Recruitment Choice Recruitment Choice 2005 2005

Northern IrelandNorthern IrelandAppendix I Supplement to input from The Newspaper Society Appendix I Supplement to input from The Newspaper Society to ‘A Review of Government Advertising in Northern Ireland’to ‘A Review of Government Advertising in Northern Ireland’

Notes:

• Recruitment Choice is the result of a major research project commissioned by The Newspaper Society during February-March 2005 amongst 8,000 working-age adults across the UK.

• The survey was carried out by independent research company, Human Capital and the sample is representative across age, income and geographical regions.

• The tables attached provide a brief summary of the results.– Where samples allow, we have illustrated results for Northern

Ireland versus the UK total; and for UK total Public versus Private Sector.

• The Newspaper Society will happily present to a wider audience with the Northern Ireland government departments communications team and/or provide more background/information as required.– Contact Robert Ray, Marketing Director at The Newspaper

Society:-• 0207 693 0418• robert_ray@newspapersoc.org.uk

1: The job market.1: The job market.2: Job seeking.2: Job seeking.

3: Internet access and usage.3: Internet access and usage.

Attitudes to job seeking in Attitudes to job seeking in Northern IrelandNorthern Ireland

Base: All in Northern Ireland

34%

7% 6%

moment and

38%

12%

I'm happy at the

am not lookingfor a new job

I'd consider anew job if I came

across it

I’ve recentlydecided to lookfor a new job

I’m alwayslooking for a

new job

OtherI've got a newjob recently soI'm not looking

51% of the 51% of the population in population in

Northern Ireland is Northern Ireland is actively seeking actively seeking

employmentemployment

4%

Attitudes to job seekingAttitudes to job seeking

Base: All respondents

37% 37%

11% 11%

3%5%

I'm happy at themoment and

am not lookingfor a new job

I'd consider anew job if I came

across it

I'm alwayslooking for a

new job

I've recentlydecided to lookfor a new job

Other I've got a newjob recently soI'm not looking

54% of the 54% of the populationpopulation

31%

37%

7%8%

6% 7%

Public sector

Private sector

Attitudes to job seeking in Attitudes to job seeking in Northern IrelandNorthern Ireland

Base: All in Northern Ireland

34%

7% 6%

moment and

38%

12%

I'm happy at the

am not lookingfor a new job

I'd consider anew job if I came

across it

I’ve recentlydecided to lookfor a new job

I’m alwayslooking for a

new job

OtherI've got a newjob recently soI'm not looking

4%

• 72% go to the local paper 72% go to the local paper first when job seekingfirst when job seeking

• 28% have applied for work 28% have applied for work through the local paper in through the local paper in the last two yearsthe last two years

Attitudes to job seekingAttitudes to job seeking

Base: All respondents

37% 37%

11% 11%

3%5%

I'm happy at themoment and

am not lookingfor a new job

I'd consider anew job if I came

across it

I'm alwayslooking for a

new job

I've recentlydecided to lookfor a new job

Other I've got a newjob recently soI'm not looking

Public sector

Private sector

31%

37%

7%8%

6% 7%

• Half go to the local paper Half go to the local paper first when job seekingfirst when job seeking

• 39% have applied for work 39% have applied for work through the local paper in through the local paper in the last two yearsthe last two years

1: The job market.1: The job market.2: Job seeking.2: Job seeking.

3: Internet access and usage.3: Internet access and usage.

Where found out about last job – Where found out about last job – Northern IrelandNorthern Ireland

Base: All in Northern Ireland

Word of Mouth

Local Newspaper

Recruitment Agency

Other*

32%

30%30%

11%

21%

National Newspaper

6%

*The category “other” was not expanded upon in the questionnaire, but it would include a number of different sources such as recruitment fairs, leaflets, roadshows, headhunting, etc.

Base: All respondents

Word of mouth

Local newspaper

Recruitment agency

27%

33%

27%

20%

6%

15%

Public sector

Private sector

Where found out about last jobWhere found out about last job

Internal company infoTrade Magazines

Other

8%

3%

5%

1%

27%

28%

*The category “other” was not expanded upon in the questionnaire, but it would include a number of different sources such as recruitment fairs, leaflets, roadshows, headhunting, etc.

First place to go to find out about a new job – First place to go to find out about a new job – Northern IrelandNorthern Ireland

Base: All in Northern Ireland

Other 11%

9%

72%

Recruitment Websites

Local newspaper job pages

National Newspaper 8%

Base: All respondents

Local newspaper

Jobcentre Plus

Recruitment websites

48%51%

6%7%

6%10%

Public sector

Private sector

Trade magazinesRecruitment agency

National newspaper

6%5%

7%2%

7%12%

First place to go to find out about a First place to go to find out about a new jobnew job

Employer’s website

Other

12%5%

3%5%

Internal company info

5%3%

1: The job market.1: The job market.2: Job seeking.2: Job seeking.

3: Internet access and usage.3: Internet access and usage.

First choice of recruitment website in UKFirst choice of recruitment website in UK

42%

9%

7% 7% 6%4% 4% 4%

2% 2% 2% 2% 2% 2% 1% 1% 1%

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Local newspaper websites are

hugely dominant for those seeking

a job via the internet.

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