Talent Solutions

©2014 LinkedIn Corporation. All Rights Reserved.

Recruiting the Best Talent on LinkedIn

Fouad Nakhle KSA Territory Manager LinkedIn

TALENT SOLUTIONS

Agenda

Introduction to LinkedIn

Build a Recruiting Profile

Find and Engage the Best Talent

Q&A

Connect the world’s professionals

to make them more productive

and successful

Our mission

Creating Economic Opportunity

for Every Professional

Our vision

TALENT SOLUTIONS

Creating economic opportunity

3,300M+

Worldwide Professionals

640M+

LinkedIn Members

300M+

>2+ new

Members per second

Worldwide Workforce

TALENT SOLUTIONS

A few numbers you should know

MENA members

+10M

UAE members

+1M

KSA members

+1M

TALENT SOLUTIONS

Why Members Come To LinkedIn

Everywhere Work wherever our members work

The professional profile

of record

Identity

Connect all of the world's

professionals

Networks Knowledge

The definitive professional

publishing platform

©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS

Your LinkedIn Profile

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Profile Picture Headline

Public URL

Recent Activity

Summary

Experience

Causes you support

Skills

Education & Additional Info

Recommendations

Connections

Groups you’ve joined

What you Follow

TALENT SOLUTIONS

You can build content

TALENT SOLUTIONS

Personalised homepage

TALENT SOLUTIONS

80% of professionals today are passive candidates

Active Candidates Work on their job search - Search job boards

- Seek out many opportunities

Passive Candidates Work on doing their jobs better - Develop networks

- Only listen to the right opportunities

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20%

Active

80%

Passive 300m+ Members worldwide

Some LinkedIn Clients - MENA

TALENT SOLUTIONS

Three core components work together to drive recruiting

effectiveness

Proactive

Sourcing

Automated

Engagement

Strategic Sourcing

and Pipelining

Metrics and

Analytics

Personalized

Job Targeting

Talent Brand

Development

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Employer Branding & Online Presence

on LinkedIn

LINKEDIN INSIGHTS 15

When candidates research your company today,

they miss your talent brand

LINKEDIN INSIGHTS

Engage them with your branding and targeted jobs

16

17

Showcase what it’s like to work for your company

18

Adapt the content to your audience

Everyone of you is a Talent Ambassador

LINKEDIN INSIGHTS 20

The number one activity on LinkedIn is checking

other people’s profiles

LINKEDIN INSIGHTS 21

Sample Profile Ads

Personalize your Ad

LINKEDIN INSIGHTS 22

Sample Profile Ads

Showcase your brand

LINKEDIN INSIGHTS 23

Sample Profile Ads

Own the ad space on all your employees’ profiles

LinkedIn Jobs Network

TALENT SOLUTIONS

Job targeting begins right on the homepage

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SAUDIA

Marketing Director

flydubai

Etihad Airways

Communications Manager

Senior Marketing Manager

Karim

Your ideal passive

candidate

Marketing Manager

TALENT SOLUTIONS

Tailor your jobs to your audience

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Find the right candidates

TALENT SOLUTIONS 28

Proactive Recruiting on LinkedIn

TALENT SOLUTIONS

Unlimited Access To The LinkedIn Network

300 Million Members

Keyword

matching

Boolean

search

string

20

search

filters

TALENT SOLUTIONS 30

Measure your ROI

TALENT SOLUTIONS

Look at your Talent Flow

TALENT SOLUTIONS

Top Viewer

Companies

Top Job

Functions

Visitors to

Employees’ Profiles

TALENT SOLUTIONS

CCC integrates LinkedIn in their new recruitment process

Objectives

Move from a reactive to a

proactive recruitment process

Find quality talent and retain

existent talent within the

company

Raise their employer branding

and position themselves as best

employer in the region

Solution

Complete integration of LinkedIn

in the company’s new internal

recruitment process, iRecruit

Reach high quality candidates

through Recruiter and job slots

Create a LinkedIn Career Page

and grow their employer brand,

as well as their followers

Results

With a Talent Brand Index score

of 30%, CCC ranks number one

amongst its peers

Record time to hire of 2 days for

a critical role of a Mechanical

Construction Manager

Significant reduction of time to

hire and cost per hire

TALENT SOLUTIONS

LinkedIn helps Aujan Coca-Cola Beverages Company recruit senior level roles

Objectives

Finding the right candidates

according to the different culture

and processes in each country

Building a talent pipeline and

long term strategy

Increasing the HR team’s

efficiency by reducing time to

hire and cost per hire

Solution

Implemented the full LinkedIn

Solution: Recruiter, WWU, Jobs,

Career Page

Find top candidates for hard-to –

hire positions across GCC

Grow ACCBC’s employer brand

and acquire more followers to

their LinkedIn Company Page

Results

ACCBC’s Company Page on LinkedIn

reached 8K+ followers in only 2 years

In 2013, 25% of ACCBC’s senior hires

came through LinkedIn

Reduction in agency spend from 70%

to 30% in 3 years, LinkedIn playing a

crucial part in it

22% reduction in the average cost per

hire in the last year thanks to LinkedIn

“LinkedIn is the main tool we have used

for senior level recruitment. I am a big

fan, and we have embraced LinkedIn all

along in our recruitment strategy.”

MASOUD GOLSHANI-SHIRAZI,

Vice-President of Human Resources

Aujan

TALENT SOLUTIONS

Questions?

TALENT SOLUTIONS

Additional resources

InMap builder:

http://inmaps.linkedinlabs.com

LinkedIn Talent Solutions home:

http://talent.linkedin.com/

Talent Solutions blog:

http://talent.linkedin.com/blog/

Slideshare Channel:

http://www.slideshare.net/linkedin-talent-solutions

Follow us on Twitter: @hireonlinkedin

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THANK YOU