RECYCLEBANK SPONSORSHIP OPPORTUNITIES2011

INTRODUCTION TORECYCLEBANK

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RECYCLEBANK: A MARKETING PLATFORM

FOR CONSUMERS

FOR PARTNERS

Take easy green actions and get

rewards

Increase sales,build brand

engagement, viral promotion and loyalty

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RECYCLEBANK MEDIA

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Motivate individuals and communities to

realize a world where nothing is wasted.

RECYCLEBANK MISSION

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MAINSTREAM TARGETStrong nascent opportunity for brand differentiation

78% of consumers say they would do more if they understood how a particular “green” action could help the

environment as well as benefit them personally.

Lowest attitudes & behaviors

Moderate to high attitude & behavior

Moderate attitude & behavior

Behavior increasing Highest attitudes & behaviors

Unmoved by environmental issues & alarm

Not highly concerned but still taking small

steps

Aware, concerned, taking steps

Raising awareness around

environmental issues

Environment is passionate concern

28% 19% 25% 15% 13%

BBMG Conscious Consumer Report: Redefining Value in a New Economy (2009)Source: Yankelovich

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Huge and Influential• 38M (12% of the population) moms with children under 18 control

80% of household shopping, equating to $1.7 trillion a year.

Motherhood Motivation• Motherhood opens gateway to green as women consider both family

health and environmental sustainability through a new lens.

Wallet Activists • 92% of moms want to buy a product that supports a cause.• 88% of moms are looking for opportunities to support causes by

making changes to their own behavior.

Organic Propagation• 88% of moms say cause branding is important in deciding where to

shop, and which products/services to recommend to other people.

Source: U.S. Census 2010, Cone “2010 Cause Evolution Study”, The Green Mom Eco-cosm; The Social Studies Group 2009; Edelman “GoodPurpose 2010 Global Survey”, WPP “2010 ImagePower Green Brands Survey”, BBMG Conscious Consumer Report “Redefining Value in a New Economy, 2009.”

Members: 2,000,000Network: 10,000,000

ALPHA MOMS & FAMILIES

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GROWTH OF RECYCLEBANK’S UNIVERSE - 2011

25 MILLION

Now Dec. 31, 2011

= Members

= Total Network

10 MILLION

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REWARDS FOR ENGAGEMENTREWARDS

Entertainment

Recycle

Explore

Share Pledge

Motivate

Conserve

EASY ACTIONS

Retail

Grocery Restaurant

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Engage consumers throughout their daily livesDRIVE COMMUNITY ACTIVATION

Mobile Access

Local Retailers

Ambassadors

Local Events

Schools

Branding

Homes

E-commerce & social media

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Local Community Digital Features

Social Movements Sales Promotion

— Brand presence— Retail collaboration— Local media coverage— Positive association

— Engage consumers— Drive trial and purchase— Propagate your message— Gather insights

— Drive retail sales— Cross promote products— New customer acquisition— Increase product trial

Integrate your brand into the Recyclebank

platform

— Reach influential audience— Reward for mass motivation— Promote key messages— Drive change and innovation

BRAND INTEGRATION

12Source: RecycleBank Member Survey, November 2010

RECYCLEBANK STIRS PASSION & LOYALTYRecyclebank members want to feel connected to their communities, and

turn to Recyclebank for tips and advice.

Recyclebank members are deal-seekers, and return often to check for new

rewards.

Recyclebank members care about making healthy choices for their families,

and focus on deals that improve the quality of food and household

purchases.

“My family and I have really made a lot of changes in our home since we have gotten so many new ideals from Recyclebank. We really appreciate all the help and suggestions that this site has help us with. KEEP IT UP GUYS!”

-Joyce F., KY

“This was one of the BEST tips I've seen in a long time. THANK YOU! We are always searching for better and affordable ways to improve our diet and footprint. With more info like this more people can join in.”

-Sharon R., TX

“I definitely pay more attention to what I am throwing out and how I can get multiple uses out of one item before getting rid of it.”

-Loni B., WI

“It's helped me motivate neighbors and friends to start recycling. I was surprised at how much people didn't want to start but when I told them the cool rewards for the environment and themselves they're all starting to put out more recycling every week than trash!”

-Lisa D., PA

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Lift in Awareness & Purchase Intent

CampaignAwareness

Commitment to Sustainability

Purchase Intent

Likelihood to Recommend

Pre-Campaign

Post-Campaign

Lift 170%

Lift 63%Lift 101%

Lift 69%

IMPACT YOUR BRAND

IMPACT: MEASUREABLE RESULTS

*Source: Recyclebank Member Survey, 2010

Hollywood, FL Wilmington, DE Houston, TX Cherry Hill, NJ

Total Recycling with Recyclebank

Recycling before Recyclebank

IMPACT THE PLANET

Pounds per Household per Year

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AWARDS AND PRESS

2010 Global Cleantech 100CleanTech Group

2010 Loyalty Marketing Innovation Award COLLOQUY Loyalty Awards

2009 Technology PioneerWorld Economic Forum

2009 Champion of the earthUnited Nations Environment Programme

Outstanding Excellence in Public/Private Partnerships, 2009 & 2010 U.S. Conference of Mayors

Eco Role Model, 2009O, The Oprah Winfrey Magazine

Responsibility Pioneer, 2009 TIME Magazine

Top 10 Cleantech Company, 2010Wall Street Journal

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DISCUSSION