Recycling Existing Videos

Shelley Ellis::Client Performance Strategist::Online Performance Marketing

(The Obvious) Video Recycling Opportunities

Upload existing videos to your YouTube channel (yes - even the low quality, less “professional” videos)

Add existing video content to your website where the video content fits the audience and the content of the page

Find creative, relevant reasons to post existing video links on Twitter, Facebook, LinkedIn and other social platforms (example: video remix of last year’s conference to promote this year’s event, spotlight videos, videos relevant to current events and/or news)

Spontaneous Office Moments Sometimes Get Lots of Interest

Career Page Videos +Jobs Playlist on YouTube

Reword - Repost Videos On Social Sites

(Less Obvious) Video Recycling Opportunities

Cross link video content and links to videos (website, categories within a website, social platform descriptions, Facebook tabs)

Remix existing videos to create new videosOptimize existing video for search engines

(VSEO)Consider YouTube Promoted Videos for

generating more video views within YouTube

Cross LinkWebsite and YouTube

YouTube Tab - Missed Opportunity

Facebook - YouTube Tab

Remix Existing Videos To Create NEW Videos

VSEO or YouTube PromotedBe Found!

Google’s “Life At Google” Official Channel was not found on a YouTube search. VSEO and/or YouTube Promoted Videos could have put this channel at the top.

(Not So Obvious) Video Recycling Opportunities

For old content, add a link at the end of the video to new(er) content. Examples: updates to training videos or updates to news content

Dust off YouTube features (like annotations)Find new audiences with closed captionsTranscribe existing videos and create a new landing

page on your site for the embedded video or video link and transcription

Alternate video content using a QR code promotion

Dust Off YouTube FeaturesLike Annotations

New YouTube AudiencesWith Closed Captions

http://www.youtube.com/t/captions_about

Transcribe Your Videos

Wordpress Plug-inSearchable

QR Codes + Video

http://www.allkpop.com/2011/09/jyj-reveals-10-qr-promotional-videos-for-in-heaven

Contact Shelley Ellis at:sellis@opm.us.com

214.234.9612

Shelley Ellis

::Client Performance Strategist::Online Performance Marketing