Recreational Cricket Clubs: How to structure a presentation to a potential sponsor CLUB SUPPORT...

Recreational Cricket Clubs: How to structure a presentation to a potential sponsor

CLUB SUPPORTHelping you create a sustainable future for your club

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2 Helping you create a sustainable future for your club

XXX Cricket Club

• When the Club was founded

• Number of senior players

• Number of senior matches, in what competitions and where you play them

• Number of junior players

• Number of junior matches, in what competitions and where you play them

• What have you won in last few years

• What are the big events (cricket and social) for your Club each season

• Number of social members

• Total club membership


XXX Cricket Club

History of the club

• Significant event #1



• Etc.


Cricket - What goes on at your club?Event J an Feb Mar Apr May J un J ul Aug Sep Oct Nov Dec

Cricket Activities Full season Senior League J unior Matches Coaching Camp


XXX Cricket Club - What could you offer to local sponsors?

Most cricket clubs could offer local companies a range of benefits including;

• Designation of being an Official Sponsor of XXXX Cricket Club

• Branding opportunities around the Club

• Sponsor’s Offers and promotional messages to send to all of the Club’s Members and Supporters

• Free/discounted use of the Club’s facilities, both clubhouse and ground

• Provision of memberships of the Club

• Invitations to Club events

A page describing each area of benefits is set out over the next few pages…


XXX Cricket Club - What could you offer local sponsors?

Designation of being an Official Sponsor of XXXX Cricket Club

• Branding on playing shirts of the whole Club OR the senior sides and/ or junior section

• Branding on any Club practice clothing

• Sponsor of the Club’s junior section, holiday coaching camps, in-school initiatives etc.

• Title rights for the club, mentions in all publications and press reports

• Branding on club letterheads and compliment slips

• Any combination of the benefits on the following pages…



Branding opportunities around the Club on;

• Perimeter Boards around the ground • Pitch and Ground Covers

• Scorebox, Groundsmans Shed, rear of Sightscreens

• Signage attached to front of clubhouse

• “Welcome to XXX CC” ground entrance signage

• Club Noticeboards in Clubhouse

• Posters and other inventory within Clubhouse


XXX Cricket Club - Perimeter signage



Promotional messages to all of the Club’s Members and Supporters.

Offers by local companies to your Members and their families could be included.

• In postal mailings to your Members

• In e-mails sent to your Members and Players

• On your Club website

• In your Club fixture card



• Provision of memberships of the Club

• Invitations to Club events• Places at the Club Dinner and Dance

• Places on any high profile events where you provide catering such as benefit days or Presidents Day

• Club’s Presentation Evening – celebrate success with sponsors. A chance to say Thank You.


XXX Cricket Club - Unique Events, Hospitality & Tickets

CRICKET’S FAN BASE BACKGROUND INFORMATION

ecb.co.uk/clubsupport


Source 1: IFM Survey 2011 Cricket “The Fans” Key Findings

• 9.5 million UK adults have a high interest in cricket

• 12 million UK adults have a moderate interest in cricket

• Among ABC1 males*, only football, formula one and tennis are more likely to be cited as their favourite sport.

• Among 16-25 year olds, only football and formula one score higher

• Cricket’s following is disproportionately young and male, with ABC1 males most heavily over-represented. This, in terms of spending power, is good news for the game.

Source: IFM SMS SURVEY 2011Sample of 1,000 respondents made up of a nationally representative sample of the UK population

* ABC1 males = lower-upper middle class


Source 2: Kantar Research 2011 Cricket Fan base Summary

• There are more than 10 million cricket followers in the UK

• Of these over 4 million demonstrate a strong affinity for Cricket of which 1.1m consider it their no.1 sport

• A further 4 million are interested in cricket but are also interested in other sports/ entertainment forms

• Another 2 million are more passive/casual fans

Recreational Cricket Clubs: How to structure a presentation to a potential sponsor CLUB SUPPORT...

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