Recruitment, Retention and Transitions in Challenging Times
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NCPN Conference 2009 NCPN Conference 2009 Recruitment Retention and Transitions C Recruitment Retention and Transitions C in Challenging Times in Challenging Times http://www.flickr.com/photos/nanovivid/1313288979/
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Recruitment, Retention and Transitions in Challenging Times was presented at the 2009 National Career Pathways Conference in Atlanta, Georgia.
Transcript of Recruitment, Retention and Transitions in Challenging Times
NCPN Conference 2009NCPN Conference 2009
Recruitment Retention and TransitionsC
Recruitment Retention and TransitionsCin Challenging Timesin Challenging Times
http://www.flickr.com/photos/nanovivid/1313288979/
Googleg
//http://oktechprep.blogspot.com
Challenging Timesg g
P bl mProblemsneed
S l ti nSolutions
Education =Education E i D lEconomic Development
ECTE
ECTE in Oklahoma
CareerTech
G nGovernors Workforce
C n ilCouncil
FFill the Pipeline
Education =Education E i D lEconomic Development
HHow?
EnrollmentEnrollment MManagement
a definition...
“Strategic Enrollment Management is a COMPREHENSIVE process designed toCOMPREHENSIVE process designed to help an institution to achieve and maintain the optimum RECRUITMENTRETENTION and GRADUATION RATESRETENTION and GRADUATION RATESof students where ‘optimum’ is defined within the academic context of the i tit tiinstitution.
SEM INSTITUTION WIDEas such SEM is an INSTITUTION WIDE PROCESS that embraces virtually every y yaspect of an institutions function and
”culture.”Michael DolenceMichael Dolence
an expanded definition...
optimum recruitment retention and graduation rates with successful COLLEGE AND CAREER TRANSITIONSCOLLEGE AND CAREER TRANSITIONS
EnrollmentEnrollment MManagement
NOTNOT..
NOTNOT.... a quick fix
NOTNOT.... solely a structure
NOTNOT.... separate
Lets Dive In
Recruitment
They’ll Comey
Shotgung
Enrollment Funnel
http://en.wikipedia.org/wiki/File:Kitchen_Funnel.jpg
Beyond the Funnely
Relationshipsn h p
http://www.flickr.com/photos/aidan_jones/1234618279/
Failing to plan...Failing to plan...l i FAIL...planning to FAIL
Recruitment Plan
1 Year Round1. Year RoundC2. Comprehensive
Go on Retreat
AH HA!!
Recruitment Plan
1 Diversity1. Diversity2. Recruitment Pool3 Data3. Data
Your Thoughts?Y g
Marketingg
Failing to plan...Failing to plan...l i FAIL...planning to FAIL
Marketing Plang
P i1. Print2. Radio2. Radio
TV3. TV4. Web4. Web
Web 2.0
Integrated Marketing ?g g
P i1. Print2. Radio2. Radio
TV3. TV4. Web4. Web
Integrated Marketingg g
Your Website
Example...
Integrated Marketing !g g
Next Level Marketingg
Flash Email
Dear StudentDear Studentvs.
Dear JeremyDear Jeremy
Call to Action
Your Thoughts?Y g
Retention
BeyondBeyond “B i S ”“Butts in Seats”
Preparatory Servicesy
Career Majorsj
Student Support
Your Thoughts?Y g
Transitions
College Cultureg
1 Location1. Location2. Degrees on wallg3 Colle e Fridays3. College Fridays
Career Services
1 Location1. Location2. Soft Skills3 Career Fairs3. Career Fairs
CCulture of
High ExpectationsH gh p n
Your Thoughts?Y g
Some Final Thoughtsg
Professional Development
Accountabilityy
Final Question
Will thisWill this make us better?
htt //t itt / k t hhttp://twitter.com/okcareertech
Evaluation
Jeremy L. Zweiacker4 43 6 1405.743.6881
jzwei@okcareertech [email protected]://oktechprep.blogspot.comg
