Recruitment+through+social+media v3 lm comments
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SOCIAL STUDIES: A SHOWCASE OF THE WORLD'S BEST SOCIAL MEDIA ATTRACTION & ENGAGEMENT TECHNIQUES Presented by: Liz Weeks, General Manager The Face
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SOCIAL STUDIES: A SHOWCASE OF THE WORLD'S BEST SOCIAL MEDIA ATTRACTION & ENGAGEMENT TECHNIQUES Presented by: Liz Weeks, General Manager
The Face
Social media and recruitment: the numbers
SOCIAL MEDIA AND RECRUITMENT: THE NUMBERS
“79% of large businesses in Australia have a social media presence”Source: David Cowling May 31, 2012www.socialmedianews.com.au/social-media-statistics-australia-may-2012/
SOCIAL MEDIA AND RECRUITMENT: THE NUMBERS
Source: One quarter of Australian businesses use social media to recruit new staff, survey reveals” Patrick Stafford, Shortlist 6 March 2012 “Yellow Social Media Report”, Sensis report in association with AIMIA, June 2012
SOCIAL MEDIA AND RECRUITMENT: THE NUMBERS
• Strong growth in use of mobile devices to access social media platforms
• Highest usage from 20-29 yr olds
• 247% increase in Seek visits from mobile devices Source: Mobile Marketing Association of Asia,
http://www.mmaglobal.com/news/industry-leaders-discussed-possibilities-more-consumer-centric-mobile-marketing-campaignsSeek Intelligence, December 2011
“Two-thirds of Australian businesses say Social Media should be a part of a company’s recruitment strategy”Smart Company March 2012
SOCIAL MEDIA AND RECRUITMENT: THE NUMBERS
Source: : One quarter of Australian businesses use social media to recruit new staff, survey reveals” Patrick Stafford, Shortlist 6 March 2012
A showcase of the world's best social media attraction & engagement techniques
FIRSTLY, WHAT CONSTITUTES A SUCCESSFUL CAMPAIGN ?
• Establish KPIs from the get-go
• Don’t ‘Sell’ to Your Social Network
• Keep up-to-date with trends
• Facebook is Just a Piece of the Social Media Recruiting Puzzle
RECKITT BENCKISER
THOUGHT FOR FOOD CHALLENGE
• Who me?• Well if you say it like that...
www.facebook.com/?ref=logo#!/careers/
MY MARRIOT HOTEL (FACEBOOK GAME)
http://apps.facebook.com/mymarriotthotel/?fb_source=search&ref=ts
HARD ROCK CAFE
www.facebook.com/hardrockcafefirenze
ITV
www.facebook.com/hardrockcafefirenze#!/pages/ITV-News-Traineeship/117734984952571
WOMEN AT MICROSOFT
www.facebook.com/hardrockcafefirenze#!/WomenAtMicrosoft
Tips and tricks for making it work
WHAT NEXT?
• Listen • Set KPIs • Be clear around infrastructure requirements • Identify brand champions • Engage with your social media followers – learn
from the best campaigns• Measure success – Reach – Frequency – Yield
THESE MIGHT HELP...
• Tweetdeck – monitor and manage several accounts
http://www.tweetdeck.com/
• Social Mention – real time social media analysis
http://www.socialmention.com/
• Addict-o-matic - instantly create a custom page with the latest buzz on a
given topic http://addictomatic.com/
• Alltop - Identify the top blogs in your sector
http://alltop.com/
• Twilert – receive updates of tweets containing specific words or phrases
http://www.twilert.com/
• Facebook search – monitoring tool that allows viewing of people who are
talking about your brand or cause
https://www.facebook.com/search/results.php
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Thank you, that’s all!!
Find me on: Twitter: @TheFaceAUS
facebook.com/eurorscgaustraliapinterest.com/thefaceausyoutube.com/thefaceaus
Flickr.com/thefaceaus
