Recruiting for Tech Talent on Social Media #LDNTechWeek
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Transcript of Recruiting for Tech Talent on Social Media #LDNTechWeek
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Johnny Campbell
Social Recruiting for Tech The IT Job Board, London Tech Week 2015
www.theitjobboard.co.uk 1
www.theitjobboard.co.uk 2
Johnny Campbell
Johnny Campbell
Founder & CEO
Social Talent
@socialtalent
www.theitjobboard.co.uk 2
Johnny Campbell
2 Unemployment Rate amongst
Developers
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Johnny Campbell
69% of Tech
Candidates open to discussing job
opportunities
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Johnny Campbell
9 million users sharing code on
Github
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Johnny Campbell
11 million tech profiles on LinkedIn
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Johnny Campbell
25million users
asking & answering Q’s on
StackOverflow
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Johnny Campbell
22% of developers who do not have
a LinkedIn profile
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Johnny Campbell
Elastic Search
Bangalore
NOT Core Java Devs
www.theitjobboard.co.uk 2
Johnny Campbell
Elastic Search
Bangalore
NOT Core Java Devs
www.theitjobboard.co.uk 2
Johnny Campbell
Elastic Search
Bangalore
NOT Core Java Devs
www.theitjobboard.co.uk 2
Johnny Campbell
Elastic Search
Bangalore
NOT Core Java Devs
www.theitjobboard.co.uk 2
Johnny Campbell THE BEST CANDIDATES DON’T ALWAYS STAND OUT ON PAPER.
Jonathan Campbell cont’d
Summary
Skills & Expertise
Education
I have worked as a Recruiter in Ireland and the Caribbean for the last 15 years but now run Social Talent, the world’s leading provider of Online Recruitment Training.
We want to change the way that organisations identify talent globally by translating technology and educating front line recruiters through a premium, personalised and practical online learning experience.
Our promise is to deliver the world’s best and most practical recruitment training in a consistent, high quality format, personalised by: who you are, where you are based and what you recruit for.
Our expertise is in identifying and delivering the benefits of a Web 3.0 world to the recruitment industry. Our customers are recruitment agencies, corporate recruiters, headhunters, the HR and marketing departments of hiring organisations and providers of technology solutions to the recruitment industry.
We train recruiters in how to source passive candidates and we advise organisations on how to leverage social media, SaaS technology and video to source, attract and engage talent globally.
We help companies and recruiters to source talent through social media and the web. We enable recruiters and hiring organisations to tap into the “passive” candidate market, which represents over 80% of the total labour pool, by providing them with the tools to source directly from the internet, by building talent communities on social media and helping corporates to develop and market their “employer brand” online in the places where their target audience spend the most time, namely social media.
Specialties: Online Recruitment Training, Social recruiting, boolean search, facebook marketing, social media marketing, talent acquisition, talent community management, internet sourcing, CIPD Certified Internet Recruitment trainer.
Certified Internet Recruiter
Social Media
Recruitment/Retention
Staffing Services
Training & Development
Web Development
Graphic Design
Black Belt in Internet Recruitment
Blue Belt in Internet Recruitment (completed)
Orange Belt in Internet
Recruitment (completed)
Brown Belt in Internet Recruitment (completed)
Internet Recruiting
Talent Scouting
Recruiting
Talent Acquisition
Employee Training
Sourcing
Social Media Marketing
Search Engines
Social Recruiting
Training
Contract Recruitment
Executive Search
Personnel Management
Human Resources
Interviews
Management
Temporary Placement
Talent Management
Recruitment Advertising
Employer Branding
Technical Recruiting
Permanent Placement
Screening Resumes
E-recruitment
Leadership
Strategy
RPO
Employee Benefits
Temporary Staffing
Video
Online Recruitment Training
Recruitment Training
Boolean Training
CIPD Irish RecruitersCertified Internet Recruiter, 2010
University College DublinBComm, Business, 1995 - 1998
University College DublinBComm, Commerce, 1995 - 1998
Jonathan Campbell [email protected]
Experience
CEOSocial TalentNov 2010 – Present (2 years 4 months)
We want to change the way that organisations identify talent globally by translating technology and educating front line recruiters through a premium, personalised and practical online learning experience.
Our online recruitment training portal (MySocialTalent.com) is an expansive “bible” of everything you need to make the most out of online tools to identify, attract and engage with top talent globally.
Top Recruiters at Oracle, Paypal, Twitter, Accenture, Adecco, Hays and Manpower leverage Social Talent’s online recruitment training to ensure that they hire top talent and outperform their peers.
My job is to think of new ways that technology and Web 3.0 tools can help the recruitment profession and teach others through blogging, webinars, consulting and training.
I also try to make sure that the team at Social Talent have fun, break things and go home at the end of each day feeling like we have made a difference to our industry, however small.
11 recommendations available upon request
DirectorSelect People LtdJul 2008 – Nov 2010 (2 years 5 months)
Select People Ltd is a specialist headhunting firm accepting international assignments in the Europe, the US, Latin America, the Caribbean, Canada, the Middle East and Asia. We work on a select number of assignments at any one time, leveraging our network of contacts and introducers across the globe, particularly in the off-shore financial, insurance and legal sectors.
Operations Manager BaraudJun 2006 - Jul 2008 (2 years 2 months)
I ran the largest recruitment, staffing, and immigration business in Grand Cayman, in the British West Indies.The company provided permanent and temporary staff to all of the island’s employers, and also outsourced immigration consultancy services. In addition, we had a large IT Training business.
2 recommendations available upon request
Manager, Industry & Commerce Recruitment Accreate Financial Search & SelectionAug 2003 - Jun 2006 (2 years 11 months)
Led the Industry (non Financial Services) Accountancy recruitment team which consisted of four other recruit-ers and myself.
1 recommendation available upon request
Senior Recruitment ConsultantAccreate2003 - Jun 2006 (3 years)
Joined the company in its second year of business to help develop the Industry & Commerce desk.
Corporate Account ManagerFujitsu Siemens Computers2002 - 2003 (1 year)
1 recommendation available upon request
Manager, Accountancy RecruitmentHRM1998 - 2002 (4 years)
Built the Accountancy & Finance division to a team of 8 recruiters at its peak, being the largest division in the company at that time.
2 recommendations available upon request
CEO at Social Talent Online Recruitment Trainingsocialtalent.co
THE BEST
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Johnny Campbell
CONTEXT Keyword positioning and volume
EVIDENCE Beyond keywords — self-generated
VALIDATION Peer reviews, recommendations and endorsements
STEP ONE: ASSESS FOR TECHNICAL FIT.
www.theitjobboard.co.uk 2
Johnny Campbell
CONTEXT Keyword positioning and volume
EVIDENCE Beyond keywords — self-generated
VALIDATION Peer reviews, recommendations and endorsements
STEP ONE: ASSESS FOR TECHNICAL FIT.
www.theitjobboard.co.uk 2
Johnny Campbell Nigel Krauss
Skills
Experience
AndroidJavaSoftwareGoogle
PHPGame DevelopmentSQLAndroid Development
iPhoneRESTOOPMobile Devices
Objective-CiOSOracle SQLJavaScript
FrenchCodeApplicationsProblem Solving
Android Software EngineerGoogleSept 2012–Present (2 years) | Mountain View
Working on Google Play Games
Android Software EngineerFreelance WorkAug 2009 – Jan 2013 (3 years 6 months) | Rennes, France
Android app development:
- AionProfileViewer - http://goo.gl/iEvtp - 4.2/5 - 10k-50k downloads Player and guild profile viewer for the Aion MMORPG.
- WishList - http://goo.gl/O3NMN - 4.4/5 - 10k-50k downloads Wishlist allowing the user to remember his gift ideas.
- DataDroid – http://datadroid.foxykeep.com/ Open Source project (initiated and developed) which facilitate the access to local (memory or database) and remote (REST webservices) data management in an Android application through an Android Library.
Author of an Android blog: http://android.foxykeep.com/ - 7000+ unique visitors/month
Android Software EngineerGREE International, Inc.May 2012–Aug 2012 (4 months) | San Francisco
Android app development:
- Crime City - http://goo.gl/5o31Q - 4.4/5
- Modern War - http://goo.gl/jtvgA - 4.3/5
Android Software EngineerFunzioNov 2011 – May 2012 (7 months) | San Francisco
Android Game development :
- Crime City - http://goo.gl/5o31Q - 4.4/5
Android/iPhone Software EngineerNijiMarch 2010 – Oct 2011 (1 year 8 months)
Android reference in the company.
Developed Android and iPhone applications:
- Benodet Martinique (iPhone) - http://goo.gl/0Uxgz
- Guide TV Bbox (Android) - http://goo.gl/QxZlL
- Route du Rhum (iPhone) - http://goo.gl/I535P
- 2D Wall (with 3D and cylinder effects) components (Android) - used in SFR applications
Highly motivated, curious and technically-minded, with a passion for technology. Proven ability to realize mobile projects while achieving strong customer satisfaction. Adaptable, with communication, problem solving and teamwork skills to make a positive contribution to your organization. Specializing in mobile devices programming and design on the Android platform.
TECHNICAL FIT
www.theitjobboard.co.uk 2
Johnny Campbell TECHNICAL FITNigel Krauss
Skills
Experience
AndroidJavaSoftwareGoogle
PHPGame DevelopmentSQLAndroid Development
iPhoneRESTOOPMobile Devices
Objective-CiOSOracle SQLJavaScript
FrenchCodeApplicationsProblem Solving
Android Software EngineerGoogleSept 2012–Present (2 years) | Mountain View
Working on Google Play Games
Android Software EngineerFreelance WorkAug 2009 – Jan 2013 (3 years 6 months) | Rennes, France
Android app development:
- AionProfileViewer - http://goo.gl/iEvtp - 4.2/5 - 10k-50k downloads Player and guild profile viewer for the Aion MMORPG.
- WishList - http://goo.gl/O3NMN - 4.4/5 - 10k-50k downloads Wishlist allowing the user to remember his gift ideas.
- DataDroid – http://datadroid.foxykeep.com/ Open Source project (initiated and developed) which facilitate the access to local (memory or database) and remote (REST webservices) data management in an Android application through an Android Library.
Author of an Android blog: http://android.foxykeep.com/ - 7000+ unique visitors/month
Android Software EngineerGREE International, Inc.May 2012–Aug 2012 (4 months) | San Francisco
Android app development:
- Crime City - http://goo.gl/5o31Q - 4.4/5
- Modern War - http://goo.gl/jtvgA - 4.3/5
Android Software EngineerFunzioNov 2011 – May 2012 (7 months) | San Francisco
Android Game development :
- Crime City - http://goo.gl/5o31Q - 4.4/5
Android/iPhone Software EngineerNijiMarch 2010 – Oct 2011 (1 year 8 months)
Android reference in the company.
Developed Android and iPhone applications:
- Benodet Martinique (iPhone) - http://goo.gl/0Uxgz
- Guide TV Bbox (Android) - http://goo.gl/QxZlL
- Route du Rhum (iPhone) - http://goo.gl/I535P
- 2D Wall (with 3D and cylinder effects) components (Android) - used in SFR applications
Highly motivated, curious and technically-minded, with a passion for technology. Proven ability to realize mobile projects while achieving strong customer satisfaction. Adaptable, with communication, problem solving and teamwork skills to make a positive contribution to your organization. Specializing in mobile devices programming and design on the Android platform.
www.theitjobboard.co.uk 2
Johnny Campbell Nigel Krauss
Skills
Experience
AndroidJavaSoftwareGoogle
PHPGame DevelopmentSQLAndroid Development
iPhoneRESTOOPMobile Devices
Objective-CiOSOracle SQLJavaScript
FrenchCodeApplicationsProblem Solving
Android Software EngineerGoogleSept 2012–Present (2 years) | Mountain View
Working on Google Play Games
Android Software EngineerFreelance WorkAug 2009 – Jan 2013 (3 years 6 months) | Rennes, France
Android app development:
- AionProfileViewer - http://goo.gl/iEvtp - 4.2/5 - 10k-50k downloads Player and guild profile viewer for the Aion MMORPG.
- WishList - http://goo.gl/O3NMN - 4.4/5 - 10k-50k downloads Wishlist allowing the user to remember his gift ideas.
- DataDroid – http://datadroid.foxykeep.com/ Open Source project (initiated and developed) which facilitate the access to local (memory or database) and remote (REST webservices) data management in an Android application through an Android Library.
Author of an Android blog: http://android.foxykeep.com/ - 7000+ unique visitors/month
Android Software EngineerGREE International, Inc.May 2012–Aug 2012 (4 months) | San Francisco
Android app development:
- Crime City - http://goo.gl/5o31Q - 4.4/5
- Modern War - http://goo.gl/jtvgA - 4.3/5
Android Software EngineerFunzioNov 2011 – May 2012 (7 months) | San Francisco
Android Game development :
- Crime City - http://goo.gl/5o31Q - 4.4/5
Android/iPhone Software EngineerNijiMarch 2010 – Oct 2011 (1 year 8 months)
Android reference in the company.
Developed Android and iPhone applications:
- Benodet Martinique (iPhone) - http://goo.gl/0Uxgz
- Guide TV Bbox (Android) - http://goo.gl/QxZlL
- Route du Rhum (iPhone) - http://goo.gl/I535P
- 2D Wall (with 3D and cylinder effects) components (Android) - used in SFR applications
Highly motivated, curious and technically-minded, with a passion for technology. Proven ability to realize mobile projects while achieving strong customer satisfaction. Adaptable, with communication, problem solving and teamwork skills to make a positive contribution to your organization. Specializing in mobile devices programming and design on the Android platform.
TECHNICAL FIT
www.theitjobboard.co.uk 2
Johnny Campbell Nigel Krauss
Skills
Experience
AndroidJavaSoftwareGoogle
PHPGame DevelopmentSQLAndroid Development
iPhoneRESTOOPMobile Devices
Objective-CiOSOracle SQLJavaScript
FrenchCodeApplicationsProblem Solving
Android Software EngineerGoogleSept 2012–Present (2 years) | Mountain View
Working on Google Play Games
Android Software EngineerFreelance WorkAug 2009 – Jan 2013 (3 years 6 months) | Rennes, France
Android app development:
- AionProfileViewer - http://goo.gl/iEvtp - 4.2/5 - 10k-50k downloads Player and guild profile viewer for the Aion MMORPG.
- WishList - http://goo.gl/O3NMN - 4.4/5 - 10k-50k downloads Wishlist allowing the user to remember his gift ideas.
- DataDroid – http://datadroid.foxykeep.com/ Open Source project (initiated and developed) which facilitate the access to local (memory or database) and remote (REST webservices) data management in an Android application through an Android Library.
Author of an Android blog: http://android.foxykeep.com/ - 7000+ unique visitors/month
Android Software EngineerGREE International, Inc.May 2012–Aug 2012 (4 months) | San Francisco
Android app development:
- Crime City - http://goo.gl/5o31Q - 4.4/5
- Modern War - http://goo.gl/jtvgA - 4.3/5
Android Software EngineerFunzioNov 2011 – May 2012 (7 months) | San Francisco
Android Game development :
- Crime City - http://goo.gl/5o31Q - 4.4/5
Android/iPhone Software EngineerNijiMarch 2010 – Oct 2011 (1 year 8 months)
Android reference in the company.
Developed Android and iPhone applications:
- Benodet Martinique (iPhone) - http://goo.gl/0Uxgz
- Guide TV Bbox (Android) - http://goo.gl/QxZlL
- Route du Rhum (iPhone) - http://goo.gl/I535P
- 2D Wall (with 3D and cylinder effects) components (Android) - used in SFR applications
Highly motivated, curious and technically-minded, with a passion for technology. Proven ability to realize mobile projects while achieving strong customer satisfaction. Adaptable, with communication, problem solving and teamwork skills to make a positive contribution to your organization. Specializing in mobile devices programming and design on the Android platform.
TECHNICAL FIT
www.theitjobboard.co.uk 2
Johnny Campbell Nigel Krauss
Skills
Experience
AndroidJavaSoftwareGoogle
PHPGame DevelopmentSQLAndroid Development
iPhoneRESTOOPMobile Devices
Objective-CiOSOracle SQLJavaScript
FrenchCodeApplicationsProblem Solving
Android Software EngineerGoogleSept 2012–Present (2 years) | Mountain View
Working on Google Play Games
Android Software EngineerFreelance WorkAug 2009 – Jan 2013 (3 years 6 months) | Rennes, France
Android app development:
- AionProfileViewer - http://goo.gl/iEvtp - 4.2/5 - 10k-50k downloads Player and guild profile viewer for the Aion MMORPG.
- WishList - http://goo.gl/O3NMN - 4.4/5 - 10k-50k downloads Wishlist allowing the user to remember his gift ideas.
- DataDroid – http://datadroid.foxykeep.com/ Open Source project (initiated and developed) which facilitate the access to local (memory or database) and remote (REST webservices) data management in an Android application through an Android Library.
Author of an Android blog: http://android.foxykeep.com/ - 7000+ unique visitors/month
Android Software EngineerGREE International, Inc.May 2012–Aug 2012 (4 months) | San Francisco
Android app development:
- Crime City - http://goo.gl/5o31Q - 4.4/5
- Modern War - http://goo.gl/jtvgA - 4.3/5
Android Software EngineerFunzioNov 2011 – May 2012 (7 months) | San Francisco
Android Game development :
- Crime City - http://goo.gl/5o31Q - 4.4/5
Android/iPhone Software EngineerNijiMarch 2010 – Oct 2011 (1 year 8 months)
Android reference in the company.
Developed Android and iPhone applications:
- Benodet Martinique (iPhone) - http://goo.gl/0Uxgz
- Guide TV Bbox (Android) - http://goo.gl/QxZlL
- Route du Rhum (iPhone) - http://goo.gl/I535P
- 2D Wall (with 3D and cylinder effects) components (Android) - used in SFR applications
Highly motivated, curious and technically-minded, with a passion for technology. Proven ability to realize mobile projects while achieving strong customer satisfaction. Adaptable, with communication, problem solving and teamwork skills to make a positive contribution to your organization. Specializing in mobile devices programming and design on the Android platform.
TECHNICAL FIT
www.theitjobboard.co.uk 2
Johnny Campbell FOUR KEY SOCIAL SITES FOR ASSESSING TECHNICAL FIT:
GITHUB/BITBUCKETOpen source code for developers. Frequently forked repos or followed users indicate expertise or knowledge.
STACK OVERFLOWQ&A site for developers. Reputations are shown as numerical scores. Most tagged topics are most obvious skills.
QUORAQ&A site with a majority of tech users. Questions are less technical and answers are “voted up” by users.
DRIBBLE/BEHANCEPortfolio site for designers — UX, web, graphic, illustrator, etc. Number of followers indicates reputation.
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Johnny Campbell STEP TWO: ASSESS FOR CULTURAL FIT.
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Johnny Campbell CULTURAL FIT
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Johnny Campbell CULTURAL FIT
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Johnny Campbell CULTURAL FIT
www.theitjobboard.co.uk 2
Johnny Campbell CULTURAL FIT
www.theitjobboard.co.uk 2
Johnny Campbell CULTURAL FIT
www.theitjobboard.co.uk 2
Johnny Campbell CULTURAL FIT
www.theitjobboard.co.uk 2
Johnny Campbell CULTURAL FIT
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Johnny Campbell CULTURAL FIT
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Johnny Campbell FIVE KEY SOCIAL SITES FOR ASSESSING CULTURAL FIT:
FACEBOOKUser created content that provides insight into how they (want you to) think of themselves outside of work.
TWITTERWhat third-party content interests the user?
FOURSQUARELocation based data on where the user goes — workplace, home, travels, restaurants, gigs, etc.
KLOUTQuick summary of the topics they most discuss, share, interact with on Facebook and Twitter.
MEETUPHow much of their personal time do they devote to professional passions?
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Johnny Campbell 3 Secrets to Crafting the Perfect Pitch
1. Hyper-Personalise your Opener
2+ Unique Details
Tenure, Current Employer, School, Common Connection, etc
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Johnny Campbell 3 Secrets to Crafting the Perfect Pitch
2. What’s In It for Them (WIIFT)?
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Johnny Campbell 3 Secrets to Crafting the Perfect Pitch
3. The Presumptive Close
What is the Purpose of your Pitch?
Time-Specific Call to Action
How many interactions does it take to close a Candidate? 4 8
avg2
Come say hello!@socialtalent