Recruiting new customers thanks to Google and Social Networks

1. Copyright Be Connect 2015 Sabrina BULTEAU CEO & CO- FOUNDER RECRUIT NEW CUSTOMERS THANKS TO GOOGLE & SOCIAL NETWORKS? Olivier PONTEVILLE CAMPAIGN MANAGER

2. Copyright Be Connect 2015 Generate more traffic, more leads, more sales thanks to digital. BE CONNECT - MISSION

3. Copyright Be Connect 2015 BRAIN

4. Copyright Be Connect 2015 BUILD

5. Copyright Be Connect 2015 BOOST

6. Copyright Be Connect 2015 Learn how to use Google and Social Media to recruit new customers. Understand the stakes of advertising (SEA, SMA). TODAYs AGENDA

7. Copyright Be Connect 2015 RECRUIT NEW CUSTOME THANKS TO GOOGLE & SOCIAL NETWORKS?

8. Copyright Be Connect 2015 THE CHALLENGE

9. Copyright Be Connect 2015 EVERYBODY IS ONLINE 78% of households have an Internet connection 95% of households with children are connected 45% of Belgians purchase online 97% of companies are connected to Internet

10. Copyright Be Connect 2015

11. Copyright Be Connect 2015 40% Of Belgians own a SMARTPHON E

14. Copyright Be Connect 2015 SOCIAL NETWOR KING

16. Copyright Be Connect 2015 YOUTUBE IN BELGIUM Source : Youtube, ComScore 40% Watched time via MOBILE 2.3 million impressions/day in Belgium 1m users/day 82% of users are 15-24 years old

17. Copyright Be Connect 2015 TWITTER IN BELGIUM Around 1.000.000 profiles. 100% listen, 55% tweet. Twitter is all about instant sharing. Users are using Twitter to connect and talk about topics they cherish They expect brand to deliver fresh and relevant content. High quality profiles and influencers are on Twitter 80% of Twitters user access it from a mobile. Source : Twitter, ComScore

18. Copyright Be Connect 2015 1,75 Millions in Belgium +225 Millions of users 2x MORE trust than others networks N1 of professional networks : Content, Networking, HR LINKEDIN : FACEBOOK FOR PROS

19. Copyright Be Connect 2015 300 M active users in the world 26% of adult Internet users 21% of entire adult population INSTAGRAM

20. Copyright Be Connect 2015 L2 The average user spends 257 MINUTES a month on the site Instagram engagement is 15X HIGHER than Facebook engagement INSTAGRAM

21. Copyright Be Connect 2015 INSTAGRAM SparkReel User-generated content increases BRAND SALES EFFECT by nearly 20%

22. Copyright Be Connect 2015 WHICH SNS FOR WHICH USAGE? IDENTITY CONNECTIONS KEY USAGE Me, as a person Friends, family and colleagues Status, photo sharing & social gaming My life in pic Friends, family and colleagues UGC Image, micro-video Me, as an opinion Followers Real-time Micro Blogging Me, as a professional Colleagues & business contacts Professional Identity, Connections, Insights

23. Copyright Be Connect 2015 SEARC HING

24. Copyright Be Connect 2015 84% of smartphone users have looked for local information 83% Have take action as a result

26. Copyright Be Connect 2015 LEVERAGING SOCIAL NETWORKS AND GOOGLE FOR YOU BUSINES

27. Copyright Be Connect 2015 FOCUS + = REACH 80% of internet users in Belgium 80% OF YOUR CUSTOMERS!!! EFFICACIENCY, with a limited presence.

28. Copyright Be Connect 2015 IMPROVE AWARENESS REACH your target

29. Copyright Be Connect 2015 GENERERATE TRAFFIC USE Google & Social Media to boost your traffic

30. Copyright Be Connect 2015 GRAB LEADS ATTRACT prospects

31. Copyright Be Connect 2015 CONVERT GENERERATE sales (acquisition, cross/up selling)

32. Copyright Be Connect 2015 LEVERAGING GOOGLE FOR YOUR BUSINESS

34. Copyright Be Connect 2015 CONTEXTAND AUDIENCE ARE DRIVERS OF RELEVANCEINTENT What people want CONTEXT Device, Location, Time, AUDIENCE Age, Sex & Interest

35. Copyright Be Connect 2015 Millions of PEOPLE Billions of OPPORTUNITIES Billions of MOMENTS THAT MATTER CONTEXTAND AUDIENCE ARE DRIVERS OF RELEVANCE

36. Copyright Be Connect 2015 MILLIONS OF MOMENTS THAT MATTERS CHALLE NGE RIGHT MESSAGE RIGHT PERSON RIGHT TIME RIGHT DEVICE

37. Copyright Be Connect 2015 HOW ?

38. Copyright Be Connect 2015 BE OPTIMIZED Source : Google

39. Copyright Be Connect 2015 MOBILEGEDDON APRIL 21

40. Copyright Be Connect 2015 WORK ON YOUR CONTENT

41. Copyright Be Connect 2015 QUICK WIN : GOOGE+ BUSINESS PAGE Type your business name in Google Claim your Google + page if not already done Fill in your information

42. Copyright Be Connect 2015 USE GOOGLE ADWORDS ATTRACT MORE CUSTOMERS by making your site visible : On keywords you decide For people you want Locally or globally At the right time PAY FOR RESULTS (position/Keywords) TRACK results and optimize your strategy Conversions on the website Phone calls (new) Newsletter YOUR BUDGET IS ALWAYS UNDER CONTROL

43. Copyright Be Connect 2015 TAKE AWAY BE OPTIMIZE D AND MOBILE CREATE CONTENT Dont forget Google+ USE ADWORDS

44. Copyright Be Connect 2015 HOW TO BE EFFICIENT WITH SOCIAL NETWORKS?

45. Copyright Be Connect 2015 STRATEGIE SOCIAL MEDIA Clear objectives Target Promise Tone of voice Action Plan ESTABLISH Fans Ambassadors Followers RECRUIT Enhance your action/Product launch Spread your message, values Develop your awareness AMPLIFY Turn message into content Dialogue with your social audience Make them talk about your brand, act, react ENGAGE

46. Copyright Be Connect 2015 CONVERSION FUNNEL

47. Copyright Be Connect 2015 EDGE RANK

48. Copyright Be Connect 2015 Place the customer at the center of the conversation CRM Develop quality content to progress in the Edge Rank QUALITY CONTENT HOW TO ENLARGE YOUR REACH ? Find the good balance between content and ads to optimize the reach of your messages BOOST YOUR POSTS WITH FACEBOOK ADS

49. Copyright Be Connect 2015 Be authentic with your brand identity/USP/Values Be human Be lifestyle oriented HOW TO ENGAGE? Be entertaining Be useful, accurate Be timely and relevant

50. Copyright Be Connect 2015 QUICK TIP : FILL IN YOUR PAGE INFO Add a call to action button Opening hours Phone number Address Business category Call to action button

51. Copyright Be Connect 2015 FACEBOOK ADVERTISING

52. Copyright Be Connect 2015 TARGETING

53. Copyright Be Connect 2015 TARGETING : CORE AUDIENCES

54. Copyright Be Connect 2015 TARGETING : CUSTOM AUDIENCES

55. Copyright Be Connect 2015 TARGETING : CUSTOM AUDIENCES

56. Copyright Be Connect 2015 TARGETING : LOOKALIKE AUDIENCES

58. Copyright Be Connect 2015 ADVERTISE ACROSS DEVICES

59. Copyright Be Connect 2015 ADVERTISE ACROSS DEVICES

60. Copyright Be Connect 2015 PAGE POST LINK AD Drive traffic on a website Large clickable image Call to action button Available in the newsfeed and on the right hand side LEAD : WEBSITE TRAFFIC AND CONVERSION

61. Copyright Be Connect 2015 LEAD : WEBSITE TRAFFIC AND CONVERSIONMULTI-PRODUCT ADS On desktop On mobile

62. Copyright Be Connect 2015 DRIVE INSTALLS

63. Copyright Be Connect 2015 APP RE-ENGAGEMENT

64. Copyright Be Connect 2015 CASE STUDY Brussels 35 + Parents

65. Copyright Be Connect 2015 KEY TAKE AWAY Whether you are a multi-national or a local business a clever Facebook ad strategy can bring you more leads.

66. Copyright Be Connect 2015 OPPORTUNITIES DON'T HAPPEN. YOU CREATE THEM!

67. Copyright Be Connect 2015 MERCI! Copyright 2013 Be Connect. All Rights Reserved /BeConnectWorld @beconnectnews Click to edit Master title style +32 (0) 2 762 25 00 be-connect.eu @beconnectnews /BeConnectWorld /Be-connectEu Sabrina BULTEAU | CEO & CO-FOUNDER [email protected] | +32 492 62 5041 ANY QUESTIONS ?

Recruiting new customers thanks to Google and Social Networks

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