Recruit Like FBI Agents: The Original Social Engineers ... Like FBI Agents: The Original Social...

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The Art of Connecting Recruit Like FBI Agents: The Original Social Engineers Conni LaDouceur

Transcript of Recruit Like FBI Agents: The Original Social Engineers ... Like FBI Agents: The Original Social...

Page 1: Recruit Like FBI Agents: The Original Social Engineers ... Like FBI Agents: The Original Social Engineers Conni LaDouceur Customized, on-target research search firms WW •Demonstrated

The Art of ConnectingRecruit Like FBI Agents:

The Original Social Engineers

Conni LaDouceur

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Customized, on-target research search firms WW

• Demonstrated passion for the hunt since 1985

• Mastered phone sourcing @ Heidrick & Struggles

• 10 Research Professionals in Baltimore, MD

Conni LaDouceurPresident, Chief Sourcing Strategist and Trainer sourcingguru

• Customized, on-target talent identification

• Candidate Development, expert vetting and

compelling

• Empowered Training, Search/Research

Success™ by ExecuQuest

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26%of long term success

is due to intelligence

and skills

74%is attributable to

mindset

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Individual Auditors from NYC 2:09

VP, Corporate Audit, Corporate Yellow Leadership Directory,

called and asked to speak with another individual in corporate audit

VP, Corporate Audit [email protected] (mgs 17 thru 4 directly)

Associate Director, CAD Financial Operations [email protected]

(co-manages 11; working in teams of 5 on most projects)

Associate Director, CAD Fin’l Opns [email protected] (co-mgs 11)

Associate Director, CAD Fin’l Opns [email protected] m (co-mgs 11)

Associate Director, IT

212-XXX-2138 Sr. Auditor, CAD [email protected]

212-XXX-2798 Sr. Auditor, CAD [email protected]

212-XXX-2488 Sr. Auditor, CAD [email protected]

212-XXX-3655 Sr. Auditor, CAD [email protected]

London Sr. Auditor, CAD [email protected]

Direct, Disarming Dialogue

Material Copyright

2012 6

C. LaDouceur, 410-667-8400, [email protected]

April 2012

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YFSI: Yield for Sourcing Investment

6 not on

LinkedIn

From

client’s most

desirable TC

11 on-target

names in

< 30 minutes

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Efficient Talent Sourcing

Nursing Supervisors 1:41

Listen carefully: what are my observations?

• What was said first, next…

• How were questions answered?

• What did the call yield?

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Social Engineering

While amazing and complex, it is also very simple.

The perfect blend of

Science Psycholog

yArt

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NLP: Neuro-linguistics programming

Highlight

Objective

Qualifiers

Ask for one

thing at a

time

Don’t ask

Yes or No

QuestionsThank you!

Obtain

NAMES

First

Follow up a

Question

with a Q

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Who needsphone sourcing?

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Is there still a

War for Talent?

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The Intake MeetingAs Recruiting SME/Consultant:

What should I take to the meeting?Competitors recruiting for the same talent, heat maps,

potential profiles, best target cos., associations/attendee

lists, comp analyses, etc.

What will I take from the meeting?Nice-to-haves, compelling reasons, qualifying Qs,

# reports, counterparts known to client, do-not-

contacts, SLA/timeline, etc.

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Post and pray… or…

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Post and curse!

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The Targeted Approach

Previous Research

Secondary Research

Our Adjunct

Employees

Value-added

Telephone Research

Do not reinvent

the wheel!

Previous offer

candidates and

previous

incumbents

LinkedIn

FB

Attendee Lists

Twitter

Yatedo

Hoovers

Data.com

Indeed

Factiva

Corp/Fin’l Lead Dirs

MLS Librarians!

BPL, 617-859-2142

[email protected]

Pharma/Philly

Tech/San Jose

Lib of Congress

NYPL/Brooklyn

Build a valuable

original talent

library with

competitive org

charts

1 2 3 4

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From: [email protected]

Sent: April 4, 2016 9:37 PM

To: [email protected]

Subject: Big-time Os fans, see attached

Hi, Just had to send you this picture of our son, Jesse String, and grandson, Otto

String, in Los Angeles, on Opening Day. They LOVE you!!

GO O's!!! Conni String

From: John Angelos [mailto:[email protected]]

Sent: Monday, April 04, 2016 10:06 PM

To: Conni String <[email protected]>

Subject: Re: Big-time Os fans, see attached

Thanks Conni. Good day to be an O's fan, for everyone.

Take care John Angelos

COO and EVP, Baltimore Orioles, President and COO, MASN, Mid-Atlantic Sports

Network

[email protected], [email protected]

M: 410.340.8364 O: 410.547.3079

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Title Name

Vice President Of Technology Jim Naylor

Software Engineer Le Chung

Software Engineer Faizal Khan

Product Manager Dori Merifield

Software Engineer Stephanie Byrd

Project Manager/Product Development/Operations Emily Baraan

Software Engineer Lorenz Verzosa

Director Business Analytics Nataliya Sayko

Director Product Management Bradley Spannbauer

Manager, It John Kuo

Technical Lead Aidan Short

Network Manager Evvy Mankowitz

Associate Business Analyst Jennifer Han

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Creative Sourcing:

Our Tax Dollars At WorkLibrarians and government databases are a

great source of information

Our client needed to know of chemical plants

with certain production power and NAICS

code

in a certain location.

ResourceUSA and Hoovers not cutting it?

Try the EPA!

http://iaspub.epa.gov/triexplorer/tri_release.fa

cility

A search on an EPA database to record chemical emissions can

give us location, industry, size of plant by emissions released –

as well as names and contact numbers. Don’t forget Uncle Sam!

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Mandarin-speaking CPG

Marketing Talent

Talent

Name Company Title City ST

Chen, GaoNewell

Rubbermaid Inc.Director of Marketing Atlanta GA

Chen, HeidiLVMH Moët Hennessy -

Louis Vuitton

Global Senior Brand Manager,

Officer Premise aNew York NY

Liang,

Jeanette

The Estee Lauder

Companies Inc.

Executive Director, Global Digital

MarketingNew York NY

Liu, HenryThe Estee Lauder

Companies Inc.

Executive Director, New Brand

DevelopmentNew York NY

Huang, LilyThe Procter & Gamble

Company

Company Marketing Research

ManagerCincinnati OH

Wang, Richard The Coca-Cola Company

BrandDirector of The Fanta Brand Atlanta GA

Wu, Peggy Avon Products, Inc.Associate Brand Manager, Global

SkincareNew York NY

Zhang, AlvinThe Procter & Gamble

CompanyAssistant Brand Manager Cincinnati OH

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Wanted Analytics Job Heat Map Mechanical Reliability Engineer

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Name TitleReports

toEmail

Primary

PhoneCity ST Country

Jill Brannon Sr VP Sales Brannonjill.brannon

@fedex.com901-434-4677 Memphis TN USA

Robert

Baldwin

Director

SalesBrannon

rabaldwin@f

edex.com860-830-0800 Wallingford CT USA

Adrian

BecerraMD Sales Brannon

adrian.becer

[email protected]

m

+52 33

32683661Guadalajara Mexico

Ingmar

Bergman

VP Sales

EUBrannon

ibergman@f

edex.com

+49 17 06 32

86 39Neu-Isenburg AL Germany

Sandrine

BuissonMD Sales Brannon

sbuisson@f

edex.com

+00322

7527873Brussels Belgium

Patrick

Charles

Director

SalesBrannon

jpcharles@f

edex.com317-223-4229 Indianapolis IN USA

Jaideep

Chauhan

Global Bus

Dev DirectorBrannon

jchauhan@f

edex.com630-875-6517

Elk Grove

VillageIL USA

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The telephone drives our recruiting efforts

while technology supports us

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What do I want to know?

What questions will I ask?

How much information

am I aiming for?

Push the envelope!

Get as MUCH as you can:

names, titles, reporting relationships, direct

dial and cell phone numbers, email addresses

and previous incumbent, # of reports, etc.

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gonna call?Who ya

Top-down?Bottom-up?

Peer-to-peer?

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Direct, Disarming Dialogue

Position profile responsibilities:

Objective Qualifiers

WHO is responsible for (OQs) …?

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Utilize the

pa seto your advantage

Thank you…

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What exactly is

his title please?

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When titles are identical…

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And who does she

report to please?

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“That’s not the name I recall…

How long has XX been in the role?

Who did he replace?

Where is he now?”

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ASK TIMES

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“But…

WHO are you?

and WHY are you calling?

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”That’s still me” BUSTED!

Search

: Target:

“Delivering the user persona ID, experience

vision, UI architecture and interaction design”

Advanced Search: 10 results

“user experience”, 94301 zip, Director, Facebook

XX, Dir of Design, and ex-Sr. Mgr,

User Experience and Design at eBay

Senior UX Design Leaders 1:41

Objective Qualifiers:

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Impress Your Client!

Search

: Target:

Senior UX Design Leader

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Search: Principal Client Services Manager

Target Company: RPO Team @Telefonica, London

OQs: “Onsite management of the Recruitment Teams’ delivery

of the best practice operating model for the account”

Advanced Search: “Telefonica OR O2”, UK, “Ochre House” current: 19 results

Called Telefonica PA to Lorraine Horne, who was unavailable, asked for Post Room. The kind gentleman provided all 36

names in Resourcing who report to Lorraine Horne without asking who I was. Subsequently called Ochre House

for titles and reporting relationships.

YFRI: 15 of the 36 on-target names were UN-findable on

LI nor could be identified via smartest search strings.

The Mail Room Knows EVERYONE!!

April 2012 C. LaDouceur, 410-667-8400, [email protected]

Material

Copyright 2012

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, Medical Affairs: a limited talent pool:

VP, Medical Affairs’ name from Corporate Yellow Book, Dr. XXX,

answered his own phone and provided name resp. for medical affairs,

specific to "protocol development for smoking cessation”: (1:39)

Name: Dr. XXX

Title: Assoc. Director, Global Medical Affairs

Who she reported to: XXX

How many she manages: 1 person

Confirmed the qualifier: “smoking cessation”

How long in the role: new to the company and that no predecessor.

Subsequent call obtained direct dial, cell # and email.

Top-Down: Only If You Dare

Material Copyright

2012 43

C. LaDouceur, 410-667-8400, [email protected]

April 2012

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Search: Service Technicians and Advisors, Austin

Did not conduct LI search, just called Group 1

phone numbers near Austin, 73301

OQs: “Conducting multi-point inspections and

diagnosing the cause of any malfunction””

Top-Down: Only If You Dare

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Are Aerospace Structural Stress

Engineers on ??

Bill Brock Space Systems Engineer

Dan Hector Lead Engineer/Analysis Integrator

Joseph Henderson Aerospace Engineer

Kevin Langone Aerodynamics Engineer IV

Moses Liebowitz MGSE Design Engineer

Jim Nelson Senior Manager, Stress Analysis

Dan Rankin Structural Engineer

Tim Reeves Structural Analysis Manager

Jorge Luis Valenzuela Acting Manager & Structural Engineer

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The Kindness of Strangers

The President’s AA or other

executives’ AAs

Human Resources: could you

check an org chart please?

The 800 # (call repeatedly and

after hours)

Ask the Operator:

What # to call to dial by name?

Media Relations The Mail Room

Another regional office

vs headquarters

Loading Dock or Shipping and

Receiving for the facility

The Help Desk or the Copy

Center

Investor Relations

and/or Corporate

Library

Marketing Communications

Accounts Payable

Page 47: Recruit Like FBI Agents: The Original Social Engineers ... Like FBI Agents: The Original Social Engineers Conni LaDouceur Customized, on-target research search firms WW •Demonstrated

The Comfort-Zone Challenge™

Safety

Comfort

Confidence

Known

Trust

Present

Comfort Zone

Excited, nervous,

anxious

The Unknown

New Expanded

Comfort Zone

Leap of faith, courage

Page 48: Recruit Like FBI Agents: The Original Social Engineers ... Like FBI Agents: The Original Social Engineers Conni LaDouceur Customized, on-target research search firms WW •Demonstrated

Take the challenge and up your game!Become AUDACIOUS!

*Audacious: bold, courageous,

creative, enterprising, tenacious,

undaunted!!

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Now that you’ve found them,

get them placed!

Would you rather call

50 people to network with or

the 5 most qualified

individuals?

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Most Qualified or Most Available?Let’s have a show of hands…

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Time is $$: the 1-2 PunchSchedule 6 am email, call at 8:30 and 4 pmYesware, Chrome ext. tracks emails and opens

Call priority candidates first thing each morning:

THEY are my most important calls

After leaving VM, 0#, ask if he/she is in today

and ask for his/her cell phone number

Call throughout the day and catch

him or her at their desks

What impression am I creating via

my professional persistence?

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I’m not interested…

“That’s exactly why we should

talk”

“I encourage you to take a look

at this oppt’y until you know

what you are saying no to”

“Do you see yourself as open-minded

enough to consider a new opportunity?”

“Don’t you owe it to your career to consider this outstanding

opportunity?”

ʻ̒

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Recoms for Qualified IndividualsDon’t ask: CAN you recommend someone?

What 3 people do you consider BEST at this?

Who did you replace? Where is he/she now?

Who have you interviewed for this role

whom you thought was great?

Who is the best manager you have worked for?

How can I identify you online? (FDA Patents)

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What about diversity candidates?

We want to consider the most diversified roster of talent

we can to increase our representation of ________.

Who can you suggest who would meet that need?

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It’s all about TIME

If I’m online, who can I be

calling?

When I’m on the phone, what

can I be researching online?

Measure time vs. yield, critical

to measuring performance and

repeating success

Page 57: Recruit Like FBI Agents: The Original Social Engineers ... Like FBI Agents: The Original Social Engineers Conni LaDouceur Customized, on-target research search firms WW •Demonstrated

Commit to

a new learning!

Conni LaDouceur | [email protected]

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What is our ROI from this database and that

job board vs. the FREE, forgotten phone??

Page 58: Recruit Like FBI Agents: The Original Social Engineers ... Like FBI Agents: The Original Social Engineers Conni LaDouceur Customized, on-target research search firms WW •Demonstrated

Thank you!

Conni LaDouceur [email protected]

Call us to brainstorm: 410-667-8400