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Transcript of Recruitmentpresentation
Customized Digital Solutions
The recruiting landscape
has changed significantly over the
years, but there has always
been one constant: The need to recruit in a way that attracts
the best talent – as well as a way to
distinguish the best candidatesfrom the rest.
Over the last 10 years, the standard metal file cabinets filled with paper applications and resumes have been replaced by massive internet job boards, career pages on company websites, electronic resumes, and online applications.
• Because of the almost limitless capacity of digital online recruitment data, finding candidates through these platforms requires a different approach than it did a decade ago, and is ever-changing. While today’s technologies are sophisticated, with almost endless capabilities, and can be efficient, they can also become overwhelming and, ultimately troublesome for many reasons.
• However, industry and economic trends have lead us down the technological path where now we have more opportunity to do our recruiting faster and more efficiently, with more avenues and choices than ever before
But there are still many without
jobs, people in the wrong positions, open
positions, and business flooded with
resumes of under or over qualified
candidates. With all these online
tools, systems, and networks, how can
this be possible?
By connecting all of these pieces we can efficiently recruit the right people at the right time in the right place. And more often than not qualified candidates are right in our backyard putting their resume out into cyberspace.
The more advanced technology gets, the more it necessitates both businesses and candidates, to be specific and explicit in every area of recruitment.
Because there are open positions and there are qualified candidates the way we connect is by making these processes work; narrowing the gap by paying close attention to
the way we advertise, who we advertise to, and finding out how individuals advertise themselves.
INTRODUCING AL.COM
…connecting, informing and empowering the people in our communities
• We have responded to the consumer demand
• As Alabama’s largest and most frequented website we have over 3.5 million unique visitors per month.
• AL.com and Alabama Media Group now offers our readers, clients, businesses and our local community more. Al.com has moved forward as a digitally focused company with the versatility to allow for open, accessible information, communication, and innovative solutions that address the needs of our clients.
More specifically, we now have the
opportunity to share our
canvas, expansive network, resources
and expertise so that we can exchange
creative ideas with our clients; to
provide the best service in the
industry.
The benefit to your business is what we
refer to as reach. Who do you want to reach?
And how do we direct this specific
client, candidate or specialist to you?
It’s through traffic. We direct the traffic by providing the specific route either through our site, our network of sites, or from search engines directly to your business.
Who does AL.com Reach?
• 3.5 million unique (new) visitors per month (comscore)
• 43.5% growth in unique visitors year over year!
• 87% College Educated
• 83% Homeowners
• Median HH Income: $78,200
Nationally we reach Over 48 million unique visitors, consuming over 369 million page views per month.
YOU HAVE MOST LIKELY BEEN ON
Why? Because we rank higher on Google than any other site related to Alabama!
AL.COM!
…everything Alabama
Searching for a Job in Alabama?
we rank higher on Google than any other site related to Alabama!
Why are Monster and Career Builder are on the top and side? Al.com ranks higher than both Monster and Career builder organically. We have built the reputation to be where we are because we have more viewers and more relevance for this search. Your advertising dollars give you more value with AL.com because we are ALREADY NUMBER ONE!
But Career Builder and Monster are well recognized sites. Surely I am missing a huge audience if I don’t post my open positions there…
42,142 44,031
404,453
755,915
*Source: Birmingham Scarborough, R1 2012, A18+ visited Career Builder, Monster or Sunday News/AL.com in past 30 days.
Job Seeker Registrations, AL.com August 2012
AL.com Job
Seekers
registrations
Career Builder.com Monster.com
The News/AL.com compared with Career Builder and Monster.
al.com/Sunday
Bham News
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
3,500,000
4,000,000
Local Job Searches Local Views
Career Builder
AL.COM
Local Comparison Career Builder/AL.COM
“CareerBuilder.com attracts casual job seekers - over 76% are employed and looking to move up. They have an average annual income of around $70,000 and more than 80% are college educated.”
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Female Male Income over 50K Ages 25-54 Homeowners Employed College Educated
Pe
rce
nta
ge o
f U
sers
Demographic Comparison
Career Builder
Al.com
The benefit of posting open positions on AL.COM is that you have a better local audience of more qualified candidates. However our goal isn’t just to provide the audience; our goal is to provide you with the best service in the industry. We recognize that a one-size-fits-all solution will not always be the best, which is why we offer tailored solutions that fit your budget, fulfill your needs, and exceed your expectations.
CUSTOMIZED SOLUTIONS
How is AL.COM different and why is it better?
Online recruitment is a smart decision for any company even if all that means is posting positions online. You will have a higher success rate and a better response just because you reach more people. Even though this seems like a simple process what happens after that job is posted?
How do online job postings work and what am I really getting?
Newest Jobs
Title US-Nationwide
LocationMobile Automotive Repair Technician
Direct Support Professionals
Sales / Customer Service - Part Time / Full Time – Seasonal
US-CA-Van NuysUS-CA-Moorpark
PT Teller LA Brentwood Branch Los Angeles
US-CA-Los Angeles
Outreach Manager - Fundraising
SENIOR RF PRODUCTION, TEST AND SUPPORT ENGINEER
Buyer - MRO
Store Manager
US-CA-Woodland Hills
US-CA-Los Angeles
When you post an opening online you have access and reach to this great audience. However, that audience then gets to pick and choose from the options and often times this leads to having under or over qualified candidates. Why is it that college graduates apply for Chief Financial Officers while Accounting Managers with qualifying experience do not?
“Keyword searching is very scientific; it requires thought and logic. If keyword searching is not returning the right candidates, there may be other options.”---Career Builder
It’s because of search.
- Searching for a title with more than one word requires putting the phrase in quotes; otherwise, the database conducts a two-part search. –Career Builder
Typing in Project Manager (without quotes), for example, will turn up results where the words Project and Manager appear anywhere within the text. Putting quotes around the phrase “Project Manager” tells the search engine that these two words have to be together and exactly in the same order.
Project Manager
Engineer PT LaborerOffice
ManagerRetail
Manager
Project Manager
Project Engineer
Project AND Manager
PT Laborer With Project Experience
Office Manger Sales Manager
Unfortunately this is not how most people understand search and often do not search correctly. And since we have such a huge audience we’ve then got to filter through sometimes hundreds of applications, which has put us in no better situation then we were in before; or rely on the computer to do this for us. So there is software to help us with this:
Resume turns into a concept cloud
For most job boards this is the most advanced technology
You may get plenty of applications…
but are you getting the right applicants?
We searched for an entry level Pharmacist in Atlanta, GA using a popular job board
Here are the results…
Registered Pharmacy Technician
Hospice Clinical Liaison
Pharmacy Technician Lawrenceville
Director of Pharmacy (System Director)
Site Manager Lawrenceville
Coder Outpatient / ER-1205009444
Medical Assistant - PRN
Patient Care Assistant - Women's Services - PRN-1205015925
Patient Care Assistant - Neuro ICU
Patient Care Assistant -Neuroscience
Chemotherapy RN for Multi-Speciality Clinic
Clinical Liaison – RN Sales Rep for Hospice care
Coder Inpatient-1205009442
We think you may be interested in the positions below. These
recommendations are based on jobs you viewed. (meaning jobs
you searched) How did we do?
We can do
Our new innovative recruitment strategies combine the capabilities of our expansive job board, extensive network of websites and publications with a customizable suite of digital products unique to AL.COM
Job packs
Targeting
Display
BrandingNetworks
SEO/SEM
Advance
We have the right audience at the right time in the right place looking for new opportunities with companies like yours. All you have to do is show up.
Describe your Values
Brand your Mission
http://www.aladsites.net/ae_amie-millward/112712/oxford/Oxford_story.swf
Tell Your Story
Al.COM is changing the way we utilize our resources in technology to better service our community.
http://www.aladsites.net/ae_amie-millward/112712/oxford/Oxford_halfpage.swf
We don’t recognize job seekers as concepts but as people. We now have the technology and data available to help job seekers and companies find that perfect fit. We’ve come more than half-way, now we can get right in front of that particular person who is on the other side of the screen endlessly searching. The Pharmacist who couldn’t find that opening in Atlanta now has the ideal position here in Alabama. And that concept cloud of sales keywords was me. We are both where we are today because of AL.COM. This is the new direction of recruitment.
KNOW NOWAL.COM