Recruiting Tips, Tools & Incentives Recruiting Tips, Tools & Incentives Check your audio connection

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  • Recruiting Tips, Tools & Incentives

    Check your audio connection to be sure your speakers are on and the volume is up. This webinar will be recorded and archived at www.schoolnutrition.org/webinars.

    www.facebook.com/SchoolNutritionAssociation @schoollunch

    http://www.schoolnutrition.org/webinars

  • Copyright © 2015 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org

    Sara Sanders SNA State Affiliate Relations Manager

    Today’s Moderators

    Rachel Lightcap SNA Membership Manager

  • Copyright © 2015 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org

    • Type your questions into the “Questions” box at any time during the webinar.

    • Questions will be addressed during the webinar and at the end as time allows.

    Questions & Answers

  • Copyright © 2015 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org

    Today’s Topics

    • Recruiting Best Practices • Member Benefits • Your Elevator Speech • Let’s Hear From the Experts! • Star Club • Annual Membership Campaign

  • Copyright © 2015 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org

    Recruiting Best Practices • Potential members won’t join if they

    don’t know about SNA

    • Member testimony is the most powerful recruiting tool

  • Copyright © 2015 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org

    Recruiting Best Practices

    • Satisfied members are your best recruiters

    • Recruiting must be ongoing

  • Copyright © 2015 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org

    Member Benefits • School Nutrition

    Magazine • Advocacy Efforts • E-Newsletters • Free Resources

    • Awards & Scholarships • Special Events • Professional

    Development • Meetings &

    Conferences

  • Copyright © 2015 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org

    School Nutrition Magazine

    • SNA’s award-winning flagship publication

    • Only magazine targeted specifically to the unique operational needs of school nutrition professionals

    • Published 11 times per year

  • Copyright © 2015 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org

    Advocacy Efforts • Giving you a voice in

    Congress • Participating in powerful

    partnerships • Increasing public awareness

    http://www.google.com/url?sa=i&source=images&cd=&cad=rja&docid=Jw2yWf8ikW76GM&tbnid=nqwh5qGPVaxKaM:&ved=0CAgQjRwwAA&url=http://marquezcharter.org/about/staff/pta-fom-chairs/pta-logo/&ei=4KkoUvO3EpPl4APlu4HgCw&psig=AFQjCNFUBkqdnKZ9kL7BegEMeXw82eoqGg&ust=1378483040343209 http://en.wikipedia.org/wiki/File:Share_Our_Strength_horizontal_logo.gif

  • Copyright © 2015 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org

    E-Newsletters

    • CN Direct • SNA SmartBrief • Tuesday Morning

  • Copyright © 2015 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org

    Free Resources Lots of resources on SNA’s website just for members:

    • PR resources and talking points • Tools to promote your program

    to school administrators • Procurement toolkit • Summer feeding toolkit • Breakfast in the classroom tools

  • Copyright © 2015 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org

    STEPS Challenge

    www.schoolnutrition.org/steps

  • Copyright © 2015 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org

    Awards & Scholarships

  • Copyright © 2015 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org

    SNA Special Events • National School Breakfast Week • School Lunch Hero Day • National School Lunch Week

  • Copyright © 2015 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org

    Professional Development

    www.schoolnutrition.org/professionalstandards

  • PHOTO CREDITS: SLC CVB-D.PULSIPHER E X

    P LO

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    SEE YOU IN SALT LAKE FOR ANC 2015! SALT LAKE CITY, UT - JULY 12-15

    IN S

    P IR

    E

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    Your Elevator Speech 1. You have such an important job serving school meals to our nation’s children. By belonging to SNA, you are part of something bigger than just your school or district. You are joining the 55,000 committed members from across the county who are feeding the future. You represent all of the hungry children who eat at school and your voice matters.

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    Your Elevator Speech

    2. Also, by being a member of SNA, you get a support network of friends who understand the everyday challenges of the cafeteria and access to resources that help make your job easier. This includes a monthly magazine, free webinars and e-newsletters. All of this for less than 14 cents per day!

  • Copyright © 2015 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org

    Your Elevator Speech

    3. [CUSTOMIZE] I love being a SNA member because. . .OR I have benefitted from SNA membership because. . . OR My favorite thing about being a SNA member is. . .

    [Make your story personal! Speak about what YOU have gotten out of your SNA

    membership!]

  • Copyright © 2015 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org

    Elevator Speech Tips

    • Put it in YOUR words • Have membership materials handy • Incentives are important (if relevant)

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    Practice Making the ASK

    • A  Always be ready • S  Show your enthusiasm • K  Know your audience

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    Let’s Hear From the Experts!

    Jill Irons Office Coordinator

    Coeur d’Alene Public Schools

    Marty Flynn Executive Director

    Kentucky SNA

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    What top 3 benefits do you discuss when recruiting new members to SNA?

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    What is the most common reason you hear from individuals that do not

    want to join? How do you overcome or respond to

    this?

  • Copyright © 2015 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org

    Does your state have any membership drives or

    recruitment incentives? How could these be

    modified to a more local level?

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    Any other tips or advice for recruiters?

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    SNA Star Club Dedicated Members – Building the Future of SNA!

    • Recruit new members to SNA • Earn points for new members + every

    year they renew

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    Star Club Categories

    www.schoolnutrition.org/starclub

  • Copyright © 2015 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org

    Star Club Awards

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    Annual Membership Campaign 2014-15

    • Recruit 5 or more new SNA members between June 1, 2014 and May 31, 2015.

    • Win an all-expenses paid spa day for two or 1 of 7 registrations to ANC 2016 in San Antonio, TX.

    www.schoolnutrition.org/recruit

  • Copyright © 2015 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org

    Be the Referrer!

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    • SDM = School District (or State Agency) Owned Membership

    • Membership that is owned or managed by the school district (or state agency)

    • Same dues and benefits as individual membership

    • Memberships can be transferred

    • ‘5 and 1 Free’ incentive for new SDMs

    www.schoolnutrition.org/sdm

    Membership Option: SDM

  • QUESTIONS?

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