Recruiting Passive Candidates HireClix - Social Recruiting Seminar - Targeting Passive Candidates...
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Social Recruiting: Targeting Passive Candidates with LinkedIn and Facebook Recruitment Advertising July 18, 2013
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Recruitment marketing agency HireClix presents on ways to attract passive candidates to your organization. Leverage social media advertising to target candidates on LinkedIn and Facebook and tell you about careers within your organization. HireClix educational Webinar Series - 7.18.2013. Watch your recruitment marketing take off with HireClix as you recruitment marketing agency.
Transcript of Recruiting Passive Candidates HireClix - Social Recruiting Seminar - Targeting Passive Candidates...
Social Recruiting: Targeting Passive Candidates with LinkedIn and Facebook Recruitment
Advertising
July 18, 2013
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What to Expect Today
• Quick Intro• What You Will Learn
• Why Targeting Passive Candidates with Ads is Important• What You Need to Get Started• Targeting Passive Candidates with LinkedIn Advertising• Targeting Passive Candidates with Facebook Advertising• What’s Next…
• Q&A
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Understanding your Core Value?
• Based in Boston, MA • Digital Recruitment Marketing Agency• Expertise in Digital Recruitment Marketing, Pay-per-click,
Social Recruiting, Campus Recruiting & ATS Analytics• Agency of Record – Single Point for all Recruiting Vendors• Recruitment Marketing Projects• Recruitment Marketing Assessments – Build a baseline• ATS Analytics Experts
• Innovative Alternative to Larger Recruitment Ad Agencies• Provide Great Value and Zealous Service
About HireClix
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Why New Recruiting Tactics Are Needed
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Connecting with Talent When They are Ready
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Truly Connecting with Passive Candidates
Product ManagerSoftware QA Engineer Sales Exec
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LinkedIn is Effectively Universal in Recruiting
JobVite Social Recruiting Survey 2012
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Targeting on LinkedIn & Facebook
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Social Recruiting on Facebook & LinkedIn
• Targeted Ads Complement Recruiting Labor• Develop Unique Dialogue with Customized Ads• Leverage Keywords, Attributes & Affinities
Define Your Goal Employer Branding Recruiter “Air Support” Direct Response Campaign Key Initiative – Diversity, Veterans, Campus
Know Your Targets – Work with Hiring Managers Job Titles & Skills Good Recent Hires | Competitors Geographies
What is the “Call to Action”? Apply Connect Learn More | Follow | Like Us
Track, Manage & Optimize
Checklist for Advertising on LinkedIn & Facebook
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LinkedIn DirectAds Target Passive Candidates
Targeting Talent by Company on LinkedIn
Narrowcasted Advertising on LinkedIn
Effectively Leverage Groups
Decide Which Ads & Call to Action to Use
Decide Which Call to Action to Use
Facebook Ads Target Similar Candidates
Decide Which Call to Action to Use
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Targeting Users by Profile Information
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Facebook Ads to Target Passive Candidates
Leverage Partial Resume Profile Data
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Connecting with Talent When They are Ready
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Key Initiatives – Finding Military Engineers
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Narrowcast to Veterans through Social Media
Laser Targeting of Veterans Skills & Jobs
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Targeting Passive Candidates through Social
• Understand Your Goals • Define Who you Are Targeting (Recent Hires)• Create a Clear Call to Action (CTA)• Build Targeted Recruitment Ad Campaigns• Track, Measure & Optimize Campaigns
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Q&A
Speaker Contact Info –
Neil Costa – Founder & [email protected] http://www.linkedin.com/in/neilcosta
Scott Ryan – VP, Client [email protected] http://www.linkedin.com/pub/scott-ryan/3/470/869
www.hireclix.comwww.linkedin.com/company/hireclixwww.twitter.com/hireclixwww.facebook.com/hireclix
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