recruitmentandselectionprocessreliancelifeinsurance-140404105135-phpapp01

8/11/2019 recruitmentandselectionprocessreliancelifeinsurance-140404105135-phpapp01

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A

SUMMER TRAINING REPORT

ON

RECRUITMENT AND SELECTION PROCESS AT Reliance Life

Insurance

SUBMITTED IN PARTIAL FULFILMENT FOR THE REQUIREMENT OF

THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION

TO

MAHARSHI DAYANAND UNIERSITY

ROHTA!

SUBMITTED BY"

RITESH SAINIRoll No-2839

MBA (3rdsem)

AMITY BUSINESS SCHOOL

MANESAR, GURGAON

#$$%&'$

DECLARATION

1


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I, Ri(es) Saini, Roll No.#%*+, M-B-A .*r/ Se0es(er1 o !"e Am#!$ B%s#&ess S'"ool,

M&esr, "ere$ de'lre !"! S%mmer Tr#&* Re+or! e&!#!led, 2Recrui(0en( an/

Selec(i3n Pr3cess a( Reliance Life Insurance 4, #s & or#*#&l or &d !"e sme "s &o!

ee& s%m#!!ed !o &$ o!"er #&s!#!%!e or !"e rd o &$ o!"er de*ree. A sem#&r

+rese&!!#o& o !"e Tr#&* Re+or! s mde o& 9.1.9 &d !"e s%**es!#o&s $ !"e

'%l!$ ere d%l$ #&'or+or!ed.

/rese&!!#o& I&'"r*e S#*&!%re o !"e 0&d#d!e

('%l!$)

0o%&!ers#*&ed

#re'!or o !"e I&s!#!%!e

For Life Advisors

1. What is your qualification?

QUALIFICATION RESPONDENTS FREQUENCY

12th 10% 2

Graduatio !0% 12

Po"t #raduatio 20% $

ro&'""ioa( )our"' 10% 2

a* oth'r 0% 0

2


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Interpretation

A))ordi# to "ur+'* ,ua(i&i)atio o& -o"t o& th' Li&' Ad+i"or ar' #raduatio.

2. Marital status

arita( "tatu" r'"o"'

arri'd $0%

U-arri'd !0%

3


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Interpretation

or' tha ha(& th' u-/'r o& '-(o*''" out o& "a-(' ar' u-arri'd.

3. How much time you livin in !ora"hpur?

Li+i# "tatu" R'"od't"

/'(o *r" 20%

10*r" 30%

101*r" 20%


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120*r" 20%

a/o+' 20*r" 10%

Interpretation

a4i-u- 30% r'"od't" ar' (i+i# i Gora5hur "i)' 10 *'ar".

#. Are you satisfied with trainin sessions provided $y

company?

SATISFACTION LE6EL %AGE

"tro#(* a#r'' 0%

0%

%

10%

1%

20%

2%

30%

3%

/'(o *r" 10*r" 101*r" 120*r" a/o+' 20*r"

%eries&

4


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A#r'' !0%

N'utra( 10%

Di"a#r'' 30%

"tro#(* di"a#r'' 0%

Interpretation

Th'r' ar' -or' r'"od't" "ati"&i'd ith th' traii# "'""io" ro+id'd /*

)o-a* i )o-ari"o to oth'r".

'. Are you satisfied with commission of Life Advisor?

RESPONDENTS %AGE

"tro#(* a#r'' 0

A#r'' 2%

N'utra( 0

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Di"a#r'' 7%

"tro#(* di"a#r'' 0

Interpretation

o"t o& th' r'"od't" ar' di""ati"&i'd ith )o--i""io o& Li&' Ad+i"or

8. Are you doin this (o$ as part time or full time?

9O: %AGE

art ti-' 10%

&u(( ti-' ;0%

6


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Interpretation

o"t o& th'- do'" &u(( ti-'


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I o%ld l#e !o '&oled*e !"e s%++or! o m$ '%l!$ *%#de, Ms P33na0 S)ar0a,

:e'!%rer, A0i(7 Business Sc)33l, Manesar,or "er 'o&s!&! *%#d&'e #& !"#s +roe'! &d

or +ro7#d#&* me !"e &e'essr$ #&orm!#o& "e&e7er re;%#red. A "er!el! !"&s !o o!"er

'%l!$ memers o A0i(7 Business Sc)33l, Manesar, or !"e#r s%++or! &d 'o-

o+er!#o&.

I m 7er$ *r!e%l !o m$ +roe'! *%#de Mr Hi0ans)u, A*e&'$ M&*er, or +ro7#d#&*

me 'o&s!&! s%++or! &d #&s+#r!#o& d%r#&* !"e s%mmer !r#&*.

M$ o7err#d#&* de!s 'o&!#&%e !o e !o !"e m&*eme&! &d ll em+lo$ees o Reliance

Life Insurance or !"e#r 'o-o+er!#o& &d *%#d&'e, "#'" mde m$ s%mmer !r#&*

+roe'! +oss#le.

#&ll$ I o%ld l#e !o *#7e s+e'#l !"&s !o m$ m#l$ &d m$ r#e&ds "o me #! ll

"++e& &d me #! or!" "#le.

Ri(es) Saini

TABLE OF CONTENTS

CertificateDeclaration

Acknowledgement

C)a8(er II&!rod%'!#o& 2S#*#'&'e o !"e s!%d$ 30o&'e+!%l#


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C)a8(er III&d%s!r$ /ro#le 20om+&$ /ro#le 29

C)a8(er IIIRe7#e o E#s!#&* :#!er!%re Reser'" Me!"odolo*$ 2

C)a8(er IA&l$s#s &d I&!er+re!!#o&

C)a8(er #&d#&*s 53Re'omme&d!#o&s 50o&'l%s#o&s 54

Bibliography

Annexure

Organizations Structure

RELIANCE LIFE INSURANCE

REGIONAL OFFICE

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REGIONAL ANAGER :RANC=ANAGER

:RANC= OPERATION :RANC= OPERATION

:RANC= OPERATION

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C)a8(er&'

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INTRODUCTION

T"e #&s%r&'e se'!or "s *o&e !"ro%*" &%mer o +"ses &d '"&*es. S#&'e 1999,

"e& !"e *o7er&me&! o+e&ed %+ !"e #&s%r&'e se'!or $ llo#&* +r#7!e 'om+es !o

sol#'#! #&s%r&'e &d lso llo#&* I %+ !o 25=, !"e #&s%r&'e se'!or "s ee&

oom#&* mre!.

T"e #&s%r&'e se'!or #& I&d# "s 'ome %ll '#r'le rom e#&* & o+e& 'om+e!#!#7e

mre! !o &!#o&l#


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or*


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CONCEPTUALI9ATION

Recrui(0en(

Re'r%#!me&! #s de#&ed s, +ro'ess !o d#s'o7er !"e so%r'es o m&+oer !o mee! !"e

re;%#reme&!s o !"e s!#&* s'"ed%le &d !o em+lo$ ee'!#7e mes%res or !!r'!#&* !"!

m&+oer #& de;%!e &%mers !o '#l#!!e ee'!#7e sele'!#o& o & e#'#e&! oror'e.

Ed#& B. l#++o de#&ed re'r%#!me&! s !"e +ro'ess o ser'"#&* or +ros+e'!#7e

em+lo$ees &d s!#m%l!e !"em !o ++l$ or os #& !"e or*-o#&* !o*e!"er !"ose #!" os !o #ll &d !"ose see#&* os. I! #s

Co#&* +ro'ess> #& !"! #! !r#es !o r#&* !o*e!"er o seeers &d em+lo$er #!" 7#e !o

e&'o%r*e !"e ormer !o ++l$ or o #!" !"e :#e Ad7#sor.

I& order !o !!r'! +eo+le or !"e os, !"e or*


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"eres !"e sele'!#o& #s !"e +ro'ess o #&d#&* o%! !"e mos! s%#!le '&d#d!e !o !"e o

o%! o !"e '&d#d!es !!r'!ed (#.e., re'r%#!ed).orml de#!#o& o re'r%#!me&! o%ld

*#7e 'ler '%! #de o%! !"e %&'!#o& o re'r%#!me&!.

PURPOSES AND IMPORTANCE OF RECRUITMENT

The general purpose of recruitment is to provide a pool of potentially qualified job

candidates !pecifically" the purposes are to#

I&'rese !"e +ool o o '&d#d!es ! m#m%m 'os!.

Hel+ #&'rese !"e s%''ess r!e o !"e sele'!#o& +ro'ess $ red%'#&* !"e &%mer o

7#s#l$, %&der ;%l##ed or o7er;%l##ed o ++l#'&!s.

Hel+ red%'e !"e +ro#l#!$ !"! o ++l#'&!s, o&'e re'r%#!ed &d sele'!ed, #ll

le7e !"e or*s 7l%es.

e7#se me!"odolo*#es or ssess#&* +s$'"olo*#'l !r#!s.

Ser'" or !le&! *loll$ &d &o! %s! #!"#& !"e 'om+&$.

es#*& e&!r$ +$ !"! 'om+e!es o& ;%l#!$ %! &o! o& ;%&!%m.

A&!#'#+!e &d #&d +eo+le or +os#!#o&s !"! do &o! e#s! $e!.

I&'rese or*


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Re'r%#!me&! re+rese&!s !"e #rs! 'o&!'! !"! 'om+&$ mes #!" +o!e&!#l

em+lo$ees. I! #s !"ro%*" re'r%#!me&! !"! m&$ #&d#7#d%ls #ll 'ome !o &o 'om+&$,

&d e7e&!%ll$ de'#de "e!"er !"e$ #s" !o or or #!. A ell-+l&&ed &d ell-

m&*ed re'r%#!#&* eor! #ll res%l! #& "#*"-;%l#!$ ++l#'&!s, "eres, "+"


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SOURCES OF RECRUITMENT

FACTORS AFFECTING RECRUITMENT

P3(en(ial a/6an(a:es

In(ernal

Forer morle &d mo!#7!#o& #s e&"&'ed

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Or*


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:' o ;%l##ed ++l#'&!s

I&de;%!e slr$ +'*es

:' o reso%r'es (#&'l%d#&* %&ds)

:#m#!ed s'o+e or d7&'eme&! &d +romo!#o& :' o o se'%r#!$

Remo!e&ess o ser7#'es

S!#*m !!'"ed !o or#&* #& !"e AO #eld.

S(ra(e:ies f3r successful recrui(0en(

Re'r%#!me&! &d sele'!#o& #s &o! o&l$ o%! '"oos#&* !"e mos! s%#!le '&d#d!e. T"ere'r%#!me&! &d sele'!#o& e+er#e&'e '& lso #m+'! o& !"e l#el#"ood !"! '&d#d!e

#ll ''e+! o oer &d o& !"e#r 'omm#!me&! !o rem#&* #!" !"e or*


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A 'ler, ''%r!e &d %+-!o-d!e o des'r#+!#o& #s 'r%'#l !o e&s%r#&* *ood +erso&-o

#!. I! #s or!""#le s+e&d#&* some !#me m#&* s%re !"! !"e o des'r#+!#o& m!'"es !"e

e7er$d$ rel#!$ o !"e o.

A o des'r#+!#o& 'o&!#&s !o !$+es o #&orm!#o&

S+e'##' !ss &d '!#7#!#es re;%#red or +r!#'%lr o (e.*., 'o&d%'! 'o%&sel#&*

sess#o&s, r#!e 'l#e&! re+or!s)

T"e &oled*e, s#lls &d #l#!#es re;%#red or ee'!#7e +erorm&'e $ !"e o

#&'%me&! (e.*., *ood 'omm%'!#o& s#lls, '+'#!$ !o es!l#s" *ood 'l#e&!

r++or!).

Mos! +os#!#o&s #!"#& !"e AO #eld re 'om+le, '"r'!er#


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I! m$ lso e %se%l !o 'o&s#der "e!"er !"e or*&in"- As +er !"#s !e'"%e, !"e +o!e&!#l '&d#d!es re re;%#red !o !!e&d or &

#&!er7#e d#re'!l$ &d #!"o%! +r#or ++l#'!#o& o& s+e'##ed d!e, !#me &d !

s+e'##ed +l'e.

C3nsul(&in" &T"e %s$ &d d$&m#' 'om+es e&'o%r*e !"e +o!e&!#l o seeers !o

++ro'" !"em +erso&ll$ &d 'o&s%l! !"em re*rd#&* !"e os.

Hea/&)un(in: - T"ese re lso &o& s ser'" 'o&s%l!&!s. T"e 'om+es re;%es! !"e

+roess#o&l or*


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B3/7 S)388in: - /roess#o&l or*


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%+d!ed o des'r#+!#o&s. I! #s lso "el+%l !o de7elo+ 'r#!er# !o '!e*or#es res+o&ses

(e.*., s e'elle&!, *ood, 7er*e &d %&s!#s'!or$). A& #&!er7#e +&el 'o&s#s!#&* o

re+rese&!!#7e sele'!#o& o +eo+le m$ lso e "el+%l. To 'ommo& !$+es o s!r%'!%red

#&!er7#e ;%es!#o&s re

S#!%!#o&l ;%es!#o&s "#'" s '&d#d!es o%! "$+o!"e!#'l s'e&r#os !"! m$ e

e&'o%&!ered #& !"e o &d "o !"e$ o%ld res+o&d #& !"! s#!%!#o&

E+er#e&'ed-sed ;%es!#o&s "#'" o'%s o& s+e'##' em+les o !"e '&d#d!e>s +r#or

or e+er#e&'es &d !"e#r res+o&ses !o +s! s#!%!#o&s !"! re rele7&! !o !"e o #&

;%es!#o&.

3. Reference c)ec>s

Reerees re %se%l or #de&!#$#&* +s! em+lo$me&! +rolems &d 'lr#$#&* !"e ''%r'$

o #&orm!#o& +rese&!ed #& & #&!er7#e or 0J. O&l$ smll +er'e&!*e o ll reere&'e

'"e's re &e*!#7e, !"ereore, #! #s o!e& d##'%l! !o d#ere&!#!e e!ee& '&d#d!es o&

!"e s#s o reere&'e '"e's lo&e.

In/uc(i3n an/ 3rien(a(i3n 3f ne? ?3r>ers

A& ee'!#7e #&d%'!#o& "el+s &e orers %&ders!&d !"e#r role &d "ere !"e$ #!

#!"#& !"e or*


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A& em+lo$me&! m&%l o& +ol#'#es &d +ro'ed%res

A& or#e&!!#o& !o !"e or+l'e (#&'l%d#&* +r#&* &d se!$ #ss%es)

I&orm!#o& o%! e+#sodes o 're, !"e d%!$ s$s!em, s%+er7#s#o&, s! mee!#&*s, e!'.

2. Me&!or#&* D %dd$ s$s!em

Ne orers '& e +#red #!" e+er#e&'ed orers rom s#m#lr re !o s"o !"em

!"e ro+es.

Al!er&!#7el$, more orml D s!r%'!%red me&!or#&* s$s!em '& e %se%l #&d%'!#o&

s!r!e*$ #&

F"#'" &e orers re +#red #!" me&!or "o '& ss#s! !"em #!" !"e#r o&*o#&*

+roess#o&l de7elo+me&!

Bes( 8rac(ice in selec(i3n (ec)ni;ues

A #de sele'!#o& o !e'"%es re 7#lle "#'" r&*e rom #&!e&s#7e (&d e+e&s#7e)

'!#7#!#es (e.*., m%l!#-d$ ssessme&! 'e&!ers), !o !"e more 'ommo&l$ %sed #&!er7#es &d

reere&'e '"e's. Bsed o& !"e e7#de&'e lo&e, es! +r'!#'e #& sele'!#o& re;%#res

'om+re"e&s#7e +ro*rm !"!, I&'l%des rel#s!#' !es!s o or +r'!#'e &d !"e %se o

7l#d!ed +s$'"ome!r#' #&s!r%me&!s. T"#s #s 'lerl$ & %&rel#s!#' e+e'!!#o& or mos!AO or*


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I&orm!#o& o%! +erso&>s +roess#o&l ;%l##'!#o&s &d e+er#e&'e '& e o!#&ed

rom !"e#r '%rr#'%l%m 7#!e (0J) D rKs%mK &d !"e#r r#!!e& ++l#'!#o&s. T"#s #&orm!#o&

&eeds !o e 7er##ed s r s +oss#le eore !"e +erso& #s "#red. F"e& re7#e#&* !"e

0J D rKs%mK &d r#!!e& ++l#'!#o&, loo or #!ems !"! m$ &eed %r!"er 'lr##'!#o&

s%'" s

U&e+l#&ed *+s #& em+lo$me&! "#s!or$

Am#*%o%s ord#&*

U&&sered or +r!l$ &sered ;%es!#o&s

I&'o&s#s!e&! #&orm!#o&

re;%e&! o '"&*es.

0o&s#der re;%es!#&* o ++l#'&!s !o ddress s+e'##' sele'!#o& 'r#!er# (#.e., esse&!#l &d

des#rle) or !"e o +os#!#o&. T"e o&%s #s !"e& o& !"e ++l#'&! !o s%mmr#se !"e#r or

e+er#e&'e &d ;%l##'!#o&s &d +rese&! #! #& & ''ess#le m&&er. T"#s mes or

more e#'#e&! &d !#me-s7#&*

+ro'ess !o #&d rele7&! #&orm!#o& o%! e'" ++l#'&! !"! m!'"es !"e 'r#!er# or !"e

o.

C3n/uc(in: in(er6ie?s

I& order !o o!#& !"e es! +erso&-o #! (#.e., m!'"#&* !"e r#*"! +erso& or !"e r#*"! o),

S!r%'!%red #&!er7#e orm! #s re'omme&ded. A s!r%'!%red #&!er7#e #&7ol7es s#&*

e'" '&d#d!e !"e sme se! o ;%es!#o&s &d ssess#&* !"e#r res+o&ses o& !"e s#s o +re-

de!erm#&ed 'r#!er#. T"e ;%es!#o&s &d ssessme&! 'r#!er# re sed o& & ''%r!e,

%+d!ed o des'r#+!#o&.

T"e more 'ommo& !$+es o s!r%'!%red #&!er7#e ;%es!#o&s re s#!%!#o&l&d e+er#e&'e-sed.

Si(ua(i3nal ;ues(i3ns

S#!%!#o&l ;%es!#o&s s '&d#d!es o%! "$+o!"e!#'l s'e&r#os !"! m$ e

e&'o%&!ered #& !"e o &d "o !"e$ o%ld res+o&d #& !"! s#!%!#o&.T"e ;%es!#o&s

d#re'!l$ !+ #&!o !"e or rel!ed e+er#e&'e &d +rolem-sol7#&* s!$le o !"e '&d#d!e.

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or em+le, s#!%!#o&l #&!er7#e ;%es!#o&s m$ #&'l%de

o%r 'se lod "s #&'resed !o !"e +o#&! o e#&* %&m&*ele - "o o%ld $o%

ddress !"#s

F"! o%ld $o% do # 'l#e&! d#d &o! !!e&d & ++o#&!me&!

o% re !"e !em leder &d !o !em memers "7e "d & r*%me&! #!" o&e

&o!"er o%! !"e $ !"e or !ss s"o%ld e ss#*&ed. Ho o%ld $o% "&dle

!"#s

I $o% d#s*reed #!" !"e or +r'!#'es o 'oorer or !em memer, "o

o%ld $o% del #!" !"#s s#!%!#o&

A 'l#e&! rr#7es !o sess#o& #&!o#'!ed. Ho o%ld $o% m&*e !"#s

A 'l#e&! 'om+l#&s !o $o% !"! &o!"er s! memer "s '!ed #&++ro+r#!el$.

F"! o%ld $o% do

%r#&* 'o%&sell#&* sess#o&, #! e'omes ++re&! !"! 'l#e&! "s +rolems !o

m&*e !"! re e$o&d $o%r s#ll le7el (e.*., me&!l "el!" #ss%es or %se). Ho

o%ld $o% "&dle !"#s

Es +r#or or

e+er#e&'es &d !"e#r res+o&ses !o +s! s#!%!#o&s !"! re rele7&! !o !"e o #& ;%es!#o&.

O&e d7&!*e o e+er#e&'e-sed ;%es!#o&s #s !"e o++or!%!$ !o !+ #&!o '!%l

e"7#or &d eel#&*s r!"er !"& "$+o!"e!#'l o&es.

Em+les o e+er#e&'e-sed ;%es!#o&s #&'l%de

/lese des'r#e s#!%!#o& "ere $o% "d !o del #!" & **ress#7e 'l#e&! &d o%!l#&e

"o $o% del! #!" !"#s. F"! ere some o !"e s!re&*!"s &d e&esses #& $o%r

++ro'"

0& $o% *#7e & em+le o "e& $o% "d !o m&*e 'om+le +roe'! &d des'r#e

!"e s!r!e*#es $o% %sed !o do !"#s

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e7elo+#&* 'r#!er# !o ssess '&d#d!es> res+o&ses

To ee'!#7el$ d#s!#&*%#s" e!ee& '&d#d!es, #! #s re'omme&ded !"! s!r%'!%red

;%es!#o&s re ''om+ed $ +re-de!erm#&ed s'or#&* e$. T"e s'or#&* e$ s"o%ld

'o&!#& em+les o e'elle&!, *ood, 7er*e, &d %&s!#s'!or$ &sers *#&s! "#'"

'&d#d!es> &sers '& e 'om+red. Ad7&!*es o +re-de!erm#&ed s'or#&* 'r#!er#

#&'l%de

Red%'ed rel#&'e o& #&!er7#eers> memor$ or r#!!e& &o!es

I&'resed ':#e Ad7#sorr#!$ re*rd#&* !"e 'r#!er# *#&s! "#'" '&d#d!es re ssessed

(#.e., "! #s *ood &ser)

0o&s#s!e&'$ o ssessme&! 'ross '&d#d!es &d e!ee& #&!er7#eers (# +&el #s

%sed).

In(er6ie? 8anels

I! #s re'omme&ded !"! & #&!er7#e +&el, r!"er !"& s#&*le #&!er7#eer, #s %sed. Us#&*

+&el o #&!er7#eers '& "el+ !o m#m#


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T78es

T"ere re m#&l$ o%r #&d o !es!s-

1. '"#e7eme&! !es!(+roe'e&'$ !es!) !o !es! !"e s#lls or &oled*e ';%#red $ !"e'&d#d!e d%e !o "#s !r#&* &d '"#e7eme&! or em+le !$+#&* !es!,s"or!"&d

!es!,o+er!#&* 'l'%l!ors e!'.

2. A+!#!%de !es!(/o!e&!#l !es!) !o %d*e l!e&! #l#!$ !o ler& &e o,#& order !o

%d*e memor$,reso&*,s+eed o +er'e+!#o&,l%e&'$ #& l&*%*e,!o %d*e !"e

'+'#!$!o ler& +r!#'%lr !$+e o me'"'l or e!'.

3. /s'"ome!er or s#ll !es! mes%re !o #l#!$ !o do s+e'##' o

. /erso&l#!$ !es! !o %d*e #&d#7#d%l 7l%e s$s!em,emo!#o&l

re'!#o&,m!%r#!$,'ode&'e,!o %d*e !"e dom#&&'e,sel'ode&'e,sel

s%#'#&'$e!'.

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3


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FOCUS OF THE PROBLEM

T"e #&s%r&'e #&d%s!r$ #s e+&d#&* 7er$ s! &d !"ere #s #* s'o+e #& !"#s se'!or #&

%!%re, #&s%r&'e 'om+es re'r%#! :#e Ad7#sors &d !e or rom !"em o&'omm#ss#o& ses. T"e "ole *ro!" o 'om+&$ de+e&ds %+o& !"e '+#l#!$ o :#e

Ad7#sor.So !"e m#& +rolem #s !o re'r%#!me&! &d sele'!#o& o '+le '&d#d!es or l#e

d7#sors

31


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OBECTIES OF THE STUDY

To s!%d$ &d %&ders!&d !"e +ro'ess o re'r%#!me&! &d sele'!#o& o :#e Ad7#sor

! Rel#&'e :#e I&s%r&'e To #&d o%! !"e d#ere&! so%r'es o re'r%#!me&!.

To s!%d$ !"e ee'!#7e&ess o Re'r%#!me&! &d Sele'!#o& +ro'ess.

To s%**es! !"e 7r#o%s +ro#les or *e!!#&* '+le :#e Ad7#sor #& Rel#&'e :#e

I&s%r&'e

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LIMITATIONS OF THE STUDY

T#me s !"e #**es! l#m#!!#o&. T"e +roe'! re;%#res !"oro%*" s!%d$ "#'"

re;%#res 'o&s#derle mo%&! o !#me. T"e s!%d$ #s sed o& o!" +r#mr$ s ell s se'o&dr$ d! &d "s !"e

l#m#!!#o&s+er!#&* !o !"e %s*e o o!" #&ds o d!.

Res+o&de&!s m$ e #sed "#le #ll#&* !"e ;%es!#o&re.

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C)a8(er

3


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INDUSTRY PROFILE

His(3r7 3f insurance sec(3r in in/ia

I& I&d#, #&s%r&'e "s dee+-roo!ed "#s!or$. I! #&ds me&!#o& #& !"e r#!#&*s o M&% (

Manusmrithi ), *&7l$ ( Dharmasastra ) &d %!#l$ ( Arthasastra ). T"e

r#!#&*s !l #& !erms o +ool#&* o reso%r'es !"! 'o%ld e re-d#s!r#%!ed #& !#mes o

'lm#!#es s%'" s #re, loods, e+#dem#'s &d m#&e. T"#s s +rol$ +re-'%rsor !o

moder& d$ #&s%r&'e. A&'#e&! I&d#& "#s!or$ "s +reser7ed !"e erl#es! !r'es o

#&s%r&'e #& !"e orm o mr#&e !rde lo&s &d 'rr#ers> 'o&!r'!s. I&s%r&'e #& I&d# "s

e7ol7ed o7er !#me "e7#l$ dr#&* rom o!"er 'o%&!r#es, E&*l&d #& +r!#'%lr.

1818 s !"e advent of life insurance $usiness in India #!" !"e es!l#s"me&!

o !"e Or#e&!l :#e I&s%r&'e 0om+&$ #& 0l'%!!. T"#s 0om+&$ "oe7er #led #&

183. I& 1829, !"e Mdrs E;%#!le "d e*%& !r&s'!#&* l#e #&s%r&'e %s#&ess #& !"e

Mdrs /res#de&'$. 186 s !"e e&'!me&! o !"e Br#!#s" I&s%r&'e A'! &d #& !"e ls!

!"ree de'des o !"e &e!ee&!" 'e&!%r$, !"e Bom$ M%!%l (1861), Or#e&!l (186) &d

Em+#re o I&d# (1896) ere s!r!ed #& !"e Bom$ Res#de&'$. T"#s er, "oe7er, s

dom#&!ed $ ore#*& #&s%r&'e o#'es "#'" d#d *ood %s#&ess #& I&d#, &mel$ Aler!

:#e Ass%r&'e, Ro$l I&s%r&'e, :#7er+ool &d :o&do& Gloe I&s%r&'e &d !"e I&d#&

o#'es ere %+ or "rd 'om+e!#!#o& rom !"e ore#*& 'om+es.

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I& 191, !"e Go7er&me&! o I&d# s!r!ed +%l#s"#&* re!%r&s o I&s%r&'e 0om+es

#& I&d#. T"e I&d#& :#e Ass%r&'e 0om+es A'!, 1912 s !"e #rs! s!!%!or$ mes%re

!o re*%l!e l#e %s#&ess. I& 1928, !"e I&d#& I&s%r&'e 0om+es A'! s e&'!ed !o

e&le !"e Go7er&me&! !o 'olle'! s!!#s!#'l #&orm!#o& o%! o!" l#e &d &o&-l#e

%s#&ess !r&s'!ed #& I&d# $ I&d#& &d ore#*& #&s%rers #&'l%d#&* +ro7#de&! #&s%r&'e

so'#e!#es. I& 1938, #!" 7#e !o +ro!e'!#&* !"e #&!eres! o !"e I&s%r&'e +%l#', !"e

erl#er le*#sl!#o& s 'o&sol#d!ed &d me&ded $ !"e I&s%r&'e A'!, 1938 #!"

'om+re"e&s#7e +ro7#s#o&s or ee'!#7e 'o&!rol o7er !"e '!#7#!#es o #&s%rers.

T"e I&s%r&'e Ame&dme&! A'! o 194 ol#s"ed /r#&'#+l A*e&'#es. Hoe7er, !"ere

ere lr*e &%mer o #&s%r&'e 'om+es &d !"e le7el o 'om+e!#!#o& s "#*". T"ere

ere lso lle*!#o&s o %r !rde +r'!#'es. T"e Go7er&me&! o I&d#, !"ereore,

de'#ded !o &!#o&l#


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I& 1958, !"e I&s%r&'e A'! s me&ded !o re*%l!e #&7es!me&!s &d se! m#m%m

sol7e&'$ mr*#&s. T"e Tr# Ad7#sor$ 0omm#!!ee s lso se! %+ !"e&.

I& 1962 #!" !"e +ss#&* o !"e Ge&erl I&s%r&'e B%s#&ess (N!#o&l#s!#o&) A'!, *e&erl

#&s%r&'e %s#&ess s &!#o&l#


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"s rom 2 o&rds rmed 7r#o%s re*%l!#o&s r&*#&* rom re*#s!r!#o& o

'om+es or 'rr$#&* o& #&s%r&'e %s#&ess !o +ro!e'!#o& o +ol#'$"olders> #&!eres!s.

I& e'emer, 2, !"e s%s#d#r#es o !"e Ge&erl I&s%r&'e 0or+or!#o& o I&d#

ere res!r%'!%red s #&de+e&de&! 'om+es &d ! !"e sme !#me GI0 s 'o&7er!ed #&!o

&!#o&l re-#&s%rer. /rl#me&! +ssed #ll de-l#&* !"e o%r s%s#d#r#es rom GI0 #&

?%l$, 22.

T"e insurance sector is a colossal one&d #s *ro#&* ! s+eed$ r!e o 14-

2=. To*e!"er #!" &* ser7#'es, #&s%r&'e ser7#'es dd o%! 6= !o !"e 'o%&!r$>s

G/. A ell-de7elo+ed &d e7ol7ed #&s%r&'e se'!or #s oo& or e'o&om#'

de7elo+me&! s #! +ro7#des lo&*- !erm %&ds or #&rs!r%'!%re de7elo+me&! ! !"e sme

!#me s!re&*!"e&* !"e r#s !#&* #l#!$ o !"e 'o%&!r$.

Tr'#&* !"e de7elo+me&!s #& !"e I&d#& #&s%r&'e se'!or re7els !"e 35-de*ree !%r&

#!&essed o7er +er#od o lmos! 19 $ers.

T"e %s#&ess o l#e #&s%r&'e #& I&d# #& #!s e#s!#&* orm s!r!ed #& I&d# #& !"e $er

1818 #!" !"e es!l#s"me&! o !"e Or#e&!l :#e I&s%r&'e 0om+&$ #& 0l'%!!.

S30e 3f ()e i083r(an( 0iles(3nes in ()e life insurance =usiness in In/ia

are"

'+'# &T"e I&d#& :#e Ass%r&'e 0om+es A'! e&'!ed s !"e #rs! s!!%!e !o re*%l!e

!"e l#e #&s%r&'e %s#&ess.

'+#% &T"e I&d#& I&s%r&'e 0om+es A'! e&'!ed !o e&le !"e *o7er&me&! !o 'olle'!s!!#s!#'l #&orm!#o& o%! o!" l#e &d &o&-l#e #&s%r&'e %s#&esses.

'+*% &Erl#er le*#sl!#o& 'o&sol#d!ed &d me&ded !o $ !"e I&s%r&'e A'! #!" !"e

oe'!#7e o +ro!e'!#&* !"e #&!eres!s o !"e #&s%r#&* +%l#'.

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'+ &24 I&d#& &d ore#*& #&s%rers &d +ro7#de&! so'#e!#es !e& o7er $ !"e 'e&!rl

*o7er&me&! &d &!#o&l#


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C308an7 8r3file

ABOUT RELIANCEGROUP

T"e Rel#&'e Gro%+ o%&ded $ "#r%"# H. Am (1932-22) #s

I&d#Ps lr*es! %s#&ess "o%se #!" !o!l re7e&%es o o7er Rs 99, 'rore

(USQ 22.5 #ll#o&).

T"e Gro%+Ps '!#7#!#es s+& e+lor!#o& &d +rod%'!#o& (E@/) o o#l &d *s,

re#&* &d mre!#&*, +e!ro'"em#'ls (+ol$es!er, +ol$mers, &d

#&!ermed#!es), !e!#les, #&&'#l ser7#'es &d #&s%r&'e, +oer, !ele'om &d

#&o'om #!#!#7es. T"e Gro%+ e+or!s #!s +rod%'!s !o more !"& 1

'o%&!r#es !"e orld o7er. Rel#&'e emer*ed s I&d#Ps Mos! Adm#red

B%s#&ess Ho%se, or !"e !"#rd s%''ess#7e $er #& TNS Mode s%r7e$ or

23.

Rel#&'e Gro%+ re7e&%e #s e;%#7le&! !o o%! 3.4= o I&d#Ps G/. T"e

Gro%+ 'o&!r#%!es &erl$ 1= o !"e 'o%&!r$Ps #&d#re'! ! re7e&%es &d o7er

5= o I&d#Ps e+or!s. Rel#&'e #s !r%s!ed $ & #&7es!or m#l$ o o7er 3.1

m#ll#o& - I&d#Ps lr*es!.

O&e o%! o e7er$ o%r #&7es!ors #& I&d# #s Rel#&'e s"re"older.

F#!" *loll$ 'om+e!#!#7e '+#!l &d o+er!#&* 'os! +os#!#o&s, Rel#&'e

Gro%+ dom#&!es !"e r+#dl$ *ro#&* I&d#& mre! der#7#&* o7er 8= o #!s

re7e&%es rom !"e domes!#' mre!.


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T"ere s s+l#! #& Rel#&'e *ro%+ #& 24 &d #! s roe& #&!o !o

se+r!e 'om+es

Reliance In/us(ries Li0i(e/

Reliance Anil D)iru=)ai

A0=ani Gr3u8 .ADA Gr3u81

ISION

To %#ld *lol e&!er+r#se or ll o%r s!e"olders, &d

A *re! %!%re or o%r 'o%&!r$,

To *#7e m#ll#o&s o $o%&* I&d#&s !"e +oer !o s"+e !"e#r des!#&$,

T"e me&s !o rel#


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S)are)3l/er In(eres(

>' +a(u' th' tru"t o& "har'ho(d'r"? ad 5'' th'ir it'r'"t"

ara-out i '+'r* /u"i'"" d')i"io ' -a5'? '+'r* )hoi)' '

'4'r)i"'

Pe38le Care

>' o""'"" o #r'at'r a""'t tha th' ,ua(it* o& our hu-a )aita(

ad o #r'at'r riorit* tha th' r't'tio? #roth ad '((/'i# o&

our +a"t oo( o& hu-a ta('t

C3nsu0er F3cus

>' r'thi5 '+'r* /u"i'"" ro)'""? rodu)t ad "'r+i)' &roth'

"tadoit o& th' )o"u-'r @ "o a" to '4)''d '4')tatio" at '+'r*

tou)h oit

*+cellence in *+ecution

>' /'(i'+' i '4)'((')' o& '4')utio @ i (ar#'? )o-('4 ro


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o& thi5i# to#'th'r it'#ratio i" th' ru('? '")a(atio i" a

'4)'tio

Pr3ac(i6e Inn36a(i3n

>' urtur' io+atio /* /r'a5i# "i(o"? ')oura#i# )ro""

&'rti(iBatio o& id'a" &('4i/i(it* o& ro('" ad &u)tio". >' )r'at' a

'+iro-'t o& a))outa/i(it*? o'r"hi ad ro/('-"o(+i# @/a"'d

o arti)iati+' or5 'thi) ad ('adi#'d#' r'"'ar)h

Lea/ers)i8 =7 E083?er0en(

>' /'(i'+' ('ad'r"hi i th' ' ')oo-* i" a/out )o"'"u"

/ui(di#? a/out #i+i# u )otro( a/out 'a/(i# ad '-o'ri#

'o(' do th' (i' to ta5' d')i"io" i th'ir ar'a" o& o'ratio ad

)o-'t')'

S3cial Res83nsi=ili(7

>' /'(i'+' that or#aiBatio"? (i5' idi+idua("? d''d o th' "uort

o& th' )o--uit* &or th'ir "ur+i+a( ad "u"t'a)'? ad -u"t r'a*

thi" #''ro"it* i th' /'"t a* th'* )a.

Res8ec( f3r C308e(i(i3n

>' r'"')t )o-'titio @ /')au"' th'r'" -or' tha o' a* o&

doi# thi#" ri#ht. >' )a ('ar a" -u)h &roth' "u))'"" o& oth'r"

a" &ro- our o &ai(ur'"

3


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T)e Reliance Anil D)iru=)ai A0=ani Gr3u8 ?3r>s in"

Reliance C300unica(i3n

Reliance Ener:7

Reliance Ca8i(al

Reliance Mu(ual Fun/

Reliance Life Insurance

Reliance General

Insurance

Reliance Heal()


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Reliance En(er(ain0en(

Reliance Infras(ruc(ure

4


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RELIANCE ADA GROUP

5


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6


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Reliance Ca8i(al

Rel#&'e 0+#!l #s o&e o I&d#>s led#&* &d s!es! *ro#&* +r#7!e se'!or

#&&'#l ser7#'es 'om+es, &d r&s mo&* !"e !o+ 3 +r#7!e se'!or

#&&'#l ser7#'es &d &* 'om+es, #& !erms o &e! or!".

T"e 'om+&$ "s #&!eres!s #& sse! m&*eme&! &d m%!%l %&ds, l#e &d

*e&erl #&s%r&'e, +r#7!e e;%#!$ &d +ro+r#e!r$ #&7es!me&!s, s!o' ro#&*

&d o!"er '!#7#!#es #& #&&'#l ser7#'es.

Reliance C300unica(i3ns Li0i(e/

T"e l*s"#+ 'om+&$ o !"e Rel#&'e AA Gro%+, Rel#&'e

0omm%'!#o&s :#m#!ed, #s !"e rel#s drem o

r#&*#&* o%! d#*#!l re7ol%!#o& !"! #ll +ro7#de e7er$ I&d#& #!"

ordle me&s o 'omm%'!#o& &d red$ ''ess !o #&orm!#o&.

T"e 'om+&$ e*& o+er!#o&s #& 1999 &d "s o7er 2 m#ll#o& s%s'r#ers!od$. I! oers 'om+le!e r&*e o #&!e*r!ed !ele'om ser7#'es. T"ese

#&'l%de mo#le &d #ed l#&e !ele+"o&$ rod&d, &!#o&l &d

#&!er&!#o&l lo&* d#s!&'e ser7#'es, d! ser7#'es &d #de r&*e o 7l%e

dded ser7#'es &d ++l#'!#o&s #med ! e&"&'#&* !"e +rod%'!#7#!$ o

e&!er+r#ses &d #&d#7#d%ls.

Reliance Ener:7 Li0i(e/

Rel#&'e E&er*$ :#m#!ed, #&'or+or!ed #& 1929, #s %ll$ #&!e*r!ed %!#l#!$

e&**ed #& !"e *e&er!#o&, !r&sm#ss#o& &d d#s!r#%!#o& o ele'!r#'#!$. I!

8


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r&s mo&* I&d#>s !o+ l#s!ed +r#7!e 'om+es o& ll mor #&&'#l

+rme!ers, #&'l%d#&* sse!s, sles, +ro#!s &d mre! '+#!l#s oremos! +r#7!e se'!or %!#l#!$ #!" **re*!e es!#m!ed re7e&%es

o Rs 9,4 'rore (USQ 2.1 #ll#o&) &d !o!l sse!s o Rs 1,6 'rore (USQ

2. #ll#o&).

Rel#&'e E&er*$ :#m#!ed d#s!r#%!es more !"& 21 #ll#o& %!s o ele'!r#'#!$

!o o7er 24 m#ll#o& 'o&s%mers #& M%m#, el"#, Or#ss &d Go, 'ross &

re !"! s+&s 1,2,3 s;. ms. I! *e&er!es 91 MF o ele'!r#'#!$, !"ro%*"

#!s +oer s!!#o&s lo'!ed #& M"rs"!r, A&d"r /rdes", erl,r&! &d Go.

T"e 'om+&$ #s '%rre&!l$ +%rs%#&* se7erl *s, 'ol, #&d &d "$dro-sed

+oer *e&er!#o& +roe'!s #& M"rs"!r, U!!r /rdes", Ar%&'"l /rdes"

&d U!!r&'"l #!" **re*!e '+'#!$ o o7er 12,4 MF. T"ese +roe'!s

re ! 7r#o%s s!*es o de7elo+me&!.

Rel#&'e E&er*$ :#m#!ed #s 7#*oro%sl$ +r!#'#+!#&* #& emer*#&*

o++or!%!#es #& !"e res o !rd#&* &d !r&sm#ss#o& o +oer. I! #s lso

e&**ed #& +or!ol#o o ser7#'es #& !"e +oer se'!or #& E&*#&eer#&*,

/ro'%reme&! &d 0o&s!r%'!#o& (E/0) !"ro%*" &e!or o re*#o&l o#'es

#& I&d#.

Reliance Heal()

I& 'o%&!r$ "ere "el!"'re #s s! e'om#&* oom#&* #&d%s!r$, Rel#&'e

Hel!" #s o'%sed "el!"'re ser7#'es 'om+&$ e&l#&* !"e +ro7#s#o& o

9


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sol%!#o& !o I&d#&s, ! ordle +r#'es. T"e 'om+&$ #ms ! +ro7#d#&*

#&!e*r!ed "el!" ser7#'es !"! #ll 'om+e!e #!" !"e es! #& !"e orld. I! lso

+l&s !o 7e&!%re #&!o d#7ers##ed #elds l#e I&s%r&'e Adm#s!r!#o&, Hel!"

're el#7er$ &d I&!e*r!ed Hel!", Hel!" I&orm!#'s &d I&orm!#o&

M&*eme&! &d 0o&s%mer Hel!".

R'(ia)' ='a(th ai-" at r'+o(utioiBi# h'a(th)ar' i Idia /*

'a/(i# a h'a(th)ar' '+iro-'t that i" /oth a&&orda/(' ad

a))'""i/(' throu#h art'r"hi" ith #o+'r-'t ad ri+at'

/u"i'""'".

Reliance Me/ia En(er(ain0en(

As +r! o !"e Rel#&'e - AA Gro%+, Rel#&'e E&!er!#&me&! #s

s+er"ed#&* !"e Gro%+>s or$ #&!o !"e med# &d e&!er!#&me&! s+'e.

Rel#&'e E&!er!#&me&!>s 'ore o'%s #s !o %#ld s#*#'&! +rese&'e or

Rel#&'e #& !"e E&!er!#&me&! e'o-s$s!em 'ross 'o&!e&! &d d#s!r#%!#o&

+l!orms.

T"e e$ 'o&!e&! #!#!#7e re 'ross Mo7#es, M%s#', S+or!s, Gm#&*,

I&!er&e! @ mo#le +or!ls, led#&* !o d#re'! o++or!%!#es #& del#7er$ 'ross

!"e emer*#&* d#*#!l d#s!r#%!#o& +l!orms d#*#!l '#&em, I/TJ, TH &d

Mo#le TJ.

Rel#&'e AA Gro%+ ';%#red Adls #lms :#m#!ed #& 24, o&e o !"e

lr*es! e&!er!#&me&! 'om+es #& I&d#, "#'" "s #&!eres!s #& #lm

+ro'ess#&*, +rod%'!#o&, e"##!#o& @ d#*#!l '#&em.

4


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Rel#&'e E&!er!#&me&! "s mde & e&!r$ #&!o M Rd#o !"ro%*" Adls

Rd#o, "7#&* o& 4 s!!#o&s #& !"e re'e&! #dd#&*, "#'" #ll soo& e !"e

Rd#o s!!#o& #!" !"e lr*es! oo!+r#&! #& I&d#.

Reliance Ca8i(al

Rel#&'e 0+#!l #s o&e o I&d#>s led#&* &d s!es! *ro#&* +r#7!e se'!or

#&&'#l ser7#'es 'om+es, &d r&s mo&* !"e !o+ 3 +r#7!e se'!or

#&&'#l ser7#'es &d &* 'om+es, #& !erms o &e! or!".

T"e 'om+&$ "s #&!eres!s #& sse! m&*eme&! &d m%!%l %&ds, l#e &d

*e&erl #&s%r&'e, +r#7!e e;%#!$ &d +ro+r#e!r$ #&7es!me&!s, s!o' ro#&*

&d o!"er '!#7#!#es #& #&&'#l ser7#'es.

Reliance C300unica(i3ns Li0i(e/

T"e l*s"#+ 'om+&$ o !"e Rel#&'e AA Gro%+, Rel#&'e

0omm%'!#o&s :#m#!ed, #s !"e rel#s drem o

r#&*#&* o%! d#*#!l re7ol%!#o& !"! #ll +ro7#de e7er$ I&d#& #!"

ordle me&s o 'omm%'!#o& &d red$ ''ess !o #&orm!#o&.

T"e 'om+&$ e*& o+er!#o&s #& 1999 &d "s o7er 2 m#ll#o& s%s'r#ers

!od$. I! oers 'om+le!e r&*e o #&!e*r!ed !ele'om ser7#'es. T"ese

#&'l%de mo#le &d #ed l#&e !ele+"o&$ rod&d, &!#o&l &d

#&!er&!#o&l lo&* d#s!&'e ser7#'es, d! ser7#'es &d #de r&*e o 7l%e

dded ser7#'es &d ++l#'!#o&s #med ! e&"&'#&* !"e +rod%'!#7#!$ o

e&!er+r#ses &d #&d#7#d%ls.

Reliance Ener:7 Li0i(e/

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Rel#&'e E&er*$ :#m#!ed, #&'or+or!ed #& 1929, #s %ll$ #&!e*r!ed %!#l#!$

e&**ed #& !"e *e&er!#o&, !r&sm#ss#o& &d d#s!r#%!#o& o ele'!r#'#!$. I!

r&s mo&* I&d#>s !o+ l#s!ed +r#7!e 'om+es o& ll mor #&&'#l

+rme!ers, #&'l%d#&* sse!s, sles, +ro#!s &d mre! '+#!l#s oremos! +r#7!e se'!or %!#l#!$ #!" **re*!e es!#m!ed re7e&%es

o Rs 9,4 'rore (USQ 2.1 #ll#o&) &d !o!l sse!s o Rs 1,6 'rore (USQ

2. #ll#o&).

Rel#&'e E&er*$ :#m#!ed d#s!r#%!es more !"& 21 #ll#o& %!s o ele'!r#'#!$

!o o7er 24 m#ll#o& 'o&s%mers #& M%m#, el"#, Or#ss &d Go, 'ross &re !"! s+&s 1,2,3 s;. ms. I! *e&er!es 91 MF o ele'!r#'#!$, !"ro%*"

#!s +oer s!!#o&s lo'!ed #& M"rs"!r, A&d"r /rdes", erl,

r&! &d Go.

T"e 'om+&$ #s '%rre&!l$ +%rs%#&* se7erl *s, 'ol, #&d &d "$dro-sed

+oer *e&er!#o& +roe'!s #& M"rs"!r, U!!r /rdes", Ar%&'"l /rdes"

&d U!!r&'"l #!" **re*!e '+'#!$ o o7er 12,4 MF. T"ese +roe'!s

re ! 7r#o%s s!*es o de7elo+me&!.

Rel#&'e E&er*$ :#m#!ed #s 7#*oro%sl$ +r!#'#+!#&* #& emer*#&*

o++or!%!#es #& !"e res o !rd#&* &d !r&sm#ss#o& o +oer. I! #s lso

e&**ed #& +or!ol#o o ser7#'es #& !"e +oer se'!or #& E&*#&eer#&*,

/ro'%reme&! &d 0o&s!r%'!#o& (E/0) !"ro%*" &e!or o re*#o&l o#'es

#& I&d#.

Reliance Heal()

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I& 'o%&!r$ "ere "el!"'re #s s! e'om#&* oom#&* #&d%s!r$, Rel#&'e

Hel!" #s o'%sed "el!"'re ser7#'es 'om+&$ e&l#&* !"e +ro7#s#o& o

sol%!#o& !o I&d#&s, ! ordle +r#'es. T"e 'om+&$ #ms ! +ro7#d#&*

#&!e*r!ed "el!" ser7#'es !"! #ll 'om+e!e #!" !"e es! #& !"e orld. I! lso

+l&s !o 7e&!%re #&!o d#7ers##ed #elds l#e I&s%r&'e Adm#s!r!#o&, Hel!"

're el#7er$ &d I&!e*r!ed Hel!", Hel!" I&orm!#'s &d I&orm!#o&

M&*eme&! &d 0o&s%mer Hel!".

R'(ia)' ='a(th ai-" at r'+o(utioiBi# h'a(th)ar' i Idia /*

'a/(i# a h'a(th)ar' '+iro-'t that i" /oth a&&orda/(' ad

a))'""i/(' throu#h art'r"hi" ith #o+'r-'t ad ri+at'

/u"i'""'".

Reliance Me/ia En(er(ain0en(

As +r! o !"e Rel#&'e - AA Gro%+, Rel#&'e E&!er!#&me&! #s

s+er"ed#&* !"e Gro%+>s or$ #&!o !"e med# &d e&!er!#&me&! s+'e.

Rel#&'e E&!er!#&me&!>s 'ore o'%s #s !o %#ld s#*#'&! +rese&'e or

Rel#&'e #& !"e E&!er!#&me&! e'o-s$s!em 'ross 'o&!e&! &d d#s!r#%!#o&

+l!orms.

T"e e$ 'o&!e&! #!#!#7e re 'ross Mo7#es, M%s#', S+or!s, Gm#&*,

I&!er&e! @ mo#le +or!ls, led#&* !o d#re'! o++or!%!#es #& del#7er$ 'ross

!"e emer*#&* d#*#!l d#s!r#%!#o& +l!orms d#*#!l '#&em, I/TJ, TH &d

Mo#le TJ.

Rel#&'e AA Gro%+ ';%#red Adls #lms :#m#!ed #& 24, o&e o !"e

lr*es! e&!er!#&me&! 'om+es #& I&d#, "#'" "s #&!eres!s #& #lm

+ro'ess#&*, +rod%'!#o&, e"##!#o& @ d#*#!l '#&em.

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PRODUCTS POLICIES

Rel#&'e :#e I&s%r&'e"s #de rr$ o #&s%r&'e +l&s !"! "7e ee& des#*&ed #!"

!"e +"#loso+"$ !"! d#ere&! #&d#7#d%ls re o%&d !o "7e d#er#&* #&s%r&'e &eeds.

T"e #del #&s%r&'e +l& #s o&e !"! ddresses !"e e'! #&s%r&'e &eeds o !"e

#&d#7#d%l !"! #ll de+e&d o& !"e *e &d l#e s!*e o !"e #&d#7#d%l +r! o !"e "os! o

o!"er '!ors.

LIFE INSURANCE PLANS"

U&der :#e #&s%r&'e +l&s, Rel#&'e :#e I&s%r&'eoers +l&s %&der !"e ollo#&*

mor '!e*or#es

Ed%'!#o& I&s%r&'e /l&s

Fel!" 're!#o& /l&s

/rem#%m G%r&!ee /l&s

/ro!e'!#o& /l&s

Sa+i# I+'"t-'t

-lans

Fe ll 'rr$ drems #& o%r l#7es.

o% '& rel#


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I& l#e, $o% "7e l$s *#7e& $o%r m#l$ "!e7er !"e$ "7e &!ed. e!,

!"ere re some +rom#ses $o% "7e !o %l#l, s%'" s !#&* $o%r m#l$ or

7'!#o&, or %$#&* !"! drem "o%se.

Se! s#de some mo&e$ !o '"#e7e !"ese s+e'##' *ols #!" !"e "el+ o

Rel#&'e S7#&*s @ I&7es!me&! /l&s. T"e +l& llos $o% !o e+er#e&'e !"e

o$s o l#e &d +ro7#de or $o%r m#l$Ps &eeds.

E&o$ l#e #!"o%! orr$#&* o%! !"e +rom#ses $o% "7e mdee re

"ere !o %l#l !"em.

Rel#&'e :#e I&s%r&'e Smr! M!%r#!$ Be&e#! /l&

Rel#&'e :#e I&s%r&'e S%+er E&dome&! /l&

46
http://www.reliancelife.com/solution-for-groups.aspxhttp://www.reliancelife.com/health-plan.aspxhttp://www.reliancelife.com/child-plan.aspxhttp://www.reliancelife.com/unit-linked-plans.aspx


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Rel#&'e :#e I&s%r&'e G%r&!eed Mo&e$ B' /l&

Rel#&'e :#e I&s%r&'e Mo&e$ M%l!#+l#er /l&

Rel#&'e 0s" lo /l&

Rel#&'e E&dome&! /l&

Rel#&'e S%+er #7e /l%s

Rel#&'e F"ole :#e /l&

Rel#&'e 0o&&e'! 2 :#e /l&

RETIREMENT SOLUTIONS"

T"e +r#mr$ oe'!#7e o re!#reme&! +l& #s !o "el+ $o% +ro7#de or $o%r #&&'#l &eeds

#& $o%r +os! re!#reme&! $ers.

ore7er :#e

:#e T#me S%+er /e&s#o&

:#e :#& S%+er /e&s#o&

HEALTH PRODUCT SUIT"

U&der Hel!" /rod%'! S%#!, Rel#&'e :#e I&s%r&'eoers +l&s %&der !"e ollo#&*

mor '!e*or#es

Hel!" Ass%re

Hel!" Ass%re /l%s

Hos+#!l 0re

48


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0&'er 0re

0&'er 0re /l%s

#e!es 0re

#e!es 0re /l%s

PRODUCT PORTFOLIO

Insurance S3lu(i3ns f3r In/i6i/uals

Reliance Life InsuranceLife Insurance oers r&*e o #&&o7!#7e, '%s!omer-'e&!r#'

+rod%'!s !"! mee! !"e &eeds o '%s!omers ! e7er$ l#e s!*e. I!s +rod%'!s '& e

e&"&'ed #!" %+ !o r#ders, !o 're!e '%s!om#


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LifeTi0e G3l/ #s %!-l#&ed +l& !"! oers '%s!omers !"e le##l#!$ &d

'o&!rol !o '%s!om#


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In6es(S)iel/ Cas)=a> #s %! l#&ed +l& !"! +ro7#des +rem#%m *%r&!ee

o& !"e #&7es!ed +rem#%ms lo&* #!" le#le l#;%#d#!$ o+!#o&s.

LifeS(a:e RP #s %%e &d +oer%l el!" 're!#o& #&s%r&'e sol%!#o&,

"#'" 'om#&es !"e e&e#!s o %!om!#' sse! llo'!#o& &d ;%r!erl$

rel&'#&* lo&* #!" #&'resed +ro!e'!#o&.

Pr3(ec(i3n S3lu(i3ns

LifeGuar/ #s +ro!e'!#o& +l&, "#'" oers l#e 'o7er ! lo 'os!. I! #s

7#lle #& 3 o+!#o&s - le7el !erm ss%r&'e, le7el !erm ss%r&'e #!" re!%r&

o +rem#%m @ s#&*le +rem#%m.

H30eAssure #s mor!**e red%'#&* !erm ss%r&'e +l& des#*&ed

s+e'##'ll$ !o "el+ '%s!omers 'o7er !"e#r "ome lo&s #& s#m+le &d 'os!-

ee'!#7e m&&er.

E/uca(i3n S3lu(i3ns

S0ar(!i/ Ne? ULRP +ro7#des *%r&!eed ed%'!#o&l e&e#!s !o '"#ld

lo&* #!" l#e #&s%r&'e 'o7er or !"e +re&! "o +%r'"ses !"e +ol#'$. T"e

51


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+ol#'$ #s des#*&ed !o +ro7#de mo&e$ ! #m+or!&! m#les!o&es #& !"e '"#ldPs l#e.

Smr!#d +l&s re lso 7#lle #& !rd#!#o&l orm.

Re(ire0en( S3lu(i3ns

F3re6erLife #s !rd#!#o&l re!#reme&! +rod%'! !"! oers *%r&!eed re!%r&s

or !"e #rs! $ers &d !"e& de'lres o&%ses &&%ll$.

LifeTi0e Su8er Pensi3n #s re*%lr +rem#%m %! l#&ed +e&s#o& +l& !"!

"el+s o&e ''%m%l!e o7er !"e lo&* !erm &d oers 4 &&%#!$ o+!#o&s (l#e

&&%#!$, l#e &&%#!$ #!" re!%r& o +%r'"se +r#'e, o#&! l#e ls! s%r7#7or

&&%#!$ #!" re!%r& o +%r'"se +r#'e, l#e &&%#!$ *%r&!eed or 4, 1 &d 14

$ers @ or l#e !"ere!er, o#&! l#e, ls! s%r7#7or &&%#!$ #!"o%! re!%r& o

+%r'"se +r#'e) ! !"e !#me o re!#reme&!.

LifeS(a:e Pensi3n #s re*%lr +rem#%m %! l#&ed +e&s#o& +l& !"!

+ro7#des $o% #!" %%e l#e'$'le-sed s!r!e*$ !"! 'o&!#&%o%sl$ re-

d#s!r#%!es $o%r mo&e$ 'ross 7r#o%s sse! 'lsses sed o& $o%r l#e s!*e,

e7e&!%ll$ +ro7#d#&* $o% #!" '%s!om# Su8er Pensi3n #s s#&*le +rem#%m %! l#&ed +e&s#o& +l&.

52


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I00e/ia(e Annui(7 #s s#&*le +rem#%m &&%#!$ +rod%'! !"! *%r&!ees

#&'ome or l#e ! !"e !#me o re!#reme&!. I! oers !"e e&e#! o 4 +$o%!

o+!#o&s.

Pre0ierLife Pensi3n #s %%e &d 'o&7ee&! re!#reme&! sol%!#o& #!"

l#m#!ed +rem#%m +$#&* !erm o !"ree or #7e $ers, !o s%#! +roess#o&ls &d

%s#&essme&, es+e'#ll$ !"ose "o re;%#re more le##l#!$ &d '%s!om#


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Cancer Care Plus" #s ell&ess +l& !"! #&'l%des ll !"e e&e#!s o 0&'er

0re &d lso +ro7#des & dd#!#o&l e&e#! o ree +er#od#'l '&'er

s'ree&*s.

Dia=e(es Care" #e!es 0re #s %%e 'r#!#'l #ll&ess +rod%'! s+e'#ll$

de7elo+ed or #&d#7#d%ls #!" T$+e 2 d#e!es &d +re-d#e!es. I! mes

+$me&!s o& d#*&os#s o& &$ o 5 d#e!es rel!ed 'r#!#'l #ll&esses, &d lso

oers 'oord#&!ed 're ++ro'" !o m&*#&*!"e 'o&d#!#o&.Dia=e(es Care

Plus lso oers l#e 'o7er.

Dia=e(es Care Plus#s %%e #&s%r&'e +ol#'$ !"! +ro7#des & dd#!#o&l

e&e#! o l#e 'o7er orT78e # /ia=e(ics an/ 8re&/ia=e(ics

H3s8i(al Care" #s fi


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Gr3u8 Insurance S3lu(i3ns

Reliance Life InsuranceLife lso oers Gro%+ I&s%r&'e Sol%!#o&s or 'om+es

see#&* !o e&"&'e e&e#!s !o !"e#r em+lo$ees.

Gr3u8 Gra(ui(7 Plan:Reliance Life InsuranceLifes *ro%+ *r!%#!$ +l&

"el+s em+lo$ers %&d !"e#r s!!%!or$ *r!%#!$ ol#*!#o& #& s'#e&!##' m&&er

&d lso 7#l o ! e&e#!s s ++l#'le !o ++ro7ed *r!%#!$ %&ds.

Gr3u8 Su8erannua(i3n Plan"Rel#&'e :#e I&s%r&'e:#e oers le#le

mre! l#&ed s'"eme !"! +ro7#des s%s!&!#l e&e#!s !o o!" em+lo$ers &d

em+lo$ees. Bo!" de#&ed 'o&!r#%!#o& (0) &d de#&ed e&e#! (B) s'"emes

re oered !o o+!#m#


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Gr3u8 Ter0 Plan"

Rel#&'e :#e I&s%r&'e:#ePs le#le *ro%+ !erm sol%!#o&

"el+s +ro7#de & ordle 'o7er !o memers o *ro%+. T"e 'o7er 'o%ld e

%orm or sed o& des#*&!#o&Dr& or m%l!#+le o slr$. T"e e&e#!

%&der !"e +ol#'$ #s +#d !o !"e e&e#'#r$ &om#&!ed $ !"e memer o&

"#sD"er de!".

56


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Fle


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- Inc30e =enefi( ri/er" I& 'se o de!" o !"e l#e ss%red d%r#&* !"e !erm o !"e

+ol#'$, 1= o !"e s%m ss%red #s +#d &&%ll$ !o !"e &om#&ee o& e'" +ol#'$

&ersr$ !#ll !"e m!%r#!$ o !"e r#der.

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S30e 8lans ?i() /e(ail

CASH BA!

5)3 can a88l7J

I $o% re 15 $er old &d &o! older !"& 44 $ers, !"e m#m%m s%m #s Rs. 64,. o%

"7e !"e o+!#o& o +$#&* $erl$, "l-$erl$ &d lso mo&!"l$ +rem#%m.

Dea() =enefi("

S%m ss%red V *%r&!eed dd#!#o&s (GA W 3.4= 'om+o%&d &&%ll$ o& SA or !"e

$ers) V 7es!ed o&%s (JB)

Ma(uri(7 =enefi("

4= o s%m ss%red *%r&!eed dd#!#o&s or o%r $ers V JB o e&!#re s%m ss%red.

Sur6i6al =enefi("

A( ()e en/ 3f ()e

7ear

SBAS K 3f S-S- En/ 3f ()e 7ears SBAS K 3f S-S-

3 1= 1=

5 14= 8 14=

9 2= 12 2=

12 24= 15 24=

M!%r#!$ 4=VGAVJB M!%r#!$ 4=VGAVJB

A//i(i3nal fea(ures"

6


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or +ro!e'!#o& !o $o%r m#l$ *#&s! %&or!%&!e "el!", "


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O8(i3n '"

A( ()e en/ 3f C)il/ A:e Pa7 3u(

Term-6 4 $ers = o S.A.

Term-4 6 $ers 4= o S.A.

Term-2 $ers 4= o S.A.

Term 2 $ers = o S.A.VGAVJB

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FOREER LIFE PENSION PLAN

5)3 can a88l7J

I +erso& *e e!ee& 2 @ 5 $er #!" m#m%m !erm 4 $ers &d m#m%m 3

$ers.

Life c36er =enefi("

ore7er l#e +e&s#o& +l& +ro7#des l#e 'o7ers d%r#&* !"e deerme&! +"se. I& %&or!%&!e

e7e&! o !"e de!", !"e s+o%se "s !"e o+!#o& !o re'e#7e !"e s%m ss%red #!" *%r&!eed

dd#!#o&s &d 7es!ed o&%ses(# &$) s l%m+ s%m or *e! & &&%#!$ !"! o%ld +ro7#de

re*%lr #&'ome or l#e.

Ma(uri(7 =enefi("

1. :#e A&&%#!$ &&%#!$ or l#e

2. :#e &&%#!$ #!" re!%r& o +%r'"se +r#'e l#e &&%#!$ or !"e &&%#!&! #!" !"e

re!%r& o !"e +%r'"se +r#'e.

3. :#e &&%#!$ *%r&!eed or 4, 1, 14 $ers *%r&!eed &&%#!$ +#d or '"ose&

!erm &d !er !"! !"e &&%#!$ s lo&* s !"e &&%#!&! #s l#7e.

. ?o#&! l#e, ls! s%r7#7or #!" re!%r& o +%r'"se +r#'e #& !"#s 'se, !"e &&%#!$ #s

#rs! +#d !o &&%#!&!. A!er !"e de!" o &&%#!&!, !"e s+o%se s!r!s *e!!#&*

+e&s#o&, "#'" #s & mo%&! !"! e;%l !o !"e &&%#!$ +#d !o !"e &&%#!&!. A!er

!"e de!" o ls! s%r7#7or, !"e +%r'"se +r#'e #s re!%r& !o !"e e&e#'#r$.

6


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C)a8(er&*

64


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REIE5 OF EISTING LITRETURE

P)ili8 G- S?ar3ff, Lia=e() A- Barcla7, Alan R- Bass.#$$1"s r#!!e& #& "#s r!#'le

rel!#o&s e!ee& re'r%#!#&* so%r'e, em+lo$ee !e&%re &d +rod%'!#7#!$ ere em#&ed or

sm+le o 518 !e'"'l sles+erso&s o7er 2-$er +er#od. U&l#e erl#er reser'", rel!#o& e!ee& re'r%#!me&! so%r'e &d o !e&%re s &o! o%&d, &or s re'r%#!#&*

so%r'e o%&d !o e rel!ed !o em+lo$ee +rod%'!#7#!$. E+l&!#o&s or d#ere&'es

e!ee& !"e +rese&! #&d#&*s &d erl#er reser'" #&'l%de '"r'!er#s!#'s o !"#s +r!#'%lr

o !"e '! !"! m%l!#+le os &d le7els ere &o! l$s 'o&s#dered &d !"e !%r&o7er

r!e o !"e sm+le o. Add#!#o&l #&d#&*s le&! some s%++or! !o S'"Ps (1982)

s%**es!#o& !"! re'r%#!#&* so%r'es m$ e d#ere&!#ll$ ee'!#7e !o !"e e!e&! !"! !"e$

re'" d#ere&! +o+%l!#o&s. A 'om+r#so& o reser'" res%l!s #!" !e! oo +rese&!!#o&s

&d +r'!#!#o&er r!#'les #s lso +ro7#ded, #!" d#s'%ss#o& o !"e *+ e!ee& reser'"

&d +r'!#'e.

C)arie3li6er.#$$%1"s s#d o& "er reser'" ++er !"! !"e e$ !o s%''ess%l re'r%#!me&!

#s !o e&s%re !"! !"e 'r#!er# o s%#!#l#!$ re o7er! &d rele7&! !o !"e o #!sel. O&'e

!"ese 'r#!er# re *reed &d s"red #! #s +oss#le !o me more r!#o&l de'#s#o&s o%!

someo&ePs s%#!#l#!$ or o, sed o& e7#de&'e r!"er !"& C*%! eel#&*> or #&s!#&'!.

Ee'!#7e re'r%#!me&! &d sele'!#o& s"o%ld &o! e o%! !"e l%' o !"e dr. S$s!em!#'

+l&&* &d +re+r!#o& #ll #&'rese !"e l#el#"ood o !#&* o& !"e r#*"! +erso&. T"e

e$ !o ee'!#7e re'r%#!me&! #s +re+r!#o& &o#&* !"e o &d "! #s re;%#red o

someo&e !o +erorm #! ell. T"e 'os!s o re'r%#!#&* !"e ro&* +erso& '& e s#*#'&!.

T"e 'os! o em+lo$#&* someo&e m$ e ! les! !#'e !"e#r slr$ "e& '!ors s%'" s

!r#&*, e+e&ses &d em+lo$erPs 'o&!r#%!#o&s !o !"e#r +e&s#o& re dded.

Ra>es) s)ar0a.#$$%1 "s r#!!e& #& "#s oo !"! 'om+&$Ps s%''ess e*#&s #& !"e

re'r%#!me&! +ro'ess d%r#&* "#'" !"e s'ree&* &d 7e!!#&* +ro'ed%res s"+e &d 'o&7e$

!"e 'om+&$Ps dem&ds !o s+#r#&* '&d#d!es. T"ereore, #! #s esse&!#l or &

or*


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+ro'ess led#&* !o em+lo$me&!. T"e %!"or d#s'%sses d%l #&!er7#e &d s%++leme&!r$

sel-e7l%!#o& +ro'ess !o e %sed !o #ll &e +os#!#o& o +r#&! med# ed#!or.

R3=er( P- ecc)i3.#$$1 Sele'!#o& #s !"e +ro'ess o '"oos#&* rom *ro%+ o ++l#'&!s

!"e #&d#7#d%l es! s%#!ed or +r!#'%lr +os#!#o& sed o& 'o&7e&!#o&l &d &o&-

'o&7e&!#o&l me!"ods . T"ereore, !"e ee'!#7e&ess o re'r%#!me&! "s s#*#'&!

#m+'! o& !"e e#'#e&'$ o !"e sele'!#o& +ro'ess. T"e sele'!#o& +ro'ess s"o%ld +ro7#de s

m%'" rel#le &d 7l#d #&orm!#o& s +oss#le o%! ++l#'&!s so !"! !"e#r

;%l##'!#o&s m$ e 're%ll$ m!'"ed #!" !"e o re;%#reme&!s.

BLife A/6is3rc>0an .#$$#1 s#d #& "#s oo #&!er7#es re %sed #del$ or sele'!#o&

+%r+oses ! seor or ee'%!#7e le7el (0m+#o&, /lmer, @ 0m+#o&, 1996 Grm&,

24). Reser'" s"os !"! !o #&'rese !"e#r rel##l#!$, 7l#d#!$ &d es##l#!$, #&!er7#es

s"o%ld e sed o& !"oro%*" o &l$s#s &d sele'!#o& 'r#!er#, !"e$ s"o%ld e sem#-

s!r%'!%red &d s'ored ''ord#&* !o e"7#o%rll$ &'"ored r!#&* s'le. M%l!#+le

#&!er7#es re o!e& 7o%red o7er +&el #&!er7#es, !"e modl#!$ o !"e #&!er7#e s"o%ld

e s!&drd#sed 'ross ll '&d#d!es, &d ssessors s"o%ld e !r#&ed .

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RESEARCH METHODOLOGY

Researc) 8r3=le0"& To *e! !"e +o!e&!#l :#e Ad7#sors or !"e se o 'om+&$>s

e&e#!.

Researc) Desi:n "& es'r#+!#7e &d E+lor!or$ Reser'" es#*&. S!%d$ #s

des'r#+!#7e e'%se #! des'r#es !"e +ro'ess o re'r%#!me&! &d sele'!#o& &d s!%d$ #s

e+lor!or$ e'%se some more &e +ro#les or se*me&!s re d#s'o7ered or re'r%#!me&!.

Uni6erse Sa08le sie& Rel#&'e :#e I&s%r&'e G%r*o&.

A*e&'$ M&*ers-2

:#e Ad7#sors-4

Sa08lin: Tec)ni;ue&'o&7ee&! sm+l#&*

Da(a C3llec(i3n an/ S3urces"& ! #s 'olle'!ed !"ro%*" +r#mr$ &d se'o&dr$

so%r'es "ere +r#mr$ d! 'olle'!#o& s do&e $ s!r%'!%red ;%es!#o&re &d

se'o&dr$ d! s 'olle'!ed rom m*


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C)a8(er&

ANALYSIS AND INTERPRETATION

RECRUITMENT PROCESS OF RELIANCE LIFE INSURANCE :

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Primary Sources

Through Agency Manager References

Cold Calling

Through Interns

Kind Of Recruitment Process Basically, it is a 4 rounds procedure:

Initially Candidate has to fill 750!Rs" #AA$

%#e& Agent Application $or'( then )creening is

done *y Agency Managers"

Business +pportunity resentation %B+( is

done *y A-M %Agency -e.elop'ent Manager("

Then, Branch Manager &ill Inter.ie& the

candidate"

After this Training &ill *e pro.ided to

Candidate"

And then Candidate has to undergo IR-A

/a'"

Strateies Fo!!o"ed

#o )trategies are follo&ed as such"

Criteria for #ecomin

Financia! Ad$isor%Life

Ad$isor&

Basic criteria is:

1raduate"

Age 2 35

Married referred"

$e'ale referred

Min" of 5years of Residence in 1urgaon"

No' of days a!!ocated for

trainin

!30 days are allocated for Training"

In a mont()no'of candidates

Recruited as Financia!

Ad$isors

40!50 candidates are recruited as 6ife Ad.isors"

Trainin

Reim#ursement*Commission

#o Training Rei'*urse'ent is gi.en to 6ife

Ad.isors"

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In a year)no'of times Trainin

+ro$ided

+nce in a 'onth"

Reliance 6ife Insurance strictly follo&s the

nor's of IR-A

so if anyone is not fulfilling the criteria then

he cannot *e a&arded &ith any position in the

co'pany"

Career Pat( 6ife Ad.isors get a good Career ath so they

can *eco'e Agency Manager as &ell as Training

Manager"

,o" is it -ifferent

Basically, Reliance 6ife Insurance concentrates

on :

rofessionalis'

rag'atis'

Integrity

And also they &ant to *eco'e preferred

co'pany for financial protection so, they ta8e

candidate needs into consideration a lot as

they ha.e 'ulti!channel eecution capa*ility"

F3r a:enc7 0ana:ers

1. Fr30 ?)ic) se:0en( 8e38le c30e an/ rea/7 (3 /3 ()e 3= 3f LIFE

ADISOR

"'#-'t" R'"o"'

"tud't" !0% 12

:u"i'""-a 10% 2

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83/107

In(er8re(a(i3n

A''ord#&* !o s%r7e$ !"e m#& so%r'e o l#e d7#sors re rom em+lo$me&! e'"&*e &d

'll#&* o& r&dom &%mers.

*- 5)ic) 3ne 3f ()e ;uali(7 73u ?an( (3 see in 73ur LIFE ADISORJ

,ua(iti'" R'"o"'"

)o--ui)atio "5i(( 30% !

Co--it-'t 10% 2

Co&id')' 30% !

"o)ia( )ir)(' 30% !

Pu)tua(it* 0% 0

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In(er8re(a(i3n

0omm%'!#o& s#ll,'ode&'e &d so'#l '#r'le re !"e m#& '"r'!er#s!#'s o :IE

AJISOR "#'" *e&'$ m&*er &! !o see #& !"e :IE AJISOR.

. H3? 0an7 Life A/6is3r a((en/ re:ular (rainin: sessi3ns 3r:anie/ =7

c308an7J

Life Advisor in /espondents

020 0

20$0 10%

$0!0 $%

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!080 2%

80100 20%

In(er8re(a(i3n

A''ord#&* !o s%r7e$ -5= :#e Ad7#sor !!e&d !"e !r#&* sess#o&s or*


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In(er8re(a(i3n

A''ord#&* !o s%r7e$ 'om+&$ '& re!#& :IE AJISOR o&l$ -2 $ers,!er !"! !"e$

'"&*e !"e#r 'om+&$ &d o#& some o!"er 'om+&$ o #&s%r&'e.

- H3? 0uc) K LIFE ADISOR :3( 8er03(i3n ?i()in c308an7J

ro-otio R'"o"'"1020% $0% 8

2130% $0% 8

31$0% 10% 2

$10% 10% 2

1!0% 0% 0

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In(er8re(a(i3n

T"ere #s 7er$ smll +ro#l#!$ o +ermo!#o& #!"#& 'om+&$,!"#s #s o&l$ 1-3=.

- D3 73u a:ree Life A/6is3r are /3in: :33/ 3=J

r'"od't"Stro#(*A#r'' 0

A#r'' 2%

N'utra( 2%

Di"a#r'' 0%

Stro#(*Di"a#r'' 0

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In(er8re(a(i3n

Mos! o !"e *e&'$ m&*ers re &o! s!#s#ed #!" !"e +erorm&'e o :#e Ad7#sor.

8. 5)ic) se:0en( /3 73u ?an( (3 :i6e 03re 8ri3ri(7J

S'#-'t" r'"od't"

:u"i'""-a 1%

#o+t.'-(o*'' 30%

r'tir'd 'r"o 30%

hou"'i&' 10%

Fr'"h'r 1%

88


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In(er8re(a(i3n

A''ord#&* !o s%r7e$ m&*ers &! !o re'r%#! more %s#&essm& &d re!#red +erso&s s

'om+red !o o!"er o+!#o&s.

F3r Life A/6is3rs

1. 5)a( is 73ur ;ualifica(i3nJ

Qua(i&i)atio r'"od't"

12th 10%

Graduatio !0%

Po"t#raduatio 20%

ro&'""ioa( )our"' 10%

a* oth'r 0%

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In(er8re(a(i3n

A''ord#&* !o s%r7e$ ;%l##'!#o& o mos! o !"e :#e Ad7#sor re *rd%!#o&.

2. Mari(al s(a(us

arita( "tatu" r'"o"'arri'd $0%

U-arri'd !0%

9


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In(er8re(a(i3n

More !"& "l !"e &%mer o em+lo$ees o%! o sm+le re %&mrr#ed.

*- H3? 0uc) (i0e 73u li6in: in :ur:a3nJ

Li+i# "tatu" r'"od't"

/'(o *r" 20%

10*r" 30%

101*r" 20%

120*r" 20%

a/o+' 20*r" 10%

91


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93/107

In(er8re(a(i3n

Mos! o !"e res+o&de&!s "7e more !"& !"ree :#e Ad7#sor" &&%l "o%se"old #&'ome.

- Are 73u sa(isfie/ ?i() (rainin: sessi3ns 8r36i/e/ =7 c308an7J

"tro#(* a#r'' 0

A#r'' !0%

N'utra( 10%

Di"a#r'' 30%

"tro#(* di"a#r'' 0%

93


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In(er8re(a(i3n

T"ere re "l res+o&de&!s s!#s#ed #!" !"e !r#&* sess#o&s +ro7#ded $ 'om+&$ &d

o&e !"#rd re d#ss!#s#ed #!" !"e !r#&* sess#o&s.

- Are 73u sa(isfie/ ?i() c300issi3n 3f Life A/6is3rJ

"tro#(* a#r'' 0

A#r'' 2%N'utra( 0

Di"a#r'' 7%

"tro#(* di"a#r'' 0

9


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In(er8re(a(i3n

Mos! o !"e res+o&de&!s re d#ss!#s#ed #!" 'omm#ss#o& o :#e Ad7#sor

- Are 73u sa(isfie/ ?i() 8r303(i3n 83lic7 3f c308an7J

"tro#(* a#r'' 0

A#r'' 20%

N'utra( 0

Di"a#r'' 70%

"tro#(* di"a#r'' 10%

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96


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C)a8(er&

FINDINGS

T"e *e&'$ m&*ers '& &o! re!#& !"e :#e Ad7#sor #& 'om+&$.

T"ere re 7er$ less &%mer o :#e Ad7#sor "o *o! +romo!#o& #!"#& !"e

'om+&$.

Ao%! "l &%mer o :#e Ad7#sor re &o! !!e&d#&* !"e !r#&* sess#o&s

+ro7#ded $ 'om+&$.

Mos! o !"e A*e&'$ M&*ers re &o! s!#s#ed #!" !"e +erorm&'e o :#e

Ad7#sor

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Mos! o !"e :#e Ad7#sor re &o! s!#s#ed #!" !"e#r 'omm#ss#o& @ +romo!#o&

+ol#'$ o 'om+&$.

A*e&'$ m&*ers m#&l$ o'%s o& s!%de&!s or res"ers or l#e d7#sors .

Rel#&'e :#e I&s%r&'e #s &e #& #&s%r&'e se'!or so +eo+le &o! &o m%'" %!!"e 'om+&$.

RECOMMENDATIONS

1. 0om+&$ s"o%ld o'%s more o& +ro#les o :#e Ad7#sor "#le re'r%#!#&* !"em,

or em+le, 'om+&$ s"o%ld re'r%#! +eo+le ! !"e *e o 28-32 $ers, 'om+&$

s"o%ld +reer 0arrie/+eo+le "o "7e "#*"er le7el o res+o&s##l#!$ &d

'om+&$ s"o%ld *#7e +reere&'e !o emle l#e d7#sors s%'" s emle

e&!re+re&e%rs, d#7or'ed ome&.

2. 0om+&$ s"o%ld do some me&dme&!s #& !"e#r +romo!#o& +ol#'$ l#e !"e$ s"o%ld

do #&!er&l +romo!#o& &d s!ress o& s%''ess#o& +l&&*.

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101/107

+o!e&!#l :#e Ad7#sors. Also !"e :#e Ad7#sors re d#ss!#s#ed #!" !"e#r 'omm#ss#o& &d

+romo!#o& +ol#'$.

A! !"e e&d o !"e s!%d$, e '& 'o&'l%de !"! !"o%*" !"ere #s s!#s'!or$ re'r%#!me&!

+ro'ess %! 'om+&$ "7e !o do some me&dme&!s #& !"e#r re'r%#!me&! +ro'ess !o *e!

+o!e&!#l :#e Ad7#sors l#e 'om+&$ s"o%ld '"oose s%#!le se*me&! or :#e Ad7#sor.

BIBLIOGRAPHY

B33>s "

) Blackman(2002), H%m& Reso%r'e M&*eme&!, T! M'*r H#ll /%l#'!#o&s.) Kotler Philips(2009),Mre!#&* M&*eme&!, orl#&* #&dersle$(I&d#) /7!.:!d.') Kothari, C. R.(2005), L%&!#!!#7e Te'"%e, J#s /%l#s"#&* Ho%se /7!.

:#m#!ed, Ne el"#d) Vecchio P Robert (2008), HRM Re7#e, T"e I'# Uers#!$ /ress

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5e=si(es "

) ."r!#l#e.'om

) .'#!e"r.'om

') .#rd.'.#&

d) .+rd#


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NAMEXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX

GENDER a1Mle =1emle

AGE a1:ess !"& 24 =124-34 /1more !"& 34

1. rom "#'" se*me&! +eo+le mos!l$ red$ !o do !"e o o l#e d7#sor

) s!%de&!s(res"ers)

) %s#&essm&

') *o7!.em+lo$ee

d) "o%se#e

e) re!#red +erso&

2. F"! re !"e so%r'es o re'r%#!me&!

) !"ro%*" em+lo$me&! e'"&*e

) !"ro%*" 'o&s%l!&'$ #rm

') !"ro%*" 'm+%s #&!er7#e

d) 'll#&* o& r&dom &%mers

e) !"ro%*" reere&'es.

3. F"#'" o&e o !"e ollo#&* ;%l#!$ $o% &! !o see #& $o%r :A(r!e 1-4)

) *ood 'omm%'!#o& s#ll

) 'omm#!me&!

') 'ode&'e

d) so'#l '#r'le

e) +%&'!%l#!$

. Ho m&$ :A>s !!e&d#&* re*%lr !r#&* sess#o&s or*


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4. Ho m%'" !#me $o% re!#& $o%r '!#7e :A>s(#& $rs)

) -1

) 1-2

') 2-3

d) 3-

e) -4

5. Ho m%'" +er'e&! :A *o! +ermo!#o& #!"#& 'om+&$

) -2

) 2-

') -5

d) 5-8

e) 8-1

6. o $o% *ree *e&!s re do#&* *ood o

S!ro&*l$ A*ree A*ree Ne%!rl #s*ree S!ro&*l$ #s*ree

8. F"#'" se*me&! do $o% &! !o *#7e more +r#or#!$

) %s#&essm&

) *o7!.em+lo$ee

') re!#red +erso&

d) "o%se-#e

e) res"er

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F3r Life A/6is3rs

NAMEXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX

GENDER a1Mle =1emle

AGE a1:ess !"& 24 =124-34 /1more !"& 34

1. F"! #s $o%r ;%l##'!#o&

) 12!"

) *rd%!#o&

') +os!*rd%!#o&

d) +roess#o&l 'o%rse

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e) &$ o!"er

2. Are $o% mrr#ed

) $es ) &o

3. Ho m%'" !#me $o% l#7#&* #& *%r*o&(#& $ers)

) -4

) 4-1

') 1-14

d) 14-2

e) o7e 2

. F"! #s $o%r m#l$ #&'ome(#& Rs +er &&%m)

) elo 4,

) 4,-1,,

') 1,,-2,,

d) 2,,-3,,

e) o7e 3,,

4. Are $o% s!#s#ed #!" !r#&* sess#o&s +ro7#ded $ 'om+&$

S!ro&*l$ A*ree S!ro&*l$ #s*ree

1 2 3 4

5 .Are $o% s!#s#ed #!" 'omm#ss#o& o :A>s


1 2 3 4

6. Are $o% s!#s#ed #!" +ermo!#o& +ol#'$ o 'om+&$


1 2 3 4

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8. Are $o% do#&* !"#s o s +r! !#me or %ll !#me

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