Assumptions

Existing recruitment is not able to meet the demand of officers

The recruitment is more focused on officers As a result of 6th pay commission willingness

to join Indian army is high amongst youth. All the channels of promotion are in place

already No financial constraints in terms of meeting

expenses of recruitment Recruitment goes throughout the year

External Environment

Owned by central Govt. Budget allocation is made by govt. of India All the policies are centrally developed and are

uniform throughout the country Large population of country provides huge pool

of potential candidates Infrastructure in terms of supporting/ ancillary

orgn. (NCC, NDA,IMA,OTA,SSB) is in place.

Target Employee Group

Men/ Women aged between 18-30

Level in Hierarchy

Entry level officers - Lieutenant By Time Scale - Growth      Captain       Major       Lieutenant Colonel

WHAT THE ARMY OFFERS

Professional Advancement Job Satisfaction Job Security Economic Stability Social Status Quality of Life Variety and Adventure

Roadmap Creation

Focusing heavily on recruiting from ancillary /input organizations – NDA , NCC . Recruitment from technical & non

technical entries after +2 & Graduation.

Competitive exams – UPSC , NDA entrance, CDS, SSC

Strategy- “Select the best”

Maximizing no. of applications by creating awareness through:

Existing channels of promotionConducting seminars to promote the benefits offeredMass awareness programmes – conducting campus

recruitment drives to promote awarenessForeign courses and postingsPost retirement benefits Training for preparing retiring/retired officers for their

resettlement in civil life (IIMs - Ahmedabad, Kolkata, Bangalore, Indore, XLRI Jamshedpur, MDI Gurgaon, NMIMS Mumbai)

LIFETIME OPPORTUNITY FOR PROFESSIONALS

Lifetime opportunities to professionals like Doctors, Nurse, Engineers, Lawyers, and Teachers

• Creating Awareness about benefits & allowances

Gallantry awardsLife long pensionConcession on -1. Travel -air & train 2. Medical facilitiesUncongenial climate allowancesSubsidized housing facilityLow interest loansForeign postingsCanteen facilities Insurance coversQualitative benefits

Modes of Application

Online :› On website - http://joinindianarmy.nic.in› Setting – up Online portals for application for

UPSC & CDS. Offline :

› General Post Offices› State owned banks› Cantonment area› CSD canteens

Recruitment Process

After +12 : 30 % of total focus group› 10+2 Technical Entry Scheme› National Defence Academy - Through entrance

After Graduation : 70 % 0f total focus group› SSB› OTA› IMA› NCC SPECIAL ENTRY(BOTH FOR MEN &

WOMEN)

Entries

PERMANENT Ø NDA Ø DIRECT ENTRY Ø ENGINEERING GRADUATES Ø UNIVERSITY ENTRY SCHEME Ø 10+2 TES ENTRY SHORT SERVICE Ø NON-TECH Ø TECH (BOTH MEN & WOMEN) Ø NCC SPECIAL ENTRY(BOTH FOR MEN &

WOMEN)

Strategy – Penetration Focus

Relying highly on tier 1 cities Areas near cantonment area Organizing camps and seminars in

metro cities as educated youth is present in abundance

Contacting sports clubs to get application from physically

fit individuals Nati0nal Cadet Corps

Advertisement Design for Recruitment

Print Media› National Magazines& Newspapers› Employment news› Hoardings

Digital Media :› Online advertisements› Social media marketing› Television promotion campaigns

Recruitment Process

Referenceshttp://joinindianarmy.nic.in/inner.aspx?status=2&menu_id=13

8&id=1http://armedforces.nic.in/welcome.htmlhttp://www.indianarmy.gov.in/Index.aspx?flag=wB+WkCyInql4

qhTpprehYghttp://joinindianarmy.nic.in/inner.aspx?status=l1&menu_id=266&id=1Indian Army Career Guide – 2011UPSC Entrance guide - 2011

Thank You

TO EVERY MAN UPON THIS EARTH,DEATH COMES SOONER OR LATER.AND HOW CAN A MAN DIE BETTER

FACING FEARFUL ODDSFOR THE ASHES OF HIS FATHERAND THE TEMPLE OF HIS GODS”

-Macauley