-43)

Assistant Coach at

Duke University (1949-

1950)Coached

Washington

Capitals (1946-49)

Coached NBA Tri-Cities

Blackhawks (1949-50)

Coached NBA

Boston Celtics

(1950-66)

“Red Auerbach is the best coach in the history ofprofessional sports, period,” ― Bill Russell, Auerbach’sstar player and successor as coach of the Celtics.

Accomplishments Accomplishments

As either coach or executive, Auerbach As either coach or executive, Auerbach had a hand in 16 NBA championships in had a hand in 16 NBA championships in 29 years. 29 years.

Set the tone: stressed importance of solid Set the tone: stressed importance of solid fundamental skills and unselfish team fundamental skills and unselfish team play. play.

Refusal to loseRefusal to lose 'Look and Act Like Champions''Look and Act Like Champions'

11stst to Set the Record to Set the Record

Coached his team w/o any Coached his team w/o any assistant coachesassistant coaches

Led his Boston squad to 9 Led his Boston squad to 9 NBA championships in 10 NBA championships in 10 seasons seasons

Drafted the NBA's first African Drafted the NBA's first African American player American player

Also named the first African Also named the first African American coach in any American coach in any professional sports league professional sports league

Had the first all-African Had the first all-African American starting lineup in American starting lineup in NBA history. NBA history.

99 wins in the playoffs -- was 99 wins in the playoffs -- was not surpassed for nearly 30 not surpassed for nearly 30 years. years.

Precedents Precedents

His coaching innovations were copied by othersHis coaching innovations were copied by others He helped define a style of play that has been He helped define a style of play that has been

followed for decades. followed for decades. He originated the concept of the He originated the concept of the sixth mansixth man Employed a fierce, face-to-face style of defense Employed a fierce, face-to-face style of defense

that revolutionized the way basketball was that revolutionized the way basketball was played. played.

During their championship run, the Celtics During their championship run, the Celtics seldom had any players in the top 10 in scoring seldom had any players in the top 10 in scoring in the leaguein the league

Yet they play as a TEAM!Yet they play as a TEAM!

Boston’s Post Season RecordsBoston’s Post Season RecordsChampionships 16 Championships 16 1957 (NBA), 1959 (NBA), 1960 (NBA), 1961 (NBA), 1962 (NBA), 1957 (NBA), 1959 (NBA), 1960 (NBA), 1961 (NBA), 1962 (NBA),

1963 (NBA), 1964 (NBA), 1965 (NBA), 1966 (NBA), 1968 (NBA), 1969 (NBA), 1974 1963 (NBA), 1964 (NBA), 1965 (NBA), 1966 (NBA), 1968 (NBA), 1969 (NBA), 1974 (NBA), 1976 (NBA), 1981 (NBA), 1984 (NBA), 1986 (NBA)(NBA), 1976 (NBA), 1981 (NBA), 1984 (NBA), 1986 (NBA)

Conference Championships 7Conference Championships 7 1974 (Eastern), 1976 (Eastern), 1981 (Eastern), 1984 1974 (Eastern), 1976 (Eastern), 1981 (Eastern), 1984 (Eastern), 1985 (Eastern), 1986 (Eastern), 1987 (Eastern)(Eastern), 1985 (Eastern), 1986 (Eastern), 1987 (Eastern)

Division Championships 28Division Championships 28 - 1957 (Eastern), 1958 (Eastern), 1959 (Eastern), 1960 - 1957 (Eastern), 1958 (Eastern), 1959 (Eastern), 1960 (Eastern), 1961 (Eastern), 1962 (Eastern), 1963 (Eastern), 1964 (Eastern), 1965 (Eastern), 1961 (Eastern), 1962 (Eastern), 1963 (Eastern), 1964 (Eastern), 1965 (Eastern), 1966 (Eastern), 1968 (Eastern), 1969 (Eastern), 1972 (Atlantic), 1973 (Eastern), 1966 (Eastern), 1968 (Eastern), 1969 (Eastern), 1972 (Atlantic), 1973 (Atlantic), 1974 (Atlantic), 1975 (Atlantic), 1976 (Atlantic), 1980 (Atlantic), 1981 (Atlantic), 1974 (Atlantic), 1975 (Atlantic), 1976 (Atlantic), 1980 (Atlantic), 1981 (Atlantic), 1982 (Atlantic), 1984 (Atlantic), 1985 (Atlantic), 1986 (Atlantic), 1987 (Atlantic), 1982 (Atlantic), 1984 (Atlantic), 1985 (Atlantic), 1986 (Atlantic), 1987 (Atlantic), 1988 (Atlantic), 1991 (Atlantic), 1992 (Atlantic), 2005 (Atlantic)(Atlantic), 1988 (Atlantic), 1991 (Atlantic), 1992 (Atlantic), 2005 (Atlantic)

Playoff Appearances 45Playoff Appearances 45 - 1948, 1951, 1952, 1953, 1954, 1955, 1956, 1957, 1958, - 1948, 1951, 1952, 1953, 1954, 1955, 1956, 1957, 1958, 1959, 1960, 1961, 1962, 1963, 1964, 1965, 1966, 1967, 1968, 1969, 1972, 1973, 1959, 1960, 1961, 1962, 1963, 1964, 1965, 1966, 1967, 1968, 1969, 1972, 1973, 1974, 1975, 1976, 1977, 1980, 1981, 1982, 1983, 1984, 1985, 1986, 1987, 1988, 1974, 1975, 1976, 1977, 1980, 1981, 1982, 1983, 1984, 1985, 1986, 1987, 1988, 19891989, 1990, 1991, 1992, 1993, 1993, 1995, 2002, 2003, 2004, 2005, 1990, 1991, 1992, 1993, 1993, 1995, 2002, 2003, 2004, 2005

Season Stats under RedSeason Stats under Red

0

10

20

30

40

50

60

70

Season W Season L Playoff Wins

19461947194819491950195119521953195419551956195719581959196019611962196319641965

Regular Season WinsRegular Season Wins

Lenny Wilkens Lenny Wilkens 13321332

Larry Brown Larry Brown 12391239

Don Nelson Don Nelson 11901190

Pat Riley Pat Riley 11511151

Jerry Sloan Jerry Sloan 984984

Bill Fitch Bill Fitch 944944

Red AuerbachRed Auerbach 938938

Dick Motta Dick Motta 935935

Phil Jackson Phil Jackson 877877

Jack Ramsay Jack Ramsay 864864

Despite only coaching Despite only coaching until he was 48 years until he was 48 years old and despite longer old and despite longer playoff series these playoff series these days, Red Auerbach days, Red Auerbach still ranks among the still ranks among the top coaches in career top coaches in career wins and playoff wins and playoff victories.victories.

Playoff WinsPlayoff Wins

Phil Jackson Phil Jackson 179179

Pat Riley Pat Riley 171171

Larry BrownLarry Brown 120120

Red AuerbachRed Auerbach 9999

K.C. JonesK.C. Jones 8181

Lenny WilkensLenny Wilkens 8080

Jerry Sloan Jerry Sloan 7878

Gregg Popovich Gregg Popovich 7676

Chuck Daly Chuck Daly 7575

Rick AdelmanRick Adelman 7070

The Red Auerbach Youth FoundationThe Red Auerbach Youth Foundation

““The Red Auerbach Youth The Red Auerbach Youth Foundation (RAYF) was Foundation (RAYF) was founded in 1985 to honor founded in 1985 to honor Arnold "Red" Auerbach, one Arnold "Red" Auerbach, one of Boston's and the country's of Boston's and the country's great sports legends. Red great sports legends. Red Auerbach was a big believer Auerbach was a big believer in the value of sports and in the value of sports and athletics to the healthy athletics to the healthy development, both physical development, both physical and emotional, of children.” and emotional, of children.”

The mission of RAYF is to The mission of RAYF is to enrich the lives of children enrich the lives of children throughout Massachusetts by throughout Massachusetts by providing sports and providing sports and recreational opportunties.recreational opportunties.

Central to RAYF’s mission Central to RAYF’s mission are two goals: first, RAYF are two goals: first, RAYF focuses on getting children, focuses on getting children, who would not otherwise who would not otherwise participate, involved in sports; participate, involved in sports; and second, RAYF strives to and second, RAYF strives to bring children of all racial and bring children of all racial and ethnic backgrounds together ethnic backgrounds together through sports. through sports.

Sports Include: Basketball, Sports Include: Basketball, Boston Marathon, Double Boston Marathon, Double Dutch, Summer Camp, Track, Dutch, Summer Camp, Track, VolleyballVolleyball

Accomplishments Over the YearsAccomplishments Over the Years

Led Washington to two division titles (1947, 1949) Led Washington to two division titles (1947, 1949) Coached the Boston Celtics to eight straight NBA championships Coached the Boston Celtics to eight straight NBA championships

(1959-66) and nine overall (1959-66) and nine overall First coach in history to win 1,000 games (1,037-548) First coach in history to win 1,000 games (1,037-548) Led Boston to 10 Eastern Division titles in 16 years (1956-66) Led Boston to 10 Eastern Division titles in 16 years (1956-66) NBA Coach of the Year (1965) NBA Coach of the Year (1965) Named greatest coach in the history of the NBA by the Named greatest coach in the history of the NBA by the

Professional Basketball Writers Association of America (1980) Professional Basketball Writers Association of America (1980) Coached 11 Hall of Famers Coached 11 Hall of Famers Named NBA Executive of the Year (1980) Named NBA Executive of the Year (1980) NBA 25th Anniversary All-Time team coach (1970) NBA 25th Anniversary All-Time team coach (1970) Coached in the NBA East-West All-Star Game 11 consecutive years Coached in the NBA East-West All-Star Game 11 consecutive years

(1957-67) and compiled a 7-4 record (1957-67) and compiled a 7-4 record Authored the widely circulated basketball book Authored the widely circulated basketball book Basketball for the Basketball for the

Player, the Fan and the CoachPlayer, the Fan and the Coach

Coaching True ColorsCoaching True Colors

Green?Green? Blue?Blue? Gold?Gold? Orange?Orange?

Red.Red.

Emotional IQEmotional IQ

Listen.Listen. Players are people, not horses.Players are people, not horses. Give respect, get respect.Give respect, get respect. Know when to get in their face.Know when to get in their face. Motivate, Direct, Inspire.Motivate, Direct, Inspire. Fear motivates but will backfire.Fear motivates but will backfire. Chemistry, Cameraderie melts egos.Chemistry, Cameraderie melts egos. Shared Values.Shared Values.

RED’S STRENGTHSRED’S STRENGTHS

• Commitment/WillCommitment/Will against odds against odds• EmpathyEmpathy• Pioneer of originalPioneer of original strategy strategy

““His commitment to winning was absolute -- His commitment to winning was absolute -- nothing was more important. He was relentless nothing was more important. He was relentless and produced the greatest basketball dynasty and produced the greatest basketball dynasty so far that this country has ever seen and so far that this country has ever seen and certainly that the NBA has ever seen." certainly that the NBA has ever seen." --Bob Cousy, the Hall of Fame guard who --Bob Cousy, the Hall of Fame guard who played for Auerbach.played for Auerbach.

EmpathyEmpathy "Players are people, not horses. You don't handle them. You work with them, you coach them, you teach them, and, maybe most important, you listen to them." - RED

• Listening to the interests and concerns of his players

• Personally oversaw each recruitment

Red’s Winning Strategy

He originated the concept of the sixth man, using a key reserve player to enter the game to give his team a lift when his opponents were tiring. He emphasized the fast-break offense, with lightning-strike attacks before the opposing team could retreat on defense. And, beginning with his own playing days at George Washington University, Auerbach employed a fierce, face-to-face style of defense that revolutionized the way basketball was played.

The 6th Man

DON’T START one of your best players/shooters.

Replace a tired player with a fresh player from the bench

The Celtics gain a short energy boost while the opposing team

struggles with fatigue

The shift in momentum gives a boost to your own team’s tired starters.

Team ChemistryTeam Chemistry

SportsmanshipSportsmanship Joe McCarthy: A team’s demeanor Joe McCarthy: A team’s demeanor

away from the field affects their away from the field affects their performance in the gameperformance in the game

Unselfish game play Unselfish game play

Well-rounded team superior to a Well-rounded team superior to a team dependant on one or two team dependant on one or two “special players”“special players” (cough, cough, Shaq)(cough, cough, Shaq)

Fast Break OffenseFast Break Offense

Following a successful defense of their basket

The Celtics rush on offense

Gaining an unguardedattempt at the basket

““Trash Toking”Trash Toking”

1.) What did Red smoke during the games? 1.) What did Red smoke during the games? Cigars, Big Hairy CigarsCigars, Big Hairy Cigars. .

2.) When did he smoke them?2.) When did he smoke them? While the While the gamegame was still being was still being

played.played.

3.) Where did he smoke, at3.) Where did he smoke, at away or home games? away or home games? Home. Never on the road.Home. Never on the road.

““Trash Toking” cont’dTrash Toking” cont’d

4.) Why did he smoke them? 4.) Why did he smoke them? He was savoring the moment. He was savoring the moment.

5.) What are some not-so positive5.) What are some not-so positivetraits of Red that it symbolized?traits of Red that it symbolized? His arrogance and confrontational styleHis arrogance and confrontational style

6.) What are some negative examples of his 6.) What are some negative examples of his actions (besides his “trash toking”) that enforced actions (besides his “trash toking”) that enforced these qualities?these qualities? Suspensions, Brawls, Record-breaking finesSuspensions, Brawls, Record-breaking fines. .

““REDRED” ”

7.) Why was Red called “Red”?7.) Why was Red called “Red”?

He had He had redred hair. hair.

The First The First

8.) He was the first NBA coach to do what?8.) He was the first NBA coach to do what? To Draft an African-American player to the NBA To Draft an African-American player to the NBA To hire NBA 1st African-American head coach To hire NBA 1st African-American head coach To Start five African-AmericansTo Start five African-Americans

9.) Who was one of these five starters?9.) Who was one of these five starters? Bill Russell Bill Russell

10.) What happened as a result of starting them?10.) What happened as a result of starting them? Boston won 9 NBA titles, 8 of them were consecutiveBoston won 9 NBA titles, 8 of them were consecutive

(1959-1966). (1959-1966). This is more NBA titles than any other head coachThis is more NBA titles than any other head coach

(except Phil Jackson)(except Phil Jackson)

CoachingCoaching

Did Red’s success with the Celtics Did Red’s success with the Celtics flourish only after center Bill Russell flourish only after center Bill Russell arrived to complement Bob Cousy? arrived to complement Bob Cousy? A coach needs to utilize their A coach needs to utilize their

star players’ talent effectively,star players’ talent effectively, control their egos, make sure control their egos, make sure they get along with their they get along with their teammates.teammates.

11.) How many assistant coaches 11.) How many assistant coaches would he usually have?would he usually have? None. None.

An Eye for TalentAn Eye for Talent

12.) What did Auerbach look for in a player? 12.) What did Auerbach look for in a player? AttitudeAttitude

How did he choose his playersHow did he choose his players When he scouted a player, he likedWhen he scouted a player, he liked

to get REALLY REALLY CLOSEto get REALLY REALLY CLOSE

Who did he select for the Celtics in the Who did he select for the Celtics in the 1970’s & 80’s that showed his great eye for 1970’s & 80’s that showed his great eye for talent? talent? Larry Bird & Robert Parish. Larry Bird & Robert Parish.

Controlling his Anxiety, But not his TemperControlling his Anxiety, But not his Temper

Why was he referred to as an “acquired taste” for people who Why was he referred to as an “acquired taste” for people who dealt with him regularly?dealt with him regularly? He was inconsiderate one minuteHe was inconsiderate one minute

and charming the next.and charming the next.

13.) How did he “chill out” during playoffs? 13.) How did he “chill out” during playoffs? He did little things that wouldHe did little things that would

take his mind off the game.take his mind off the game.

14.) How did Auerbach treat the referees, especially those 14.) How did Auerbach treat the referees, especially those who weren’t 100% familiar with the NBA rule book? who weren’t 100% familiar with the NBA rule book?

Through nightly nose-to-nose yelling matchesThrough nightly nose-to-nose yelling matches

What’s another example of his competitive nature?What’s another example of his competitive nature? He had a writer’s seat moved from the floor to the upper box at He had a writer’s seat moved from the floor to the upper box at

the Boston Garden because of an unfavorable story.the Boston Garden because of an unfavorable story.

Leader or Manager?Leader or Manager?

1.1. Setting Direction vs. PlanningSetting Direction vs. Planning• Set a firm direction on winningSet a firm direction on winning• Changed the direction of the Celtics and Changed the direction of the Celtics and

the NBAthe NBA• Innovative coachInnovative coach

Leader or Manager?Leader or Manager?

2. Aligning People vs. Organize and Staffing2. Aligning People vs. Organize and Staffing Very talented at choosing right players to Very talented at choosing right players to

blend togetherblend together Staffed people, but with an emphasis on Staffed people, but with an emphasis on

Aligning themAligning them

Leader or Manager?Leader or Manager?

3. Motivating People vs. Controlling and 3. Motivating People vs. Controlling and Problem SolvingProblem Solving Extremely friendly and respectful to playersExtremely friendly and respectful to players He trusted them and they trusted him which He trusted them and they trusted him which

made it easy for him to motivatemade it easy for him to motivate Understood the playersUnderstood the players

Level 5 Leadership?Level 5 Leadership?

- Level 4 leaderLevel 4 leader- Signs of arrogance and feistinessSigns of arrogance and feistiness- Not necessary a bad thing for his positionNot necessary a bad thing for his position

Leadership StyleLeadership Style

Had great presence.Had great presence. Greatly associated with what he did, but Greatly associated with what he did, but

also left something behindalso left something behind

Red AuerbachRed Auerbach1917-20061917-2006

LEADERSHIP FALL 2006 GROUP 6LEADERSHIP FALL 2006 GROUP 6